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title, source, author, published, created, description, tags
| title | source | author | published | created | description | tags |
|---|---|---|---|---|---|---|
| How to become so creative it feels illegal | shenwei |
How to become so creative it feels illegal
作者: DAN KOE (@thedankoe) 来源: https://x.com/thedankoe/status/2036824811712942576 日期: 2026-03-30
These past few weeks, I've felt completely brain-fried.
You know that feeling. The one where you're thinking about nothing and everything at the same time.
That feeling when you try to think, brainstorm, or come up with a great idea, and nothing comes to mind, no matter how hard you try.
It's more of a cognitive burnout than an emotional one. I can keep working, sure, but I don't feel very human.
It could be stress.
It could be too much AI (I've been playing the vibe coding slot machine quite a bit recently).
It could be falling out of my writing routine (which stems from shifting focus to other company problems, which leads to more stress).
Great ideas and writing were a breeze for me just last month. I could sit down and write my heart out and feel like it was quality and close-to-original thinking.
The longer this went on, the more the feeling compounded.
Why can't I write? Where did all my ideas go?
How can I get back?
That's my primary goal with this letter.
I want to provide both you and me with a guide that helps us return to our most creative state, and that's very important, as you'll find.
My secondary goal is to show you that, even if you don't think you're a "creative person," you can enter an incredibly enjoyable state of consciousness. Similar to the flow state, but potentially more potent. You aren't focused on breezing through a set of tasks. Instead, you're seeing the world in a completely different way, like a dog who sees grass for the first time.
My tertiary goal is to give you a 7-day protocol. If you follow it to a T, you will go from feeling brain-fried to alive. It is very simple. You may scoff at it. But I recommend you try it, because most won't. While it's simple, it will be difficult to do, but the quality of your work will improve drastically.
Because in today's world, your creativity is the most scarce resource.
Anyone can build anything. Anyone can think anything. Anyone can write anything. The people who will win in business, writing, art, and general quality of life, as always, will be those who can take the most creative path. The path that nobody else considered to take.
I – You don't have ideas because there's too much interference.
"I'm not a creative person."
That unfortunate and often unthought-through statement makes creativity seem like it's some sort of talent or skill.
In some ways, it is, but at its core, creativity is a natural way of being. It's a state of consciousness. It's a capacity that everyone has, but that capacity gets buried as time goes on.
How does it get buried?
With anything that narrows your mind. Creativity is a very open, relaxed state where you see connections, patterns, and possibilities that aren't immediately obvious. It's the act of noticing the unnoticed, which is not the same as what most think creativity is: creating something from nothing.
In my eyes, there are Three Narrowers of the Mind:
1) Conditioning is the enemy of wonder.
When you think of creativity, you think of children.
They see the world through such fresh eyes. If a child asked ChatGPT to build a teleportation device so they can take their friends to another galaxy, nobody would bat an eye, but if you did that, people would think you're just an idiot who doesn't understand "how the world works."
Kids haven't yet received the compounding negative feedback from their parents, teachers, and peers. They haven't internalized that they have to act a certain way to fit into a broken and boring society.
You must go to school.
You must do your best to get a high-paying job.
You must praise this God, and if you disobey, you're going to hell.
By the time most people turn 20 years old, they are the same as everyone else. Same thoughts, actions, and types of beliefs. They are going down the life path assigned to them rather than the one they chose to create.
Creativity requires holding beliefs loosely and entertaining an idea without immediately rejecting or demonizing it (as everyone does on social media, where it drives engagement and facilitates groupthink).
2) Productivity as a priority is a losing game.
When the 9-5 job became a thing during industrialization, productivity became the highest value. Everyone became a specialist who only learned how to place one piece of the puzzle, because if they understood how to solve the entire thing, they would be the entrepeneur not the employee.
Today, everyone feels like they're falling behind (and if you're being real, you're never going to catch up in a game you didn't create. Creativity is the only way out).
You have this perpetual deadline that's always looming.
A stressed mind only worries about survival, and you can't see new connections when your nervous system is ruled by deadlines.
If your life isn't structured around optimization and efficiency (in other words if you aren't a robot) everyone thinks you're useless. But that's exactly what creativity demands. Useless wandering. True boredom. Creating space for the right idea to emerge that will take you much further than the productivity bros stuck in the same race as everyone else.
People who schedule every hour don't stumble onto anything
The priorities themselves interfere with the conditions creative thought needs.
3) Infinite input and zero processing time.
Your metabolism can only go so fast.
It's obvious that if you eat too much food, you start to feel slow and look slow.
Yes, you get fat.
But most people don't realize this applies to the mind as well.
They feel as if they don't consume 10 podcasts a week, they won't be able to "keep up," even though the opposite is true. Their mental metabolism doesn't have time to digest the information.
There's a time for curated information that helps spark more ideas, but if it isn't kept under tight control, it gets dangerous very quickly.
Creativity is rarely an input problem, but then again, you can only cook with what's in the fridge. The problem is that most people's fridges are overflowing with ice cream and soda pop.
"Oh, by the way, we're doing another challenge starting in exactly 2 weeks. It's called: Build a 2-Hour Content System In 14 Days. (It also comes with 14 prompts, one for each day, and no they don't write content for you. We aren't that desparate yet.) It's an intensive challenge that gets your creative juices flowing. By the end you'll have your unique voice, a batch of non-slop social posts, one polished newsletter/article (if you've ever wanted to write X articles) you're proud of, and a skill that AI won't replace any time soon. Join here to get in early. Early bird pricing ends in 3 days."
II – You're not bored, you're overstimulated.
"Dan, I'm bored all the time and I'm not creative."
Being chronically overstimulated and overcaffeinated is not boredom. You're so fried that you've gone all the way off the other end and associate that with boredom because you're so used to euphoria that it's become boring. You quite literally can't go any further, you must come back the other way.
True boredom (after your withdrawal period) does a few things.
1) Boredom provides a gateway to novelty.
Carl Jung, OG psychologist, harped on the importance of shadow work – confronting the uncomfortable aspects of ourselves we typically avoid.
Sitting with boredom does just this.
It activates breakthrough insights when the rational mind stops trying to solve everything.
It reveals our authentic desires beneath external conditioning.
It sets the scene for 3 flow triggers, making you more likely to enter a season of intense learning and building:
- Deep embodiment – being present with discomfort
- Novelty – boredom forces you to seek new, healthier stimulation
- Unpredictability – not knowing what will emerge from the void
If you don't know what to do in your life, maybe you should do nothing.
Not the default nothing that everyone falls into, but truly nothing.
2) The brain will upregulate dopamine receptors when deprived.
Hedonic adaptation is your psychological thermostat.
No matter how high or low the temperature goes, it always tries to return to the set point.
This creates what psychologists call the "hedonic treadmill." You're always running toward the next source of pleasure, but the satisfaction never lasts. Each experience becomes your new normal, requiring more intense stimulation to achieve the same emotional high.
But when you deprive yourself of pleasure, the opposite happens. A hedonic treadmill reversal.
Slowly, then rapidly, simple pleasures become enjoyable again. You experience what Buddhists call the beginner's mind.
You notice the detail in the sky when you're on a walk outside. You notice the hint of rosemary in the well-cooked meal. Life becomes electric, as it should be.
3) You don't need motivation, you need clarity.
All of humanity's problems stem from man's inability to sit quietly in a room alone. – Naval Ravikant
Boredom creates space for sensemaking. That is, processing and integrating experience. The digestion that most people don't realize as important.
In the Information Age, modern technology creates a "context collapse." Our brain is only capable of processing around 50 bits of information per second through our conscious attention.
When you deprive yourself to the point of boredom, you're almost forced to confront all of the problems that you've suppressed over the years.
You need to sit and notice what happens in your mind.
It will be painful, but if you sit with it long enough, you'll receive a burst of clarity that launches you into a new phase of life.
Through chaos, or a change in perspective of chaos, order emerges.
III – The 7-day protocol to slow the fuck down (how to feel alive again)
Alright you get it.
Creativity is an incredible thing, and you should probably prioritize it more.
But how?
Well, we look at the problem (being overstimulated, overcommited, mentally bloated) and design a system that results in the alleviation of those things. That's what you do when something isn't going well, but when you're stuck in this narrow-minded state, it's hard to first identify what your problem is, and even harder to change your behavior. That's why a letter like this can be helpful. It shines a light of awareness (you can't ask ChatGPT what you don't think to ask).
Now, we don't need a full "dopamine detox" here, but we do need to commit.
As I said, this is very simple.
That will cause people to think they're above it and not try it. I highly discourage that way of thinking. That's one reason you aren't very creative.
Day 1-2: Reduce The Input Fast
This is the equivalent of doing intermittent fasting, but for the mind.
All of this is important, it's okay if it doesn't feel right.
- Impose strict timeblocks on your workday. If you can, limit work to 4 hours a day for this week. If you can't, that's fine. Set an alarm that marks the end. When it goes off, you're done. No "one last task." Your job is to not think about work or productivity when you're not working. You're practicing the skill of letting something feel unfinished without anxiety.
- Cut out your primary input source. Like the junk food in the cabinet at night, pick the one source you reach for the most mindlessly. This could be the podcast on the commute, the scroll before bed, or the news in the morning. Replace it with nothing. Sit in silence. Listen for an idea.
- Go on a walk. Not because it will do anything magical, but because ideas are caught in motion. No headphones. Hell, even leave your phone at home. This walk won't do much for you since it may be your first time, but trust the process.
That's it. Three simple changes.
Psychologically, removing constant input allows your brain's default mode network (the brain's "wandering" system) to fire. This is the network responsible for random insight, self-reflection, and imagining the future.
It cannot be active while you're consuming.
Day 3-4: Digest What's Already There
Now that you've created space, things will start surfacing.
Unexamined beliefs. Underprocessed emotions. Unquestioned assumptions. The dreams you gave up on. The person you wanted to become before life "got real."
This is your opportunity to slow down and integrate what you've already experienced. If you're always consuming, you're just flying through life without ever landing.
Most people avoid this because it's uncomfortable. But without integration, experience is meaningless.
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