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wiki/concepts/Employer-Brand.md

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+---
+title: "Employer Brand"
+type: concept
+tags: [hr, recruiting, branding]
+sources: [recruitment-specialist]
+last_updated: 2026-04-20
+---
+
+## Definition
+Employer Brand 是候选人与员工对企业工作环境、成长机会、文化与声誉的整体认知。
+
+## Core Principles
+- 用内容展示真实的工作场景
+- 监控招聘口碑与评价平台反馈
+- 将雇主品牌作为长期招聘资产经营
+- 结合奖项、案例与员工故事增强可信度
+
+## Related Entities
+- [[Recruitment Specialist]]
+- [[The Agency]]