---
title: "Customer Lifetime Value"
type: concept
tags: []
last_updated: 2026-04-21
---

## Definition
客户生命周期价值，衡量客户在整个关系周期内为企业贡献的总收入。

## Calculation Method
CLV = Average Order Value × Purchase Frequency × Customer Lifespan

## Application
- 客户分层与优先级排序
- 客户获取成本（CAC）决策依据
- 个性化营销策略制定
- 客户流失预警基准

## Related Concepts
- [[RFM Analysis]]
- [[Predictive Modeling]]

## Source
- [[support-analytics-reporter]]