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wiki/concepts/销售漏斗.md
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---
title: "销售漏斗"
type: concept
tags: [商业模式, 转化]
date: 2026-03-29
---
## Definition
客户转化路径，从获客到成交的全流程。
## Three Stages
1. **获客阶段**：社交媒体 → 落地页
2. **激活阶段**：免费资源换取联系方式 → 系列转化内容
3. **转化阶段**：低价产品直接支付页面，高价服务引导预约咨询
## Pricing Techniques
- **价格锚定**：把高价咨询放顶部，让低价显得便宜
- **分层定价**：三个选项（基础/标准/旗舰），用诱饵效应引导中间选项
## Sources
- [[万字保姆级教程-让你90天跑通一人公司模式-附AI提示词]]