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nexus/wiki/concepts/HealthSupplementMarketing.md
2026-04-20 16:01:56 +08:00

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title, type, tags, last_updated
title type tags last_updated
Health Supplement Marketing concept
health-supplement
marketing
compliance
china
2026-04-20

Definition

Health Supplement Marketing is the promotion of baojian shipin within registered/filed functional claims and without crossing into disease-treatment language.

Core Principles

  • Health supplements are not drugs
  • Do not claim cure, treatment, or replacement of medication
  • Stay within approved function claims and standard wording
  • Display required marks and disclaimers when applicable