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+---
+title: "京速推"
+type: concept
+tags: [京东, 广告, 智能投放, 电商]
+sources: [[raw/Agent/agency-agents/marketing/marketing-china-ecommerce-operator.md]]
+date: 2026-04-21
+---
+
+## Definition
+京东的广告投放产品，提供智能化的广告投放服务。
+
+## Core Features
+- 智能出价：基于转化目标的自动出价
+- 多场景覆盖：搜索、展示、推荐等多场景
+- 品牌加权：京东算法对品牌权威性友好
+
+## Strategy
+- 注重品牌建设：京东用户信任规格和品牌
+- 数据驱动优化：持续监控 ROI 并调整出价