---
title: "McKinsey SCQA Framework"
type: concept
tags: [consulting, strategic-communication, framework]
sources: []
last_updated: 2026-04-21
---

## Definition
Situation-Complication-Question-Answer，麦肯锡的结构化叙事框架，通过四步引导读者从情境到解决方案

## Structure
- **Situation**：设定背景，描述当前状态
- **Complication**：揭示挑战或障碍
- **Question**：提出核心问题
- **Answer**：给出解决方案或答案

## Application
用于 Executive Summary Generator 的第一步"情境概述"，帮助建立叙事逻辑

## Related Concepts
- [[BCG Pyramid Principle]]
- [[Bain Action-Oriented Model]]
- [[Executive Summary]]