---
title: "Health Supplement Marketing"
type: concept
tags: [health-supplement, marketing, compliance, china]
last_updated: 2026-04-20
---

## Definition
Health Supplement Marketing is the promotion of baojian shipin within registered/filed functional claims and without crossing into disease-treatment language.

## Core Principles
- Health supplements are not drugs
- Do not claim cure, treatment, or replacement of medication
- Stay within approved function claims and standard wording
- Display required marks and disclaimers when applicable

## Related Concepts
- [[HealthcareMarketingCompliance]]
- [[MedicalAdvertisingCompliance]]
- [[PatientPrivacyProtection]]