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---
title: "Visual Identity System"
type: concept
tags: [brand-strategy, design-system]
date: 2026-04-20
---
## Concept Definition
视觉识别系统是品牌视觉表达的标准化定义,确保跨所有应用的一致性和专业性。
## Core Components
1. **Logo System**标志系统horizontal、stacked、icon variants
2. **Color Palette**色彩系统primary、secondary、accent、neutral variations
3. **Typography**字体系统primary、secondary、accent、hierarchy
4. **Spacing System**间距系统xs、sm、md、lg、xl
5. **Pattern Library**:视觉元素模式库
## Implementation Standards
- 最小尺寸要求
- 空白区域要求
- 无障碍色彩对比WCAG compliant
- Web 实现字体加载与 fallback
## Design Variables Example
```css
:root {
--brand-primary: [hex-value];
--brand-secondary: [hex-value];
--brand-accent: [hex-value];
--brand-font-primary: '[font-name]', [fallbacks];
}
```
## Related Concepts
- [[Brand-Foundation-Framework]]:品牌基础框架
- [[Brand-Voice]]:品牌声音
- Brand Consistency品牌一致性95%+ 跨触点)