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wiki/concepts/BCG-Pyramid-Principle.md

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+---
+title: "BCG Pyramid Principle"
+type: concept
+tags: [consulting, strategic-communication, framework]
+sources: []
+last_updated: 2026-04-21
+---
+
+## Definition
+波士顿咨询集团的自上而下逻辑表达原则，先给出核心论点再分层展开支撑论据
+
+## Core Concept
+- **核心论点（Key Message）**：首先传达最重要的结论
+- **支撑论据（Supporting Arguments）**：按重要性排序的次级论点
+- **数据支撑（Data/Evidence）**：每项论据的具体证据
+
+## Application
+用于 Executive Summary Generator 的第二步"关键发现"，确保发现按业务影响排序
+
+## Related Concepts
+- [[McKinsey SCQA Framework]]
+- [[Bain Action-Oriented Model]]
+- [[Executive Summary]]