---
title: "BCG Pyramid Principle"
type: concept
tags: [consulting, strategic-communication, framework]
sources: []
last_updated: 2026-04-21
---

## Definition
波士顿咨询集团的自上而下逻辑表达原则，先给出核心论点再分层展开支撑论据

## Core Concept
- **核心论点（Key Message）**：首先传达最重要的结论
- **支撑论据（Supporting Arguments）**：按重要性排序的次级论点
- **数据支撑（Data/Evidence）**：每项论据的具体证据

## Application
用于 Executive Summary Generator 的第二步"关键发现"，确保发现按业务影响排序

## Related Concepts
- [[McKinsey SCQA Framework]]
- [[Bain Action-Oriented Model]]
- [[Executive Summary]]