Auto-sync: 2026-04-21 17:12

This commit is contained in:
2026-04-21 17:12:45 +08:00
parent 914c8f6925
commit 0fe7ba237f
1888 changed files with 220 additions and 68174 deletions

View File

@@ -1,25 +0,0 @@
---
title: "B2B Social Selling"
type: concept
tags: [marketing, sales, b2b]
---
## Definition
面向企业客户的社交销售策略,通过 LinkedIn 等专业平台建立关系、培育潜在客户并推动销售漏斗转化。
## Core Tactics
- **LinkedIn Mastery**: 公司页面、个人品牌、文章、新闻通讯、广告
- **Professional Networking**: 行业群组参与、合作伙伴开发、B2B 社区建设
- **Social Selling Playbook**: 销售团队社交内容策略和参与指南
## Performance Targets
- LinkedIn 公司页面参与率 3%+
- 50%+ 帖子达到平台基准
- 可衡量的渠道贡献线索
## Related Concepts
- [[Thought Leadership]]
- [[Cross-Platform Strategy]]
## Source
- [[Social Media Strategist]]