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wiki/concepts/BusinessImpactQuantification.md

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+---
+title: "Business Impact Quantification"
+type: concept
+tags: ["business-analysis", "consulting", "metrics"]
+sources: ["support-executive-summary-generator"]
+last_updated: 2026-04-26
+---
+
+## Definition
+商业影响量化是一种将业务发现和建议转化为具体、可衡量数据的方法论。核心是用 $ 或 % 等定量指标使影响具体可感知，避免模糊表述。
+
+## Key Principles
+- **量化优先**：用具体数字替代模糊描述（如"34% QoQ增长"而非"显著增长"）
+- **财务影响明确**：Revenue/Cost/Market Share 变化必须量化
+- **风险/机会幅度**：用概率或百分比表达不确定性
+- **时间范围**：明确影响实现的时间节点
+
+## Application in Executive Summary
+- 每个 Key Finding 必须包含 ≥ 1 个量化数据点
+- Business Impact 部分量化潜在收益/损失
+- Recommendations 包含预期结果的可衡量指标
+
+## Examples
+- "Customer acquisition costs increased 34% QoQ, from $45 to $60 per customer"
+- "This initiative could unlock $2.3M in annual recurring revenue within 18 months"
+
+## Related Concepts
+- [[Executive Summary]]
+- [[Action-Oriented Recommendations]]