198 lines
49 KiB
HTML
198 lines
49 KiB
HTML
<!DOCTYPE html><!-- Last Published: Wed Sep 09 2026 13:56:49 GMT+0000 (Coordinated Universal Time) --><html data-wf-domain="www.uptimelabs.io" data-wf-page="69eb655027cb005251c45c81" data-wf-site="69e0a463268ba34093f8b1cb" lang="en" data-wf-collection="69eb655027cb005251c45c61" data-wf-item-slug="incidents-vs-routine-work"><head><meta charset="utf-8"/><link href="https://cdn.prod.website-files.com" rel="preconnect" crossorigin="anonymous"/><title>What Makes Incidents Different to Routine Work? | Uptime Labs</title><meta content="What Makes Incidents Different to Routine Work? | Uptime Labs" property="og:title"/><meta content="https://cdn.prod.website-files.com/69eb654f1a323d235a57f701/69f0bc87fcaec89a7e88ff11_Blog-Post-Thumbnails-2.png" property="og:image"/><meta content="What Makes Incidents Different to Routine Work? | Uptime Labs" name="twitter:title"/><meta content="https://cdn.prod.website-files.com/69eb654f1a323d235a57f701/69f0bc87fcaec89a7e88ff11_Blog-Post-Thumbnails-2.png" name="twitter:image"/><meta content="width=device-width, initial-scale=1" name="viewport"/><link href="https://cdn.prod.website-files.com/69e0a463268ba34093f8b1cb/css/uptime-labs.webflow.shared.b2e0ae867.css" rel="stylesheet" type="text/css" integrity="sha384-suCuhnhLWcIfWJtCh23Bs1UWRNkD9kcdrMKgOIiIz9siqD6U3nBoA8bhWXenZEvK" crossorigin="anonymous"/><style>html.w-mod-js:not(.w-mod-ix3) :is(.faq-accordion-body, .chevron, h2, .clipboard-tag) {visibility: hidden !important;}</style><link href="https://fonts.googleapis.com" rel="preconnect"/><link href="https://fonts.gstatic.com" rel="preconnect" crossorigin="anonymous"/><script src="https://ajax.googleapis.com/ajax/libs/webfont/1.6.26/webfont.js" type="text/javascript"></script><script type="text/javascript">WebFont.load({ google: { families: ["Inconsolata:400,700","Big Shoulders Stencil:400,700","IBM Plex Mono:300,400,500,600,700","Inter:300,400,500,600,700","Mogra:400","Peddana:400","Poly:400","Ponnala:400","Poor Story:400","Poppins:400,900"] }});</script><script type="text/javascript">!function(o,c){var n=c.documentElement,t=" w-mod-";n.className+=t+"js",("ontouchstart"in o||o.DocumentTouch&&c instanceof DocumentTouch)&&(n.className+=t+"touch")}(window,document);</script><link href="https://cdn.prod.website-files.com/69e0a463268ba34093f8b1cb/69fdf9da8cb1117ed234f941_Uptime-Labs-favicon.webp" rel="icon" type="image/png" sizes="32x32" media="(prefers-color-scheme: light)"/><link href="https://cdn.prod.website-files.com/69e0a463268ba34093f8b1cb/69fdf9da8cb1117ed234f941_Uptime-Labs-favicon.webp" rel="icon" type="image/png" sizes="32x32" media="(prefers-color-scheme: dark)"/><link href="https://cdn.prod.website-files.com/69e0a463268ba34093f8b1cb/69fdf9da3836fa43e7fb6001_Uptime-Labs-favicon.webp" rel="icon" type="image/png" sizes="48x48"/><link href="https://cdn.prod.website-files.com/69e0a463268ba34093f8b1cb/69fdf9da2e2708ff7f771fa0_Uptime-Labs-favicon.webp" rel="apple-touch-icon" sizes="180x180"/><link href="https://cdn.prod.website-files.com/69e0a463268ba34093f8b1cb/69fdf9dbfc1775799f2c2f7c_Uptime-Labs-favicon.webp" rel="icon" type="image/png" sizes="192x192"/><link href="https://cdn.prod.website-files.com/69e0a463268ba34093f8b1cb/69fdf9da92d8feec14da0929_Uptime-Labs-favicon.webp" rel="icon" type="image/png" sizes="512x512"/><link href="https://www.uptimelabs.io/articles/incidents-vs-routine-work" rel="canonical"/><script type="application/ld+json">
|
||
{
|
||
"@context": "https://schema.org",
|
||
"@type": "BlogPosting",
|
||
"headline": "What Makes Incidents Different to Routine Work?",
|
||
"name": "What Makes Incidents Different to Routine Work?",
|
||
"description": "Stuart is a product &amp; technology leader at Uptime Labs. He previously led IG’s largest efficiency program, optimising client services, and built enterprise architecture, agile frameworks, and real-time trading platforms. He also advises startups on product management, specialising in fintech and high-performance systems.",
|
||
"url": "/articles/incidents-vs-routine-work",
|
||
"datePublished": "2026-07-20T15:50:51.267Z",
|
||
"dateModified": "2026-07-20T15:50:51.267Z",
|
||
"inLanguage": "en",
|
||
"image": {
|
||
"@type": "ImageObject",
|
||
"url": "https://cdn.prod.website-files.com/69eb654f1a323d235a57f701/69f0bc87fcaec89a7e88ff11_Blog-Post-Thumbnails-2.png"
|
||
},
|
||
"author": {
|
||
"@type": "Person",
|
||
"name": "Stuart Rimell",
|
||
"description": "Stuart is a product &amp; technology leader at Uptime Labs. He previously led IG’s largest efficiency program, optimising client services, and built enterprise architecture, agile frameworks, and real-time trading platforms. He also advises startups on product management, specialising in fintech and high-performance systems.",
|
||
"email": "stuart@uptimelabs.io",
|
||
"image": {
|
||
"@type": "ImageObject",
|
||
"url": "https://cdn.prod.website-files.com/69eb654f1a323d235a57f701/69f0aad4b01ff502d637efde_Stuart-Rimell.avif"
|
||
},
|
||
"url": "/authors/stuart-rimell",
|
||
"sameAs": [
|
||
"https://www.linkedin.com/in/stuartrimell/",
|
||
""
|
||
]
|
||
},
|
||
"publisher": {
|
||
"@type": "Organization",
|
||
"name": "Uptime Labs",
|
||
"logo": {
|
||
"@type": "ImageObject",
|
||
"url": "https://cdn.prod.website-files.com/69e0a463268ba34093f8b1cb/69e0dfe10dc1240ceee2efaa_logo.svg"
|
||
}
|
||
}
|
||
}
|
||
</script><link href="rss.xml" rel="alternate" title="RSS Feed" type="application/rss+xml"/><!-- Start cookieyes banner --> <script id="cookieyes" type="text/javascript" src="https://cdn-cookieyes.com/client_data/97aba4c0c24dfd9742843861/script.js"></script> <!-- End cookieyes banner -->
|
||
<!-- Google Tag Manager -->
|
||
<script>(function(w,d,s,l,i){w[l]=w[l]||[];w[l].push({'gtm.start':
|
||
new Date().getTime(),event:'gtm.js'});var f=d.getElementsByTagName(s)[0],
|
||
j=d.createElement(s),dl=l!='dataLayer'?'&l='+l:'';j.async=true;j.src=
|
||
'https://www.googletagmanager.com/gtm.js?id='+i+dl;f.parentNode.insertBefore(j,f);
|
||
})(window,document,'script','dataLayer','GTM-W9SCJ38J');</script>
|
||
<!-- End Google Tag Manager -->
|
||
<script>
|
||
(function () {
|
||
const utmKeys = [
|
||
"utm_source",
|
||
"utm_medium",
|
||
"utm_campaign",
|
||
"utm_term",
|
||
"utm_content"
|
||
];
|
||
|
||
const params = new URLSearchParams(window.location.search);
|
||
|
||
utmKeys.forEach(function (key) {
|
||
const value = params.get(key);
|
||
|
||
if (value) {
|
||
localStorage.setItem(key, value);
|
||
}
|
||
});
|
||
|
||
// Optional: record the first page they landed on
|
||
if (!localStorage.getItem("landing_page")) {
|
||
localStorage.setItem(
|
||
"landing_page",
|
||
window.location.pathname + window.location.search
|
||
);
|
||
}
|
||
})();
|
||
</script>
|
||
<style>
|
||
[data-animate="stagger-hero"] * {
|
||
opacity: 0;
|
||
}
|
||
</style><!-- Finsweet Attributes -->
|
||
<script async type="module"
|
||
src="https://cdn.jsdelivr.net/npm/@finsweet/attributes@2/attributes.js"
|
||
fs-socialshare
|
||
fs-copyclip
|
||
fs-toc
|
||
fs-list
|
||
></script></head><body><div class="page-wrapper"><div data-animation="default" data-collapse="medium" data-duration="400" data-easing="ease" data-easing2="ease" role="banner" class="nav w-nav"><div class="container w-container"><div class="nav__outer"><a href="/" class="nav__brand w-nav-brand"><img loading="lazy" src="https://cdn.prod.website-files.com/69e0a463268ba34093f8b1cb/69e0dfe10dc1240ceee2efaa_logo.svg" alt="" class="nav__brand__logo"/></a><nav role="navigation" class="nav__menu w-nav-menu"><div class="nav-bg-image-wrap"><img src="https://cdn.prod.website-files.com/69e0a463268ba34093f8b1cb/69fc913913c360755cc95a84_Rectangle%2039651.png" loading="lazy" sizes="100vw" srcset="https://cdn.prod.website-files.com/69e0a463268ba34093f8b1cb/69fc913913c360755cc95a84_Rectangle%2039651-p-500.png 500w, https://cdn.prod.website-files.com/69e0a463268ba34093f8b1cb/69fc913913c360755cc95a84_Rectangle%2039651-p-800.png 800w, https://cdn.prod.website-files.com/69e0a463268ba34093f8b1cb/69fc913913c360755cc95a84_Rectangle%2039651-p-1080.png 1080w, https://cdn.prod.website-files.com/69e0a463268ba34093f8b1cb/69fc913913c360755cc95a84_Rectangle%2039651.png 1170w" alt="" class="image-nav-bg"/></div><div class="nav__inner"><div class="nav__l"><a href="/platform-overview" class="nav-link w-nav-link">Platform</a><a href="/pricing" class="nav-link w-nav-link">Pricing</a><div data-delay="0" data-hover="true" class="nav-dropdown w-dropdown"><div class="nav-dropdown__toggle w-dropdown-toggle"><div>Resources</div><div class="icon-embed w-embed"><svg width="16" height="16" viewBox="0 0 16 16" fill="none" xmlns="http://www.w3.org/2000/svg">
|
||
<path d="M3.75 5.75L8 10.25L12.25 5.75" stroke="currentColor" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"/>
|
||
</svg></div></div><nav class="nav-dropdown__list w-dropdown-list"><div class="nav-dropdwon-inner"><a href="/articles" class="dropdown-link w-inline-block"><div>Blog</div><svg xmlns="http://www.w3.org/2000/svg" width="100%" viewBox="0 0 9 7" fill="none" class="dropdown-link-arrpw"><path d="M5.52 6.624L4.752 5.856L6.128 4.48L6.928 3.808L6.912 3.76L5.376 3.856H0V2.768H5.376L6.912 2.864L6.928 2.816L6.128 2.144L4.752 0.768001L5.52 0L8.832 3.312L5.52 6.624Z" fill="currentColor"></path></svg></a><a href="/templates" class="dropdown-link w-inline-block"><div>Templates</div><svg xmlns="http://www.w3.org/2000/svg" width="100%" viewBox="0 0 9 7" fill="none" class="dropdown-link-arrpw"><path d="M5.52 6.624L4.752 5.856L6.128 4.48L6.928 3.808L6.912 3.76L5.376 3.856H0V2.768H5.376L6.912 2.864L6.928 2.816L6.128 2.144L4.752 0.768001L5.52 0L8.832 3.312L5.52 6.624Z" fill="currentColor"></path></svg></a><a href="/events" class="dropdown-link w-inline-block"><div>Events</div><svg xmlns="http://www.w3.org/2000/svg" width="100%" viewBox="0 0 9 7" fill="none" class="dropdown-link-arrpw"><path d="M5.52 6.624L4.752 5.856L6.128 4.48L6.928 3.808L6.912 3.76L5.376 3.856H0V2.768H5.376L6.912 2.864L6.928 2.816L6.128 2.144L4.752 0.768001L5.52 0L8.832 3.312L5.52 6.624Z" fill="currentColor"></path></svg></a><a href="/testimonials" class="dropdown-link w-inline-block"><div>testimonials</div><svg xmlns="http://www.w3.org/2000/svg" width="100%" viewBox="0 0 9 7" fill="none" class="dropdown-link-arrpw"><path d="M5.52 6.624L4.752 5.856L6.128 4.48L6.928 3.808L6.912 3.76L5.376 3.856H0V2.768H5.376L6.912 2.864L6.928 2.816L6.128 2.144L4.752 0.768001L5.52 0L8.832 3.312L5.52 6.624Z" fill="currentColor"></path></svg></a></div></nav></div><a href="/about-us" class="nav-link w-nav-link">About</a><a href="/book-a-demo" class="nav-link w-nav-link">Contact</a></div><div class="nav__r"><a data_booking_source="What Makes Incidents Different to Routine Work?" data-wf--button--variant="tertiary" href="https://learn.uptimelabs.io" target="_blank" class="button w-variant-0c7d9dd8-79db-6fff-3319-5511dc91ce0a w-inline-block"><div>Log In</div></a><div class="nav__r__space"></div><a data_booking_source="What Makes Incidents Different to Routine Work?" data-wf--button--variant="secondary" href="/book-a-demo" class="button w-variant-c0fe4bb8-36ed-94f2-4885-319839990ed6 w-inline-block"><div>Book a demo</div></a><a data_booking_source="What Makes Incidents Different to Routine Work?" data-wf--button--variant="base" href="/try-a-demo" class="button w-inline-block"><div>Try for free</div></a></div></div></nav><div class="nav__burger w-nav-button"><div class="hamburger-icon-wrap"><div data-is-ix2-target="1" class="lottie-hamburger" data-w-id="eb16834a-ca25-9b6e-703f-b95ecca5b3f1" data-animation-type="lottie" data-src="https://cdn.prod.website-files.com/69e0a463268ba34093f8b1cb/69fc8f3a3d966614bfecf1b3_Copy%20of%20q9xVxMt3GN.json" data-loop="0" data-direction="1" data-autoplay="0" data-renderer="svg" data-default-duration="0" data-duration="1" data-loading="lazy" data-ix2-initial-state="0"></div></div></div></div></div><div class="hidden"><div class="w-embed"><style>
|
||
/* Fluid sizes */
|
||
:root {
|
||
--font-size-0: 1;
|
||
--font-from-1: 16;
|
||
--font-to-1: 19;
|
||
--vw-from-1: calc(390 / 100);
|
||
--vw-to-1: calc(991 / 100);
|
||
--coefficient-1: calc((var(--font-to-1) - var(--font-from-1)) / (var(--vw-to-1) - var(--vw-from-1)));
|
||
--base-1: calc((var(--font-from-1) - var(--vw-from-1) * var(--coefficient-1)) / 16);
|
||
--font-from-2: 11;
|
||
--font-to-2: 16;
|
||
--vw-from-2: calc(991 / 100);
|
||
--vw-to-2: calc(1440 / 100);
|
||
--coefficient-2: calc((var(--font-to-2) - var(--font-from-2)) / (var(--vw-to-2) - var(--vw-from-2)));
|
||
--base-2: calc((var(--font-from-2) - var(--vw-from-2) * var(--coefficient-2)) / 16);
|
||
--font-size-3: 1;
|
||
}
|
||
html {
|
||
font-size: calc(var(--font-size-3) * 1rem);
|
||
}
|
||
@media screen and (max-width: 1440px) {
|
||
html {
|
||
font-size: calc(var(--base-2) * 1rem + var(--coefficient-2) * 1vw);
|
||
}
|
||
}
|
||
@media screen and (max-width: 991px) {
|
||
html {
|
||
font-size: calc(var(--base-1) * 1rem + var(--coefficient-1) * 1vw);
|
||
}
|
||
}
|
||
@media screen and (max-width: 390px) {
|
||
html {
|
||
font-size: calc(var(--font-size-0) * 1rem);
|
||
}
|
||
}
|
||
|
||
.template-description-rt p:last-child, .template-author-rt p:last-child, .template-section-rt p:last-child, .faq-rt p:last-child, .testimonial-rt p:last-child {
|
||
margin-bottom: 0;
|
||
}
|
||
</style>
|
||
<style>
|
||
/* Global */
|
||
.w-dropdown-toggle .icon-embed {
|
||
transition: all 300ms ease;
|
||
}
|
||
.w-dropdown-toggle.w--open .icon-embed {
|
||
transform: rotate(180deg);
|
||
}
|
||
.w-dropdown-toggle.w--open {
|
||
color: var(--colors--medium-blue);
|
||
}
|
||
.w-container:before,
|
||
.w-container:after {
|
||
display: none;
|
||
}
|
||
/* Utils */
|
||
[relative] {
|
||
position: relative;
|
||
}
|
||
</style></div></div></div><main class="main"><section class="s-blog-hero"><div class="vertical-padding p-blog-hero"><div class="w-layout-blockcontainer container w-container"><div class="blog-hero-wrap"><div class="blog-hero-left"><div class="mb-40"><a href="/articles" class="bllue-link w-inline-block"><svg xmlns="http://www.w3.org/2000/svg" width="100%" viewBox="0 0 18 18" fill="none" class="resource-button-icon"><path d="M10.5 12.75L6.75 9L10.5 5.25" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round"></path></svg><div>Back to articles</div></a></div><div class="mb-24"><h1 class="heading-d1">What Makes Incidents Different to Routine Work?</h1></div><div class="mb-48"><div class="date-author-wrap"><div class="blog-author-wrap"><img src="https://cdn.prod.website-files.com/69eb654f1a323d235a57f701/69f0aad4b01ff502d637efde_Stuart-Rimell.avif" loading="lazy" alt="" class="author-image"/><div class="text--weight-500">Stuart Rimell</div></div><div>|</div><div>February 19, 2026</div></div></div><div class="margin-top-auto"><div class="blog-tags"><div class="body-s">Tags:</div><div class="w-dyn-list"><div role="list" class="categories-list-2 w-dyn-items"><div role="listitem" class="w-dyn-item"><div data-wf--tag--variant="base" class="tag">Blog</div></div><div role="listitem" class="w-dyn-item"><div data-wf--tag--variant="base" class="tag">Incident Management</div></div></div></div></div></div></div><div class="blog-hero-right"><img src="https://cdn.prod.website-files.com/69eb654f1a323d235a57f701/69f0bc87fcaec89a7e88ff11_Blog-Post-Thumbnails-2.png" loading="lazy" alt="" class="article-cover-image"/></div></div></div></div></section><section class="s-blog-main"><div class="vertical-padding p--80"><div class="w-layout-blockcontainer container w-container"><div class="blog-main-wrap"><div class="blog-main-left"><div class="blog-social-links-wrap"><a fs-socialshare-element="substack" href="https://uptimelabs.substack.com/" target="_blank" class="social-link-2 w-inline-block"><svg xmlns="http://www.w3.org/2000/svg" width="100%" viewBox="0 0 21 20" fill="none" class="socal-link-icon is-2"><path d="M22.539 8.242H1.46V5.406h21.08v2.836zM1.46 10.812V24L12 18.11 22.54 24V10.812H1.46zM22.54 0H1.46v2.836h21.08V0z" fill="currentColor"></path></svg></a><a fs-socialshare-element="linkedin" href="#" class="social-link-2 w-inline-block"><svg xmlns="http://www.w3.org/2000/svg" width="100%" viewBox="0 0 21 20" fill="none" class="socal-link-icon is-2"><path d="M0.265342 6.50512H4.7497V20H0.265342V6.50512ZM2.53754 0C1.00273 0 0 1.00761 0 2.33014C0 3.62546 0.973386 4.66237 2.47885 4.66237H2.50745C4.0716 4.66237 5.04569 3.62541 5.04569 2.33014C5.01634 1.00761 4.07165 0 2.53754 0ZM15.7601 6.18811C13.3797 6.18811 12.3133 7.49738 11.7184 8.41557V6.50512H7.23269C7.29208 7.7711 7.23269 20 7.23269 20H11.7184V12.4635C11.7184 12.0599 11.7477 11.6577 11.8658 11.3686C12.1905 10.5628 12.9286 9.72833 14.1666 9.72833C15.7908 9.72833 16.4395 10.9664 16.4395 12.7797V20H20.9245V12.2617C20.9245 8.11675 18.7123 6.18811 15.7601 6.18811Z" fill="currentColor"></path></svg></a><button fs-copyclip-element="click" class="clipboard-link"><svg xmlns="http://www.w3.org/2000/svg" width="100%" viewBox="0 0 24 24" fill="none" class="socal-link-icon is-4"><path d="M1.82744 21.2724C2.40728 21.8531 3.09615 22.3135 3.85446 22.6271C4.61277 22.9407 5.42558 23.1014 6.24619 23.0999C7.06698 23.1014 7.87996 22.9407 8.63847 22.6271C9.39698 22.3134 10.0861 21.8531 10.6662 21.2724L14.2012 17.7362L12.4337 15.9687L8.89869 19.5049C8.19428 20.2062 7.24078 20.5999 6.24682 20.5999C5.25285 20.5999 4.29935 20.2062 3.59494 19.5049C2.89307 18.8008 2.49895 17.8472 2.49895 16.8531C2.49895 15.8589 2.89307 14.9053 3.59494 14.2012L7.13119 10.6662L5.36369 8.89869L1.82744 12.4337C0.657198 13.6068 0 15.1961 0 16.8531C0 18.51 0.657198 20.0994 1.82744 21.2724ZM21.2724 10.6662C22.4421 9.4928 23.0989 7.90359 23.0989 6.24682C23.0989 4.59004 22.4421 3.00083 21.2724 1.82744C20.0994 0.657198 18.51 0 16.8531 0C15.1961 0 13.6068 0.657198 12.4337 1.82744L8.89869 5.36369L10.6662 7.13119L14.2012 3.59494C14.9056 2.89368 15.8591 2.49998 16.8531 2.49998C17.847 2.49998 18.8005 2.89368 19.5049 3.59494C20.2068 4.29903 20.6009 5.25265 20.6009 6.24682C20.6009 7.24098 20.2068 8.1946 19.5049 8.89869L15.9687 12.4337L17.7362 14.2012L21.2724 10.6662Z" fill="currentColor"></path><path d="M7.12993 17.7375L5.36118 15.97L15.9699 5.36255L17.7374 7.1313L7.12993 17.7375Z" fill="currentColor"></path></svg><div class="clipboard-tag-wrap"><div class="clipboard-tag"><div>link copied to clipboard</div></div></div></button><div fs-copyclip-element="copy-this" class="is-hide w-embed">https://uptimelabs.io/articles/incidents-vs-routine-work</div></div><div class="blog-toc-wrap"><div class="mb-24"><div class="toc-label">IN THIS ARTICLE</div></div><div class="toc-links-wrap"><div><a fs-toc-element="link" href="#" class="toc-link w-inline-block"><div>Incident Timeline</div></a></div></div></div><div class="blog-cta"><div class="mb-24"><div class="center-wrapper"><div class="mb-16"><h3 class="heading-h5">Ready to make incident response your competitive advantage?</h3></div><p class="body-s">See how Uptime Labs builds provable, scalable incident response capability across your organisation.</p></div></div><div class="blog-cta-buttons-wrap"><a data_booking_source="What Makes Incidents Different to Routine Work?" data-wf--button--variant="base" href="/book-a-demo" class="button w-inline-block"><div>Book a demo</div></a><a data_booking_source="What Makes Incidents Different to Routine Work?" data-wf--button--variant="secondary" href="/platform-overview" class="button w-variant-c0fe4bb8-36ed-94f2-4885-319839990ed6 w-inline-block"><div>Explore the platform</div></a></div></div></div><div class="blog-main-right"><div class="mb-56"><div fs-toc-offsettop="7.5rem" fs-toc-element="contents" class="blog-rt w-richtext"><h2>The surprising reason why incidents are where engineers are made</h2><p>A couple of weeks ago, I scrolled past a LinkedIn post that was so eye-catching that I did something unusual. I scrolled back up.</p><figure class="w-richtext-align-center w-richtext-figure-type-image"><div><img alt="Incidents are where engineers are made graphic" src="https://cdn.prod.website-files.com/69eb654f1a323d235a57f701/69f0bc85fcaec89a7e88fe90_Screenshot-2026-02-19-at-13.42.30.png" loading="lazy"/></div></figure><p><a href="https://www.linkedin.com/posts/activity-7397378001287643136-rNb9?utm_source=share&utm_medium=member_desktop&rcm=ACoAAC7onwABzX_AQ7uE67kMkaHAeHhJPATJr84">This quote</a> by Vanessa Huerta Granda (from <a href="https://qconsf.com/presentation/nov2025/when-incidents-refuse-end">this QCon talk</a> that I unfortunately didn’t attend) immediately struck me as ‘on the money’, and kicked loose another question in my LinkedIn-addled grey matter. “How is dealing with incidents different from routine IT work?”</p><p>Serendipitously, this exact question was discussed in last week’s Uptime Labs workshop (<a href="/why-incident-management-breaks-down/">Why Incident Management Breaks Down — and How the Process Should Flow</a>) with Beth Adele Long and Laura McGuire, so I didn’t have to wait long for an answer. Check out the recording for the straight-from-the-source version, but I'll summarise my reflections here.</p><p>Also, if you stick around to the end of the post, I’ll reveal what incidents have in common with a certain Luke Skywalker family revelation, and the contents of Brad Pitt’s box in Se7en.</p><figure class="w-richtext-align-center w-richtext-figure-type-image"><div><img alt="Luke skywalker graphic" src="https://cdn.prod.website-files.com/69eb654f1a323d235a57f701/69f0bc86fcaec89a7e88fec7_Screenshot-2026-02-19-at-13.40.58.png" loading="lazy"/></div></figure><h2>How is dealing with incidents different from routine IT work?</h2><p>Anyone who’s been employed in the software domain for long enough will have experienced periods of time when routine work felt similar to an ongoing incident. Pressure and stress are by no means the exclusive preserve of incidents. Commercial urgency, unrealistic expectations, technical debt and complexity are merely a handful of the countless factors that can contribute towards routine work feeling like a perpetual incident. This perception can be particularly acute in the run-up to a deadline.</p><p>However, though the Venn diagram of incidents and routine work does overlap considerably, there are ways in which working on incidents differs from routine work, and these factors have important implications for how we prepare, learn, build tools and structure teams.</p><h3>The cognitive demands are qualitatively different</h3><p>Incidents aren't just more difficult versions of routine work; they impose a different <em>kind</em> of thinking. While uncertainty is a familiar presence in both types of work, incidents are often awash with <em>equivocality (</em>conflicting interpretations<em>). </em>It's common for incident responders to disagree about what’s actually happening, let alone what to do about it. Responders are required to anticipate how a situation might progress, and how that progression might change when interventions are applied. They’re continuously generating, testing, modifying and discarding hypotheses in parallel.</p><h3>Response teams are frequently “a cast assembled for the occasion”</h3><p>While routine work commonly occurs within well-established teams with well-established working relationships and practices, incident response teams are frequently ad-hoc; comprised of individuals selected for their specific expertise, area of concern, influence and availability rather than their shared familiarity. The cast may also include individuals with a wide variety of roles, e.g., senior leadership, legal, compliance and security folks. The combination of equivocality, plus the difficulty of coordinating between unfamiliar individuals with differing communication needs, greatly increases the challenge of incident response.</p><h3>No single responder’s mental model is complete, correct or shared</h3><p>This is also true in a broad sense for routine work, but is especially acute in incidents. We humans can only make sense of what’s going on behind software interfaces through <a href="/articles/mental-models-all-the-way-down/">mental models</a>, and none of us have privileged read access to anyone else’s. Querying other folks' mental models is achieved through a lossy, unreliable protocol called “communication” - which offers few guarantees of receipt, integrity or error correction. The result of this is that folks tend to be frequently under the illusion that they’re 'on-the-same-page' whereas in reality they’re reading different books entirely.</p><p>While this is merely a reality of being human, it’s critical during incidents, when multiple parties are grappling <em>together </em>in situations of uncertainty, ambiguity, time pressure and high stakes. The process of '<a href="/articles/being-on-the-same-page-during-an-incident-not-actually-telepathy/">staying on the same page</a>' is referred to as maintaining common ground: a co-active process that needs to be managed carefully during incidents to keep the cast on track.</p><h3>Incidents can be astonishing</h3><p>It's rare to be astonished in routine work, where mental models of work-in-progress tend to build gradually over time. Routine work tends to start with a degree of uncertainty, which is incrementally chipped away at, revealing the sculpture beneath at progressively finer degrees of fidelity. Incidents, on the other hand, have the habit of forcing <a href="/articles/surprise-surprise-when-reality-doesnt-read-the-runbook/">complete re-evaluations</a> of everything you thought you ever knew about the system. Rather than a chisel tap revealing a fine detail, incidents can cause the entire sculpture to fracture or mutate, forcing a complete change to one's mental model.</p><p>As such, incidents are especially powerful opportunities for learning.</p><h1>The Power of Surprise</h1><p>Back to the original source of inspiration for this post, “Incidents are where engineers are made”. The complexities described so far that differentiate incidents from routine work are quite sufficient to render incidents especially fertile ground for growing accomplished engineers. However, the power of surprise is worth emphasising further.</p><p>To illustrate the point, consider the following questions: -</p><p>Who was Luke Skywalker’s father?</p><p>What was the answer to Brad Pitt’s plea, “What’s in the box?” in the movie Se7en?</p><figure class="w-richtext-align-center w-richtext-figure-type-image"><div><img alt="What" src="https://cdn.prod.website-files.com/69eb654f1a323d235a57f701/69f0bc86fcaec89a7e88fec2_Screenshot-2026-02-19-at-13.40.45.png" loading="lazy"/></div></figure><p>Or perhaps a more recent cultural reference: What was Jon Snow's true parentage in The Game of Thrones?</p><p>If you know the answers to one or more of these questions, you <em>really</em> know the answer. The answers are probably imprinted so deeply in your brain that you’d sooner forget your name than these cultural references.</p><p>These iconic on-screen moments are iconic because they are surprising, astonishing or shocking. Few would remember Skywalker's heritage so vividly if the revelation had been mundane.</p><p>Surprise causes us to lean in. Surprise causes us to reconsider what we thought we knew; as such, it is a powerful catalyst for learning. If there’s one thing that separates incidents from routine work, it’s surprise. Surprise surprise… it’s not always DNS.</p><p>The other important aspect of surprise is its power to create great stories. Story-telling is a primary mechanism through which humans create and share knowledge. This reveals the potential to dramatically scale the learning associated with a surprising incident. While a movie audience learns <em>vicariously </em>from the experiences of characters depicted on screen, engineers can learn vicariously from the surprising stories of other engineers. The more surprising the better, and every incident contains the element of surprise.</p><h2>Further reading</h2><p><a href="https://queue.acm.org/detail.cfm?id=3380779">https://queue.acm.org/detail.cfm?id=3380779</a> - Laura Maguire.</p></div></div><div class="mb-56"><div class="author-block"><div><div class="author-top"><div class="author-info"><img src="https://cdn.prod.website-files.com/69eb654f1a323d235a57f701/69f0aad4b01ff502d637efde_Stuart-Rimell.avif" loading="lazy" alt="" class="author-image-2"/><div><h5 class="heading-h5 text-color-gray-900">Stuart Rimell</h5></div></div><div class="author-links"><a href="https://www.linkedin.com/in/stuartrimell/" class="auhor-link w-inline-block"><svg xmlns="http://www.w3.org/2000/svg" width="100%" viewBox="0 0 21 20" fill="none" class="author-link-icon"><path d="M0.265342 6.50512H4.7497V20H0.265342V6.50512ZM2.53754 0C1.00273 0 0 1.00761 0 2.33014C0 3.62546 0.973386 4.66237 2.47885 4.66237H2.50745C4.0716 4.66237 5.04569 3.62541 5.04569 2.33014C5.01634 1.00761 4.07165 0 2.53754 0ZM15.7601 6.18811C13.3797 6.18811 12.3133 7.49739 11.7184 8.41557V6.50512H7.23269C7.29208 7.7711 7.23269 20 7.23269 20H11.7184V12.4635C11.7184 12.0599 11.7477 11.6577 11.8658 11.3686C12.1905 10.5628 12.9286 9.72833 14.1666 9.72833C15.7908 9.72833 16.4395 10.9664 16.4395 12.7797V20H20.9245V12.2617C20.9245 8.11675 18.7123 6.18811 15.7601 6.18811Z" fill="currentColor"></path></svg></a></div></div></div><div class="author-description"><p class="body-s">Stuart is a product &amp; technology leader at Uptime Labs. He previously led IG’s largest efficiency program, optimising client services, and built enterprise architecture, agile frameworks, and real-time trading platforms. He also advises startups on product management, specialising in fintech and high-performance systems.</p></div></div></div><div class="blog-share"><div class="blog-share-left"><div class="label text-color-black">Share this post</div></div><div class="blog-social-links-wrap is-2"><button fs-copyclip-element="click" class="clipboard-link"><svg xmlns="http://www.w3.org/2000/svg" width="100%" viewBox="0 0 24 24" fill="none" class="socal-link-icon is-4"><path d="M1.82744 21.2724C2.40728 21.8531 3.09615 22.3135 3.85446 22.6271C4.61277 22.9407 5.42558 23.1014 6.24619 23.0999C7.06698 23.1014 7.87996 22.9407 8.63847 22.6271C9.39698 22.3134 10.0861 21.8531 10.6662 21.2724L14.2012 17.7362L12.4337 15.9687L8.89869 19.5049C8.19428 20.2062 7.24078 20.5999 6.24682 20.5999C5.25285 20.5999 4.29935 20.2062 3.59494 19.5049C2.89307 18.8008 2.49895 17.8472 2.49895 16.8531C2.49895 15.8589 2.89307 14.9053 3.59494 14.2012L7.13119 10.6662L5.36369 8.89869L1.82744 12.4337C0.657198 13.6068 0 15.1961 0 16.8531C0 18.51 0.657198 20.0994 1.82744 21.2724ZM21.2724 10.6662C22.4421 9.4928 23.0989 7.90359 23.0989 6.24682C23.0989 4.59004 22.4421 3.00083 21.2724 1.82744C20.0994 0.657198 18.51 0 16.8531 0C15.1961 0 13.6068 0.657198 12.4337 1.82744L8.89869 5.36369L10.6662 7.13119L14.2012 3.59494C14.9056 2.89368 15.8591 2.49998 16.8531 2.49998C17.847 2.49998 18.8005 2.89368 19.5049 3.59494C20.2068 4.29903 20.6009 5.25265 20.6009 6.24682C20.6009 7.24098 20.2068 8.1946 19.5049 8.89869L15.9687 12.4337L17.7362 14.2012L21.2724 10.6662Z" fill="currentColor"></path><path d="M7.12993 17.7375L5.36118 15.97L15.9699 5.36255L17.7374 7.1313L7.12993 17.7375Z" fill="currentColor"></path></svg><div class="clipboard-tag-wrap"><div class="clipboard-tag"><div>link copied to clipboard</div></div></div></button><a fs-socialshare-element="linkedin" href="#" class="social-link-2 w-inline-block"><svg xmlns="http://www.w3.org/2000/svg" width="100%" viewBox="0 0 21 20" fill="none" class="socal-link-icon is-2"><path d="M0.265342 6.50512H4.7497V20H0.265342V6.50512ZM2.53754 0C1.00273 0 0 1.00761 0 2.33014C0 3.62546 0.973386 4.66237 2.47885 4.66237H2.50745C4.0716 4.66237 5.04569 3.62541 5.04569 2.33014C5.01634 1.00761 4.07165 0 2.53754 0ZM15.7601 6.18811C13.3797 6.18811 12.3133 7.49738 11.7184 8.41557V6.50512H7.23269C7.29208 7.7711 7.23269 20 7.23269 20H11.7184V12.4635C11.7184 12.0599 11.7477 11.6577 11.8658 11.3686C12.1905 10.5628 12.9286 9.72833 14.1666 9.72833C15.7908 9.72833 16.4395 10.9664 16.4395 12.7797V20H20.9245V12.2617C20.9245 8.11675 18.7123 6.18811 15.7601 6.18811Z" fill="currentColor"></path></svg></a><a fs-socialshare-element="x" href="#" class="social-link-2 w-inline-block"><svg xmlns="http://www.w3.org/2000/svg" width="100%" viewBox="0 0 23 20" fill="none" class="socal-link-icon is-1"><path d="M17.7201 0H21.1702L13.6326 8.47175L22.5 20H15.557L10.1189 13.0083L3.89654 20H0.4443L8.50646 10.9385L0 0H7.11931L12.0349 6.39078L17.7201 0ZM16.5091 17.9692H18.421L6.08051 1.9241H4.029L16.5091 17.9692Z" fill="currentColor"></path></svg></a><div fs-copyclip-element="copy-this" class="is-hide w-embed">https://uptimelabs.io/articles/incidents-vs-routine-work</div></div></div></div></div></div></div><div class="blog-main-bg-wrap"><img src="https://cdn.prod.website-files.com/69e0a463268ba34093f8b1cb/69f225d89c7c20b5a5ec3c6e_Rectangle%2039651.png" loading="lazy" sizes="(max-width: 2440px) 100vw, 2440px" srcset="https://cdn.prod.website-files.com/69e0a463268ba34093f8b1cb/69f225d89c7c20b5a5ec3c6e_Rectangle%2039651-p-500.png 500w, https://cdn.prod.website-files.com/69e0a463268ba34093f8b1cb/69f225d89c7c20b5a5ec3c6e_Rectangle%2039651-p-800.png 800w, https://cdn.prod.website-files.com/69e0a463268ba34093f8b1cb/69f225d89c7c20b5a5ec3c6e_Rectangle%2039651-p-1080.png 1080w, https://cdn.prod.website-files.com/69e0a463268ba34093f8b1cb/69f225d89c7c20b5a5ec3c6e_Rectangle%2039651-p-1600.png 1600w, https://cdn.prod.website-files.com/69e0a463268ba34093f8b1cb/69f225d89c7c20b5a5ec3c6e_Rectangle%2039651-p-2000.png 2000w, https://cdn.prod.website-files.com/69e0a463268ba34093f8b1cb/69f225d89c7c20b5a5ec3c6e_Rectangle%2039651.png 2440w" alt="" class="blog-main-bg-image"/></div></section><section class="s-related"><div class="vertical-padding p--80"><div class="w-layout-blockcontainer container w-container"><div class="center-wrapper"><div class="mb-48"><h2>Related content</h2></div></div><div class="w-dyn-list"><div fs-list-load="more" fs-list-element="list" role="list" class="article-list w-dyn-items"><div role="listitem" class="w-dyn-item"><a href="/articles/incident-crashes-culture-cocktails" class="article-item w-inline-block"><img src="https://cdn.prod.website-files.com/69eb654f1a323d235a57f701/6a96ee809088f84fc6d8f98b_Article-Thumbnails_NEW-RESIZED%20(9).png" loading="lazy" alt="" sizes="(max-width: 767px) 100vw, (max-width: 991px) 727px, 939px" srcset="https://cdn.prod.website-files.com/69eb654f1a323d235a57f701/6a96ee809088f84fc6d8f98b_Article-Thumbnails_NEW-RESIZED%20(9)-p-500.png 500w, https://cdn.prod.website-files.com/69eb654f1a323d235a57f701/6a96ee809088f84fc6d8f98b_Article-Thumbnails_NEW-RESIZED%20(9)-p-800.png 800w, https://cdn.prod.website-files.com/69eb654f1a323d235a57f701/6a96ee809088f84fc6d8f98b_Article-Thumbnails_NEW-RESIZED%20(9)-p-1080.png 1080w, https://cdn.prod.website-files.com/69eb654f1a323d235a57f701/6a96ee809088f84fc6d8f98b_Article-Thumbnails_NEW-RESIZED%20(9).png 1280w" class="article-image"/><div class="article-bottom is-2"><div class="mb-16 is-full-width"><div class="article-date-author-wrap"><div class="w-embed">BY Sam Salter</div><div class="is-hide">Sam Salter</div><div>September 1, 2026</div></div></div><div class="mb-24"><h5 class="heading-h5 text-color-gray-600">Incident Crashes, Culture and Cocktails (Incident Fest)</h5></div><div class="margin-top-auto"><div class="bllue-link"><div class="link-text">Read more</div><img loading="lazy" src="https://cdn.prod.website-files.com/69e0a463268ba34093f8b1cb/69eb5632d10a93479ed94594_majesticons_chevron-up.svg" alt="" class="link-arrow"/></div></div></div></a></div><div role="listitem" class="w-dyn-item"><a href="/articles/supporting-new-responders" class="article-item w-inline-block"><img src="https://cdn.prod.website-files.com/69eb654f1a323d235a57f701/6a96ed442cf312de517de485_Article-Thumbnails_NEW-RESIZED%20(8).png" loading="lazy" alt="" sizes="(max-width: 767px) 100vw, (max-width: 991px) 727px, 939px" srcset="https://cdn.prod.website-files.com/69eb654f1a323d235a57f701/6a96ed442cf312de517de485_Article-Thumbnails_NEW-RESIZED%20(8)-p-500.png 500w, https://cdn.prod.website-files.com/69eb654f1a323d235a57f701/6a96ed442cf312de517de485_Article-Thumbnails_NEW-RESIZED%20(8)-p-800.png 800w, https://cdn.prod.website-files.com/69eb654f1a323d235a57f701/6a96ed442cf312de517de485_Article-Thumbnails_NEW-RESIZED%20(8)-p-1080.png 1080w, https://cdn.prod.website-files.com/69eb654f1a323d235a57f701/6a96ed442cf312de517de485_Article-Thumbnails_NEW-RESIZED%20(8).png 1280w" class="article-image"/><div class="article-bottom is-2"><div class="mb-16 is-full-width"><div class="article-date-author-wrap"><div class="w-embed">BY Karan Nagarajagowda</div><div class="is-hide">Karan Nagarajagowda</div><div>August 26, 2026</div></div></div><div class="mb-24"><h5 class="heading-h5 text-color-gray-600">Supporting Your Team's New Responders</h5></div><div class="margin-top-auto"><div class="bllue-link"><div class="link-text">Read more</div><img loading="lazy" src="https://cdn.prod.website-files.com/69e0a463268ba34093f8b1cb/69eb5632d10a93479ed94594_majesticons_chevron-up.svg" alt="" class="link-arrow"/></div></div></div></a></div><div role="listitem" class="w-dyn-item"><a href="/articles/incident-response-ai-qa" class="article-item w-inline-block"><img src="https://cdn.prod.website-files.com/69eb654f1a323d235a57f701/6a7b44e2901072ad241588f0_Article-Thumbnails_NEW-RESIZED%20(4).png" loading="lazy" alt="" sizes="(max-width: 767px) 100vw, (max-width: 991px) 727px, 939px" srcset="https://cdn.prod.website-files.com/69eb654f1a323d235a57f701/6a7b44e2901072ad241588f0_Article-Thumbnails_NEW-RESIZED%20(4)-p-500.png 500w, https://cdn.prod.website-files.com/69eb654f1a323d235a57f701/6a7b44e2901072ad241588f0_Article-Thumbnails_NEW-RESIZED%20(4)-p-800.png 800w, https://cdn.prod.website-files.com/69eb654f1a323d235a57f701/6a7b44e2901072ad241588f0_Article-Thumbnails_NEW-RESIZED%20(4)-p-1080.png 1080w, https://cdn.prod.website-files.com/69eb654f1a323d235a57f701/6a7b44e2901072ad241588f0_Article-Thumbnails_NEW-RESIZED%20(4).png 1280w" class="article-image"/><div class="article-bottom is-2"><div class="mb-16 is-full-width"><div class="article-date-author-wrap"><div class="w-embed">BY Sam Salter</div><div class="is-hide">Sam Salter</div><div>August 11, 2026</div></div></div><div class="mb-24"><h5 class="heading-h5 text-color-gray-600">'My Boss Wants Me to Pick an AI SRE Tool': Q&A at Incident Fest (Adaptive Capacity Labs)</h5></div><div class="margin-top-auto"><div class="bllue-link"><div class="link-text">Read more</div><img loading="lazy" src="https://cdn.prod.website-files.com/69e0a463268ba34093f8b1cb/69eb5632d10a93479ed94594_majesticons_chevron-up.svg" alt="" class="link-arrow"/></div></div></div></a></div></div></div></div></div></section></main><section data-wf--cta-section--variant="base" class="section"><div class="w-layout-blockcontainer container w-container"><div class="container-padding py--xs"><div class="cta-section"><img sizes="100vw" srcset="https://cdn.prod.website-files.com/69e0a463268ba34093f8b1cb/69e0dd9cc4f15eda7561ece6_cta-section-bg-p-500.png 500w, https://cdn.prod.website-files.com/69e0a463268ba34093f8b1cb/69e0dd9cc4f15eda7561ece6_cta-section-bg-p-800.png 800w, https://cdn.prod.website-files.com/69e0a463268ba34093f8b1cb/69e0dd9cc4f15eda7561ece6_cta-section-bg-p-1080.png 1080w, https://cdn.prod.website-files.com/69e0a463268ba34093f8b1cb/69e0dd9cc4f15eda7561ece6_cta-section-bg.png 1312w" alt="Clear blue sky with scattered white clouds." src="https://cdn.prod.website-files.com/69e0a463268ba34093f8b1cb/69e0dd9cc4f15eda7561ece6_cta-section-bg.png" loading="lazy" class="cta-section__bg"/><div data-animate="stagger-fade-in" class="cta-section__inner"><div class="cta-section__inner__texts"><h2 class="heading-h2">Ready to make incident response your competitive advantage?</h2><div class="cta-quote-author body-m-ibm">— Chris Voss</div><div class="max-w-478"><p class="body-m">See how Uptime Labs builds provable, scalable incident response capability across your financial services organisation.</p></div></div><div class="buttons-wrap-center"><div><a data_booking_source="What Makes Incidents Different to Routine Work?" data-wf--button--variant="base" href="/try-a-demo" class="button w-inline-block"><div>Book a demo</div></a></div><div class="div-block-2"><a data_booking_source="What Makes Incidents Different to Routine Work?" data-wf--button--variant="secondary" href="/book-a-demo" class="button w-variant-c0fe4bb8-36ed-94f2-4885-319839990ed6 w-inline-block"><div>Explore the platform</div></a></div></div></div></div></div></div></section><footer data-wf--footer--variant="base" data-wf-component-id="a75b6fd8-0f06-150a-15eb-c5166c6e1d43" data-wf-variant-state="base" class="section foot-section"><div class="w-layout-blockcontainer container w-container"><div class="container-padding py--xs"><div class="footer"><div class="footer__top"><div class="footer__top__l"><div class="footer__top__l__col"><div class="body-s text--color-light-gray">Explore</div><div class="footer__top__l__col__inner"><div class="footer__top__l__col__inner__split"><a href="/events" class="footer-link">Events</a><a href="/testimonials" class="footer-link">testimonials</a><a href="/articles" class="footer-link">Articles</a></div><div class="footer__top__l__col__inner__split"><a href="/careers" class="footer-link">Careers</a><a href="/community" class="footer-link">Community Hub</a><a href="/templates" class="footer-link">Templates</a></div></div></div><div class="footer__top__l__col"><div class="body-s text--color-light-gray">Solutions</div><div class="footer__top__l__col__inner"><div class="footer__top__l__col__inner__split"><a href="/solutions/incident-response-training" class="footer-link">Incident Response Training</a><a href="/solutions/crisis-simulation" class="footer-link">Crisis Simulation</a><a href="/solutions/attack-simulation" class="footer-link">Attack Simulation</a><a href="/solutions/crisis-communication" class="footer-link">Crisis Communication</a></div></div></div><div class="footer__top__l__col"><div class="body-s text--color-light-gray">Product</div><div class="footer__top__l__col__inner"><div class="footer__top__l__col__inner__split"><a href="/platform-overview" class="footer-link">platform</a><a href="/solutions/downtime" class="footer-link">Reduce Downtime cost</a></div></div><a href="/integration" class="footer-link">Rootly Integration</a></div></div><div class="footer__top__r"><div class="footer__top__r__row"><div class="body-s text--color-light-gray">Subscribe</div><div class="subscribe-form w-form"><form id="email-form" name="email-form" data-name="Email Form" method="get" class="subscribe-form__inner" data-wf-page-id="69eb655027cb005251c45c81" data-wf-element-id="a75b6fd8-0f06-150a-15eb-c5166c6e1d6d"><div class="subscribe-form__inner__field-wrap"><p class="body-m text--weight-600">Sign up for early access to new drills, event invites and more.</p><input class="form__input w-input" maxlength="256" name="email" data-name="Email" placeholder="Email" type="email" id="email" required=""/></div><input type="submit" data-wait="Please wait..." class="button w-button" value="Submit"/></form><div class="body-xs">Opt out at any time. <a href="https://www.uptimelabs.io/privacy" class="link-underline-blue">Privacy policy.</a></div><div class="w-form-done"><div>Thank you! Your submission has been received!</div></div><div class="w-form-fail"><div>Oops! Something went wrong while submitting the form.</div></div></div></div><div class="footer__top__r__divider"></div><div class="footer__top__r__row"><div class="body-s text--color-light-gray">Contact Us</div><div class="footer__top__r__row__2col"><div class="footer__top__r__row__2col__col"><a href="mailto:info@uptimelabs.io" class="contact-link">info@uptimelabs.io</a><a href="https://www.linkedin.com/company/uptime-labs" target="_blank" class="social-link w-inline-block"><div class="icon-embed w-embed"><svg width="21" height="21" viewBox="0 0 21 21" fill="none" xmlns="http://www.w3.org/2000/svg">
|
||
<path d="M17.893 17.8934H14.7815V13.0204C14.7815 11.8584 14.7607 10.3626 13.1631 10.3626C11.5425 10.3626 11.2946 11.6286 11.2946 12.9358V17.8931H8.18302V7.87228H11.1701V9.24173H11.2119C11.5109 8.73059 11.9428 8.31011 12.4618 8.02505C12.9808 7.74 13.5674 7.60106 14.1592 7.62303C17.3128 7.62303 17.8943 9.69746 17.8943 12.3962L17.893 17.8934ZM4.67217 6.50251C4.31505 6.50257 3.96591 6.39673 3.66893 6.19837C3.37196 6.00001 3.14049 5.71803 3.00376 5.3881C2.86704 5.05817 2.8312 4.69511 2.90081 4.34482C2.97042 3.99453 3.14234 3.67275 3.39483 3.42017C3.64731 3.16759 3.96902 2.99555 4.31927 2.92581C4.66952 2.85607 5.03258 2.89177 5.36255 3.02838C5.69252 3.16499 5.97456 3.39639 6.17303 3.6933C6.37149 3.99022 6.47746 4.33932 6.47752 4.69646C6.47756 4.93359 6.43089 5.16841 6.34019 5.3875C6.24948 5.6066 6.11653 5.80569 5.94889 5.97339C5.78125 6.1411 5.5822 6.27414 5.36314 6.36493C5.14408 6.45572 4.9093 6.50247 4.67217 6.50251ZM6.22794 17.8934H3.11316V7.87228H6.22794V17.8934ZM19.4442 0.00143076H1.54962C1.14346 -0.00315287 0.752078 0.153706 0.46151 0.437537C0.170942 0.721369 0.00495693 1.10895 0 1.51512V19.4846C0.00478727 19.8909 0.170675 20.2788 0.461233 20.5629C0.751791 20.847 1.14326 21.0042 1.54962 20.9999H19.4442C19.8514 21.005 20.244 20.8483 20.5357 20.5641C20.8274 20.28 20.9944 19.8917 21 19.4846V1.51382C20.9942 1.10685 20.8271 0.718826 20.5354 0.435001C20.2436 0.151176 19.8512 -0.00523375 19.4442 0.000133719" fill="currentColor"/>
|
||
</svg></div></a></div><div class="footer__top__r__row__2col__col"><p class="body-m-ibm">Uptime Labs Limited, 5 Brayford Square, London E1 0SG</p></div></div></div></div></div><div class="footer__bot"><div class="body-s text--color-light-gray"> © 2026 Uptime Labs Ltd. All rights reserved. <a href="/privacy" target="_blank">Privacy</a> · <a href="/terms-and-conditions" target="_blank">Terms & Conditions </a></div><img loading="lazy" src="https://cdn.prod.website-files.com/69e0a463268ba34093f8b1cb/69e0e6f4c651addb19e91263_logo-light-blue.svg" alt="" class="footer__bot__logo"/></div></div></div></div><div class="hidden w-embed w-script"><!-- Set the current year to all elements with the attribute current-year -->
|
||
<script>
|
||
document.addEventListener('DOMContentLoaded', () => {
|
||
document.querySelectorAll('[current-year]').forEach((el) => (el.textContent = new Date().getFullYear()));
|
||
});
|
||
</script></div></footer></div><script src="https://d3e54v103j8qbb.cloudfront.net/js/jquery-3.5.1.min.dc5e7f18c8.js?site=69e0a463268ba34093f8b1cb" type="text/javascript" integrity="sha256-9/aliU8dGd2tb6OSsuzixeV4y/faTqgFtohetphbbj0=" crossorigin="anonymous"></script><script src="https://cdn.prod.website-files.com/69e0a463268ba34093f8b1cb/js/webflow.schunk.181a2070a530b302.js" type="text/javascript" integrity="sha384-JWdgqTXFub/8eKOkMquT9MN7nnkFfqj2IsxHNIv8W+n3NdpIA3X+EZEx+ykmtOKR" crossorigin="anonymous"></script><script src="https://cdn.prod.website-files.com/69e0a463268ba34093f8b1cb/js/webflow.schunk.4febfb12f77b44e7.js" type="text/javascript" integrity="sha384-RjyCtv5PLT8WDuR7XoV20ByXQRokya7ASqm9puRloaA5LeM/RDAcftm0LieqIZew" crossorigin="anonymous"></script><script src="https://cdn.prod.website-files.com/69e0a463268ba34093f8b1cb/js/webflow.e20a7c0a.d9ed1d406096f5b3.js" type="text/javascript" integrity="sha384-RY/a4zqg5AjKlcyJsz4t8D46STYD2/Qr9TK6Ow1CxU8Ta+nSJhd1jSiDBjKk3S42" crossorigin="anonymous"></script><script src="https://cdn.prod.website-files.com/gsap/3.15.0/gsap.min.js" type="text/javascript"></script><script src="https://cdn.prod.website-files.com/gsap/3.15.0/ScrollTrigger.min.js" type="text/javascript"></script><!-- Google Tag Manager (noscript) -->
|
||
<noscript><iframe src="https://www.googletagmanager.com/ns.html?id=GTM-W9SCJ38J"
|
||
height="0" width="0" style="display:none;visibility:hidden"></iframe></noscript>
|
||
<!-- End Google Tag Manager (noscript) -->
|
||
<script>
|
||
document.addEventListener("click", function (event) {
|
||
const bookingLink = event.target.closest(
|
||
'a[href*="/book-a-demo"]'
|
||
);
|
||
|
||
if (!bookingLink) return;
|
||
|
||
const bookingSource =
|
||
bookingLink.getAttribute("data-booking-source") ||
|
||
window.location.pathname;
|
||
|
||
localStorage.setItem("booking_source", bookingSource);
|
||
});
|
||
</script><script>
|
||
function scrollTocToActive() {
|
||
const container = document.querySelector('.toc-links-wrap');
|
||
const activeLink = container?.querySelector('.toc-link.w--current');
|
||
|
||
if (!container || !activeLink) return;
|
||
|
||
const containerRect = container.getBoundingClientRect();
|
||
const linkRect = activeLink.getBoundingClientRect();
|
||
const scrollTarget = container.scrollTop + (linkRect.top - containerRect.top);
|
||
|
||
container.scrollTo({ top: scrollTarget, behavior: 'smooth' });
|
||
}
|
||
|
||
setInterval(() => {
|
||
const active = document.querySelector('.toc-links-wrap .toc-link.w--current');
|
||
const lastHref = document.querySelector('.toc-links-wrap')?._lastActiveHref;
|
||
|
||
if (active && active.href !== lastHref) {
|
||
document.querySelector('.toc-links-wrap')._lastActiveHref = active.href;
|
||
scrollTocToActive();
|
||
}
|
||
}, 200);
|
||
</script><script src="https://hubspotv2.use1-marketplace-1p-apps-prod-red.if.webflow.services/static/disable-hubspot-chatbot.js" type="text/javascript" async="" defer=""></script><script src="https://js.hs-scripts.com/26288391.js" type="text/javascript" async="" defer=""></script><script src="https://cdn.prod.website-files.com/69e0a463268ba34093f8b1cb%2F6890b54d0757e73e539ba7b6%2F6a466cdd39cb85100ce6538e%2Fwebflowembed69e0a463268ba34093f8b1cb2885-5.0.0.js" type="text/javascript"></script><script src="https://hubspotonwebflow.com/assets/js/form-124.js" type="text/javascript" integrity="sha384-bjyNIOqAKScdeQ3THsDZLGagNN56B4X2Auu9YZIGu+tA/PlggMk4jbWruG/P6zYj" crossorigin="anonymous"></script></body></html> |