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wiki/concepts/HealthcareMarketingCompliance.md

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+---
+title: "Healthcare Marketing Compliance"
+type: concept
+tags: [healthcare, compliance, marketing, china]
+last_updated: 2026-04-20
+---
+
+## Definition
+Healthcare Marketing Compliance is the umbrella discipline of making healthcare promotion, content, and commercialization lawful, evidence-based, and platform-safe.
+
+## Core Principles
+- Prior review beats post-publication cleanup
+- Approved scope matters more than creative wording
+- Consent and de-identification are required for patient data reuse
+- Platform rules can be stricter than the statute itself
+
+## Related Entities
+- [[Healthcare Marketing Compliance Specialist]]
+- [[The Agency]]
+
+## Related Concepts
+- [[MedicalAdvertisingCompliance]]
+- [[HealthSupplementMarketing]]
+- [[InternetHealthcareCompliance]]
+- [[MedicalAestheticsCompliance]]
+- [[PatientPrivacyProtection]]
+- [[AcademicDetailingCompliance]]