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<!DOCTYPE html><html lang="en"><head><meta charSet="utf-8"/><meta http-equiv="x-ua-compatible" content="ie=edge"/><meta name="viewport" content="width=device-width, initial-scale=1, viewport-fit=cover"/><link rel="preconnect" href="https://images.ctfassets.net"/><link rel="preconnect" href="https://fonts.gstatic.com" crossorigin="anonymous"/><link rel="preload" href="https://fonts.gstatic.com/s/figtree/v9/_Xms-HUzqDCFdgfMm4S9DQ.woff2" as="font" type="font/woff2" crossorigin="anonymous"/><meta name="google-site-verification" content="-rfccKYD7EiFzW2TspstD1GHu92NnDCgfcBc1jQngv4"/><meta property="og:site_name" content="Kentik"/><meta name="twitter:site" content="@kentikinc"/><link rel="icon" type="image/svg+xml" href="/favicons/favicon-production.svg"/><link rel="icon" type="image/png" href="/favicons/favicon-96x96.png" sizes="96x96"/><link rel="shortcut icon" href="/favicon.ico"/><link rel="apple-touch-icon" sizes="180x180" href="/favicons/apple-touch-icon.png"/><meta name="apple-mobile-web-app-title" content="Kentik"/><link rel="manifest" href="/favicons/site.webmanifest"/><meta name="theme-color" content="#002766"/><script type="text/javascript" src="https://cdn.bizible.com/scripts/bizible.js" defer=""></script><script type="text/javascript" src="https://jscloud.net/x/33110/inlinks.js" defer=""></script><meta name="generator" content="Gatsby 5.16.1"/><meta content="article" property="og:type" data-gatsby-head="true"/><meta content="Alerts Should Work for You, Not the Other Way Around" property="og:title" data-gatsby-head="true"/><meta content="Alerts Should Work for You, Not the Other Way Around" name="twitter:title" data-gatsby-head="true"/><meta content="The entire reason we have monitoring is to understand what users are experiencing with an application. Full stop. If the user experience is impacted, sound the alarm and get people out of bed if necessary. All the other telemetry can be used to understand the details of the impact. But lower-level data points no longer have to be the trigger point for alerts." name="description" data-gatsby-head="true"/><meta content="The entire reason we have monitoring is to understand what users are experiencing with an application. Full stop. If the user experience is impacted, sound the alarm and get people out of bed if necessary. All the other telemetry can be used to understand the details of the impact. But lower-level data points no longer have to be the trigger point for alerts." property="og:description" data-gatsby-head="true"/><meta content="The entire reason we have monitoring is to understand what users are experiencing with an application. Full stop. If the user experience is impacted, sound the alarm and get people out of bed if necessary. All the other telemetry can be used to understand the details of the impact. But lower-level data points no longer have to be the trigger point for alerts." name="twitter:description" data-gatsby-head="true"/><meta content="https://www.kentik.com/blog/alerts-should-work-for-you-not-the-other-way-around/" property="og:url" data-gatsby-head="true"/><meta content="https://images.ctfassets.net/6yom6slo28h2/2Ms0siVpst1aWG21aSyTF8/9b5217217fb95c2cdbc1e1a23abe0148/leon-alerts.png" name="image" property="og:image" data-gatsby-head="true"/><meta content="https://images.ctfassets.net/6yom6slo28h2/2Ms0siVpst1aWG21aSyTF8/9b5217217fb95c2cdbc1e1a23abe0148/leon-alerts.png" name="twitter:image" data-gatsby-head="true"/><meta content="leon-alerts" property="og:image:alt" data-gatsby-head="true"/><meta content="summary_large_image" name="twitter:card" data-gatsby-head="true"/><style data-href="/styles.cefe35ff2067c5e2fa04.css" data-identity="gatsby-global-css">code[class*=language-],pre[class*=language-]{color:#393a34;direction:ltr;font-family:Consolas,Bitstream Vera Sans Mono,Courier New,Courier,monospace;font-size:.9em;-webkit-hyphens:none;hyphens:none;line-height:1.2em;tab-size:4;text-align:left;white-space:pre;word-break:normal;word-spacing:normal}pre>code[class*=language-]{font-size:1em}code[class*=language-] ::selection,code[class*=language-]::selection,pre[class*=language-] ::selection,pre[class*=language-]::selection{background:#b3d4fc}pre[class*=language-]{background-color:#fff;border:1px solid #ddd;margin:.5em 0;overflow:auto;padding:1em}:not(pre)>code[class*=language-]{background:#f8f8f8;border:1px solid #ddd;padding:1px .2em}.token.cdata,.token.comment,.token.doctype,.token.prolog{color:#998;font-style:italic}.token.namespace{opacity:.7}.token.attr-value,.token.string{color:#e3116c}.token.operator,.token.punctuation{color:#393a34}.token.boolean,.token.constant,.token.entity,.token.inserted,.token.number,.token.property,.token.regex,.token.symbol,.token.url,.token.variable{color:#36acaa}.language-autohotkey .token.selector,.token.atrule,.token.attr-name,.token.keyword{color:#00a4db}.language-autohotkey .token.tag,.token.deleted,.token.function{color:#9a050f}.language-autohotkey .token.keyword,.token.selector,.token.tag{color:#00009f}.token.bold,.token.function,.token.important{font-weight:700}.token.italic{font-style:italic}img{max-width:100%;width:100%}</style><link rel="sitemap" type="application/xml" href="/sitemap-index.xml"/><style>@font-face{font-display:swap;font-family:Figtree;font-style:normal;font-weight:400 800;src:url(https://fonts.gstatic.com/s/figtree/v9/_Xms-HUzqDCFdgfMm4q9DbZs.woff2) format("woff2");unicode-range:u+0100-02ba,u+02bd-02c5,u+02c7-02cc,u+02ce-02d7,u+02dd-02ff,u+0304,u+0308,u+0329,u+1d00-1dbf,u+1e00-1e9f,u+1ef2-1eff,u+2020,u+20a0-20ab,u+20ad-20c0,u+2113,u+2c60-2c7f,u+a720-a7ff}@font-face{font-display:swap;font-family:Figtree;font-style:normal;font-weight:400 800;src:url(https://fonts.gstatic.com/s/figtree/v9/_Xms-HUzqDCFdgfMm4S9DQ.woff2) format("woff2");unicode-range:u+00??,u+0131,u+0152-0153,u+02bb-02bc,u+02c6,u+02da,u+02dc,u+0304,u+0308,u+0329,u+2000-206f,u+20ac,u+2122,u+2191,u+2193,u+2212,u+2215,u+feff,u+fffd}</style><style data-styled="" data-styled-version="6.4.1">.dWYJhX{flex-direction:column;position:relative;min-height:100vh;box-sizing:initial;display:flex;}/*!sc*/
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t)e.setAttribute("srcset",e.dataset.srcset),e.removeAttribute("data-srcset");e.complete&&(e.style.opacity=1,e.parentNode.parentNode.querySelector("[data-placeholder-image]").style.opacity=0)}}</script></div><div class="Box-sc-c3svcl-0 Flex-sc-w0pd8x-0 igFzEV"><a class="Link__WrappedGatsbyLink-sc-1xbeavq-1 jGHROa AuthorsBlock__StyledAuthorLink-sc-vs7fxn-0 fXfWJY" href="/blog/author/leon-adato/">Leon Adato</a></div></div></div><div class="Box-sc-c3svcl-0 Flex-sc-w0pd8x-0 eplUAT"><div class="Box-sc-c3svcl-0 Flex-sc-w0pd8x-0 dkEXFB"><time dateTime="2023-11-15" class="MetaBlock__MetaText-sc-1j78zz1-0 fVEDEj">November 15, 2023</time><a class="Link__WrappedGatsbyLink-sc-1xbeavq-1 eTbtuL MetaBlock__TagLink-sc-1j78zz1-1 bLjKJg" href="/blog/category/alerting/">Alerting</a></div></div></div></div></div><div class="Box-sc-c3svcl-0 Flex-sc-w0pd8x-0 brXjyh"><div data-gatsby-image-wrapper="" style="border-radius:8px;box-shadow:0px 0px 15px -5px grey" class="gatsby-image-wrapper 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500w,https://images.ctfassets.net/6yom6slo28h2/2Ms0siVpst1aWG21aSyTF8/9b5217217fb95c2cdbc1e1a23abe0148/leon-alerts.png?w=1000&amp;h=522&amp;q=100&amp;fm=png 1000w" alt="leon-alerts"/></picture></noscript><script type="module">const t="undefined"!=typeof HTMLImageElement&&"loading"in HTMLImageElement.prototype;if(t){const t=document.querySelectorAll("img[data-main-image]");for(let e of t){e.dataset.src&&(e.setAttribute("src",e.dataset.src),e.removeAttribute("data-src")),e.dataset.srcset&&(e.setAttribute("srcset",e.dataset.srcset),e.removeAttribute("data-srcset"));const t=e.parentNode.querySelectorAll("source[data-srcset]");for(let e of t)e.setAttribute("srcset",e.dataset.srcset),e.removeAttribute("data-srcset");e.complete&&(e.style.opacity=1,e.parentNode.parentNode.querySelector("[data-placeholder-image]").style.opacity=0)}}</script></div></div></div></div></header><div class="Box-sc-c3svcl-0 htdUHb"><div class="Container-sc-r9vdmz-0 ixXNGq"><div class="Grid-sc-1q8bbu3-0 jvSnSE"><aside class="Box-sc-c3svcl-0 iyFkQF"><div class="Box-sc-c3svcl-0 DIegy"><div class="Box-sc-c3svcl-0 Flex-sc-w0pd8x-0 fVCwJs"><div class="Box-sc-c3svcl-0 Flex-sc-w0pd8x-0 kexZhc"><span class="Text-sc-1k90dzn-0 ctJORg">Table of contents</span><div class="Box-sc-c3svcl-0 Flex-sc-w0pd8x-0 bcQWNY"><a href="#the-slippery-slope-to-monitoring-engineer" class="ToC__HeadingLink-sc-ecx2cb-1 jsEqCK" style="padding-left:0">The slippery slope to “Monitoring Engineer”</a><a href="#alerts--monitoring" class="ToC__HeadingLink-sc-ecx2cb-1 jsEqCK" style="padding-left:0">Alerts ≠ Monitoring</a><a href="#alerts-need-proof-of-their-value" class="ToC__HeadingLink-sc-ecx2cb-1 jsEqCK" style="padding-left:0">Alerts need proof of their value</a><a href="#observability-enables-us-to-change-our-focus" class="ToC__HeadingLink-sc-ecx2cb-1 jsEqCK" style="padding-left:0">Observability enables us to change our focus</a><a href="#where-do-we-go-from-here" class="ToC__HeadingLink-sc-ecx2cb-1 jsEqCK" style="padding-left:0">Where do we go from here?</a></div></div><div class="Box-sc-c3svcl-0 Flex-sc-w0pd8x-0 gYDEsC"><div class="Box-sc-c3svcl-0 fuINEd"><div class="Grid-sc-1q8bbu3-0 eYOIYU"><h3 class="Text-sc-1k90dzn-0 Headline__FormHeader-sc-l664p2-5 eDXpnV">Join our network</h3><h4 class="Text-sc-1k90dzn-0 Headline__FormSubheader-sc-l664p2-6 hwVCDR">Sign up for the best of Kentik, from articles to analysis and more.</h4><div class="SubscribeSidebar__StyledFormWrapper-sc-1mptsqt-0 cFtVtI"><div data-nosnippet="true"><form id="FORM" name="FORM"><div class="Box-sc-c3svcl-0 eGNXmR"><input name="Email" placeholder="Email" class="Input__StyledInput-sc-69bngo-0 djxIYE" value=""/></div><div class="Cell-sc-1vefp1p-0 eEDkfn"><div class="Box-sc-c3svcl-0 gRRvgh"><select name="Country" class="Input__StyledInput-sc-69bngo-0 Select__SelectInput-sc-1wdffjg-0 bRzydB bEhUPv empty"><option value="" disabled="" selected="">Country</option><option value="United States">United States of America</option><option value="Canada">Canada</option><option value="-" disabled="">──────────</option><option value="Afghanistan">Afghanistan</option><option value="Aland Islands">Åland Islands</option><option value="Albania">Albania</option><option value="Algeria">Algeria</option><option value="American Samoa">American Samoa</option><option value="Andorra">Andorra</option><option value="Angola">Angola</option><option value="Anguilla">Anguilla</option><option value="Antarctica">Antarctica</option><option value="Antigua and Barbuda">Antigua and Barbuda</option><option value="Argentina">Argentina</option><option value="Armenia">Armenia</option><option value="Aruba">Aruba</option><option value="Australia">Australia</option><option value="Austria">Austria</option><option value="Azerbaijan">Azerbaijan</option><option value="Bahamas">Bahamas</option><option value="Bahrain">Bahrain</option><option value="Bangladesh">Bangladesh</option><option value="Barbados">Barbados</option><option value="Belarus">Belarus</option><option value="Belgium">Belgium</option><option value="Belize">Belize</option><option value="Benin">Benin</option><option value="Bermuda">Bermuda</option><option value="Bhutan">Bhutan</option><option value="Bolivia, Plurinational State of">Bolivia</option><option value="Bonaire, Sint Eustatius and Saba">Bonaire, Sint Eustatius and Saba</option><option value="Bosnia and Herzegovina">Bosnia and Herzegovina</option><option value="Botswana">Botswana</option><option value="Bouvet Island">Bouvet Island</option><option value="Brazil">Brazil</option><option value="British Indian Ocean Territory">British Indian Ocean Territory</option><option value="Brunei Darussalam">Brunei Darussalam</option><option value="Bulgaria">Bulgaria</option><option value="Burkina Faso">Burkina Faso</option><option value="Burundi">Burundi</option><option value="Cambodia">Cambodia</option><option value="Cameroon">Cameroon</option><option value="Canada">Canada</option><option value="Cape Verde">Cape Verde</option><option value="Cayman Islands">Cayman Islands</option><option value="Central African Republic">Central African Republic</option><option value="Chad">Chad</option><option value="Chile">Chile</option><option value="Christmas Island">Christmas Island</option><option value="Cocos (Keeling) Islands">Cocos (Keeling) Islands</option><option value="Colombia">Colombia</option><option value="Comoros">Comoros</option><option value="Cook Islands">Cook Islands</option><option value="Costa Rica">Costa Rica</option><option value="Cote d&#x27;Ivoire">Cote d&#x27;Ivoire</option><option value="Croatia">Croatia</option><option value="Cuba">Cuba</option><option value="Curaçao">Curaçao</option><option value="Cyprus">Cyprus</option><option value="Czech Republic">Czech Republic</option><option value="Congo, the Democratic Republic of the">Democratic Republic of the Congo</option><option value="Denmark">Denmark</option><option value="Djibouti">Djibouti</option><option value="Dominica">Dominica</option><option value="Dominican Republic">Dominican Republic</option><option value="Ecuador">Ecuador</option><option value="Egypt">Egypt</option><option value="El Salvador">El Salvador</option><option value="Equatorial Guinea">Equatorial Guinea</option><option value="Eritrea">Eritrea</option><option value="Estonia">Estonia</option><option value="Swaziland">Eswatini</option><option value="Ethiopia">Ethiopia</option><option value="Falkland Islands (Malvinas)">Falkland Islands (Malvinas)</option><option value="Faroe Islands">Faroe Islands</option><option value="Fiji">Fiji</option><option value="Finland">Finland</option><option value="France">France</option><option value="French Guiana">French Guiana</option><option value="French Polynesia">French Polynesia</option><option value="French Southern Territories">French Southern Territories</option><option value="Gabon">Gabon</option><option value="Georgia">Georgia</option><option value="Germany">Germany</option><option value="Ghana">Ghana</option><option value="Gibraltar">Gibraltar</option><option value="Greece">Greece</option><option value="Greenland">Greenland</option><option value="Grenada">Grenada</option><option value="Guadeloupe">Guadeloupe</option><option value="Guam">Guam</option><option value="Guatemala">Guatemala</option><option value="Guernsey">Guernsey</option><option value="Guinea">Guinea</option><option value="Guinea-Bissau">Guinea-Bissau</option><option value="Guyana">Guyana</option><option value="Haiti">Haiti</option><option value="Heard Island and McDonald Islands">Heard Island and McDonald Islands</option><option value="Holy See (Vatican City State)">Holy See (Vatican City State)</option><option value="Honduras">Honduras</option><option value="Hong Kong">Hong Kong</option><option value="Hungary">Hungary</option><option value="Iceland">Iceland</option><option value="India">India</option><option value="Indonesia">Indonesia</option><option value="Iraq">Iraq</option><option value="Ireland">Ireland</option><option value="Iran, Islamic Republic of">Islamic Republic of Iran</option><option value="Isle of Man">Isle of Man</option><option value="Israel">Israel</option><option value="Italy">Italy</option><option value="Jamaica">Jamaica</option><option value="Japan">Japan</option><option value="Jersey">Jersey</option><option value="Jordan">Jordan</option><option value="Kazakhstan">Kazakhstan</option><option value="Kenya">Kenya</option><option value="Kiribati">Kiribati</option><option value="Kosovo">Kosovo</option><option value="Kuwait">Kuwait</option><option value="Kyrgyzstan">Kyrgyzstan</option><option value="Lao People&#x27;s Democratic Republic">Lao People&#x27;s Democratic Republic</option><option value="Latvia">Latvia</option><option value="Lebanon">Lebanon</option><option value="Lesotho">Lesotho</option><option value="Liberia">Liberia</option><option value="Libyan Arab Jamahiriya">Libya</option><option 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Flex-sc-w0pd8x-0 jbrEDj"><div class="Box-sc-c3svcl-0 Flex-sc-w0pd8x-0 ToC__ClickableHeader-sc-ecx2cb-0 eFaxPB kQlfKH"><span class="Text-sc-1k90dzn-0 ctJORg">Table of contents</span><svg stroke="currentColor" fill="none" stroke-width="2" viewBox="0 0 24 24" stroke-linecap="round" stroke-linejoin="round" height="1em" width="1em" xmlns="http://www.w3.org/2000/svg"><polyline points="6 9 12 15 18 9"></polyline></svg></div><div class="Box-sc-c3svcl-0 Collapse__Content-sc-1f1itvf-0 hDKrRR iHlFeh"><div class="Box-sc-c3svcl-0 Flex-sc-w0pd8x-0 bcQWNY"><a href="#the-slippery-slope-to-monitoring-engineer" class="ToC__HeadingLink-sc-ecx2cb-1 jsEqCK" style="padding-left:0">The slippery slope to “Monitoring Engineer”</a><a href="#alerts--monitoring" class="ToC__HeadingLink-sc-ecx2cb-1 jsEqCK" style="padding-left:0">Alerts ≠ Monitoring</a><a href="#alerts-need-proof-of-their-value" class="ToC__HeadingLink-sc-ecx2cb-1 jsEqCK" style="padding-left:0">Alerts need proof of their value</a><a href="#observability-enables-us-to-change-our-focus" class="ToC__HeadingLink-sc-ecx2cb-1 jsEqCK" style="padding-left:0">Observability enables us to change our focus</a><a href="#where-do-we-go-from-here" class="ToC__HeadingLink-sc-ecx2cb-1 jsEqCK" style="padding-left:0">Where do we go from here?</a></div></div></div><button role="button" style="float:right" class="Button__StyledButton-sc-170eqz0-0 gVDOHv">Subscribe</button><h3 class="Text-sc-1k90dzn-0 Headline__BaseHeader-sc-l664p2-0 Headline__H3-sc-l664p2-3 gmRBEg goLzWt">Summary</h3><p class="Text-sc-1k90dzn-0 Paragraph-sc-1cpas98-0 jLKSoG dPfmsw">The entire reason we have monitoring is to understand what users are experiencing with an application. Full stop. If the user experience is impacted, sound the alarm and get people out of bed if necessary. All the other telemetry can be used to understand the details of the impact. But lower-level data points no longer have to be the trigger point for alerts.</p><div class="Box-sc-c3svcl-0 crftTC"><hr class="Summary__HR-sc-1904jxx-0 kSDQCe"/></div><p class="Text-sc-1k90dzn-0 Paragraph-sc-1cpas98-0 jLKSoG dPfmsw">“A few years back, I was tuning an alert rule and accidentally triggered the alert, which created 772 tickets. Twice.”</p>
<p class="Text-sc-1k90dzn-0 Paragraph-sc-1cpas98-0 jLKSoG dPfmsw">This (all too true) story serves as the introduction of the main thesis of my talk in the video below (and the reason for its title): That alerts — contrary to the popular opinion held by IT practitioners across the spectrum of tech — don’t inherently suck. The problem lies in how alerts are typically created, which causes them to be… well, let’s just say “sub-optimal” and leave it at that.</p>
<div class="Box-sc-c3svcl-0 llLSQr gatsby-resp-iframe-wrapper" style="max-width:600px;margin-left:auto;margin-right:auto;margin-bottom:24px"> <div style="padding-bottom:56.166666666666664%;position:relative;height:0;overflow:hidden" class="Box-sc-c3svcl-0 llLSQr"> <iframe src="https://fast.wistia.net/embed/iframe/cdb46q0i30" title="Alerts Don&#x27;t Suck: YOUR Alerts Suck!" allow="autoplay; fullscreen" allowTransparency="true" frameBorder="0" scrolling="no" class="wistia_embed" name="wistia_embed" msallowfullscreen="" style="position:absolute;top:0;left:0;width:100%;height:100%"></iframe> <!-- --> </div> </div>
<p class="Text-sc-1k90dzn-0 Paragraph-sc-1cpas98-0 jLKSoG dPfmsw">I’ve given this talk frequently at conferences such as <a href="https://www.youtube.com/watch?v=vtE-TFblEgE" rel="noopener" target="_blank" class="Link__ExternalLink-sc-1xbeavq-0 iEqiZS">DevOpsDays BRUM</a>, <a href="https://www.youtube.com/watch?v=9_-4ni7ncuw" rel="noopener" target="_blank" class="Link__ExternalLink-sc-1xbeavq-0 iEqiZS">DevOpsDays TLV</a>, <a href="https://vimeo.com/channels/1848325/843992066" rel="noopener" target="_blank" class="Link__ExternalLink-sc-1xbeavq-0 iEqiZS">Monitorama</a>, and others. I believe its popularity is largely due to its fun approach to a frustrating issue.</p>
<p class="Text-sc-1k90dzn-0 Paragraph-sc-1cpas98-0 jLKSoG dPfmsw">I’d like to take a few moments of your time here to emphasize points I make in the talk, but then extend those ideas in ways that don’t fit the limitations of time or format common in conference presentations.</p>
<h2 id="the-slippery-slope-to-monitoring-engineer" class="Text-sc-1k90dzn-0 Headline__BaseHeader-sc-l664p2-0 Headline__H2-sc-l664p2-2 cDJDhH goLzWt">The slippery slope to “Monitoring Engineer”</h2>
<p class="Text-sc-1k90dzn-0 Paragraph-sc-1cpas98-0 jLKSoG dPfmsw">If you’ve read this far, there’s a good chance you care about alerts for more than just your own personal reasons. You probably have people — whether on your immediate team or in the larger organization — who look to and rely on you for help designing, implementing, maintaining, and fixing alerts.</p>
<p class="Text-sc-1k90dzn-0 Paragraph-sc-1cpas98-0 jLKSoG dPfmsw">While most of us first encounter monitoring solutions because we want to know more about our own sh… tuff, it quickly follows that we’re helping others set up monitoring for themselves. Before long, we found ourselves in the “resident expert” role. Once that reputation gets around, the job (whether official or not) is irrevocably added to our responsibilities.</p>
<p class="Text-sc-1k90dzn-0 Paragraph-sc-1cpas98-0 jLKSoG dPfmsw">The good news is that this is a huge opportunity for those who enjoy the work. Monitoring is an undeniable game-change in organizations willing to embrace and use it.</p>
<h2 id="alerts--monitoring" class="Text-sc-1k90dzn-0 Headline__BaseHeader-sc-l664p2-0 Headline__H2-sc-l664p2-2 cDJDhH goLzWt">Alerts ≠ Monitoring</h2>
<p class="Text-sc-1k90dzn-0 Paragraph-sc-1cpas98-0 jLKSoG dPfmsw">One of my first encounters with alerting that was completely off the rails was at a company that defined uptime as “100% minus the # of alerts” in a given period. It was utterly unhinged.</p>
<p class="Text-sc-1k90dzn-0 Paragraph-sc-1cpas98-0 jLKSoG dPfmsw">While it was an extreme example, the underlying issue — confusing alerting with monitoring — isn’t rare at all. For many individuals (and teams, departments, and entire companies), the raison d’être for monitoring is to have alerts, which is simply not helpful or effective.</p>
<p class="Text-sc-1k90dzn-0 Paragraph-sc-1cpas98-0 jLKSoG dPfmsw">Monitoring is nothing more (and nothing less) than the consistent, persistent collection of data from a set of systems. Everything else that a monitoring and observability solution provides — dashboards, widgets, reports, automation, and alerts — is merely a happy by-product of having monitoring in the first place.</p>
<p class="Text-sc-1k90dzn-0 Paragraph-sc-1cpas98-0 jLKSoG dPfmsw">As a monitoring engineer, I know something is amiss when I see people hyper-focusing on alerts to the exclusion (if not the detriment) of monitoring.</p>
<h2 id="alerts-need-proof-of-their-value" class="Text-sc-1k90dzn-0 Headline__BaseHeader-sc-l664p2-0 Headline__H2-sc-l664p2-2 cDJDhH goLzWt">Alerts need proof of their value</h2>
<p class="Text-sc-1k90dzn-0 Paragraph-sc-1cpas98-0 jLKSoG dPfmsw">An alert should only exist if it has a proven, measurable, meaningful impact. The best way to validate that is to see if an alert is intended to cause</p>
<ul class="Box-sc-c3svcl-0 List-sc-1ji185n-0 eTZkzJ dLzDyT">
<li class="Text-sc-1k90dzn-0 iHiwvq">someone</li>
<li class="Text-sc-1k90dzn-0 iHiwvq">to do something</li>
<li class="Text-sc-1k90dzn-0 iHiwvq">RIGHT. NOW.</li>
<li class="Text-sc-1k90dzn-0 iHiwvq">about a problem</li>
</ul>
<p class="Text-sc-1k90dzn-0 Paragraph-sc-1cpas98-0 jLKSoG dPfmsw">If all of those conditions aren’t met, you’re looking at an alert that is trying to replace some other monitoring structure — a dashboard, a report, etc.</p>
<p class="Text-sc-1k90dzn-0 Paragraph-sc-1cpas98-0 jLKSoG dPfmsw">But that merely proves that an alert is actionable, not valuable. And I must be clear: “important” isn’t the same as “valuable.” Importance implies that it is technically, intellectually, or (believe it or not) emotionally meaningful to some person or group.</p>
<p class="Text-sc-1k90dzn-0 Paragraph-sc-1cpas98-0 jLKSoG dPfmsw">“Valuable” is much more particular: The existence of the alert can be directly tied to a financial outcome.</p>
<p class="Text-sc-1k90dzn-0 Paragraph-sc-1cpas98-0 jLKSoG dPfmsw">How does one establish this? Start with what the world would look like without the alert:</p>
<ul class="Box-sc-c3svcl-0 List-sc-1ji185n-0 eTZkzJ dLzDyT">
<li class="Text-sc-1k90dzn-0 iHiwvq">How would the people who can fix the issue find out about the problem? And more to the point, how LONG would it take for the people who can resolve the issue to find out?</li>
<li class="Text-sc-1k90dzn-0 iHiwvq">Are there any inherent losses while the problem is happening? An online sales system that generates $1,000 an hour loses that amount every hour it’s unavailable.</li>
<li class="Text-sc-1k90dzn-0 iHiwvq">How long would it take to fix the problem? In some cases, it’s the same amount of time, alert or not. But in far more circumstances, if the problem were left unaddressed for the length of time identified in the first bullet, it would take longer (possibly significantly longer) to resolve.</li>
<li class="Text-sc-1k90dzn-0 iHiwvq">What is the regular (“total loaded”) rate for the staff who can fix the issue?</li>
<li class="Text-sc-1k90dzn-0 iHiwvq">What is the “interruption cost” for that staff? This means the staff is (ostensibly) not sitting around waiting for this particular error. So what is the value of their normal work? Because they will NOT be doing it during the time they are addressing this issue.</li>
</ul>
<p class="Text-sc-1k90dzn-0 Paragraph-sc-1cpas98-0 jLKSoG dPfmsw">You are welcome to take the formula above and, as the saying goes, “salt to taste.”</p>
<p class="Text-sc-1k90dzn-0 Paragraph-sc-1cpas98-0 jLKSoG dPfmsw">Once you have this, recalculate all of the above WITH the alert. The difference between the first calculation and the second is the dollar value of the alert.</p>
<p class="Text-sc-1k90dzn-0 Paragraph-sc-1cpas98-0 jLKSoG dPfmsw">Now, you can set up a simple report showing the number of occurrences the alert triggered, multiplied by the value. That is the amount this one alert has saved the company during that time.</p>
<h2 id="observability-enables-us-to-change-our-focus" class="Text-sc-1k90dzn-0 Headline__BaseHeader-sc-l664p2-0 Headline__H2-sc-l664p2-2 cDJDhH goLzWt">Observability enables us to change our focus</h2>
<p class="Text-sc-1k90dzn-0 Paragraph-sc-1cpas98-0 jLKSoG dPfmsw">Back when I started working with monitoring solutions (yeah, yeah, Grampa. When dinosaurs ruled the earth and you had to chisel each bit into the hard drive by hand with a lodestone), we had to guess at the user’s experience from an array of much lower-level data. We’d look at network traffic, disk I/O, server connections, and other metrics and use those metrics to guess what was happening at the top of the OSI model.</p>
<p class="Text-sc-1k90dzn-0 Paragraph-sc-1cpas98-0 jLKSoG dPfmsw">We didn’t do it because we thought it was the best option. We did it because it was the ONLY option. Tracing didn’t really come onto the scene — in terms of true application monitoring - until 2010. And it only took hold because of the fundamental change in application architecture.</p>
<p class="Text-sc-1k90dzn-0 Paragraph-sc-1cpas98-0 jLKSoG dPfmsw">The widespread adoption of cloud computing (AWS EC2 went GA in 2006) and mobile phones (the first iPhone came on the scene in 2007) radically changed how we interacted with applications. Facebook had an unbelievable (for the time) 600 million users in 2010. That number grew to 800 million in 2011 and over 1 billion in 2012.</p>
<p class="Text-sc-1k90dzn-0 Paragraph-sc-1cpas98-0 jLKSoG dPfmsw">Against THAT backdrop, application tracing and real user monitoring went from something we could only do in carefully controlled QA environments to a technique that was not only possible but game-changing.</p>
<p class="Text-sc-1k90dzn-0 Paragraph-sc-1cpas98-0 jLKSoG dPfmsw">Because the entire reason we have monitoring — the whole damn point — is to understand what users are experiencing with an application. That’s it. That’s the whole enchilada.</p>
<p class="Text-sc-1k90dzn-0 Paragraph-sc-1cpas98-0 jLKSoG dPfmsw">So, I will go on record as saying that alerting should focus on that aspect first and foremost. If the user experience is impacted, sound the alarm and get people out of bed if necessary.</p>
<p class="Text-sc-1k90dzn-0 Paragraph-sc-1cpas98-0 jLKSoG dPfmsw">At that point, all the other telemetry - metrics, events, and logs - can be used to understand the details of the impact. But those lower-level data points no longer have to be the trigger point for alerts. Not in most cases.</p>
<h2 id="where-do-we-go-from-here" class="Text-sc-1k90dzn-0 Headline__BaseHeader-sc-l664p2-0 Headline__H2-sc-l664p2-2 cDJDhH goLzWt">Where do we go from here?</h2>
<p class="Text-sc-1k90dzn-0 Paragraph-sc-1cpas98-0 jLKSoG dPfmsw">Hopefully, you have enough time between this blog and my talk to reflect on your existing alerts with an eye toward real improvement. You may find yourself deleting alerts you once thought essential. You will also undoubtedly spend time tweaking your alerts to make them more actionable, meaningful, and valuable.</p>
<p class="Text-sc-1k90dzn-0 Paragraph-sc-1cpas98-0 jLKSoG dPfmsw">Just ensure you don’t trigger an alert storm in the process, or you’ll end up in the helpdesk, manually closing 1,544 tickets.</p>
<p class="Text-sc-1k90dzn-0 Paragraph-sc-1cpas98-0 jLKSoG dPfmsw">Don’t ask me how I know.</p></div></div></div></div></article><div class="Box-sc-c3svcl-0 kSuIMA"><div class="Container-sc-r9vdmz-0 hiJkkn"><h2 class="Text-sc-1k90dzn-0 Headline__BaseHeader-sc-l664p2-0 Headline__SectionHeader-sc-l664p2-7 jvWasQ goLzWt">Explore more from Kentik</h2></div><section class="Section-sc-1uidgw2-0 jaMqG"><div class="Container-sc-r9vdmz-0 hiJkkn"><div class="Box-sc-c3svcl-0 kuZRtr"><div class="Box-sc-c3svcl-0 Flex-sc-w0pd8x-0 wTZL"><div class="Box-sc-c3svcl-0 kSbpfk"><a class="Link__WrappedGatsbyLink-sc-1xbeavq-1 jSeRiX ActionBox__ActionBoxLink-sc-1wiazz-1 exlKld bottomRelatedAsset actionBox interactive" href="/resources/video-data-explorer-in-kentik-portal/"><div data-gatsby-image-wrapper="" class="gatsby-image-wrapper gatsby-image-wrapper-constrained"><div style="max-width:768px;display:block"><img alt="" role="presentation" aria-hidden="true" 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23.6-58.9-2.6-6.5-11.1-33.3 2.6-67.9 20.9-6.5 69 27 69 27 20-5.6 41.5-8.5 62.8-8.5s42.8 2.9 62.8 8.5c0 0 48.1-33.6 69-27 13.7 34.7 5.2 61.4 2.6 67.9 16 17.7 25.8 31.5 25.8 58.9 0 96.5-58.9 104.2-114.8 110.5 9.2 7.9 17 22.9 17 46.4 0 33.7-.3 75.4-.3 83.6 0 6.5 4.6 14.4 17.3 12.1C428.2 457.8 496 362.9 496 252 496 113.3 383.5 8 244.8 8zM97.2 352.9c-1.3 1-1 3.3.7 5.2 1.6 1.6 3.9 2.3 5.2 1 1.3-1 1-3.3-.7-5.2-1.6-1.6-3.9-2.3-5.2-1zm-10.8-8.1c-.7 1.3.3 2.9 2.3 3.9 1.6 1 3.6.7 4.3-.7.7-1.3-.3-2.9-2.3-3.9-2-.6-3.6-.3-4.3.7zm32.4 35.6c-1.6 1.3-1 4.3 1.3 6.2 2.3 2.3 5.2 2.6 6.5 1 1.3-1.3.7-4.3-1.3-6.2-2.2-2.3-5.2-2.6-6.5-1zm-11.4-14.7c-1.6 1-1.6 3.6 0 5.9 1.6 2.3 4.3 3.3 5.6 2.3 1.6-1.3 1.6-3.9 0-6.2-1.4-2.3-4-3.3-5.6-2z"></path></svg></a></div><div class="Box-sc-c3svcl-0 Flex-sc-w0pd8x-0 iXmpZF"><a href="tel:1-844-356-3278" rel="noopener" class="Link__ExternalLink-sc-1xbeavq-0 krPhQh Footer__FooterLink-sc-5mxwf4-4 grJtGb">844-356-3278</a></div></div><div class="Box-sc-c3svcl-0 gfZbWy"><div class="Grid-sc-1q8bbu3-0 fKnSAi"><div class="Cell-sc-1vefp1p-0 jQJEzQ"><div class="Box-sc-c3svcl-0 Footer__FooterSection-sc-5mxwf4-2 llLSQr bhAUZa"><h3 class="Footer__SectionHeader-sc-5mxwf4-1 lnzdCr">Platform</h3><ul><li><a class="Link__WrappedGatsbyLink-sc-1xbeavq-1 bDQMXi Footer__FooterLink-sc-5mxwf4-4 grJtGb" href="/product/multi-cloud-observability/">Multi-Cloud Observability</a></li><li><a class="Link__WrappedGatsbyLink-sc-1xbeavq-1 bDQMXi Footer__FooterLink-sc-5mxwf4-4 grJtGb" href="/product/network-monitoring-system/">Network Monitoring System (NMS)</a></li><li><a class="Link__WrappedGatsbyLink-sc-1xbeavq-1 bDQMXi Footer__FooterLink-sc-5mxwf4-4 grJtGb" href="/product/sd-wan-monitoring/">SD-WAN Monitoring</a></li><li><a class="Link__WrappedGatsbyLink-sc-1xbeavq-1 bDQMXi Footer__FooterLink-sc-5mxwf4-4 grJtGb" href="/product/network-security-and-compliance/">Network Security and Compliance</a></li><li><a class="Link__WrappedGatsbyLink-sc-1xbeavq-1 bDQMXi Footer__FooterLink-sc-5mxwf4-4 grJtGb" href="/product/ai-advisor/">AI Advisor</a></li><li><a class="Link__WrappedGatsbyLink-sc-1xbeavq-1 bDQMXi Footer__FooterLink-sc-5mxwf4-4 grJtGb" href="/product/synthetic-monitoring/">Synthetic Monitoring</a></li><li><a class="Link__WrappedGatsbyLink-sc-1xbeavq-1 bDQMXi Footer__FooterLink-sc-5mxwf4-4 grJtGb" href="/product/peering-and-interconnection/">Peering and Interconnection</a></li><li><a class="Link__WrappedGatsbyLink-sc-1xbeavq-1 bDQMXi Footer__FooterLink-sc-5mxwf4-4 grJtGb" href="/product/service-provider/">Kentik for Service Providers</a></li><li aria-label="Separator"><div class="Box-sc-c3svcl-0 dEjwmb"></div></li><li><a class="Link__WrappedGatsbyLink-sc-1xbeavq-1 bDQMXi Footer__FooterLink-sc-5mxwf4-4 grJtGb" href="/solutions/kentik-ai/">Kentik AI</a></li><li><a class="Link__WrappedGatsbyLink-sc-1xbeavq-1 bDQMXi Footer__FooterLink-sc-5mxwf4-4 grJtGb" href="/product/kentik-platform/#network-telemetry">Network Telemetry</a></li><li><a class="Link__WrappedGatsbyLink-sc-1xbeavq-1 bDQMXi Footer__FooterLink-sc-5mxwf4-4 grJtGb" href="/product/kentik-platform/#universal-data-explorer">Universal Data Explorer</a></li><li><a class="Link__WrappedGatsbyLink-sc-1xbeavq-1 bDQMXi Footer__FooterLink-sc-5mxwf4-4 grJtGb" href="/product/firehose/">Observability Data Pipeline</a></li><li><a class="Link__WrappedGatsbyLink-sc-1xbeavq-1 bDQMXi Footer__FooterLink-sc-5mxwf4-4 grJtGb" href="/product/integrations/">Integrations</a></li><li><a class="Link__WrappedGatsbyLink-sc-1xbeavq-1 bDQMXi Footer__FooterLink-sc-5mxwf4-4 grJtGb" href="/product/kentik-platform/#kentik-data-engine">Kentik Data Engine</a></li></ul></div></div><div class="Cell-sc-1vefp1p-0 jQJEzQ"><div class="Box-sc-c3svcl-0 Footer__FooterSection-sc-5mxwf4-2 llLSQr bhAUZa"><h3 class="Footer__SectionHeader-sc-5mxwf4-1 lnzdCr">Solutions</h3><ul><li><a class="Link__WrappedGatsbyLink-sc-1xbeavq-1 bDQMXi Footer__FooterLink-sc-5mxwf4-4 grJtGb" href="/solutions/reduce-cloud-spend/">Reduce Cloud Spend</a></li><li><a class="Link__WrappedGatsbyLink-sc-1xbeavq-1 bDQMXi Footer__FooterLink-sc-5mxwf4-4 grJtGb" href="/solutions/migrate-to-and-from-any-cloud/">Migrate To and From Any Cloud</a></li><li><a class="Link__WrappedGatsbyLink-sc-1xbeavq-1 bDQMXi Footer__FooterLink-sc-5mxwf4-4 grJtGb" href="/solutions/improve-cloud-performance/">Improve Cloud Performance</a></li><li aria-label="Separator"><div class="Box-sc-c3svcl-0 dEjwmb"></div></li><li><a class="Link__WrappedGatsbyLink-sc-1xbeavq-1 bDQMXi Footer__FooterLink-sc-5mxwf4-4 grJtGb" href="/solutions/optimize-enterprise-wan/">Optimize Enterprise WAN</a></li><li><a class="Link__WrappedGatsbyLink-sc-1xbeavq-1 bDQMXi Footer__FooterLink-sc-5mxwf4-4 grJtGb" href="/solutions/network-performance-monitoring/">Network Performance Monitoring</a></li><li><a class="Link__WrappedGatsbyLink-sc-1xbeavq-1 bDQMXi Footer__FooterLink-sc-5mxwf4-4 grJtGb" href="/solutions/digital-experience-monitoring/">Deliver Exceptional Digital Experiences</a></li><li aria-label="Separator"><div class="Box-sc-c3svcl-0 dEjwmb"></div></li><li><a class="Link__WrappedGatsbyLink-sc-1xbeavq-1 bDQMXi Footer__FooterLink-sc-5mxwf4-4 grJtGb" href="/solutions/detect-and-mitigate-ddos/">Detect and Mitigate DDoS</a></li><li><a class="Link__WrappedGatsbyLink-sc-1xbeavq-1 bDQMXi Footer__FooterLink-sc-5mxwf4-4 grJtGb" href="/solutions/harden-network-policy-management/">Harden Network Policy Management</a></li><li><a class="Link__WrappedGatsbyLink-sc-1xbeavq-1 bDQMXi Footer__FooterLink-sc-5mxwf4-4 grJtGb" href="/solutions/investigate-security-incidents/">Investigate Security Incidents</a></li><li aria-label="Separator"><div class="Box-sc-c3svcl-0 dEjwmb"></div></li><li><a class="Link__WrappedGatsbyLink-sc-1xbeavq-1 bDQMXi Footer__FooterLink-sc-5mxwf4-4 grJtGb" href="/solutions/visualize-all-cloud-and-network-traffic/">Visualize All Cloud and Network Traffic</a></li><li><a class="Link__WrappedGatsbyLink-sc-1xbeavq-1 bDQMXi Footer__FooterLink-sc-5mxwf4-4 grJtGb" href="/solutions/troubleshoot-any-network/">Troubleshoot Any Network</a></li><li><a class="Link__WrappedGatsbyLink-sc-1xbeavq-1 bDQMXi Footer__FooterLink-sc-5mxwf4-4 grJtGb" href="/solutions/understand-internet-performance/">Understand Internet Performance</a></li><li><a class="Link__WrappedGatsbyLink-sc-1xbeavq-1 bDQMXi Footer__FooterLink-sc-5mxwf4-4 grJtGb" href="/solutions/optimize-data-center-networks/">Optimize Data Center Networks</a></li><li aria-label="Separator"><div class="Box-sc-c3svcl-0 dEjwmb"></div></li><li><a class="Link__WrappedGatsbyLink-sc-1xbeavq-1 bDQMXi Footer__FooterLink-sc-5mxwf4-4 grJtGb" href="/solutions/consolidate-legacy-tools/">Consolidate Legacy Tools</a></li><li><a class="Link__WrappedGatsbyLink-sc-1xbeavq-1 bDQMXi Footer__FooterLink-sc-5mxwf4-4 grJtGb" href="/solutions/optimize-peering-and-transit/">Optimize Peering and Transit</a></li><li><a class="Link__WrappedGatsbyLink-sc-1xbeavq-1 bDQMXi Footer__FooterLink-sc-5mxwf4-4 grJtGb" href="/solutions/network-capacity-planning/">Plan Network Capacity </a></li><li><a class="Link__WrappedGatsbyLink-sc-1xbeavq-1 bDQMXi Footer__FooterLink-sc-5mxwf4-4 grJtGb" href="/solutions/reduce-network-spend/">Reduce Network Spend</a></li><li><a class="Link__WrappedGatsbyLink-sc-1xbeavq-1 bDQMXi Footer__FooterLink-sc-5mxwf4-4 grJtGb" href="/solutions/subscriber-revenue/">Grow Subscriber Revenue</a></li></ul></div></div><div class="Cell-sc-1vefp1p-0 jQJEzQ"><div class="Box-sc-c3svcl-0 Footer__FooterSection-sc-5mxwf4-2 llLSQr bhAUZa"><h3 class="Footer__SectionHeader-sc-5mxwf4-1 lnzdCr">Technology</h3><ul><li><a class="Link__WrappedGatsbyLink-sc-1xbeavq-1 bDQMXi Footer__FooterLink-sc-5mxwf4-4 grJtGb" href="/solutions/amazon-web-services/">AWS</a></li><li><a class="Link__WrappedGatsbyLink-sc-1xbeavq-1 bDQMXi Footer__FooterLink-sc-5mxwf4-4 grJtGb" href="/solutions/microsoft-azure/">Azure</a></li><li><a class="Link__WrappedGatsbyLink-sc-1xbeavq-1 bDQMXi Footer__FooterLink-sc-5mxwf4-4 grJtGb" href="/solutions/google-cloud-platform/">Google Cloud</a></li><li><a class="Link__WrappedGatsbyLink-sc-1xbeavq-1 bDQMXi Footer__FooterLink-sc-5mxwf4-4 grJtGb" href="/solutions/oracle-cloud-infrastructure-observability/">OCI</a></li><li><a class="Link__WrappedGatsbyLink-sc-1xbeavq-1 bDQMXi Footer__FooterLink-sc-5mxwf4-4 grJtGb" href="/solutions/bgp-route-monitoring/">BGP</a></li></ul></div><div class="Box-sc-c3svcl-0 Footer__FooterSection-sc-5mxwf4-2 llLSQr bhAUZa"><h3 class="Footer__SectionHeader-sc-5mxwf4-1 lnzdCr">New and Notable</h3><ul><li><a class="Link__WrappedGatsbyLink-sc-1xbeavq-1 bDQMXi Footer__FooterLink-sc-5mxwf4-4 grJtGb" href="/blog/welcoming-kentik-closing-the-gap-with-network-truth-opening-the-door-to-agentic-operations/">Welcoming Kentik: Closing the Gap with Network Truth, Opening the Door to Agentic 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