---
title: "Opportunity Assessment"
type: concept
tags: [product-management, prioritization, decision-framework]
sources: [product-manager.md]
last_updated: 2026-04-20
---

## Definition
机会评估是在讨论解决方案之前编写的文档，通过 RICE 框架量化机会价值，支撑 build/explore/defer/kill 决策。

## Structure
1. **Why Now?**：市场信号、用户行为变化或竞争压力，为什么现在紧急
2. **User Evidence**：访谈发现、行为数据、support 信号
3. **Business Case**：收入影响、成本影响、战略契合度、市场规模
4. **RICE Prioritization Score**：R × I × C ÷ E
5. **Options Considered**：构建/MVP/购买/延期选项对比
6. **Recommendation**：Build / Explore further / Defer / Kill + 理由 + 下一步

## RICE Score Formula
| Factor | Description |
|--------|-------------|
| Reach | 每季度触达用户数 |
| Impact | 对指标的影响（0.25/0.5/1/2/3） |
| Confidence | 信心水平（%） |
| Effort | 人力月数 |
| **Score** | **(R × I × C) ÷ E** |

## Use Case
- 在进入 PRD 编写前做优先级决策
- 对齐 leadership 对战略契合和资源意愿
- 正式 build/defer/kill 推荐文档化推理

## Connection
- [[Product Manager Agent]] ← conducts ← [[Opportunity Assessment]]
- [[RICE Prioritization Score]] ← calculated_in ← [[Opportunity Assessment]]
- [[Roadmap (Now / Next / Later)]] ← informed_by ← [[Opportunity Assessment]]