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nexus/wiki/concepts/HealthcareMarketingCompliance.md
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title, type, tags, last_updated
title type tags last_updated
Healthcare Marketing Compliance concept
healthcare
compliance
marketing
china
2026-04-20

Definition

Healthcare Marketing Compliance is the umbrella discipline of making healthcare promotion, content, and commercialization lawful, evidence-based, and platform-safe.

Core Principles

  • Prior review beats post-publication cleanup
  • Approved scope matters more than creative wording
  • Consent and de-identification are required for patient data reuse
  • Platform rules can be stricter than the statute itself