Auto-sync: 2026-04-21 08:02

2026-04-21 08:02:52 +08:00
parent 4b4ffcd0c2
commit 8df9990f15
101 changed files with 4023 additions and 69 deletions
--- a/wiki/concepts/预售.md
+++ b/wiki/concepts/预售.md
@@ -0,0 +1,21 @@
+---
+title: "预售"
+type: concept
+tags: [电商, 大促, 营销机制, 淘宝, 天猫, 京东]
+sources: [[raw/Agent/agency-agents/marketing/marketing-china-ecommerce-operator.md]]
+date: 2026-04-21
+---
+
+## Definition
+大促前提前收取定金锁定购买的促销机制，帮助商家预测需求并提前备货。
+
+## Core Features
+- 定金膨胀：支付定金可在正式购买时抵扣更多金额
+- 提前锁客：确保大促当天转化
+- 需求预测：基于预售数据指导备货
+
+## Workflow
+1. 提前30天启动预售宣传
+2. 设置定金金额和膨胀倍数
+3. 监控预售数据调整备货
+4. 尾款支付后发货