Auto-sync: 2026-04-21 08:02

2026-04-21 08:02:52 +08:00
parent 4b4ffcd0c2
commit 8df9990f15
101 changed files with 4023 additions and 69 deletions
--- a/wiki/concepts/Employee-Advocacy.md
+++ b/wiki/concepts/Employee-Advocacy.md
@@ -0,0 +1,25 @@
+---
+title: "Employee Advocacy"
+type: concept
+tags: [marketing, brand, employee]
+---
+
+## Definition
+员工品牌倡导计划设计与大使激活机制，通过授权员工在个人社交网络中分享品牌内容来放大品牌影响力。
+
+## Program Components
+- **Ambassador Activation**: 激活员工成为品牌代言人
+- **Content Sharing**: 为员工提供可分享的品牌内容
+- **Participation Tracking**: 监控员工参与率和覆盖面
+
+## Success Metrics
+- 30%+ 员工参与率目标
+- 品牌提及量增加
+- 社交广告投资回报率 3x+
+
+## Related Concepts
+- [[Cross-Platform Strategy]]
+- [[Thought Leadership]]
+
+## Source
+- [[Social Media Strategist]]