Auto-sync: 2026-04-21 04:02

wiki/concepts/McKinsey-SCQA-Framework.md

@@ -0,0 +1,24 @@
+---
+title: "McKinsey SCQA Framework"
+type: concept
+tags: [consulting, strategic-communication, framework]
+sources: []
+last_updated: 2026-04-21
+---
+
+## Definition
+Situation-Complication-Question-Answer，麦肯锡的结构化叙事框架，通过四步引导读者从情境到解决方案
+
+## Structure
+- **Situation**：设定背景，描述当前状态
+- **Complication**：揭示挑战或障碍
+- **Question**：提出核心问题
+- **Answer**：给出解决方案或答案
+
+## Application
+用于 Executive Summary Generator 的第一步"情境概述"，帮助建立叙事逻辑
+
+## Related Concepts
+- [[BCG Pyramid Principle]]
+- [[Bain Action-Oriented Model]]
+- [[Executive Summary]]