689 B
689 B
title, type, tags, last_updated
| title | type | tags | last_updated | ||||
|---|---|---|---|---|---|---|---|
| Medical Advertising Compliance | concept |
|
2026-04-20 |
Definition
Medical Advertising Compliance covers the approval, content, and publication rules governing ads for drugs, devices, and medical services in China.
Core Principles
- Publish only after required review/approval
- Avoid absolute claims, guarantees, endorsements, and efficacy comparisons
- Keep copy within approved indications, scope, and certificate details
- Use internal legal/compliance review before release