---
title: FBA (Fulfillment by Amazon)
type: concept
tags: [logistics, amazon, ecommerce, cross-border]
aliases: [Fulfillment by Amazon, FBM, Merchant-Fulfilled]
---

## Definition
亚马逊自营物流服务，卖家将商品发送至亚马逊仓库，亚马逊负责存储、拣货、包装、配送、客服和退换货。

## Key Features
- Prime 标识：享受亚马逊 Prime 会员两天达服务
- Buy Box 优势：FBA 卖家更容易获得 Buy Box
- 客户服务：亚马逊处理客户咨询和退换货
- 库存管理：亚马逊跟踪库存并自动补货提醒

## Cost Components
- 仓储费：月度仓储费 + 长期仓储费
- 履约费：基于商品尺寸和重量
- 头程费：卖家将商品运至亚马逊仓库
- 退换货处理费

## Comparison with FBM
- FBA：更快配送、更易获得 Buy Box、更高转化率，但成本更高
- FBM：成本更低、控制更灵活，但配送慢、获取 Buy Box 难

## Connections
- [[Marketing Cross-Border E-Commerce Specialist]] ← uses ← [[FBA (Fulfillment by Amazon)]]
- [[Amazon]] ← provides ← [[FBA (Fulfillment by Amazon)]]