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wiki/concepts/User-Persona.md
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title: "User Persona"
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type: concept
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tags: [ux, persona, research]
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last_updated: 2026-04-20
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---
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## Definition
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用户画像是基于实证数据创建的理想用户原型,代表目标用户群体的特征、目标、需求和痛点。
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## Components
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- 人口统计学信息
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- 行为模式
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- 目标和需求
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- 痛点
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- 技术熟练度
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- 设备偏好
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## Creation Process
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1. 收集用户数据
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2. 识别模式
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3. 创建原型
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4. 验证和迭代
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## Related Concepts
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- [[User Research]]
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- [[User Journey Mapping]]
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