---
title: "Medical Advertising Compliance"
type: concept
tags: [advertising, medical, compliance, china]
last_updated: 2026-04-20
---

## Definition
Medical Advertising Compliance covers the approval, content, and publication rules governing ads for drugs, devices, and medical services in China.

## Core Principles
- Publish only after required review/approval
- Avoid absolute claims, guarantees, endorsements, and efficacy comparisons
- Keep copy within approved indications, scope, and certificate details
- Use internal legal/compliance review before release

## Related Concepts
- [[HealthcareMarketingCompliance]]
- [[MedicalAestheticsCompliance]]
- [[HealthSupplementMarketing]]