Auto-sync: 2026-04-21 04:02

wiki/concepts/Customer-Lifetime-Value.md

@@ -0,0 +1,26 @@
+---
+title: "Customer Lifetime Value"
+type: concept
+tags: []
+last_updated: 2026-04-21
+---
+
+## Definition
+客户生命周期价值，衡量客户在整个关系周期内为企业贡献的总收入。
+
+## Calculation Method
+CLV = Average Order Value × Purchase Frequency × Customer Lifespan
+
+## Application
+- 客户分层与优先级排序
+- 客户获取成本（CAC）决策依据
+- 个性化营销策略制定
+- 客户流失预警基准
+
+## Related Concepts
+- [[RFM Analysis]]
+- [[Predictive Modeling]]
+
+## Source
+- [[support-analytics-reporter]]
+