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wiki/concepts/HealthSupplementMarketing.md

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+---
+title: "Health Supplement Marketing"
+type: concept
+tags: [health-supplement, marketing, compliance, china]
+last_updated: 2026-04-20
+---
+
+## Definition
+Health Supplement Marketing is the promotion of baojian shipin within registered/filed functional claims and without crossing into disease-treatment language.
+
+## Core Principles
+- Health supplements are not drugs
+- Do not claim cure, treatment, or replacement of medication
+- Stay within approved function claims and standard wording
+- Display required marks and disclaimers when applicable
+
+## Related Concepts
+- [[HealthcareMarketingCompliance]]
+- [[MedicalAdvertisingCompliance]]
+- [[PatientPrivacyProtection]]