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title: "万相台"
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type: concept
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tags: [阿里妈妈, 广告, 智能投放, 电商]
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sources: [[raw/Agent/agency-agents/marketing/marketing-china-ecommerce-operator.md]]
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date: 2026-04-21
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---
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## Definition
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阿里妈妈的智能投放平台,支持货品加速、拉新快等多种投放策略。
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## Core Features
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- 货品加速:提升产品曝光和销量
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- 拉新快:精准获取新客户
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- 智能定向:基于用户兴趣和行为的人群定向
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## Strategy
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- 再营销:触达加购/浏览未购买用户
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- 相似人群扩展:基于现有客户找相似用户
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- 创意轮播:每活动测试5个创意,每周淘汰表现差的
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