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---
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title: "选品评分模型"
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type: concept
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tags: [选品, 评分模型, 算法, 电商]
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sources: []
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last_updated: 2025-03-14
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---
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## Definition
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通过对销量、评分、评分数量、折扣比例进行加权求和,自动计算产品综合评分并排序的选品推荐算法。
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## 标准公式
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```
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score = sold × 0.4 + rating × 12 + rating_count × 0.2 + discount_percent × 0.5
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```
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## 权重设计逻辑
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| 维度 | 权重 | 理由 |
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|------|------|------|
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| sold | 0.4 | 销量是市场验证的直接指标 |
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| rating | 12 | 评分×12 ≈ rating_count×0.2 的两倍,强调质量 |
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| rating_count | 0.2 | 评分数量代表热度和可信度 |
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| discount_percent | 0.5 | 折扣带量效果,权重较低 |
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## 使用方式
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在 Superset 中以 Table Chart 展示,支持按 score DESC 排序,LIMIT 100 输出推荐列表。
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## 可调参数
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权重可根据业务策略调整:
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- 追求爆量:增加 sold 权重
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- 追求高利润:增加 final_price 相关权重
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- 追求蓝海:增加 rating_count×rating 权重
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## Related Entities
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- [[TikTok Products]]:数据来源
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- [[Apache Superset]]:可视化工具
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- [[电商选品分析]]:应用场景
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## Related Concepts
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- [[Superset Dashboard]]:展示载体
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- [[KPI 卡片]]:关联指标卡
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