nexus/wiki/concepts/Customer-Lifetime-Value.md

title, type, tags, last_updated

title	type	tags	last_updated
Customer Lifetime Value	concept		2026-04-21

Definition

客户生命周期价值，衡量客户在整个关系周期内为企业贡献的总收入。

Calculation Method

CLV = Average Order Value × Purchase Frequency × Customer Lifespan

Application

• 客户分层与优先级排序
• 客户获取成本（CAC）决策依据
• 个性化营销策略制定
• 客户流失预警基准

Related Concepts

• RFM Analysis
• Predictive Modeling

Source

• support-analytics-reporter