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text-content-secondary-invert">Esc</kbd></div></button></div><div class="flex flex-col gap-8 max-lg:hidden"><ul class="flex flex-col text-body-sm"><li class="flex flex-col gap-3 relative group"><a class="block flex items-center transition text-pretty py-2 hover:text-alarmalade-500" href="#content-top">The startup guide to sensible incident management</a></li><li class="flex flex-col gap-3 relative group"><a class="flex items-center transition text-pretty py-2 hover:text-alarmalade-500" href="#laying-the-foundations">Laying the foundations</a></li><li class="flex flex-col gap-3 relative group"><a class="flex items-center transition text-pretty py-2 hover:text-alarmalade-500" href="#define-your-threshold-for-an-incident">Define your threshold for an incident</a></li><li class="flex flex-col gap-3 relative group"><a class="flex items-center transition text-pretty py-2 hover:text-alarmalade-500" href="#set-some-simple-severities">Set some simple severities</a></li><li class="flex flex-col gap-3 relative group"><a class="flex items-center transition text-pretty py-2 hover:text-alarmalade-500" href="#dont-worry-about-roles">Don’t worry about roles</a></li><li class="flex flex-col gap-3 relative group"><a class="flex items-center transition text-pretty py-2 hover:text-alarmalade-500" href="#decide-where-incidents-will-be-logged">Decide where incidents will be logged</a></li><li class="flex flex-col gap-3 relative group"><a class="flex items-center transition text-pretty py-2 hover:text-alarmalade-500" href="#running-an-incident">Running an incident</a></li><li class="flex flex-col gap-3 relative group"><a class="flex items-center transition text-pretty py-2 hover:text-alarmalade-500" href="#create-a-fresh-space-to-coordinate">Create a fresh space to coordinate</a></li><li class="flex flex-col gap-3 relative group"><a class="flex items-center transition text-pretty py-2 hover:text-alarmalade-500" href="#be-clear-whose-incident-it-is">Be clear whose incident it is</a></li><li class="flex flex-col gap-3 relative group"><a class="flex items-center transition text-pretty py-2 hover:text-alarmalade-500" href="#optimise-for-knowledge-sharing">Optimise for knowledge sharing</a></li><li class="flex flex-col gap-3 relative group"><a class="flex items-center transition text-pretty py-2 hover:text-alarmalade-500" href="#keep-your-customers-in-the-loop">Keep your customers in the loop</a></li><li class="flex flex-col gap-3 relative group"><a class="flex items-center transition text-pretty py-2 hover:text-alarmalade-500" href="#after-an-incident">After an incident</a></li><li class="flex flex-col gap-3 relative group"><a class="flex items-center transition text-pretty py-2 hover:text-alarmalade-500" href="#avoid-wasted-time-on-lengthy-post-mortems">Avoid wasted time on lengthy post-mortems</a></li><li class="flex flex-col gap-3 relative group"><a class="flex items-center transition text-pretty py-2 hover:text-alarmalade-500" href="#review-incidents-you-werent-involved-in">Review incidents you weren’t involved in</a></li><li class="flex flex-col gap-3 relative group"><a class="flex items-center transition text-pretty py-2 hover:text-alarmalade-500" href="#getting-all-of-this-in-5-mins">Getting all of this in 5 mins</a></li></ul></div></div><div class="lg:max-w-[788px] grow flex flex-col gap-4 lg:gap-10" id="content-top"><div class="flex flex-col gap-4"><div class="flex flex-col gap-2"><h1 class="text-h3 text-balance">The startup guide to sensible incident management</h1></div><div class="flex flex-col gap-2 md:flex-row justify-between mt-auto"><div class="flex items-center gap-2"><span class="flex items-center gap-2"><div class="size-[22px] rounded-full overflow-hidden shrink-0"></div><a class="text-body-sm-emphasis leading-[1.1] w-min sm:w-auto transition hover:text-alarmalade-500" href="/blog/author/chris">Chris Evans</a></span></div><div class="text-body-sm text-content-secondary">February 3, 2022<span> — <!-- -->9 min read</span></div></div></div><div class="relative"><span class="relative overflow-hidden block align-top transition-opacity opacity-0 w-full rounded-lg"><img alt="" width="3000" height="900" decoding="async" data-nimg="1" class="!m-0 w-full h-full object-cover" style="color:transparent;view-transition-name:blog-the-startup-guide-to-sensible-incident-management" sizes="100vw" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Foqy5aexb%2Fproduction%2F282cbfb7fa0f6ea40a88af1a331558017a08b922-3000x900.png%3Fw%3D2000%26q%3D80%26fit%3Dmax%26auto%3Dformat&amp;w=60&amp;q=75 60w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Foqy5aexb%2Fproduction%2F282cbfb7fa0f6ea40a88af1a331558017a08b922-3000x900.png%3Fw%3D2000%26q%3D80%26fit%3Dmax%26auto%3Dformat&amp;w=64&amp;q=75 64w, 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/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Foqy5aexb%2Fproduction%2F282cbfb7fa0f6ea40a88af1a331558017a08b922-3000x900.png%3Fw%3D2000%26q%3D80%26fit%3Dmax%26auto%3Dformat&amp;w=1200&amp;q=75 1200w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Foqy5aexb%2Fproduction%2F282cbfb7fa0f6ea40a88af1a331558017a08b922-3000x900.png%3Fw%3D2000%26q%3D80%26fit%3Dmax%26auto%3Dformat&amp;w=1920&amp;q=75 1920w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Foqy5aexb%2Fproduction%2F282cbfb7fa0f6ea40a88af1a331558017a08b922-3000x900.png%3Fw%3D2000%26q%3D80%26fit%3Dmax%26auto%3Dformat&amp;w=2048&amp;q=75 2048w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Foqy5aexb%2Fproduction%2F282cbfb7fa0f6ea40a88af1a331558017a08b922-3000x900.png%3Fw%3D2000%26q%3D80%26fit%3Dmax%26auto%3Dformat&amp;w=3840&amp;q=75 3840w" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Foqy5aexb%2Fproduction%2F282cbfb7fa0f6ea40a88af1a331558017a08b922-3000x900.png%3Fw%3D2000%26q%3D80%26fit%3Dmax%26auto%3Dformat&amp;w=3840&amp;q=75"/></span></div><div class="prose prose-orange text-body max-w-none mb-6"><p class="">If you’re working at an early stage startup and looking to get some good incident management foundations in place without investing excessive time and effort, this guide is quite literally for you.</p><p class="">There’s an enormous amount of content available for organizations looking to import ‘gold standard’ incident management best practices – things like the <a href="https://response.pagerduty.com/" target="_blank" rel="noopener noreferrer" class="">PagerDuty Response</a> site, the <a href="https://www.atlassian.com/incident-management" target="_blank" rel="noopener noreferrer" class="">Atlassian incident management best practices</a>, and the <a href="https://sre.google/sre-book/managing-incidents/" target="_blank" rel="noopener noreferrer" class="">Google SRE book</a>. All of these are fantastic resources for larger companies, but as a newly founded startup, you’re left to figure out which bits are important and which bits you can defer until later on.</p><p class="">Early-days incident management is as much about what you <em>shouldn&#x27;t do</em> as what you <em>should</em>, and – strictly between us – this guide is basically how we’re doing incidents at <a href="https://incident.io" target="_blank" rel="noopener noreferrer" class="">incident.io</a> right now. Think of it as a set of sensible defaults that can be easily adopted to get you off to a great start.</p><div class="callout"><p class="">Whilst this explicitly <em>isn’t</em> a sales pitch, it also sort-of is 😉 We’ve got a great product at <a href="https://incident.io" target="_blank" rel="noopener noreferrer" class="">incident.io</a> that can help you get off to a great start, and that&#x27;ll continue to mature with your needs as you grow. It’s not all sales though – I’ve pushed everything <a href="https://incident.io" target="_blank" rel="noopener noreferrer" class="">incident.io</a> specific right to the end to avoid muddying the water.</p></div><p class="">Short on time? We&#x27;ve got you covered 👇</p><figure class=""><span class="relative overflow-hidden block align-top"><img alt="" data-zoom-src="https://cdn.sanity.io/images/oqy5aexb/production/394ab6f0d671e308b2268c37755e8be54021c9d5-2560x1600.png?q=85&amp;auto=format" loading="lazy" width="2560" height="1600" decoding="async" data-nimg="1" class="!m-0 w-full h-full object-cover" style="color:transparent" src="https://cdn.sanity.io/images/oqy5aexb/production/394ab6f0d671e308b2268c37755e8be54021c9d5-2560x1600.png?w=2000&amp;q=80&amp;fit=max&amp;auto=format"/></span></figure><h1>Laying the foundations</h1><p class="">In this section we cover the basics of what you should focus on whilst setting up your incident management ‘rails’.</p><h2 id="define-your-threshold-for-an-incident" class=""><a class="heading-link" href="#define-your-threshold-for-an-incident"><span class="icon icon-link"></span></a>Define your threshold for an incident</h2><p class="">Everyone has a different perception of where normal work ends and an incident begins. Being a young startup, there’s unlikely to be someone banging the drum for <a href="https://wiki.en.it-processmaps.com/index.php/ITIL_Glossary/_ITIL_Terms_I#Incident" target="_blank" rel="noopener noreferrer" class="">ITIL definitions</a>, so the good news is you can literally pick your stance.</p><p class="">At <a href="https://incident.io" target="_blank" rel="noopener noreferrer" class="">incident.io</a> we treat any interruption to normal work as an incident. That might mean a single Sentry error that needs investigation, some behaviour we can’t explain, or a report from a customer. Our motivations for doing so are:</p><ul><li><strong>to make ownership clear:</strong> “I can see Lawrence is looking at that bug, I’ll leave him to it”</li><li><strong>to aid knowledge sharing:</strong> “I see Sophie looked into an issue last night which was related to the thing I was working on. I’ll scan through what happened”</li><li><strong>to ruthlessly prioritise:</strong> we use incidents to systematically triage issues quickly to determine whether a fix needs to be picked up immediately or deferred until later</li></ul><p class="">We’re not logging these incidents with the intention of running lengthy post-mortems or extracting rich insights. Those things are valuable in a bigger org, but as a small organization it’s all about transparency and speed of recovery.</p><h2 id="set-some-simple-severities" class=""><a class="heading-link" href="#set-some-simple-severities"><span class="icon icon-link"></span></a>Set some simple severities</h2><p class="">Many folks spend time sweating over their severities. Our advice here is simple: have a high severity and a lower one, and get on with building your company.</p><p class="">At <a href="https://incident.io" target="_blank" rel="noopener noreferrer" class="">incident.io</a> we report the vast majority of incidents as <code>Minor</code>, and if there’s significant customer impact, mark it as <code>Major</code>. We do this to separate incidents that are being declared for visibility from those causing active pain or that would benefit from folks getting involved in.</p><p class="">To add some nuance to this: when you’re small, severities matter very little. Later in life you might use them as trigger points for escalations, for reporting up to execs, or to trigger policy like requiring a post-mortem to be carried out. None of this is necessary, and you’ll likely spend more time than you’ll save by trying to do anything more sophisticated.</p><p class="">Your goal here is to get the thing fixed, and make it easy to coarsely signal how bad the problem is. Anything else is excessive for a startup and can be safely ignored.</p><h2 id="dont-worry-about-roles" class=""><a class="heading-link" href="#dont-worry-about-roles"><span class="icon icon-link"></span></a>Don’t worry about roles</h2><p class="">We’re often asked about which roles are important to define. Our response? Just one. Make it clear who’s responsible for seeing the incident through to completion, call them the lead, and move on.</p><p class="">The role of the lead in small scale incidents is primarily to own the issue through to resolution. That means debugging, communicating with customers, and logging any follow-up actions that might arise. Of course, all of these can be delegated as required, but starting out with anything more complicated is overkill.</p><p class="">In a startup, top-down command and control just isn’t super necessary. You’re not likely to have 30 people on a call who need to be directed, so the role exists primarily to know who to go to for information or where to offer support.</p><h2 id="decide-where-incidents-will-be-logged" class=""><a class="heading-link" href="#decide-where-incidents-will-be-logged"><span class="icon icon-link"></span></a>Decide where incidents will be logged</h2><p class="">With everything else in place you need to decide where you’ll keep a record of your incidents. Having this record is helpful for internally seeing what’s going on, but it’s also likely to be important as you grow.</p><p class="">If you’re building a SaaS product, the chances are you’ll be looking at security certifications some day – something like SOC 2 or IS27001. Both of these will require you to keep a record of incidents. Likewise, if you’re raising future funding rounds, you may also be asked for this information as part of due diligence checks. It pays to be prepared!</p><p class="">Whilst using <a href="https://incident.io" target="_blank" rel="noopener noreferrer" class="">incident.io</a> solves this problem (micro sales pitch over), a Notion DB or Google Sheet with a link to a Slack channel work just fine too.</p><h1>Running an incident</h1><p class="">With your rails in place, what should you do when that alert fires, or a customer says they can’t use your product? Here’s the low-down...</p><h2 id="create-a-fresh-space-to-coordinate" class=""><a class="heading-link" href="#create-a-fresh-space-to-coordinate"><span class="icon icon-link"></span></a>Create a fresh space to coordinate</h2><p class="">First and foremost, create a space to coordinate your response from. Whether it’s a new Slack channel or a fresh Google Doc, having a clean slate to start from is important. By starting afresh you’re capturing all of the context in one place, which’ll make it easier to re-trace your steps, easier to get other folks up-to-speed, and easier to report once the dust has settled.</p><h2 id="be-clear-whose-incident-it-is" class=""><a class="heading-link" href="#be-clear-whose-incident-it-is"><span class="icon icon-link"></span></a>Be clear whose incident it is</h2><p class="">With your new incident channel or doc in hand, the first thing on your list is to let everyone know you’re on the case. This’ll avoid situations where two people ended treading on each others toes, and provide a point of contact for anyone looking to help or ask questions.</p><h2 id="optimise-for-knowledge-sharing" class=""><a class="heading-link" href="#optimise-for-knowledge-sharing"><span class="icon icon-link"></span></a>Optimise for knowledge sharing</h2><p class="">Tacit knowledge – which is stuff people <em>just know</em> – runs rife when you’re building at speed, and incidents can help keep your team on the same page.</p><p class="">Debugging trails are a fantastic source of information on both the particular problem being investigated, and the processes and tools folks are using to debug things. I’ve learnt a heap of tricks with our observability setup by seeing what others are posting.</p><p class="">Practically speaking, we advise posting logs, error messages, screenshots of graphs and traces, and exactly what you’re thinking into the channel. If someone joins to help out, they can see exactly where you’ve been and mobilise quickly.</p><figure class=""><span class="relative overflow-hidden block align-top"><img alt="" data-zoom-src="https://cdn.sanity.io/images/oqy5aexb/production/e5ddf36a42a9d2f906c35f846c4d617d3211926c-1662x912.png?q=85&amp;auto=format" loading="lazy" width="1662" height="912" decoding="async" data-nimg="1" class="!m-0 w-full h-full object-cover" style="color:transparent" src="https://cdn.sanity.io/images/oqy5aexb/production/e5ddf36a42a9d2f906c35f846c4d617d3211926c-1662x912.png?w=2000&amp;q=80&amp;fit=max&amp;auto=format"/></span></figure><h2 id="keep-your-customers-in-the-loop" class=""><a class="heading-link" href="#keep-your-customers-in-the-loop"><span class="icon icon-link"></span></a>Keep your customers in the loop</h2><p class="">In the early days, you’re unlikely to have zillions of customers (if you do, kudos!). As we’ve <a href="https://incident.io/blog/five-steps-to-better-customer-comms" target="_blank" rel="noopener noreferrer" class="">posted about before</a>, good incidents are founded on good communication, and that extends to your customers too.</p><p class="">We’d strongly advocate for over sharing, whether that’s by putting your public status page up, posting a tweet, or messaging customers directly. You’re small, and your customers are early adopters that are likely to be forgiving!</p><figure class=""><span class="relative overflow-hidden block align-top"><img alt="" data-zoom-src="https://cdn.sanity.io/images/oqy5aexb/production/073b95ecacc5dbd80425085e2c184a4c7c08f713-1090x737.png?q=85&amp;auto=format" loading="lazy" width="1090" height="737" decoding="async" data-nimg="1" class="!m-0 w-full h-full object-cover" style="color:transparent" src="https://cdn.sanity.io/images/oqy5aexb/production/073b95ecacc5dbd80425085e2c184a4c7c08f713-1090x737.png?w=2000&amp;q=80&amp;fit=max&amp;auto=format"/></span></figure><p class="">In our experience, a swiftly fixed bug that’s communicated with a customer works wonders for building trust.</p><h1>After an incident</h1><h2 id="avoid-wasted-time-on-lengthy-post-mortems" class=""><a class="heading-link" href="#avoid-wasted-time-on-lengthy-post-mortems"><span class="icon icon-link"></span></a>Avoid wasted time on lengthy post-mortems</h2><p class="">This point might be a little contentious, but I wanted to add it anyway. In all of our time at <a href="https://incident.io" target="_blank" rel="noopener noreferrer" class="">incident.io</a>, we haven’t run a single formal incident post-mortem, and I think that’s ok.</p><p class="">I’ve worked in bigger organizations where thorough debriefs have been both necessary and hugely valuable. As complexity increases – whether organizationally or technically – it’s incredibly hard to understand what went on without taking the time to talk to folks who were involved, and dig into the full story.</p><p class="">In a sub 25 person startup where time is your most precious resource, I think it’s hard to justify the ROI. This isn’t to say you shouldn’t do them, but blindly importing this practice from bigger orgs shouldn’t be your default.</p><h2 id="review-incidents-you-werent-involved-in" class=""><a class="heading-link" href="#review-incidents-you-werent-involved-in"><span class="icon icon-link"></span></a>Review incidents you weren’t involved in</h2><p class="">If you’re looking for a time efficient way to level up your expertise and understand on something, and you’ve done everything else in this guide, you’ll find a proverbial gold-mine of information in your individual incidents.</p><p class="">Take a look, reinforce the behaviour you want to see more of by leaving feedback, and iterate!</p><h1>Getting all of this in 5 mins</h1><p class="">As promised, the sales pitch. <a href="https://incident.io" target="_blank" rel="noopener noreferrer" class="">incident.io</a> can provide this setup out of the box, and if your Slack workspace has fewer than 25 users it’ll only cost you £149/month.</p><p class="">We’re a great default for small organizations, and you can go from zero to fully-configured in 5 minutes. If it takes you longer, message us <a href="https://twitter.com/incident_io" target="_blank" rel="noopener noreferrer" class="">@incident_io</a> on Twitter and we’ll give you your first month free.</p></div><div class="flex justify-between"><div class="flex gap-3"></div><div class="flex gap-6"><button title="Bluesky" class="relative"><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 576 512" class="shrink-0 size-6 text-content-primary transition-colors hover:text-alarmalade-500"><path fill="currentColor" d="M407.8 294.7c-3.3-.4-6.7-.8-10-1.3 3.4.4 6.7.9 10 1.3M288 227.1c-26.1-50.7-97.1-145.2-163.1-191.8C61.6-9.4 37.5-1.7 21.6 5.5 3.3 13.8 0 41.9 0 58.4S9.1 194 15 213.9c19.5 65.7 89.1 87.9 153.2 80.7 3.3-.5 6.6-.9 10-1.4-3.3.5-6.6 1-10 1.4-93.9 14-177.3 48.2-67.9 169.9C220.6 589.1 265.1 437.8 288 361.1c22.9 76.7 49.2 222.5 185.6 103.4 102.4-103.4 28.1-156-65.8-169.9-3.3-.4-6.7-.8-10-1.3 3.4.4 6.7.9 10 1.3 64.1 7.1 133.6-15.1 153.2-80.7C566.9 194 576 75 576 58.4s-3.3-44.7-21.6-52.9c-15.8-7.1-40-14.9-103.2 29.8C385.1 81.9 314.1 176.4 288 227.1"></path></svg></button><button title="LinkedIn" class="relative"><svg xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 20 20" class="shrink-0 size-6 text-content-primary transition-colors hover:text-alarmalade-500"><path fill="currentColor" d="M0 1.43C0 .648.664 0 1.484 0h17.032C19.336 0 20 .64 20 1.43v17.14c0 .782-.664 1.43-1.484 1.43H1.484C.664 20 0 19.36 0 18.57z"></path><path fill="#fff" d="M6.078 16.734v-9H3.086v9zM4.586 6.5c1.04 0 1.688-.687 1.688-1.555-.016-.883-.649-1.554-1.664-1.554-1.024 0-1.696.672-1.696 1.562 0 .86.649 1.555 1.656 1.555h.016zm3.149 10.234h2.992V11.72c0-.274.023-.547.101-.735.211-.53.703-1.093 1.532-1.093 1.085 0 1.515.828 1.515 2.03v4.821h3v-5.156c0-2.766-1.476-4.063-3.437-4.063a2.98 2.98 0 0 0-2.72 1.524h.017V7.734h-3c.039.844 0 9 0 9"></path></svg></button><button title="X" class="relative"><svg xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 20 20" class="shrink-0 size-6 text-content-primary transition-colors hover:text-alarmalade-500"><path fill="currentColor" d="M15.751.729h3.067l-6.7 7.766L20 19.062h-6.172l-4.833-6.409-5.531 6.41H.394l7.167-8.307L0 .729h6.328l4.37 5.858zm-1.076 16.472h1.7L5.404 2.493H3.58z"></path></svg></button><button title="Reddit" class="relative"><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 512 512" class="shrink-0 size-6 text-content-primary transition-colors hover:text-alarmalade-500"><path fill="currentColor" d="M0 256C0 114.6 114.6 0 256 0s256 114.6 256 256-114.6 256-256 256H37.1c-13.7 0-20.5-16.5-10.9-26.2L75 437C28.7 390.7 0 326.7 0 256m349.6-102.4c23.6 0 42.7-19.1 42.7-42.7s-19.1-42.7-42.7-42.7c-20.6 0-37.8 14.6-41.8 34-34.5 3.7-61.4 33-61.4 68.4v.2c-37.5 1.6-71.8 12.3-99 29.1-10.1-7.8-22.8-12.5-36.5-12.5-33 0-59.8 26.8-59.8 59.8 0 24 14.1 44.6 34.4 54.1 2 69.4 77.6 125.2 170.6 125.2s168.7-55.9 170.6-125.3c20.2-9.6 34.1-30.2 34.1-54 0-33-26.8-59.8-59.8-59.8-13.7 0-26.3 4.6-36.4 12.4-27.4-17-62.1-27.7-100-29.1v-.2c0-25.4 18.9-46.5 43.4-49.9 4.4 18.8 21.3 32.8 41.5 32.8zm-172.5 93.3c16.7 0 29.5 17.6 28.5 39.3s-13.5 29.6-30.3 29.6-31.4-8.8-30.4-30.5S160.3 247 177 247zm190.1 38.3c1 21.7-13.7 30.5-30.4 30.5s-29.3-7.9-30.3-29.6 11.8-39.3 28.5-39.3 31.2 16.6 32.1 38.3zm-48.1 56.7c-10.3 24.6-34.6 41.9-63 41.9s-52.7-17.3-63-41.9c-1.2-2.9.8-6.2 3.9-6.5 18.4-1.9 38.3-2.9 59.1-2.9s40.7 1 59.1 2.9c3.1.3 5.1 3.6 3.9 6.5"></path></svg></button></div></div><div class="p-8 bg-white border border-stroke-primary rounded-lg flex flex-col gap-4 flame-background lg:flex-row"><div class="flex-1 flex flex-col gap-4 justify-between flex-grow items-center lg:w-1/2"><div class="flex gap-4 items-center"><span class="relative overflow-hidden block align-top w-25 h-25 rounded-full object-cover ring-1 ring-inset ring-black/10"><img alt="Picture of Chris Evans" loading="lazy" width="250" height="250" decoding="async" data-nimg="1" class="!m-0 w-full h-full object-cover" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Foqy5aexb%2Fproduction%2F7971ec7063054a94ed2d9a96e15bf10cb25a3e8d-3397x3397.jpg%3Fw%3D250%26h%3D250%26q%3D80%26fit%3Dmax%26auto%3Dformat&amp;w=256&amp;q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Foqy5aexb%2Fproduction%2F7971ec7063054a94ed2d9a96e15bf10cb25a3e8d-3397x3397.jpg%3Fw%3D250%26h%3D250%26q%3D80%26fit%3Dmax%26auto%3Dformat&amp;w=640&amp;q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Foqy5aexb%2Fproduction%2F7971ec7063054a94ed2d9a96e15bf10cb25a3e8d-3397x3397.jpg%3Fw%3D250%26h%3D250%26q%3D80%26fit%3Dmax%26auto%3Dformat&amp;w=640&amp;q=75"/></span><div class="text-pretty"><div class="text-content-primary text-body-emphasis">Chris Evans</div><div class="text-alarmalade-600 text-body-xs">Co-Founder &amp; Field CTO</div></div></div><a class="relative inline-flex gap-2 items-center justify-center rounded-full focus-visible:outline-none focus-visible:ring-2 focus-visible:ring-offset-2 disabled:opacity-60 group/button cursor-pointer transition-[color,background-color,border-color,opacity,transform] border border-stroke-primary hover:border-stroke-hover text-content-primary dark:text-white text-body-emphasis h-[41px] px-4 py-2 max-sm:w-full" href="/blog/author/chris">View more<!-- --> <span class="hidden sm:inline">from <!-- -->Chris</span><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 16 16" fill="none" class="transition ease-in-out inline-block size-5 group-hover/button:translate-x-1"><path d="M12.8 8.59965H3.00002C2.66882 8.59965 2.40002 8.33085 2.40002 7.99965C2.40002 7.66845 2.66882 7.39965 3.00002 7.39965H12.8C13.1312 7.39965 13.4 7.66845 13.4 7.99965C13.4 8.33085 13.1312 8.59965 12.8 8.59965Z" fill="currentColor"></path><path d="M9.60002 11.9996C9.53122 11.9996 9.46082 11.9876 9.39202 11.9628C9.08082 11.8476 8.92242 11.5028 9.03682 11.1924C9.66242 9.49645 10.7328 8.53005 11.5816 8.00045C10.7328 7.47085 9.66322 6.50445 9.03682 4.80845C8.92162 4.49725 9.08082 4.15245 9.39202 4.03805C9.70322 3.92125 10.048 4.08285 10.1624 4.39325C11.0656 6.84205 13.0656 7.39805 13.1496 7.42045C13.4144 7.49085 13.5992 7.73085 13.5976 8.00365C13.596 8.27725 13.412 8.51565 13.1464 8.58285C13.0648 8.60445 11.0656 9.16045 10.1624 11.6092C10.0728 11.8516 9.84402 12.0012 9.59922 12.0012L9.60002 11.9996Z" fill="currentColor"></path></svg></a></div><div class="flex-1 flex items-center text-slate-800"><p class="">I&#x27;m one of the co-founders, and Field CTO here at incident.io.</p></div></div></div></section><section class="flex flex-col gap-6"><div class="flex flex-col md:flex-row justify-between gap-4"><h2 class="text-h3">See related articles</h2><a class="relative gap-2 items-center justify-center rounded-full focus-visible:outline-none focus-visible:ring-2 focus-visible:ring-offset-2 disabled:opacity-60 group/button cursor-pointer transition-[color,background-color,border-color,opacity,transform] bg-surface-secondary hover:bg-surface-tertiary active:bg-surface-quaternary text-content-primary text-body-emphasis h-[41px] px-4 py-2 hidden md:block" href="/blog">View all<svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 16 16" fill="none" class="transition ease-in-out inline-block size-5 group-hover/button:translate-x-1"><path d="M12.8 8.59965H3.00002C2.66882 8.59965 2.40002 8.33085 2.40002 7.99965C2.40002 7.66845 2.66882 7.39965 3.00002 7.39965H12.8C13.1312 7.39965 13.4 7.66845 13.4 7.99965C13.4 8.33085 13.1312 8.59965 12.8 8.59965Z" fill="currentColor"></path><path d="M9.60002 11.9996C9.53122 11.9996 9.46082 11.9876 9.39202 11.9628C9.08082 11.8476 8.92242 11.5028 9.03682 11.1924C9.66242 9.49645 10.7328 8.53005 11.5816 8.00045C10.7328 7.47085 9.66322 6.50445 9.03682 4.80845C8.92162 4.49725 9.08082 4.15245 9.39202 4.03805C9.70322 3.92125 10.048 4.08285 10.1624 4.39325C11.0656 6.84205 13.0656 7.39805 13.1496 7.42045C13.4144 7.49085 13.5992 7.73085 13.5976 8.00365C13.596 8.27725 13.412 8.51565 13.1464 8.58285C13.0648 8.60445 11.0656 9.16045 10.1624 11.6092C10.0728 11.8516 9.84402 12.0012 9.59922 12.0012L9.60002 11.9996Z" fill="currentColor"></path></svg></a></div><div class="grid grid-cols-1 md:grid-cols-2 lg:grid-cols-3 gap-8 md:gap-4"><a id="96c39cdc-e0c8-4ab5-833a-a0b3ddcfb262" class="group flex flex-col" href="/blog/introducing-investigations-powered-by-nexus"><div class="bg-surface-tertiary rounded-lg mb-3 md:mb-6 p-0 relative aspect-video"><span class="block align-top w-full overflow-hidden transition-all ease-in-out duration-300 mx-auto absolute inset-0 group-hover:w-[calc(100%-16px)] group-hover:py-2 [&amp;_img]:transition-all [&amp;_img]:rounded-lg group-hover:[&amp;_img]:rounded"><img alt="Introducing Investigations, powered by Nexus." loading="lazy" width="2400" height="1285" decoding="async" data-nimg="1" class="!m-0 w-full h-full object-cover" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Foqy5aexb%2Fproduction%2Ffe5cc8a5e40649335c29265f6d423361338262f8-2400x1285.png%3Fw%3D2000%26q%3D80%26fit%3Dmax%26auto%3Dformat&amp;w=3840&amp;q=75 1x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Foqy5aexb%2Fproduction%2Ffe5cc8a5e40649335c29265f6d423361338262f8-2400x1285.png%3Fw%3D2000%26q%3D80%26fit%3Dmax%26auto%3Dformat&amp;w=3840&amp;q=75"/></span></div><div class="max-w-[546px] grow flex flex-col gap-2"><h3 class="text-h4 text-pretty">Introducing Investigations, powered by Nexus.</h3><p class="text-body-sm line-clamp-2">Today we&#x27;re launching Investigations: agentic root cause analysis that starts the moment you&#x27;re paged, figures out what broke and why, and works with your team through to resolution. Here&#x27;s what we built, what&#x27;s powering it, and why it took some time to get right.</p><div class="flex flex-wrap items-center gap-x-4 gap-y-1"><div class="flex items-center gap-2 flex-wrap"><span class="flex items-center gap-2"><div class="size-[22px] rounded-full overflow-hidden shrink-0"><span class="relative overflow-hidden block align-top"><img alt="Pete Hamilton" loading="lazy" width="100" height="100" decoding="async" data-nimg="1" class="!m-0 w-full h-full object-cover" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Foqy5aexb%2Fproduction%2F4884ed999f884514b6fc1571af01407f7c78c286-512x512.png%3Fw%3D100%26h%3D100%26q%3D80%26fit%3Dmax%26auto%3Dformat&amp;w=128&amp;q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Foqy5aexb%2Fproduction%2F4884ed999f884514b6fc1571af01407f7c78c286-512x512.png%3Fw%3D100%26h%3D100%26q%3D80%26fit%3Dmax%26auto%3Dformat&amp;w=256&amp;q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Foqy5aexb%2Fproduction%2F4884ed999f884514b6fc1571af01407f7c78c286-512x512.png%3Fw%3D100%26h%3D100%26q%3D80%26fit%3Dmax%26auto%3Dformat&amp;w=256&amp;q=75"/></span></div><span class="text-body-sm-emphasis leading-[1.1]">Pete Hamilton</span></span></div><div class="text-body-sm text-content-secondary">August 5, 2026</div></div></div></a><a id="651de2c6-9c54-4c87-9ddd-0a7f5a01f0ad" class="group flex flex-col" href="/blog/fact-checking-pager-dutys-opsgenie-alternatives-comparison-table"><div class="bg-surface-tertiary rounded-lg mb-3 md:mb-6 p-0 relative aspect-video"><span class="block align-top w-full overflow-hidden transition-all ease-in-out duration-300 mx-auto absolute inset-0 group-hover:w-[calc(100%-16px)] group-hover:py-2 [&amp;_img]:transition-all [&amp;_img]:rounded-lg group-hover:[&amp;_img]:rounded"><img alt="Fact-checking PagerDuty&#x27;s Opsgenie alternatives comparison table" loading="lazy" width="2400" height="1285" decoding="async" data-nimg="1" class="!m-0 w-full h-full object-cover" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Foqy5aexb%2Fproduction%2Ff159625bf31292b9bc4aec061f1c4962f67575d8-2400x1285.jpg%3Fw%3D2000%26q%3D80%26fit%3Dmax%26auto%3Dformat&amp;w=3840&amp;q=75 1x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Foqy5aexb%2Fproduction%2Ff159625bf31292b9bc4aec061f1c4962f67575d8-2400x1285.jpg%3Fw%3D2000%26q%3D80%26fit%3Dmax%26auto%3Dformat&amp;w=3840&amp;q=75"/></span></div><div class="max-w-[546px] grow flex flex-col gap-2"><h3 class="text-h4 text-pretty">Fact-checking PagerDuty&#x27;s Opsgenie alternatives comparison table</h3><p class="text-body-sm line-clamp-2">PagerDuty published a new comparison table about incident.io. Once again, it describes a product we don&#x27;t recognize. So once again, we&#x27;re correcting the record, row by row, with receipts.</p><div class="flex flex-wrap items-center gap-x-4 gap-y-1"><div class="flex items-center gap-2 flex-wrap"><span class="flex items-center gap-2"><div class="size-[22px] rounded-full overflow-hidden shrink-0"><span class="relative overflow-hidden block align-top"><img alt="Tom Wentworth" loading="lazy" width="100" height="100" decoding="async" data-nimg="1" class="!m-0 w-full h-full object-cover" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Foqy5aexb%2Fproduction%2Fce12f50d2315b4542ffb13f281a12222769bf05e-512x512.jpg%3Fw%3D100%26h%3D100%26q%3D80%26fit%3Dmax%26auto%3Dformat&amp;w=128&amp;q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Foqy5aexb%2Fproduction%2Fce12f50d2315b4542ffb13f281a12222769bf05e-512x512.jpg%3Fw%3D100%26h%3D100%26q%3D80%26fit%3Dmax%26auto%3Dformat&amp;w=256&amp;q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Foqy5aexb%2Fproduction%2Fce12f50d2315b4542ffb13f281a12222769bf05e-512x512.jpg%3Fw%3D100%26h%3D100%26q%3D80%26fit%3Dmax%26auto%3Dformat&amp;w=256&amp;q=75"/></span></div><span class="text-body-sm-emphasis leading-[1.1]">Tom Wentworth</span></span></div><div class="text-body-sm text-content-secondary">July 28, 2026</div></div></div></a><a id="9a857ba5-4802-4914-824c-4d39edf3d2bc" class="group flex flex-col" href="/blog/introducing-the-opsgenie-rescue-program"><div class="bg-surface-tertiary rounded-lg mb-3 md:mb-6 p-0 relative aspect-video"><span class="block align-top w-full overflow-hidden transition-all ease-in-out duration-300 mx-auto absolute inset-0 group-hover:w-[calc(100%-16px)] group-hover:py-2 [&amp;_img]:transition-all [&amp;_img]:rounded-lg group-hover:[&amp;_img]:rounded"><img alt="Your genie is vanishing: introducing the Opsgenie rescue program" loading="lazy" width="2000" height="1125" decoding="async" data-nimg="1" class="!m-0 w-full h-full object-cover" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Foqy5aexb%2Fproduction%2F99b4ca44ffdb44a3f5ebac2d9e18dd8044cf3967-2000x1125.png%3Fw%3D2000%26q%3D80%26fit%3Dmax%26auto%3Dformat&amp;w=2048&amp;q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Foqy5aexb%2Fproduction%2F99b4ca44ffdb44a3f5ebac2d9e18dd8044cf3967-2000x1125.png%3Fw%3D2000%26q%3D80%26fit%3Dmax%26auto%3Dformat&amp;w=3840&amp;q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Foqy5aexb%2Fproduction%2F99b4ca44ffdb44a3f5ebac2d9e18dd8044cf3967-2000x1125.png%3Fw%3D2000%26q%3D80%26fit%3Dmax%26auto%3Dformat&amp;w=3840&amp;q=75"/></span></div><div class="max-w-[546px] grow flex flex-col gap-2"><h3 class="text-h4 text-pretty">Your genie is vanishing: introducing the Opsgenie rescue program</h3><p class="text-body-sm line-clamp-2">Today, we&#x27;re launching the Opsgenie Rescue Program to make that landing soft: simplified migration and free overlap so you never pay two vendors at once.</p><div class="flex flex-wrap items-center gap-x-4 gap-y-1"><div class="flex items-center gap-2 flex-wrap"><span class="flex items-center gap-2"><div class="size-[22px] rounded-full overflow-hidden shrink-0"><span class="relative overflow-hidden block align-top"><img alt="Tom Wentworth" loading="lazy" width="100" height="100" decoding="async" data-nimg="1" class="!m-0 w-full h-full object-cover" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Foqy5aexb%2Fproduction%2Fce12f50d2315b4542ffb13f281a12222769bf05e-512x512.jpg%3Fw%3D100%26h%3D100%26q%3D80%26fit%3Dmax%26auto%3Dformat&amp;w=128&amp;q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Foqy5aexb%2Fproduction%2Fce12f50d2315b4542ffb13f281a12222769bf05e-512x512.jpg%3Fw%3D100%26h%3D100%26q%3D80%26fit%3Dmax%26auto%3Dformat&amp;w=256&amp;q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Foqy5aexb%2Fproduction%2Fce12f50d2315b4542ffb13f281a12222769bf05e-512x512.jpg%3Fw%3D100%26h%3D100%26q%3D80%26fit%3Dmax%26auto%3Dformat&amp;w=256&amp;q=75"/></span></div><span class="text-body-sm-emphasis leading-[1.1]">Tom Wentworth</span></span></div><div class="text-body-sm text-content-secondary">July 9, 2026</div></div></div></a></div><a class="relative inline-flex gap-2 items-center justify-center rounded-full focus-visible:outline-none focus-visible:ring-2 focus-visible:ring-offset-2 disabled:opacity-60 group/button cursor-pointer transition-[color,background-color,border-color,opacity,transform] bg-surface-secondary hover:bg-surface-tertiary active:bg-surface-quaternary text-content-primary text-body-emphasis h-[41px] px-4 py-2 md:hidden" href="/blog">View all<svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 16 16" fill="none" class="transition ease-in-out inline-block size-5 group-hover/button:translate-x-1"><path 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1.95 2.021 3.847 3.05 5.762.177.33.392.638.664 1.078.278-.285.499-.494.699-.72q.608-.78 1.305-1.48c.858-.759 1.837-.509 2.286.547q.232.598.343 1.228a66 66 0 0 1 1.509 12.259c.016.812-.048 1.604-.622 2.224-1.29.273-2.019-.428-2.559-1.393-.596-1.065-1.132-2.164-1.763-3.378-.626.854-1.217 1.63-1.773 2.43-.332.479-.651 1.009-1.315.902-.741-.12-1.103-.694-1.26-1.383-.337-1.48-.658-2.961-.98-4.444-.643-2.962-1.302-5.921-1.915-8.89a31 31 0 0 1-.555-3.632c-.045-.521.21-1.067.329-1.6z"></path><defs><clipPath id="server-racks_svg__a"><path fill="#fff" d="M48.644 83.479c0-9.395 7.616-17.012 17.01-17.012h102.878v79.386H48.644z"></path></clipPath><clipPath id="server-racks_svg__b"><path fill="#fff" d="m185.411 28.395 59.945 103.826-32.271 18.632L153.14 47.026z"></path></clipPath></defs></svg><h2 class="text-h3 md:text-h2 text-balance max-w-[588px]">So good, you’ll break things on purpose</h2><p class="text-body md:text-body-lg max-w-[588px]">Ready for modern incident management? Book a call with one of our experts today.</p></div><div class="flex gap-4 flex-col lg:flex-row lg:gap-4"><div class="basis-1/2"><img alt="Signup image" loading="lazy" width="1176" height="641" decoding="async" data-nimg="1" class="w-full h-full object-cover rounded-lg" style="color:transparent" srcSet="/_next/image?url=%2F_next%2Fstatic%2Fimmutable%2Fmedia%2Fsignup-image.1f5nktjcty_re.png&amp;w=1200&amp;q=75 1x, /_next/image?url=%2F_next%2Fstatic%2Fimmutable%2Fmedia%2Fsignup-image.1f5nktjcty_re.png&amp;w=3840&amp;q=75 2x" src="/_next/image?url=%2F_next%2Fstatic%2Fimmutable%2Fmedia%2Fsignup-image.1f5nktjcty_re.png&amp;w=3840&amp;q=75"/></div><div class="basis-1/2 flex flex-col gap-6 bg-surface-secondary rounded-lg p-6"><div class="grow"><h3 class="text-body-emphasis mb-2">We’d love to talk to you about</h3><ul class="flex flex-col gap-2 text-body-serif grow"><li class="flex gap-1"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="21" viewBox="0 0 20 21" fill="none" class="mt-0.5"><path d="M9.14598 14.4365C10.6142 11.6377 12.4682 9.39312 14.6552 7.7673C15.0469 7.47672 15.1281 6.92263 14.8375 6.53205C14.547 6.1403 13.994 6.0603 13.6035 6.34971C11.5753 7.85671 9.81654 9.83428 8.35895 12.2401C7.8025 11.3648 7.19429 10.5978 6.5202 9.92016C6.1755 9.57311 5.61552 9.57312 5.27201 9.91663C4.92614 10.2601 4.92496 10.8201 5.26848 11.1648C6.14727 12.0483 6.90371 13.1165 7.58016 14.4306C7.73191 14.7247 8.03896 14.9129 8.36483 14.9094C8.69306 14.9094 8.99422 14.727 9.14598 14.4365Z" fill="#F25533"></path></svg>All-in-one incident management</li><li class="flex gap-1"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="21" viewBox="0 0 20 21" fill="none" class="mt-0.5"><path d="M9.14598 14.4365C10.6142 11.6377 12.4682 9.39312 14.6552 7.7673C15.0469 7.47672 15.1281 6.92263 14.8375 6.53205C14.547 6.1403 13.994 6.0603 13.6035 6.34971C11.5753 7.85671 9.81654 9.83428 8.35895 12.2401C7.8025 11.3648 7.19429 10.5978 6.5202 9.92016C6.1755 9.57311 5.61552 9.57312 5.27201 9.91663C4.92614 10.2601 4.92496 10.8201 5.26848 11.1648C6.14727 12.0483 6.90371 13.1165 7.58016 14.4306C7.73191 14.7247 8.03896 14.9129 8.36483 14.9094C8.69306 14.9094 8.99422 14.727 9.14598 14.4365Z" fill="#F25533"></path></svg>Our unmatched speed of deployment</li><li class="flex gap-1"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="21" viewBox="0 0 20 21" fill="none" class="mt-0.5"><path d="M9.14598 14.4365C10.6142 11.6377 12.4682 9.39312 14.6552 7.7673C15.0469 7.47672 15.1281 6.92263 14.8375 6.53205C14.547 6.1403 13.994 6.0603 13.6035 6.34971C11.5753 7.85671 9.81654 9.83428 8.35895 12.2401C7.8025 11.3648 7.19429 10.5978 6.5202 9.92016C6.1755 9.57311 5.61552 9.57312 5.27201 9.91663C4.92614 10.2601 4.92496 10.8201 5.26848 11.1648C6.14727 12.0483 6.90371 13.1165 7.58016 14.4306C7.73191 14.7247 8.03896 14.9129 8.36483 14.9094C8.69306 14.9094 8.99422 14.727 9.14598 14.4365Z" fill="#F25533"></path></svg>Why we’re loved by users and easily adopted</li><li class="flex 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I’ll scan through what happened”\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"50fb6172feba\",\"_type\":\"block\",\"children\":[{\"_key\":\"50fb6172feba0\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"to ruthlessly prioritise:\"},{\"_key\":\"50fb6172feba1\",\"_type\":\"span\",\"marks\":[],\"text\":\" we use incidents to systematically triage issues quickly to determine whether a fix needs to be picked up immediately or deferred until later\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"47e538f91efa\",\"_type\":\"block\",\"children\":[{\"_key\":\"47e538f91efa0\",\"_type\":\"span\",\"marks\":[],\"text\":\"We’re not logging these incidents with the intention of running lengthy post-mortems or extracting rich insights. Those things are valuable in a bigger org, but as a small organization it’s all about transparency and speed of recovery.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"c5c4b3a8162c\",\"_type\":\"block\",\"children\":[{\"_key\":\"c5c4b3a8162c0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Set some simple severities\"}],\"markDefs\":[{\"_type\":\"slug\",\"_key\":\"slug-set-some-simple-severities\",\"slug\":\"set-some-simple-severities\"}],\"style\":\"h2\"},{\"_key\":\"b8f03669bc9b\",\"_type\":\"block\",\"children\":[{\"_key\":\"b8f03669bc9b0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Many folks spend time sweating over their severities. 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We do this to separate incidents that are being declared for visibility from those causing active pain or that would benefit from folks getting involved in.\"}],\"markDefs\":[{\"_key\":\"66db84666ad0\",\"_type\":\"link\",\"href\":\"http://incident.io\"}],\"style\":\"normal\"},{\"_key\":\"c7fbafd02ba1\",\"_type\":\"block\",\"children\":[{\"_key\":\"c7fbafd02ba10\",\"_type\":\"span\",\"marks\":[],\"text\":\"To add some nuance to this: when you’re small, severities matter very little. Later in life you might use them as trigger points for escalations, for reporting up to execs, or to trigger policy like requiring a post-mortem to be carried out. 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