Auto-sync: 2026-04-21 08:02

2026-04-21 08:02:52 +08:00
parent 4b4ffcd0c2
commit 8df9990f15
101 changed files with 4023 additions and 69 deletions
--- a/wiki/concepts/多多搜索.md
+++ b/wiki/concepts/多多搜索.md
@@ -0,0 +1,20 @@
+---
+title: "多多搜索"
+type: concept
+tags: [拼多多, 广告, 搜索广告, 电商]
+sources: [[raw/Agent/agency-agents/marketing/marketing-china-ecommerce-operator.md]]
+date: 2026-04-21
+---
+
+## Definition
+拼多多的搜索广告工具，帮助商家获取搜索流量。
+
+## Core Features
+- 关键词竞价：按点击付费
+- 千人千面：个性化推荐权重高
+- 竞争策略：新品上架前14天 aggressive 竞价
+
+## Strategy
+- 前期高投放：新品期快速积累权重
+- 聚焦个性化排名信号优化
+- 目标ROAS：2:1（低利润率但高销量）