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wiki/concepts/FBA.md

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+---
+title: FBA (Fulfillment by Amazon)
+type: concept
+tags: [logistics, amazon, ecommerce, cross-border]
+aliases: [Fulfillment by Amazon, FBM, Merchant-Fulfilled]
+---
+
+## Definition
+亚马逊自营物流服务，卖家将商品发送至亚马逊仓库，亚马逊负责存储、拣货、包装、配送、客服和退换货。
+
+## Key Features
+- Prime 标识：享受亚马逊 Prime 会员两天达服务
+- Buy Box 优势：FBA 卖家更容易获得 Buy Box
+- 客户服务：亚马逊处理客户咨询和退换货
+- 库存管理：亚马逊跟踪库存并自动补货提醒
+
+## Cost Components
+- 仓储费：月度仓储费 + 长期仓储费
+- 履约费：基于商品尺寸和重量
+- 头程费：卖家将商品运至亚马逊仓库
+- 退换货处理费
+
+## Comparison with FBM
+- FBA：更快配送、更易获得 Buy Box、更高转化率，但成本更高
+- FBM：成本更低、控制更灵活，但配送慢、获取 Buy Box 难
+
+## Connections
+- [[Marketing Cross-Border E-Commerce Specialist]] ← uses ← [[FBA (Fulfillment by Amazon)]]
+- [[Amazon]] ← provides ← [[FBA (Fulfillment by Amazon)]]