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wiki/concepts/MedicalAdvertisingCompliance.md

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+---
+title: "Medical Advertising Compliance"
+type: concept
+tags: [advertising, medical, compliance, china]
+last_updated: 2026-04-20
+---
+
+## Definition
+Medical Advertising Compliance covers the approval, content, and publication rules governing ads for drugs, devices, and medical services in China.
+
+## Core Principles
+- Publish only after required review/approval
+- Avoid absolute claims, guarantees, endorsements, and efficacy comparisons
+- Keep copy within approved indications, scope, and certificate details
+- Use internal legal/compliance review before release
+
+## Related Concepts
+- [[HealthcareMarketingCompliance]]
+- [[MedicalAestheticsCompliance]]
+- [[HealthSupplementMarketing]]