---
title: "Patient Privacy Protection"
type: concept
tags: [privacy, pipl, healthcare, compliance, china]
last_updated: 2026-04-20
---

## Definition
Patient Privacy Protection is the governance of sensitive medical and health information across collection, processing, storage, sharing, and marketing reuse.

## Core Principles
- Treat medical and health information as sensitive personal information
- Use separate consent and minimum-necessary collection
- De-identify patient cases before publication
- Never repurpose EMR or prescription data for marketing without authorization

## Related Concepts
- [[HealthcareMarketingCompliance]]
- [[Identity Governance]]
- [[InternetHealthcareCompliance]]