Auto-sync: 2026-04-21 00:02
This commit is contained in:
32
wiki/concepts/CSAT.md
Normal file
32
wiki/concepts/CSAT.md
Normal file
@@ -0,0 +1,32 @@
|
||||
---
|
||||
title: "CSAT"
|
||||
type: concept
|
||||
tags: [Customer Analytics, Satisfaction Metric]
|
||||
sources: []
|
||||
last_updated: 2026-04-20
|
||||
---
|
||||
|
||||
## Definition
|
||||
CSAT(Customer Satisfaction Score,客户满意度评分)是一种衡量客户对特定交互或整体体验满意程度的指标。
|
||||
|
||||
## Calculation
|
||||
通常采用李克特量表(1-5分或1-10分)问卷调查:
|
||||
```
|
||||
CSAT = (满意客户数 / 总客户数) × 100%
|
||||
```
|
||||
|
||||
或计算平均分:
|
||||
```
|
||||
平均CSAT = 总满意度分数 / 响应数
|
||||
```
|
||||
|
||||
## Usage
|
||||
- 交易后立即测量客户满意度
|
||||
- 跟踪服务或功能满意度变化
|
||||
- 与 NPS 结合使用形成完整的客户体验视图
|
||||
|
||||
## Connections
|
||||
- [[Product Feedback Synthesizer]]:收集和分析CSAT数据
|
||||
- [[NPS分析]]:结合使用的忠诚度指标
|
||||
- [[CES]]:衡量客户努力程度
|
||||
- [[流失预测]]:满意度建模的输入指标
|
||||
Reference in New Issue
Block a user