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title: "Patient Privacy Protection"
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type: concept
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tags: [privacy, pipl, healthcare, compliance, china]
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last_updated: 2026-04-20
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---
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## Definition
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Patient Privacy Protection is the governance of sensitive medical and health information across collection, processing, storage, sharing, and marketing reuse.
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## Core Principles
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- Treat medical and health information as sensitive personal information
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- Use separate consent and minimum-necessary collection
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- De-identify patient cases before publication
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- Never repurpose EMR or prescription data for marketing without authorization
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## Related Concepts
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- [[HealthcareMarketingCompliance]]
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- [[Identity Governance]]
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- [[InternetHealthcareCompliance]]
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