---
title: "NRR (Net Revenue Retention)"
type: concept
tags: [metrics, revenue, saas, retention]
date: 2026-04-20
---

## Definition
NRR（Net Revenue Retention，净收入留存率）是 SaaS 行业的终极成功指标，在单个数字中捕获扩展、收缩和流失。

## Formula
```
NRR = (Starting ARR + Expansion - Contraction - Churn) / Starting ARR × 100%
```

## Target Benchmarks
- 优秀：120%+
- 良好：100-120%
- 警惕：<100%

## NRR Optimization Strategies
- **Expansion**：向上销售、交叉销售
- **Contraction Management**：提前识别并干预
- **Churn Prevention**：预警信号监控和主动干预

## Related Concepts
- [[Land-and-Expand]]：扩展策略
- [[Account Health Score]]：账户健康评分

## References
- [[Sales Account Strategist]]