Auto-sync: 2026-04-21 08:02
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## 📦 新增 44 篇 (06:07:57)
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### 【Tech With Tim - YouTube】
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- [I Built an AI Agent in 20 Minutes - Here's How](https://www.youtube.com/watch?v=Xx18YRrK-Uk)
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Explore MaxClaw/MiniMax Agent: https://agent.minimax.io/?utm_media_source=YT&utm_campaign=kol&utm_content=TechWithTimDownload Agent Desktop: https://a...
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### 【TEDx Talks - YouTube】
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- [The endocannabinoid system and your pain tolerance | Kevin Murray | TEDxGalway](https://www.youtube.com/watch?v=XAYRZlstBAs)
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Pain tolerance varies from person to person, though it’s never really been understood why. That’s what makes Kevin’s investigation into the endocannab...
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- [Why we should challenge mental health stigmas | Damien O’Brien | TEDxGVAGrad](https://www.youtube.com/watch?v=DiYaWRMdiq0)
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In this deeply personal talk, Damien shares his journey living with bipolar disorder and the “crazy monkey” inside his mind. Through vulnerability, hu...
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- [Boredom and Why It’s Good For You | Adalia Rao | TEDxEdgemont School](https://www.youtube.com/watch?v=YQIvBamXTAM)
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The average American checks their phone 186 times a day, and Adalia Rao thinks that might be costing us something bigger than we realize. In this talk...
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- [Ancient Dance for Modern Wellbeing | Vaaridhi Bharadwaj | TEDxEdgemont School](https://www.youtube.com/watch?v=XWx_pVQbfu0)
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A dance form nearly 3,000 years old might be one of the most powerful wellness tools available today. In this talk, Vaaridhi Bharadwaj draws on a deca...
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- [Games That Bring Families Together | Aria Wang | TEDxEdgemont School](https://www.youtube.com/watch?v=fpg0FcV85Cs)
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Most of us spend hours connecting with friends online but struggle to find that same spark at home. In this talk, eighth grader Aria Wang makes the ca...
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- [What Growing Up in Dubai Taught Me About Water | Eleanor Mulhern | TEDxEdgemont School](https://www.youtube.com/watch?v=eMjm_jYKC_E)
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Growing up in Dubai, Eleanor Mulhern had pools, fountains, and sprinklers in the middle of a desert, and never once questioned where the water came fr...
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- [Bilgi, Hayatın Katalizörüdür: İlk Yardım Performansı | Adana Genç Kızılay | TEDxBalcalı](https://www.youtube.com/watch?v=NsYXYwHVTNM)
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TEDxBalcalı sahnesinde sadece fikirleri değil, hayatları kurtaracak bilgileri paylaşıyoruz.Bazen doğru zamanda yapılan küçük bir müdahale, en büyük de...
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- [The Science of Procrastination | Mehrjan Gichki | TEDxEdgemont School](https://www.youtube.com/watch?v=j18xayKg18o)
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You have probably told yourself you were just being lazy, but your brain had other plans. In this talk, Mehrjan Gichki breaks down the neuroscience be...
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- [Is Gen Z Losing Resilience? | Kayla Kurian | TEDxEdgemont School](https://www.youtube.com/watch?v=Yq7SemxuXyg)
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What would you do if all the technology disappeared tomorrow and you actually had to figure things out yourself? In this talk, Kayla Kurian argues tha...
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- [Life Is a Strategic Game | Arick Khanna | TEDxEdgemont School](https://www.youtube.com/watch?v=p7g4fqxqcgY)
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What if the secret to handling stress, failure, and conflict was hiding in your favorite video game? In this talk, Arick Khanna reframes life as a str...
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### 【Coursera - YouTube】
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- [Healthcare AI Trainer: A New Career in Medicine](https://www.youtube.com/watch?v=GGrFhd4OaOg)
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AI is rapidly transforming healthcare, but behind every powerful model is a human expert ensuring it works safely and effectively. Health care AI trai...
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### 【零度解说 - YouTube】
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- [轻舟VPN不限流量！实测速度有多快？附免费激活码（限量领取）支持全平台！| 零度解说](https://www.youtube.com/watch?v=GGRBB716bP4)
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1、轻舟VPN优惠链接：https://qz.run2、免费激活码获取：https://www.freedidi.com/23784.html【更多资源】▶https://bittly.cc/lingdu【零度博客】▶https://www.freedidi.com【加入会员】▶https://ww...
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### 【Reuters - YouTube】
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- [Domestic dispute likely cause of deadly Louisiana shooting](https://www.youtube.com/watch?v=WOIJXDVRUWA)
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Shreveport, Louisiana, police chief Wayne Smith said they were working to determine why a man shot and killed seven of his children and an eighth chil...
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- [Is Anthropic's new AI tool too dangerous?](https://www.youtube.com/watch?v=GkJNcjnIwo0)
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Anthropic's new Mythos AI model has become a flashpoint in the debate over how artificial intelligence could transform cybersecurity, after the compan...
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- [Carney says Canada's US ties have become a weakness](https://www.youtube.com/watch?v=vh6tyDpvnSU)
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Canada's close ties to the United States were once a strength but have become a weakness, Prime Minister Mark Carney said in a video message to his co...
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- [FBI’s Patel sues The Atlantic, says drinking reports are false](https://www.youtube.com/watch?v=bwT1crL_tpw)
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FBI Director Kash Patel filed a defamation lawsuit against The Atlantic and its reporter Sarah Fitzpatrick following the publication of an article all...
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- [Musician D4vd charged with murder of 14‑year‑old girl](https://www.youtube.com/watch?v=JhJFsgvtOFs)
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David Burke, a 21‑year‑old musician known professionally as D4vd, has been charged with the murder of 14‑year‑old Celeste Rivas Hernandez, Los Angeles...
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- [Middle East conflict dents Cape Town tourism](https://www.youtube.com/watch?v=Ciawk8kluy0)
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CORRECTION: Travel disruptions linked to the Middle East conflict are hitting South Africa’s tourism sector, with tour guides, hotels and travel agent...
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- [Japan triggers tsunami advisory after magnitude 7.7 quake](https://www.youtube.com/watch?v=xzFb6npMCrg)
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A magnitude 7.7 earthquake struck off Japan's northeastern coast, prompting tsunami warnings for waves up to 10 feet and halting bullet trains and mot...
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- [South African scientists launch pollution app](https://www.youtube.com/watch?v=R5Bv7Zyn4e0)
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Scientists at the University of Witwatersrand have designed South Africa's first app to warn residents of pollution levels. Johannesburg has suffered ...
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- [Pope Leo condemns 'authoritarians' and 'the rich' during Angola trip](https://www.youtube.com/watch?v=2PEwmXzJVbI)
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Pope Leo lamented during an event in Angola that many people in the world were being ‘exploited by authoritarians and defrauded by the rich,’ the late...
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- [Starmer apologizes for appointing Mandelson as U.S. ambassador](https://www.youtube.com/watch?v=nN2GEiqtyeM)
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British Prime Minister Keir Starmer said foreign office officials did not inform him, or any ministers, that they had granted security clearance to fo...
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### 【Engadget is a web magazine with obsessive daily coverage of everything new in gadgets and consumer electronics】
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- [Google brings Gemini in Chrome to users in Australia, Japan, Singapore and South Korea](https://www.engadget.com/ai/google-brings-gemini-in-chrome-to-users-in-australia-japan-singapore-and-south-korea-220000474.html?src=rss)
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After debuting in the US, Gemini in Chrome is making its way to more markets. Starting today, Google is rolling out Chrome's built-in chatbot to users...
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- [John Ternus will be CEO of Apple when Tim Cook steps down this fall](https://www.engadget.com/computing/tim-cook-will-step-down-as-204959434.html?src=rss)
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Apple CEO Tim Cook is officially stepping down from his role on September 1, the company announced today, while current SVP of hardware engineering Jo...
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- [Mastodon was hit by a 'major' DDoS attack that briefly took down parts of the service](https://www.engadget.com/social-media/mastodon-was-hit-by-a-major-ddos-attack-that-briefly-took-down-parts-of-the-service-204823221.html?src=rss)
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Mastodon seems to be recovering after a Distributed Denial of Service (DDoS) attack that took down its primary mastodon.social instance. As TechCrunch...
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- [Sony will require age checks in the UK and Ireland to access PlayStation communication features](https://www.engadget.com/gaming/playstation/sony-will-require-age-checks-in-the-uk-and-ireland-to-access-playstation-communication-features-194916442.html?src=rss)
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Sony is adopting new age verification policies for PlayStation users in the UK and Ireland. The company isn't making this a blanket requirement, but s...
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- [Ubisoft will officially reveal the Assassin's Creed Black Flag remake on April 23](https://www.engadget.com/gaming/ubisoft-will-officially-reveal-the-assassins-creed-black-flag-remake-on-april-23-184729772.html?src=rss)
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It's happening. Ubisoft has scheduled a livestream for April 23 at 12PM ET to discuss the long-awaited Assassin's Creed Black Flag remake. The showcas...
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- [LinkedIn's new Crosscheck feature lets premium subscribers test competing AI models for free](https://www.engadget.com/ai/linkedins-crosscheck-feature-lets-premium-subscribers-test-ai-models-for-free-183949210.html?src=rss)
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You can now use LinkedIn to test out some of the latest AI models from OpenAI, Anthropic, Google, Microsoft and other companies without having to worr...
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- [Meta is testing a WhatsApp Plus subscription that mostly focuses on cosmetic upgrades](https://www.engadget.com/apps/meta-is-testing-a-whatsapp-plus-subscription-that-mostly-focuses-on-cosmetic-upgrades-175452371.html?src=rss)
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Meta is testing out a premium version of its messaging app, called WhatsApp Plus, that will include several paywalled features. As first spotted by WA...
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- [The FAA grounds Blue Origin New Glenn rocket after failure to put payload in orbit](https://www.engadget.com/science/space/the-faa-grounds-blue-origin-new-glenn-rocket-after-failure-to-put-payload-in-orbit-173016117.html?src=rss)
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The Federal Aviation Administration (FAA) has grounded Blue Origin's New Glenn rocket following an incident during Sunday's launch from Cape Canaveral...
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- [Ball x Pit's next update adds 11 more balls to the fray on April 27](https://www.engadget.com/gaming/ball-x-pits-next-update-adds-11-more-balls-to-the-fray-on-april-27-170929983.html?src=rss)
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It's been a whole month since I've played some Ball x Pit after the mobile versions went live in March, but I'll surely be jumping back in again next ...
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- [Deezer says AI-made songs make up 44 percent of daily uploads](https://www.engadget.com/entertainment/music/deezer-says-ai-made-songs-make-up-44-percent-of-daily-uploads-163642921.html?src=rss)
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AI-generated music is spreading like wildfire, according to Deezer, who reported receiving nearly 75,000 uploads of AI-made tracks a day on its platfo...
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### 【TED Talks Daily】
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- [The problem with billionaires — and the debut of True Net Worth | Randall Lane](http://go.ted.com/randalllane)
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As chief content officer of Forbes, Randall Lane oversees the magazine's signature list of billionaires, tracking the richest people on Earth. But he ...
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### 【Slashdot】
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- [Apple CEO Tim Cook Is Stepping Down](https://apple.slashdot.org/story/26/04/20/221244/apple-ceo-tim-cook-is-stepping-down?utm_source=rss1.0mainlinkanon&utm_medium=feed)
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Apple announced that Tim Cook will step down as CEO in September after 15 years in the role, handing the job to hardware chief John Ternus. Longtime S...
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- [Former Palantir Employee Running For Congress Unveils 'AI Dividend' Plan](https://yro.slashdot.org/story/26/04/20/204204/former-palantir-employee-running-for-congress-unveils-ai-dividend-plan?utm_source=rss1.0mainlinkanon&utm_medium=feed)
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Alex Bores, a former Palantir employee and current Democratic House candidate in New York, is proposing an "AI dividend" that would send direct paymen...
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- [Deezer Says 44% of Songs Uploaded To Its Platform Daily Are AI-Generated](https://entertainment.slashdot.org/story/26/04/20/1947211/deezer-says-44-of-songs-uploaded-to-its-platform-daily-are-ai-generated?utm_source=rss1.0mainlinkanon&utm_medium=feed)
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Deezer says AI-generated songs now make up 44% of all new uploads to its platform, with nearly 75,000 arriving each day and more than two million per ...
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- [Trump Administration Begins Refunding $166 Billion In Tariffs](https://news.slashdot.org/story/26/04/20/1711231/trump-administration-begins-refunding-166-billion-in-tariffs?utm_source=rss1.0mainlinkanon&utm_medium=feed)
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"After a Supreme Court of the United States ruling in Feb. 2026, many tariffs imposed by the Trump administration were declared illegal because the pr...
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- [Palantir Posts Bond Villain Manifesto On X](https://tech.slashdot.org/story/26/04/20/1654212/palantir-posts-bond-villain-manifesto-on-x?utm_source=rss1.0mainlinkanon&utm_medium=feed)
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DeanonymizedCoward writes: Engadget reports that Palantir has posted to X a summary of CEO Alex Karp and Nicholas W. Zamiska's 2025 book, The Technolo...
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- [Allbirds' Move To AI Has Echoes of the Dot-Com Frenzy](https://slashdot.org/story/26/04/20/1647258/allbirds-move-to-ai-has-echoes-of-the-dot-com-frenzy?utm_source=rss1.0mainlinkanon&utm_medium=feed)
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An anonymous reader quotes a report from Bloomberg, written by writer Austin Carr: Allbirds is pivoting to artificial intelligence. The San Francisco ...
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- [NSA Using Anthropic's Mythos Despite Blacklist](https://yro.slashdot.org/story/26/04/20/0353220/nsa-using-anthropics-mythos-despite-blacklist?utm_source=rss1.0mainlinkanon&utm_medium=feed)
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Axios reports that the NSA is using Anthropic's restricted Mythos Preview model despite the Pentagon insisting the company poses a "supply chain risk....
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- [Robots Beat Human Records At Beijing Half-Marathon](https://hardware.slashdot.org/story/26/04/20/0346215/robots-beat-human-records-at-beijing-half-marathon?utm_source=rss1.0mainlinkanon&utm_medium=feed)
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An anonymous reader quotes a report from TechCrunch: The winning runner at a Beijing half-marathon for humanoid robots finished the race today in 50 m...
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### 【AI (artificial intelligence) | The Guardian】
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- [Is Richard Tice’s picture AI-manipulated? Here are five giveaways](https://www.theguardian.com/politics/ng-interactive/2026/apr/20/five-signs-richard-tice-picture-ai-manipulated)
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Experts and social media sleuths studying the Reform deputy leader’s image of an apparent campaign event say the sausage fingers point to sleight of h...
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- [Reform’s Richard Tice posts picture with telltale signs of AI manipulation, say experts](https://www.theguardian.com/politics/2026/apr/20/reform-richard-tice-picture-ai-manipulation)
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Deputy leader’s image on X was almost certainly generated or altered using AI, according to Peryton IntelligenceIn a picture of a blue-skyed day in Bi...
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wiki/concepts/2D-First-Spatial-Second.md
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---
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title: "2D-First Spatial-Second"
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type: concept
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tags: [product-strategy, spatial-computing, ux]
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date: 2026-03-05
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---
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## Definition
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2D 优先、空间其次是一种产品策略，先构建优秀的 2D web dashboard，再渐进式添加空间能力。
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## Rationale
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1. **分发覆盖**：WebXR 浏览器覆盖远超 VisionOS
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2. **市场验证**：Vision Pro 装机量不足以支撑独立业务
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3. **产品成熟度**：先确保核心 2D 产品价值成立
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4. **风险缓解**：避免"spatial solution in search of a problem"
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## Phase Implementation
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- **Phase 1 (Months 1-6)**：2D web dashboard + Three.js 2.5D
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- **Phase 2 (Months 6-12)**：可选 WebXR 空间模式
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- **Phase 3 (Months 12-18)**：Native VisionOS（仅在验证后）
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## Cross-Agent Consensus
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8 个专业 Agent 独立得出相同结论：
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- Product Trend Researcher：Vision Pro 数据不支持首发
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- Backend Architect：2D 先构建完整功能
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- Brand Guardian：接受"2D first, spatial in every demo"原则
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## Key Quote
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> "If 2D is clearer, use 2D. Every review should ask: 'Would this be better flat?'" — UX Researcher
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## Related Concepts
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- [[Progressive Disclosure]]：用户体验方法论
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- [[Spatial AI Operations]]：最终目标
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- [[WebXR]]：分发平台
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## Related Entities
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- [[Nexus Spatial]]：实施产品
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- [[Vision Pro]]：最终平台（验证后）
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wiki/concepts/90-10-Rule.md
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---
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title: "90/10 Rule"
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type: concept
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tags: [reddit, marketing, community-building, engagement]
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sources: []
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last_updated: 2026-04-21
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---
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## Summary
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Reddit 社区营销的核心原则：90% 价值内容，10% promotional content。
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## Definition
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在 Reddit 社区参与中，90% 的内容应该是真正帮助社区成员的价值贡献，只有 10% 可以是与品牌推广相关的内容。
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## Key Claims
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- 90/10 法则确保社区信任建立
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- 价值优先原则避免被社区视为 spam
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- 长期关系建设比短期推广更有效
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## Related Concepts
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- [[Community Integration]]：通过持续价值贡献成为社区可信成员
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- [[Educational Content Leadership]]：通过教育内容建立思想领导力
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## Examples
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- [[Marketing Reddit Community Builder]] 遵循此原则实现authentic community engagement
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wiki/concepts/ACOS.md
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---
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title: ACOS (Advertising Cost of Sales)
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type: concept
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tags: [advertising, ecommerce, metrics, amazon, ppc]
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aliases: [TACOS, Total Advertising Cost of Sales]
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---
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## Definition
|
||||||
|
广告成本销售比，衡量广告支出与产生的销售额之间的比率，是跨境电商最核心的广告效率指标。
|
||||||
|
|
||||||
|
## Formula
|
||||||
|
```
|
||||||
|
ACOS = (广告支出 / 广告产生的销售额) × 100%
|
||||||
|
TACOS = (广告支出 / 总销售额) × 100%
|
||||||
|
```
|
||||||
|
|
||||||
|
## Benchmark Values
|
||||||
|
- 跨境电商目标：ACOS 20-25%
|
||||||
|
- 成熟阶段目标：TACOS < 10%
|
||||||
|
- 超出毛利率的广告活动必须优化或关闭
|
||||||
|
|
||||||
|
## Usage Context
|
||||||
|
Amazon PPC 广告优化中，ACOS 是核心 KPI。Launch 阶段可接受较高 ACOS 以获取数据，Growth 阶段控制在 25% 以下，Mature 阶段追求低 ACOS 高利润。
|
||||||
|
|
||||||
|
## Connections
|
||||||
|
- [[Marketing Cross-Border E-Commerce Specialist]] ← uses ← [[ACOS (Advertising Cost of Sales)]] ← measures
|
||||||
53
wiki/concepts/AI辅助剪辑.md
Normal file
53
wiki/concepts/AI辅助剪辑.md
Normal file
@@ -0,0 +1,53 @@
|
|||||||
|
---
|
||||||
|
title: "AI辅助剪辑"
|
||||||
|
type: concept
|
||||||
|
tags: [ai, video-editing, automation]
|
||||||
|
aliases: [AI-Assisted Editing, AI Video Editing]
|
||||||
|
last_updated: 2026-04-21
|
||||||
|
---
|
||||||
|
|
||||||
|
## Definition
|
||||||
|
利用人工智能技术加速短视频制作各环节的技术，包括 AI 自动字幕、AI 智能抠像、AI 生成视频、AI 音乐生成和数字人配音。
|
||||||
|
|
||||||
|
## Core AI Capabilities
|
||||||
|
|
||||||
|
### AI Auto-Subtitles（AI 自动字幕）
|
||||||
|
- **CapCut AI 字幕**：95%+ 准确率，支持中英日韩等多语言；一键生成
|
||||||
|
- **OpenAI Whisper**：开源、离线可用、支持 99 种语言、极高准确率
|
||||||
|
- **ByteDance 火山引擎 ASR**：企业 API，适合批量处理
|
||||||
|
- **AI 字幕工作流**：AI 初稿 → 手动 review（专注术语、人名、同音字）→ 时间线调整 → 样式应用
|
||||||
|
- **重要提醒**：AI 字幕并非 100% 准确——术语、方言、重叠说话人需要手动 review
|
||||||
|
|
||||||
|
### AI One-Click Video Generation（AI 一键成片）
|
||||||
|
- CapCut "文字生视频"：输入文字自动匹配库存 footage、旁白、字幕和 BGM
|
||||||
|
- CapCut "AI 脚本"：输入主题自动生成脚本 + 分镜建议
|
||||||
|
- **用途**：新闻风格 / 对话口播 / 图文视频的快速初稿
|
||||||
|
- **局限性**：AI 生成视频"能看但没灵魂"——处理 60% 工作，剩下 40% 创意细化仍需人工
|
||||||
|
|
||||||
|
### AI Smart Cutout（AI 智能抠像）
|
||||||
|
- CapCut AI 抠像：实时人物分割，无需绿幕；效果已相当好
|
||||||
|
- **Runway ML**：专业 AI 抠像和视频生成工具
|
||||||
|
- **用途**：背景替换、画中画、绿幕替代
|
||||||
|
- **边缘质量**：头发、半透明物体（玻璃/烟雾）仍是 AI 挑战；关键时需手动修补
|
||||||
|
|
||||||
|
### AI Music Generation（AI 音乐生成）
|
||||||
|
- **Suno AI / Udio**：输入文字描述生成原创音乐；可指定风格、情绪和时长
|
||||||
|
- **用途**：找不到合适 BGM 时快速生成定制音乐；避免版权问题
|
||||||
|
- **版权注意**：确认 AI 生成音乐的商业授权条款；各平台政策不同
|
||||||
|
- **质量评估**：简单配器足够；复杂编曲和人声表演仍不及人类创作
|
||||||
|
|
||||||
|
### Digital Avatar Narration（数字人配音）
|
||||||
|
- 工具：CapCut 数字人、HeyGen、D-ID、腾讯智影
|
||||||
|
- **用途**：批量生产教育/新闻内容；无法真人出镜时的替代方案
|
||||||
|
- **现状**：唇形同步和面部表情已相当自然，但"明显是数字人"的感觉仍在
|
||||||
|
- **使用建议**：作为真人出镜的补充而非替代——观众对真人的信任度远高于数字人
|
||||||
|
|
||||||
|
## Efficiency Impact
|
||||||
|
- AI 字幕：节省 80% 字幕制作时间
|
||||||
|
- AI 抠像：无需绿幕，简化拍摄流程
|
||||||
|
- AI 成片：处理 60% 重复性工作
|
||||||
|
|
||||||
|
## Connections
|
||||||
|
- [[短视频剪辑]] ← 技术增强 ← [[AI辅助剪辑]]
|
||||||
|
- [[字幕设计]] ← 技术加速 ← [[AI辅助剪辑]]
|
||||||
|
- [[CapCut Pro]] ← 内置 AI 功能 ← [[AI辅助剪辑]]
|
||||||
30
wiki/concepts/Analytics-Feedback-Loop.md
Normal file
30
wiki/concepts/Analytics-Feedback-Loop.md
Normal file
@@ -0,0 +1,30 @@
|
|||||||
|
---
|
||||||
|
title: "Analytics Feedback Loop"
|
||||||
|
type: concept
|
||||||
|
tags: [marketing, data-analysis, optimization, ai-agent]
|
||||||
|
sources: [marketing-carousel-growth-engine]
|
||||||
|
last_updated: 2026-04-21
|
||||||
|
---
|
||||||
|
|
||||||
|
## Definition
|
||||||
|
数据驱动的持续优化循环，通过收集、分析和应用性能数据不断提升内容效果。
|
||||||
|
|
||||||
|
## Cycle Process
|
||||||
|
1. **Fetch**：获取分析数据（Upload-Post API）
|
||||||
|
2. **Extract**：提取洞察（表现最佳的 hook、发布时间、视觉风格）
|
||||||
|
3. **Update**：更新 learnings.json 知识库
|
||||||
|
4. **Plan**：规划下一个轮播内容
|
||||||
|
|
||||||
|
## Tracked Metrics
|
||||||
|
- Hook 性能：问题型 vs 声明型 vs 痛点型
|
||||||
|
- 发布时机：最佳日期/小时
|
||||||
|
- 视觉风格：相关 slide prompts 与 engagement 关联
|
||||||
|
- 参与率：likes + comments + shares / views
|
||||||
|
|
||||||
|
## Storage
|
||||||
|
- `/tmp/carousel/learnings.json`
|
||||||
|
- 滚动 100 期历史记录
|
||||||
|
|
||||||
|
## Aliases
|
||||||
|
- 分析反馈循环
|
||||||
|
- 数据驱动优化
|
||||||
30
wiki/concepts/Autonomous-QA.md
Normal file
30
wiki/concepts/Autonomous-QA.md
Normal file
@@ -0,0 +1,30 @@
|
|||||||
|
---
|
||||||
|
title: "Autonomous QA"
|
||||||
|
type: concept
|
||||||
|
tags: [ai, quality-assurance, vision, automation]
|
||||||
|
sources: [marketing-carousel-growth-engine]
|
||||||
|
last_updated: 2026-04-21
|
||||||
|
---
|
||||||
|
|
||||||
|
## Definition
|
||||||
|
自主质量保证系统，通过视觉模型验证每张生成的幻灯片，仅重生成不合格的幻灯片。
|
||||||
|
|
||||||
|
## Verification Criteria
|
||||||
|
- 文字可读性
|
||||||
|
- 拼写准确性
|
||||||
|
- 视觉质量
|
||||||
|
- 底部 20% 无文字覆盖
|
||||||
|
|
||||||
|
## Process
|
||||||
|
1. Agent 使用视觉模型检查每张幻灯片
|
||||||
|
2. 任何失败仅重生成该幻灯片（保留 slide-1.jpg 作为参考）
|
||||||
|
3. 重新验证直到全部通过
|
||||||
|
4. 零人工干预
|
||||||
|
|
||||||
|
## Technical Stack
|
||||||
|
- Vision Model：Agent 内置视觉能力
|
||||||
|
- Gemini：仅重生成失败幻灯片
|
||||||
|
|
||||||
|
## Aliases
|
||||||
|
- 自主质量保证
|
||||||
|
- Vision-Based Verification
|
||||||
25
wiki/concepts/B2B-Social-Selling.md
Normal file
25
wiki/concepts/B2B-Social-Selling.md
Normal file
@@ -0,0 +1,25 @@
|
|||||||
|
---
|
||||||
|
title: "B2B Social Selling"
|
||||||
|
type: concept
|
||||||
|
tags: [marketing, sales, b2b]
|
||||||
|
---
|
||||||
|
|
||||||
|
## Definition
|
||||||
|
面向企业客户的社交销售策略，通过 LinkedIn 等专业平台建立关系、培育潜在客户并推动销售漏斗转化。
|
||||||
|
|
||||||
|
## Core Tactics
|
||||||
|
- **LinkedIn Mastery**: 公司页面、个人品牌、文章、新闻通讯、广告
|
||||||
|
- **Professional Networking**: 行业群组参与、合作伙伴开发、B2B 社区建设
|
||||||
|
- **Social Selling Playbook**: 销售团队社交内容策略和参与指南
|
||||||
|
|
||||||
|
## Performance Targets
|
||||||
|
- LinkedIn 公司页面参与率 3%+
|
||||||
|
- 50%+ 帖子达到平台基准
|
||||||
|
- 可衡量的渠道贡献线索
|
||||||
|
|
||||||
|
## Related Concepts
|
||||||
|
- [[Thought Leadership]]
|
||||||
|
- [[Cross-Platform Strategy]]
|
||||||
|
|
||||||
|
## Source
|
||||||
|
- [[Social Media Strategist]]
|
||||||
27
wiki/concepts/Carousel-Narrative-Arc.md
Normal file
27
wiki/concepts/Carousel-Narrative-Arc.md
Normal file
@@ -0,0 +1,27 @@
|
|||||||
|
---
|
||||||
|
title: "Carousel Narrative Arc"
|
||||||
|
type: concept
|
||||||
|
tags: [marketing, content-strategy, social-media, tiktok, instagram]
|
||||||
|
sources: [marketing-carousel-growth-engine]
|
||||||
|
last_updated: 2026-04-21
|
||||||
|
---
|
||||||
|
|
||||||
|
## Definition
|
||||||
|
6-slide 标准叙事结构，用于 TikTok/Instagram 轮播内容，确保内容转化率最大化。
|
||||||
|
|
||||||
|
## Structure
|
||||||
|
1. **Hook**：停止滚动 — 使用问题、大胆声明或共鸣痛点
|
||||||
|
2. **Problem**：问题域 — 识别目标受众核心痛点
|
||||||
|
3. **Agitation**：激化 — 强化问题严重性，可引用竞争对手
|
||||||
|
4. **Solution**：解决方案 — 提供产品/服务作为答案
|
||||||
|
5. **Feature**：特性 — 展示具体功能/优势/数据
|
||||||
|
6. **CTA**：行动号召 — 引导下一步操作
|
||||||
|
|
||||||
|
## Key Principles
|
||||||
|
- 视觉一致性：Slide 1 建立所有视觉风格，Slides 2-6 通过 Gemini image-to-image 保持一致
|
||||||
|
- 9:16 竖屏格式：768x1376 分辨率，移动端优先
|
||||||
|
- 底部 20% 无文字：TikTok 控件覆盖区域
|
||||||
|
|
||||||
|
## Aliases
|
||||||
|
- 轮播叙事结构
|
||||||
|
- 6-slide Narrative Arc
|
||||||
26
wiki/concepts/Community-Integration.md
Normal file
26
wiki/concepts/Community-Integration.md
Normal file
@@ -0,0 +1,26 @@
|
|||||||
|
---
|
||||||
|
title: "Community Integration"
|
||||||
|
type: concept
|
||||||
|
tags: [reddit, marketing, community-building, engagement]
|
||||||
|
sources: []
|
||||||
|
last_updated: 2026-04-21
|
||||||
|
---
|
||||||
|
|
||||||
|
## Summary
|
||||||
|
通过持续的有价值参与成为 Reddit 社区可信成员的过程。
|
||||||
|
|
||||||
|
## Definition
|
||||||
|
成为 subreddit 社区可信成员的战略方法，包括学习社区规则、文化、时机，并与版主建立良好关系。
|
||||||
|
|
||||||
|
## Key Phases
|
||||||
|
1. Subreddit Analysis：识别主要、次要、本地和细分社区
|
||||||
|
2. Guidelines Mastery：掌握规则、文化、时机和版主关系
|
||||||
|
3. Participation Strategy：开始无推广意图的真实参与
|
||||||
|
4. Value Assessment：识别社区痛点和知识差距
|
||||||
|
|
||||||
|
## Related Concepts
|
||||||
|
- [[90/10 Rule]]：社区参与的内容比例原则
|
||||||
|
- [[Educational Content Leadership]]：通过教育内容建立影响力
|
||||||
|
|
||||||
|
## Related Agents
|
||||||
|
- [[Marketing Reddit Community Builder]]：实现社区整合的专业智能体
|
||||||
44
wiki/concepts/Compliance-Certification.md
Normal file
44
wiki/concepts/Compliance-Certification.md
Normal file
@@ -0,0 +1,44 @@
|
|||||||
|
---
|
||||||
|
title: Compliance & Certification
|
||||||
|
type: concept
|
||||||
|
tags: [compliance, certification, cross-border, product-safety]
|
||||||
|
aliases: [产品合规认证, CE, FCC, FDA, PSE, WEEE, EPR]
|
||||||
|
---
|
||||||
|
|
||||||
|
## Definition
|
||||||
|
跨境电商产品合规认证和法规遵循，是进入目标市场的必要条件。
|
||||||
|
|
||||||
|
## Key Certifications
|
||||||
|
|
||||||
|
### US Market
|
||||||
|
- FCC：电子产品认证
|
||||||
|
- FDA：食品、化妆品、医疗器械
|
||||||
|
- CPC：儿童产品安全证书
|
||||||
|
|
||||||
|
### EU Market
|
||||||
|
- CE：电子产品安全认证（强制性）
|
||||||
|
- WEEE：电子废物回收指令
|
||||||
|
- EPR：包装法（德国 VerpackG）
|
||||||
|
|
||||||
|
### UK Market
|
||||||
|
- UKCA：英国符合性评估
|
||||||
|
- UK VAT：增值税注册
|
||||||
|
|
||||||
|
### Japan Market
|
||||||
|
- PSE：电气产品安全认证
|
||||||
|
- 进口关税和消费税
|
||||||
|
|
||||||
|
## Intellectual Property
|
||||||
|
- 商标注册：Madrid 马德里体系
|
||||||
|
- 专利检索和设计规避
|
||||||
|
- 版权保护和平台投诉响应
|
||||||
|
- 反跟卖策略
|
||||||
|
|
||||||
|
## Compliance Red Lines
|
||||||
|
- 无认证不上架：CE/FCC/FDA 是强制要求，违规导致下架+罚款
|
||||||
|
- VAT 必须如实申报
|
||||||
|
- 零容忍 IP 侵权：假货、跟卖、品牌元素未经授权
|
||||||
|
|
||||||
|
## Connections
|
||||||
|
- [[Legal Compliance Checker]] ← validates ← [[Compliance & Certification]]
|
||||||
|
- [[Marketing Cross-Border E-Commerce Specialist]] ← requires ← [[Compliance & Certification]]
|
||||||
26
wiki/concepts/Content-Cascade.md
Normal file
26
wiki/concepts/Content-Cascade.md
Normal file
@@ -0,0 +1,26 @@
|
|||||||
|
---
|
||||||
|
title: "Content Cascade"
|
||||||
|
type: concept
|
||||||
|
tags: [marketing, content, strategy]
|
||||||
|
---
|
||||||
|
|
||||||
|
## Definition
|
||||||
|
内容瀑布流策略，主内容在 LinkedIn 首发后适配到 Twitter 等其他平台，实现一次创作多次分发。
|
||||||
|
|
||||||
|
## Cascade Mechanism
|
||||||
|
- Primary Content: LinkedIn 首发生成完整深度内容
|
||||||
|
- Platform Adaptation: 转化为各平台原生格式
|
||||||
|
- Real-Time Amplification: 跨平台推广时效性内容
|
||||||
|
- Engagement Loops: 推动跨平台关注和社区重叠
|
||||||
|
|
||||||
|
## Implementation
|
||||||
|
- LinkedIn: 长篇文章、公司页面更新、新闻通讯
|
||||||
|
- Twitter: 适配洞察、实时评论、标签策略
|
||||||
|
- Attribution: 追踪跨平台用户旅程
|
||||||
|
|
||||||
|
## Related Concepts
|
||||||
|
- [[Cross-Platform Strategy]]
|
||||||
|
- [[Thought Leadership]]
|
||||||
|
|
||||||
|
## Source
|
||||||
|
- [[Social Media Strategist]]
|
||||||
36
wiki/concepts/Cross-Border-Logistics.md
Normal file
36
wiki/concepts/Cross-Border-Logistics.md
Normal file
@@ -0,0 +1,36 @@
|
|||||||
|
---
|
||||||
|
title: Cross-Border Logistics
|
||||||
|
type: concept
|
||||||
|
tags: [logistics, supply-chain, cross-border, ecommerce]
|
||||||
|
aliases: [跨境物流, International Logistics, Overseas Warehousing]
|
||||||
|
---
|
||||||
|
|
||||||
|
## Definition
|
||||||
|
跨境物流全链路，涵盖头程运输、海外仓储、尾程配送三大环节。
|
||||||
|
|
||||||
|
## Three Segments
|
||||||
|
|
||||||
|
### First-Mile Logistics（头程）
|
||||||
|
- FCL（Full Container Load）：整柜海运
|
||||||
|
- LCL（Less-than-Container Load）：拼箱海运
|
||||||
|
- Air Freight / Air Express：空运/空快递
|
||||||
|
- China-Europe Railway Express：中欧班列
|
||||||
|
- 报关清关程序
|
||||||
|
|
||||||
|
### International Warehousing（海外仓储）
|
||||||
|
- FBA（Fulfillment by Amazon）：亚马逊自营仓
|
||||||
|
- Third-party Overseas Warehouse：第三方海外仓
|
||||||
|
- Dropshipping：代发模式
|
||||||
|
- Return Relabeling：退件重新标签
|
||||||
|
|
||||||
|
### Last-Mile Delivery（尾程）
|
||||||
|
- 各国最后一公里配送特点
|
||||||
|
- 配送成功率提升
|
||||||
|
- 签收异常处理
|
||||||
|
|
||||||
|
## Logistics Cost Modeling
|
||||||
|
端到端成本计算：头程 + 仓储费 + 尾程配送，纳入产品定价模型。
|
||||||
|
|
||||||
|
## Connections
|
||||||
|
- [[Supply Chain Strategist]] ← supports ← [[Cross-Border Logistics]]
|
||||||
|
- [[Marketing Cross-Border E-Commerce Specialist]] ← plans ← [[Cross-Border Logistics]]
|
||||||
27
wiki/concepts/Cross-Platform-Strategy.md
Normal file
27
wiki/concepts/Cross-Platform-Strategy.md
Normal file
@@ -0,0 +1,27 @@
|
|||||||
|
---
|
||||||
|
title: "Cross-Platform Strategy"
|
||||||
|
type: concept
|
||||||
|
tags: [marketing, social-media, strategy]
|
||||||
|
---
|
||||||
|
|
||||||
|
## Definition
|
||||||
|
跨平台统一消息传递和内容适配策略，通过在 LinkedIn、Twitter 和专业社交网络之间协调一致的品牌声音，实现最大化的受众覆盖和参与度。
|
||||||
|
|
||||||
|
## Core Components
|
||||||
|
- **Unified Messaging**: 核心主题适配每个平台优势
|
||||||
|
- **Content Cascade**: 主内容在 LinkedIn 首发后适配到其他平台
|
||||||
|
- **Engagement Loops**: 推动跨平台关注和社区重叠
|
||||||
|
- **Attribution**: 追踪跨平台用户旅程以测量转化路径
|
||||||
|
|
||||||
|
## Platform-Specific Tactics
|
||||||
|
- LinkedIn: 公司页面、个人品牌、文章、新闻通讯
|
||||||
|
- Twitter: 实时放大、标签策略、协同声音
|
||||||
|
- Cross-Platform: 统一主题、平台适配、受众重叠
|
||||||
|
|
||||||
|
## Related Concepts
|
||||||
|
- [[Thought Leadership]]
|
||||||
|
- [[B2B Social Selling]]
|
||||||
|
- [[Employee Advocacy]]
|
||||||
|
|
||||||
|
## Source
|
||||||
|
- [[Social Media Strategist]]
|
||||||
25
wiki/concepts/Employee-Advocacy.md
Normal file
25
wiki/concepts/Employee-Advocacy.md
Normal file
@@ -0,0 +1,25 @@
|
|||||||
|
---
|
||||||
|
title: "Employee Advocacy"
|
||||||
|
type: concept
|
||||||
|
tags: [marketing, brand, employee]
|
||||||
|
---
|
||||||
|
|
||||||
|
## Definition
|
||||||
|
员工品牌倡导计划设计与大使激活机制，通过授权员工在个人社交网络中分享品牌内容来放大品牌影响力。
|
||||||
|
|
||||||
|
## Program Components
|
||||||
|
- **Ambassador Activation**: 激活员工成为品牌代言人
|
||||||
|
- **Content Sharing**: 为员工提供可分享的品牌内容
|
||||||
|
- **Participation Tracking**: 监控员工参与率和覆盖面
|
||||||
|
|
||||||
|
## Success Metrics
|
||||||
|
- 30%+ 员工参与率目标
|
||||||
|
- 品牌提及量增加
|
||||||
|
- 社交广告投资回报率 3x+
|
||||||
|
|
||||||
|
## Related Concepts
|
||||||
|
- [[Cross-Platform Strategy]]
|
||||||
|
- [[Thought Leadership]]
|
||||||
|
|
||||||
|
## Source
|
||||||
|
- [[Social Media Strategist]]
|
||||||
29
wiki/concepts/FBA.md
Normal file
29
wiki/concepts/FBA.md
Normal file
@@ -0,0 +1,29 @@
|
|||||||
|
---
|
||||||
|
title: FBA (Fulfillment by Amazon)
|
||||||
|
type: concept
|
||||||
|
tags: [logistics, amazon, ecommerce, cross-border]
|
||||||
|
aliases: [Fulfillment by Amazon, FBM, Merchant-Fulfilled]
|
||||||
|
---
|
||||||
|
|
||||||
|
## Definition
|
||||||
|
亚马逊自营物流服务，卖家将商品发送至亚马逊仓库，亚马逊负责存储、拣货、包装、配送、客服和退换货。
|
||||||
|
|
||||||
|
## Key Features
|
||||||
|
- Prime 标识：享受亚马逊 Prime 会员两天达服务
|
||||||
|
- Buy Box 优势：FBA 卖家更容易获得 Buy Box
|
||||||
|
- 客户服务：亚马逊处理客户咨询和退换货
|
||||||
|
- 库存管理：亚马逊跟踪库存并自动补货提醒
|
||||||
|
|
||||||
|
## Cost Components
|
||||||
|
- 仓储费：月度仓储费 + 长期仓储费
|
||||||
|
- 履约费：基于商品尺寸和重量
|
||||||
|
- 头程费：卖家将商品运至亚马逊仓库
|
||||||
|
- 退换货处理费
|
||||||
|
|
||||||
|
## Comparison with FBM
|
||||||
|
- FBA：更快配送、更易获得 Buy Box、更高转化率，但成本更高
|
||||||
|
- FBM：成本更低、控制更灵活，但配送慢、获取 Buy Box 难
|
||||||
|
|
||||||
|
## Connections
|
||||||
|
- [[Marketing Cross-Border E-Commerce Specialist]] ← uses ← [[FBA (Fulfillment by Amazon)]]
|
||||||
|
- [[Amazon]] ← provides ← [[FBA (Fulfillment by Amazon)]]
|
||||||
25
wiki/concepts/ICP-备案.md
Normal file
25
wiki/concepts/ICP-备案.md
Normal file
@@ -0,0 +1,25 @@
|
|||||||
|
---
|
||||||
|
title: "ICP 备案"
|
||||||
|
type: concept
|
||||||
|
tags: [china, compliance, regulations]
|
||||||
|
last_updated: 2026-04-21
|
||||||
|
---
|
||||||
|
|
||||||
|
## Definition
|
||||||
|
ICP 备案（Internet Content Provider Registration）是中国大陆互联网监管要求，所有在中国大陆提供互联网信息服务的网站必须向工业和信息化部（MIIT）提交申请并获得备案号。备案号通常以字母+数字格式呈现，如 `京ICP备XXXXXXX号`。
|
||||||
|
|
||||||
|
## Key Claims
|
||||||
|
- 无有效 ICP 备案的网站将被百度严厉惩罚或排除在搜索结果外
|
||||||
|
- ICP 备案是中国市场网站合法运营的先决条件
|
||||||
|
- 备案流程通常需要 4-20 个工作日
|
||||||
|
- 百度站长平台要求验证网站备案信息
|
||||||
|
|
||||||
|
## Relevance to Baidu SEO
|
||||||
|
- ICP 备案是百度衡量网站可信度的重要信号之一
|
||||||
|
- 备案信息与网站实际运营主体必须一致
|
||||||
|
- 百度可能将无备案或备案信息异常的网站降权
|
||||||
|
|
||||||
|
## Related Concepts
|
||||||
|
- [[百度生态系统]]
|
||||||
|
- [[移动端优先索引]]
|
||||||
|
- [[Baiduspider]]
|
||||||
52
wiki/concepts/LUT.md
Normal file
52
wiki/concepts/LUT.md
Normal file
@@ -0,0 +1,52 @@
|
|||||||
|
---
|
||||||
|
title: "LUT"
|
||||||
|
type: concept
|
||||||
|
tags: [lut, color-grading, video-editing]
|
||||||
|
aliases: [Look-Up Table, 色彩查找表]
|
||||||
|
last_updated: 2026-04-21
|
||||||
|
---
|
||||||
|
|
||||||
|
## Definition
|
||||||
|
Look-Up Table，色彩查找表，本质是预设的色彩映射，用于色彩空间转换和风格化调色。
|
||||||
|
|
||||||
|
## Types
|
||||||
|
|
||||||
|
### Technical LUT（技术 LUT）
|
||||||
|
- **用途**：转换 LOG 素材到标准色彩空间
|
||||||
|
- 示例：S-Log3 到 Rec.709、S-Log3 到 Log-C
|
||||||
|
- **使用时机**：使用 LOG 模式拍摄后，必须先应用技术 LUT 还原正常色彩，再进行创意调色
|
||||||
|
- **常见误区**：应用创意 LUT 前未做一级校色 → 色彩必然崩坏
|
||||||
|
|
||||||
|
### Creative LUT（创意 LUT）
|
||||||
|
- **用途**：添加风格化外观
|
||||||
|
- 类型：胶片 LUT、电影 LUT、时尚 LUT 等
|
||||||
|
- **使用原则**：LUT 是起点而非终点——应用后必须微调参数
|
||||||
|
- **强度控制**：建议 60%-80% 透明度；100% 通常过重
|
||||||
|
|
||||||
|
## Workflow
|
||||||
|
|
||||||
|
### Correct Application Order（正确应用顺序）
|
||||||
|
1. **一级校色**（Primary Correction）：还原真实——白平衡、曝光、对比度统一
|
||||||
|
2. **技术 LUT**：LOG 素材应用转换 LUT
|
||||||
|
3. **二级调色**（Secondary Correction）：局部调整——HSL、曲线、遮罩
|
||||||
|
4. **创意 LUT**（可选）：风格化处理
|
||||||
|
5. **微调**：在创意 LUT 基础上精细调整
|
||||||
|
|
||||||
|
### Why Order Matters（为何顺序重要）
|
||||||
|
- LOG 素材对比度被拉伸，直接应用创意 LUT 会导致色彩计算错误
|
||||||
|
- 必须先还原正常对比度，再做风格化处理
|
||||||
|
|
||||||
|
## Creating Custom LUTs
|
||||||
|
- 将常用调色参数导出为 LUT
|
||||||
|
- 用于个人风格一致性
|
||||||
|
- 多视频系列保持统一视觉风格
|
||||||
|
|
||||||
|
## Common LUT Formats
|
||||||
|
- .cube（通用格式，DaVinci/PR/FCP 都支持）
|
||||||
|
- .3dl
|
||||||
|
- .look
|
||||||
|
|
||||||
|
## Connections
|
||||||
|
- [[调色分级]] ← 技术载体 ← [[LUT]]
|
||||||
|
- [[短视频剪辑]] ← 环节 ← [[LUT]]
|
||||||
|
- [[DaVinci Resolve]] ← 内置 LUT 支持 ← [[LUT]]
|
||||||
37
wiki/concepts/Lead-Generation-Funnel.md
Normal file
37
wiki/concepts/Lead-Generation-Funnel.md
Normal file
@@ -0,0 +1,37 @@
|
|||||||
|
---
|
||||||
|
title: "Lead Generation Funnel"
|
||||||
|
type: concept
|
||||||
|
tags: [marketing, conversion, sales]
|
||||||
|
last_updated: 2026-04-21
|
||||||
|
---
|
||||||
|
|
||||||
|
## Definition
|
||||||
|
销售漏斗，从内容参与到销售对话的转化路径，通过战略定位和隐性 CTA 将感兴趣的读者转化为合格潜在客户。
|
||||||
|
|
||||||
|
## Funnel Stages
|
||||||
|
1. **Awareness**：通过高质量回答吸引目标受众关注
|
||||||
|
2. **Engagement**：通过有价值内容建立信任和兴趣
|
||||||
|
3. **Consideration**：读者开始将品牌视为问题解决方案
|
||||||
|
4. **Conversion**：通过战略 CTA 将读者转化为销售线索
|
||||||
|
|
||||||
|
## CTA Strategy
|
||||||
|
- Never hard sell：避免激进销售语言
|
||||||
|
- Subtle positioning：隐性定位，让专业价值说话
|
||||||
|
- Value-driven：提供价值而非推销产品
|
||||||
|
- Multiple touchpoints：多触点追踪，从回答到专栏到私信
|
||||||
|
|
||||||
|
## Key Metrics
|
||||||
|
- Traffic Conversion：3-8% of Zhihu traffic converting to website/CRM leads
|
||||||
|
- Lead Quality：50-200 qualified leads per month
|
||||||
|
- Business Impact：10-30% of leads from Zhihu converting to customers
|
||||||
|
|
||||||
|
## Implementation
|
||||||
|
- Answer-level CTAs：回答末尾的自然延伸阅读
|
||||||
|
- Profile-level CTAs：个人主页的完整价值主张
|
||||||
|
- Column-level CTAs：专栏作为深度内容聚合和线索培育
|
||||||
|
- Live/Event CTAs：知乎 Live 和活动实现深度互动转化
|
||||||
|
|
||||||
|
## Related Concepts
|
||||||
|
- [[Thought Leadership]] ← generates ← [[Lead Generation Funnel]]
|
||||||
|
- [[Content Pillar]] ← supports ← [[Lead Generation Funnel]]
|
||||||
|
- [[Sales Pipeline]] ← outputs ← [[Lead Generation Funnel]]
|
||||||
30
wiki/concepts/Listing-Optimization.md
Normal file
30
wiki/concepts/Listing-Optimization.md
Normal file
@@ -0,0 +1,30 @@
|
|||||||
|
---
|
||||||
|
title: Listing Optimization
|
||||||
|
type: concept
|
||||||
|
tags: [ecommerce, seo, amazon, cross-border, localization]
|
||||||
|
aliases: [Product Listing, Multilingual Listing]
|
||||||
|
---
|
||||||
|
|
||||||
|
## Definition
|
||||||
|
商品 listing 优化，通过本地化语言、关键词策略、视觉设计和结构化内容提升搜索排名和转化率。
|
||||||
|
|
||||||
|
## Core Components
|
||||||
|
- Title：品牌 + 核心关键词 + 属性 + 卖點 + 规格
|
||||||
|
- Bullet Points：五点清晰展示产品价值
|
||||||
|
- Product Description：详细说明产品功能和使用场景
|
||||||
|
- Backend Search Terms：隐藏关键词补充
|
||||||
|
- Images：主图 + 生活方式图 + 信息图
|
||||||
|
|
||||||
|
## Key Principles
|
||||||
|
- 本地语言审查是强制要求：机器翻译是最大的转化率杀手
|
||||||
|
- 文化禁忌和敏感词必须避免
|
||||||
|
- 视觉本地化适配目标市场审美
|
||||||
|
- A+ Content（亚马逊）大幅提升转化率
|
||||||
|
|
||||||
|
## Platforms with Listing Optimization
|
||||||
|
- Amazon：A+ Content、品牌故事模块
|
||||||
|
- Shopee/Lazada：平台特定的 listing 结构
|
||||||
|
- TikTok Shop：短视频内容优化
|
||||||
|
|
||||||
|
## Connections
|
||||||
|
- [[Marketing Cross-Border E-Commerce Specialist]] ← performs ← [[Listing Optimization]]
|
||||||
28
wiki/concepts/Memory-Tagging.md
Normal file
28
wiki/concepts/Memory-Tagging.md
Normal file
@@ -0,0 +1,28 @@
|
|||||||
|
---
|
||||||
|
title: "Memory Tagging"
|
||||||
|
type: concept
|
||||||
|
tags: [memory, tagging, multi-agent, recall]
|
||||||
|
last_updated: 2026-04-21
|
||||||
|
---
|
||||||
|
|
||||||
|
## Definition
|
||||||
|
Memory Tagging 是一种通过标签系统实现记忆精准召回的机制。在多智能体工作流中，每个记忆被标记为项目名和接收 agent 名，使后续 agent 能够自动检索所需上下文。
|
||||||
|
|
||||||
|
## Core Pattern
|
||||||
|
- **项目名标签**：确保同一项目的所有记忆可被召回
|
||||||
|
- **接收方标签**：使特定 agent 可检索面向其的交付物
|
||||||
|
- **类型标签**：区分 sprint-plan、research-brief、api-spec 等记忆类型
|
||||||
|
|
||||||
|
## Example
|
||||||
|
```
|
||||||
|
记忆标签组合：
|
||||||
|
- retroboard + sprint-prioritizer + sprint-plan
|
||||||
|
- retroboard + ux-researcher + research-brief
|
||||||
|
- retroboard + backend-architect + api-spec
|
||||||
|
- retroboard + frontend-developer + api-spec
|
||||||
|
```
|
||||||
|
|
||||||
|
## Connections
|
||||||
|
- [[MCP Memory Server]]：支撑 remember/recall 操作的服务器
|
||||||
|
- [[Multi-Agent Workflow]]：应用场景
|
||||||
|
- [[Memory Backend]]：相关但不同的记忆架构方案
|
||||||
32
wiki/concepts/Multi-Agent-Orchestration.md
Normal file
32
wiki/concepts/Multi-Agent-Orchestration.md
Normal file
@@ -0,0 +1,32 @@
|
|||||||
|
---
|
||||||
|
title: "Multi-Agent Orchestration"
|
||||||
|
type: concept
|
||||||
|
tags: [multi-agent, orchestration, rust]
|
||||||
|
date: 2026-03-05
|
||||||
|
---
|
||||||
|
|
||||||
|
## Definition
|
||||||
|
多 Agent 编排是协调和管理多个 AI Agent 协同工作的技术，Nexus Spatial 使用 Rust 作为高性能 DAG 执行引擎。
|
||||||
|
|
||||||
|
## Why Rust
|
||||||
|
- 亚毫秒调度精度
|
||||||
|
- 零 GC 暂停，保证响应延迟
|
||||||
|
- 内存安全，适合 agent sandboxing
|
||||||
|
- 适合 CPU 密集型的 DAG 执行
|
||||||
|
|
||||||
|
## Architecture
|
||||||
|
- 14-table 数据模型（users, workflows, nodes, edges, executions, etc.）
|
||||||
|
- 内置 node types: ai_agent, prompt_template, conditional, transform, input/output, human_review, loop, parallel_split/join, webhook_trigger, delay
|
||||||
|
- WebSocket 实时流，支持 per-channel 序列号、gap 检测、snapshot 恢复
|
||||||
|
|
||||||
|
## Scaling Targets
|
||||||
|
- Year 1: 5,000 并发 agent executions, 10,000 WebSocket 连接
|
||||||
|
- Year 2: 50,000 并发, 100,000 WebSocket 连接
|
||||||
|
|
||||||
|
## Related Concepts
|
||||||
|
- [[Multi-Agent Team]]：协作架构
|
||||||
|
- [[Spatial AI Operations]]：应用领域
|
||||||
|
- [[Rust]]：实现语言
|
||||||
|
|
||||||
|
## Related Entities
|
||||||
|
- [[Nexus Spatial]]：产品实现
|
||||||
27
wiki/concepts/Rollback-Mechanism.md
Normal file
27
wiki/concepts/Rollback-Mechanism.md
Normal file
@@ -0,0 +1,27 @@
|
|||||||
|
---
|
||||||
|
title: "Rollback Mechanism"
|
||||||
|
type: concept
|
||||||
|
tags: [rollback, memory, qa, recovery]
|
||||||
|
last_updated: 2026-04-21
|
||||||
|
---
|
||||||
|
|
||||||
|
## Definition
|
||||||
|
Rollback Mechanism 是指 agent 将工作状态回退到最后检查点以修复问题的机制。在 QA 失败场景下，无需人工描述问题，agent 直接调用 rollback 恢复已知良好状态，然后针对具体问题修复。
|
||||||
|
|
||||||
|
## Mechanism
|
||||||
|
1. Agent 调用 `rollback` MCP 工具
|
||||||
|
2. 指定回退到的检查点（时间戳或版本）
|
||||||
|
3. 系统恢复至该检查点的状态
|
||||||
|
4. Agent 在恢复状态下针对具体问题进行修复
|
||||||
|
|
||||||
|
## Use Case
|
||||||
|
QA 失败时 Reality Checker 指出 API 设计问题，Backend Architect：
|
||||||
|
1. 召回 Reality Checker 的反馈
|
||||||
|
2. 召回自己的上一个 API spec
|
||||||
|
3. Rollback 至该版本
|
||||||
|
4. 针对具体问题修复并重新存储
|
||||||
|
|
||||||
|
## Connections
|
||||||
|
- [[MCP Memory Server]]：支撑 rollback 操作的服务器
|
||||||
|
- [[Reality Checker]]：触发 rollback 的审查方
|
||||||
|
- [[Memory Tagging]]：checkpoint 的标记方式
|
||||||
52
wiki/concepts/SCRM.md
Normal file
52
wiki/concepts/SCRM.md
Normal file
@@ -0,0 +1,52 @@
|
|||||||
|
---
|
||||||
|
title: "SCRM"
|
||||||
|
type: concept
|
||||||
|
tags: [CRM, 客户关系管理, 私域运营, 微信生态]
|
||||||
|
sources: [[raw/Agent/agency-agents/marketing/marketing-private-domain-operator.md]]
|
||||||
|
date: 2026-04-21
|
||||||
|
---
|
||||||
|
|
||||||
|
## Definition
|
||||||
|
Social CRM（社交客户关系管理），传统 CRM 的社交化升级版，核心是通过社交平台（微信、企业微信等）实现客户的直接连接、标签化管理、自动化触达和生命周期价值最大化。
|
||||||
|
|
||||||
|
## Core Components
|
||||||
|
|
||||||
|
### Channel QR Code Configuration
|
||||||
|
- 渠道活码：自动分配员工、发送欢迎消息、自动打标签
|
||||||
|
- 员工池管理：按区域/业务线分组，支持轮询分配
|
||||||
|
- 渠道追踪：追踪每个获客渠道的转化效果
|
||||||
|
|
||||||
|
### Tag System
|
||||||
|
多维度标签体系：
|
||||||
|
- **客户来源**：包裹卡、直播、门店、SMS、推荐等
|
||||||
|
- **消费层级**：高客单(>500)、中客单(200-500)、低客单(<200)
|
||||||
|
- **生命周期阶段**：新客、活跃、休眠、流失预警、已流失
|
||||||
|
- **兴趣偏好**：美妆、护肤、母婴、健康等
|
||||||
|
|
||||||
|
自动打标规则：
|
||||||
|
- 完成首购 → 添加「新客」标签
|
||||||
|
- 30 天无互动 → 添加「休眠客户」标签
|
||||||
|
- 累计消费 > 2000 → 添加「高价值客户」「VIP候选」标签
|
||||||
|
|
||||||
|
### Customer Group Configuration
|
||||||
|
- 欢迎福利群：新人专享，200 人上限
|
||||||
|
- VIP 会员群：累计消费 > 1000 或 tagged VIP，100 人上限
|
||||||
|
- 超级用户群：高互动、高消费核心用户
|
||||||
|
|
||||||
|
## WeCom Integration
|
||||||
|
企业微信 SCRM 配置核心要素：
|
||||||
|
- 渠道码配置（包裹卡、直播、门店等多渠道）
|
||||||
|
- 标签系统设计（来源、层级、生命周期、兴趣）
|
||||||
|
- 自动化工作流（欢迎消息、催付、复购提醒、休眠唤醒）
|
||||||
|
- 社群 SOP（每日内容安排、每周活动、关键触点自动化）
|
||||||
|
|
||||||
|
## Related Concepts
|
||||||
|
- [[私域运营]]
|
||||||
|
- [[用户生命周期管理]]
|
||||||
|
- [[社群分层运营]]
|
||||||
|
- [[用户LTV]]
|
||||||
|
- [[SOP自动化]]
|
||||||
|
|
||||||
|
## Related Entities
|
||||||
|
- [[WeCom-Learning]]
|
||||||
|
- [[Marketing Private Domain Operator]]
|
||||||
105
wiki/concepts/SOP自动化.md
Normal file
105
wiki/concepts/SOP自动化.md
Normal file
@@ -0,0 +1,105 @@
|
|||||||
|
---
|
||||||
|
title: "SOP自动化"
|
||||||
|
type: concept
|
||||||
|
tags: [运营自动化, 工作流, 私域运营, 效率提升]
|
||||||
|
sources: [[raw/Agent/agency-agents/marketing/marketing-private-domain-operator.md]]
|
||||||
|
date: 2026-04-21
|
||||||
|
---
|
||||||
|
|
||||||
|
## Definition
|
||||||
|
SOP 自动化是将标准化作业流程（Standard Operating Procedure）通过系统配置实现自动触发、自动执行、自动记录的运营方法。核心价值是降低人工重复劳动、保证执行一致性、实现规模化运营。
|
||||||
|
|
||||||
|
## Core Automation Flows
|
||||||
|
|
||||||
|
### 新客激活自动化
|
||||||
|
```python
|
||||||
|
lifecycle_automation = {
|
||||||
|
"new_customer_activation": {
|
||||||
|
"trigger": "添加企业微信好友",
|
||||||
|
"flows": [
|
||||||
|
{"delay": "0min", "action": "发送欢迎消息 + 新人礼包"},
|
||||||
|
{"delay": "30min", "action": "推送产品使用指南（小程序）"},
|
||||||
|
{"delay": "24h", "action": "邀请加入福利群"},
|
||||||
|
{"delay": "48h", "action": "发送首购专属优惠券（30元无门槛）"},
|
||||||
|
{"delay": "72h", "condition": "无购买", "action": "1v1 私聊需求诊断"},
|
||||||
|
{"delay": "7d", "condition": "仍无购买", "action": "发送限时试用样品 offer"},
|
||||||
|
]
|
||||||
|
}
|
||||||
|
}
|
||||||
|
```
|
||||||
|
|
||||||
|
### 复购提醒自动化
|
||||||
|
```python
|
||||||
|
lifecycle_automation = {
|
||||||
|
"repurchase_reminder": {
|
||||||
|
"trigger": "距上次购买 N 天（基于产品消费周期）",
|
||||||
|
"flows": [
|
||||||
|
{"delay": "cycle-7d", "action": "推送产品效果调研"},
|
||||||
|
{"delay": "cycle-3d", "action": "发送复购offer（回头客专属价）"},
|
||||||
|
{"delay": "cycle", "action": "1v1 补货提醒 + 推荐升级产品"},
|
||||||
|
]
|
||||||
|
}
|
||||||
|
}
|
||||||
|
```
|
||||||
|
|
||||||
|
### 休眠唤醒自动化
|
||||||
|
```python
|
||||||
|
lifecycle_automation = {
|
||||||
|
"dormant_reactivation": {
|
||||||
|
"trigger": "30 天无互动且无购买",
|
||||||
|
"flows": [
|
||||||
|
{"delay": "30d", "action": "定向朋友圈（仅对休眠客户可见）"},
|
||||||
|
{"delay": "45d", "action": "发送专属回场优惠券（20元无门槛）"},
|
||||||
|
{"delay": "60d", "action": "1v1 关怀消息（非促销，真诚问候）"},
|
||||||
|
{"delay": "90d", "condition": "仍无响应", "action": "降级处理，减少触达频率"},
|
||||||
|
]
|
||||||
|
}
|
||||||
|
}
|
||||||
|
```
|
||||||
|
|
||||||
|
### 流失预警自动化
|
||||||
|
```python
|
||||||
|
lifecycle_automation = {
|
||||||
|
"churn_early_warning": {
|
||||||
|
"trigger": "流失概率模型分数 > 0.7",
|
||||||
|
"features": [
|
||||||
|
"最近30天消息打开次数",
|
||||||
|
"距上次购买天数",
|
||||||
|
"社群互动频率变化",
|
||||||
|
"朋友圈互动下降率",
|
||||||
|
"退群/静音行为",
|
||||||
|
],
|
||||||
|
"action": "触发人工干预——高级顾问进行 1v1 跟进"
|
||||||
|
}
|
||||||
|
}
|
||||||
|
```
|
||||||
|
|
||||||
|
## WeCom Mass Messaging Limits
|
||||||
|
自动化触达必须遵守平台限制：
|
||||||
|
- 客户群发消息：每月不超过 4 次
|
||||||
|
- 朋友圈发布：每天不超过 1 条
|
||||||
|
- 敏感行业（金融、医疗、教育）需合规审查
|
||||||
|
|
||||||
|
## SOP Dashboard SQL
|
||||||
|
```sql
|
||||||
|
-- 社群转化漏斗
|
||||||
|
SELECT
|
||||||
|
group_type AS group_type,
|
||||||
|
COUNT(DISTINCT member_id) AS group_members,
|
||||||
|
COUNT(DISTINCT CASE WHEN has_clicked_product = 1 THEN member_id END) AS product_clickers,
|
||||||
|
COUNT(DISTINCT CASE WHEN has_ordered = 1 THEN member_id END) AS purchasers,
|
||||||
|
ROUND(COUNT(DISTINCT CASE WHEN has_ordered = 1 THEN member_id END)
|
||||||
|
* 100.0 / COUNT(DISTINCT member_id), 2) AS group_conversion_rate
|
||||||
|
FROM scrm_group_conversion
|
||||||
|
WHERE stat_date BETWEEN '{start_date}' AND '{end_date}'
|
||||||
|
GROUP BY group_type;
|
||||||
|
```
|
||||||
|
|
||||||
|
## Related Concepts
|
||||||
|
- [[私域运营]]
|
||||||
|
- [[用户生命周期管理]]
|
||||||
|
- [[社群分层运营]]
|
||||||
|
- [[SCRM]]
|
||||||
|
|
||||||
|
## Related Entities
|
||||||
|
- [[Marketing Private Domain Operator]]
|
||||||
27
wiki/concepts/Social-Media-Analytics.md
Normal file
27
wiki/concepts/Social-Media-Analytics.md
Normal file
@@ -0,0 +1,27 @@
|
|||||||
|
---
|
||||||
|
title: "Social Media Analytics"
|
||||||
|
type: concept
|
||||||
|
tags: [marketing, analytics, performance]
|
||||||
|
---
|
||||||
|
|
||||||
|
## Definition
|
||||||
|
跨平台绩效分析和归因建模方法论，通过数据驱动的洞察优化社交媒体策略和投资回报率。
|
||||||
|
|
||||||
|
## Analytics Framework
|
||||||
|
- **Platform Analytics**: 各平台原生分析工具审查
|
||||||
|
- **Cross-Platform Dashboards**: 统一报告覆盖触达、参与度和转化
|
||||||
|
- **A/B Testing**: 内容格式、时间和消息优化
|
||||||
|
- **Competitive Benchmarking**: 份额和表现 vs 行业同行
|
||||||
|
|
||||||
|
## Key Metrics
|
||||||
|
- LinkedIn Engagement Rate: 3%+ (公司页面), 5%+ (个人品牌)
|
||||||
|
- Cross-Platform Reach: 20% 月度增长
|
||||||
|
- Content Performance: 50%+ 达到基准
|
||||||
|
- Campaign ROI: 3x+ 回报
|
||||||
|
|
||||||
|
## Related Concepts
|
||||||
|
- [[Cross-Platform Strategy]]
|
||||||
|
- [[B2B Social Selling]]
|
||||||
|
|
||||||
|
## Source
|
||||||
|
- [[Social Media Strategist]]
|
||||||
27
wiki/concepts/Spatial-AI-Operations.md
Normal file
27
wiki/concepts/Spatial-AI-Operations.md
Normal file
@@ -0,0 +1,27 @@
|
|||||||
|
---
|
||||||
|
title: "Spatial AI Operations (SpatialAIOps)"
|
||||||
|
type: concept
|
||||||
|
tags: [ai-ops, spatial-computing, product-category]
|
||||||
|
date: 2026-03-05
|
||||||
|
---
|
||||||
|
|
||||||
|
## Definition
|
||||||
|
Spatial AI Operations（空间人工智能运维）是由 Nexus Spatial 创建的新产品类别，将 AI agent 工作流编排和监控从扁平 2D 仪表盘扩展到沉浸式 3D 空间。
|
||||||
|
|
||||||
|
## Core Principles
|
||||||
|
- 空间感知：AI 操作如同" inhabiting your infrastructure"
|
||||||
|
- 可视化深度：3D node graphs 替代扁平拓扑
|
||||||
|
- 协作临场感：团队成员共享 3D 空间进行实时协作
|
||||||
|
|
||||||
|
## Category Creation
|
||||||
|
不同于现有"AI observability dashboard"（LangSmith、Langflow），SpatialAIOps 定义了新品类：
|
||||||
|
- AI-focused + Spatial-first
|
||||||
|
- 竞品要么是空间但非 AI，要么是 AI 但非空间
|
||||||
|
|
||||||
|
## Related Concepts
|
||||||
|
- [[Multi-Agent Orchestration]]：核心技术
|
||||||
|
- [[2D-First Spatial-Second]]：产品策略
|
||||||
|
- [[Progressive Disclosure]]：用户体验原则
|
||||||
|
|
||||||
|
## Related Entities
|
||||||
|
- [[Nexus Spatial]]：品类定义产品
|
||||||
40
wiki/concepts/Thought-Leadership.md
Normal file
40
wiki/concepts/Thought-Leadership.md
Normal file
@@ -0,0 +1,40 @@
|
|||||||
|
---
|
||||||
|
title: "Thought Leadership"
|
||||||
|
type: concept
|
||||||
|
tags: [marketing, brand, authority]
|
||||||
|
last_updated: 2026-04-21
|
||||||
|
---
|
||||||
|
|
||||||
|
## Definition
|
||||||
|
思想领导力，通过专业知识分享、独特视角和创新洞察在行业中建立权威地位，使品牌或个人成为他人信赖的参考来源。
|
||||||
|
|
||||||
|
## Core Elements
|
||||||
|
- Deep Expertise：深入的专业知识，能够提供独到见解
|
||||||
|
- Unique Perspective：与众不同的角度，避免泛泛而谈
|
||||||
|
- Industry Advancement：推动行业对话和进步
|
||||||
|
- Credibility Building：通过持续高质量输出建立信任
|
||||||
|
|
||||||
|
## Development Process
|
||||||
|
1. Identify core topics aligned with business expertise
|
||||||
|
2. Research existing experts and find differentiation gaps
|
||||||
|
3. Create comprehensive, data-backed content
|
||||||
|
4. Engage authentically in community discussions
|
||||||
|
5. Build subscriber base through consistent publishing
|
||||||
|
|
||||||
|
## Connection to Zhihu Strategy
|
||||||
|
- Core Mission：Transform brands into Zhihu authority powerhouses through thought leadership
|
||||||
|
- Platform Fit：知乎用户寻求深度知识和专业见解
|
||||||
|
- Content Standard：Only answer questions where genuine expertise exists
|
||||||
|
|
||||||
|
## Key Metrics
|
||||||
|
- Answer Upvote Rate：100+ average upvotes per answer
|
||||||
|
- Top Answer Rate：30%+ of answers becoming "Best Answers"
|
||||||
|
- Authority Recognition：Topic authority badges, inclusion in "Best Experts" lists
|
||||||
|
|
||||||
|
## Related Concepts
|
||||||
|
- [[Community Credibility]] ← builds ← [[Thought Leadership]]
|
||||||
|
- [[Content Pillar]] ← enables ← [[Thought Leadership]]
|
||||||
|
- [[Lead Generation Funnel]] ← drives ← [[Thought Leadership]]
|
||||||
|
|
||||||
|
## Additional Sources
|
||||||
|
- [[Social Media Strategist]] — LinkedIn/Twitter 跨平台思想领导力建设
|
||||||
26
wiki/concepts/VAT.md
Normal file
26
wiki/concepts/VAT.md
Normal file
@@ -0,0 +1,26 @@
|
|||||||
|
---
|
||||||
|
title: VAT (Value Added Tax)
|
||||||
|
type: concept
|
||||||
|
tags: [compliance, taxation, cross-border, europe, uk]
|
||||||
|
aliases: [Value Added Tax, UK VAT, EU VAT, OSS, IOSS]
|
||||||
|
---
|
||||||
|
|
||||||
|
## Definition
|
||||||
|
增值税，欧盟和英国等市场对商品和服务征收的消费税。跨境电商必须注册、申报和缴纳。
|
||||||
|
|
||||||
|
## Key Markets
|
||||||
|
- UK：必须注册英国 VAT，申报周期通常为季度
|
||||||
|
- Germany：VerpackG（包装法）额外要求
|
||||||
|
- EU：OSS/IOSS 一站式申报，简化多国申报流程
|
||||||
|
|
||||||
|
## Compliance Requirements
|
||||||
|
- 注册 VAT 是销售的前置条件
|
||||||
|
- 不合规会导致平台下架 + 罚款
|
||||||
|
- 税务欺诈是跨境电商的定时炸弹
|
||||||
|
|
||||||
|
## Connection to Cross-Border E-Commerce
|
||||||
|
VAT 合规是进入欧洲和英国市场的必要条件，成本必须计入产品定价模型。
|
||||||
|
|
||||||
|
## Connections
|
||||||
|
- [[Marketing Cross-Border E-Commerce Specialist]] ← requires ← [[VAT (Value Added Tax)]]
|
||||||
|
- [[Legal Compliance Checker]] ← validates ← [[VAT (Value Added Tax)]]
|
||||||
28
wiki/concepts/Visual-Coherence-Engine.md
Normal file
28
wiki/concepts/Visual-Coherence-Engine.md
Normal file
@@ -0,0 +1,28 @@
|
|||||||
|
---
|
||||||
|
title: "Visual Coherence Engine"
|
||||||
|
type: concept
|
||||||
|
tags: [ai, image-generation, gemini, branding]
|
||||||
|
sources: [marketing-carousel-growth-engine]
|
||||||
|
last_updated: 2026-04-21
|
||||||
|
---
|
||||||
|
|
||||||
|
## Definition
|
||||||
|
通过 Gemini image-to-image 技术确保 6 张轮播幻灯片视觉一致性的生成系统。
|
||||||
|
|
||||||
|
## Mechanism
|
||||||
|
1. **Slide 1**：纯文本 prompt 生成，建立视觉 DNA（颜色、字体、美学）
|
||||||
|
2. **Slides 2-6**：使用 Slide 1 作为 reference image 输入，通过 Gemini image-to-image 生成，保持视觉一致性
|
||||||
|
|
||||||
|
## Technical Implementation
|
||||||
|
- **Model**: `gemini-3.1-flash-image-preview`
|
||||||
|
- **Input**: `--input-image slide-1.jpg` 作为参考
|
||||||
|
- **Output**: 768x1376 JPG 格式（TikTok 要求）
|
||||||
|
|
||||||
|
## Brand Integration
|
||||||
|
- 通过 Playwright 提取 CSS 颜色并融入 prompt
|
||||||
|
- 字体样式和大小通过结构化 prompt 保持一致
|
||||||
|
- 背景场景叙事性演进同时保持视觉统一
|
||||||
|
|
||||||
|
## Aliases
|
||||||
|
- 视觉一致性引擎
|
||||||
|
- Image-to-Image Pipeline
|
||||||
20
wiki/concepts/万相台.md
Normal file
20
wiki/concepts/万相台.md
Normal file
@@ -0,0 +1,20 @@
|
|||||||
|
---
|
||||||
|
title: "万相台"
|
||||||
|
type: concept
|
||||||
|
tags: [阿里妈妈, 广告, 智能投放, 电商]
|
||||||
|
sources: [[raw/Agent/agency-agents/marketing/marketing-china-ecommerce-operator.md]]
|
||||||
|
date: 2026-04-21
|
||||||
|
---
|
||||||
|
|
||||||
|
## Definition
|
||||||
|
阿里妈妈的智能投放平台，支持货品加速、拉新快等多种投放策略。
|
||||||
|
|
||||||
|
## Core Features
|
||||||
|
- 货品加速：提升产品曝光和销量
|
||||||
|
- 拉新快：精准获取新客户
|
||||||
|
- 智能定向：基于用户兴趣和行为的人群定向
|
||||||
|
|
||||||
|
## Strategy
|
||||||
|
- 再营销：触达加购/浏览未购买用户
|
||||||
|
- 相似人群扩展：基于现有客户找相似用户
|
||||||
|
- 创意轮播：每活动测试5个创意，每周淘汰表现差的
|
||||||
42
wiki/concepts/下沉市场.md
Normal file
42
wiki/concepts/下沉市场.md
Normal file
@@ -0,0 +1,42 @@
|
|||||||
|
---
|
||||||
|
title: "下沉市场"
|
||||||
|
type: concept
|
||||||
|
tags: [china, market, rural, tier-3-4-5]
|
||||||
|
aliases: [下沉市场用户, 低线城市]
|
||||||
|
last_updated: 2026-04-21
|
||||||
|
---
|
||||||
|
|
||||||
|
## Definition
|
||||||
|
下沉市场指中国三四五线城市及农村地区用户群体，具备庞大人口基数、较强消费意愿和独特的消费心理。
|
||||||
|
|
||||||
|
## User Characteristics
|
||||||
|
- **人口规模**：约 10 亿人口，占中国总人口 70%+
|
||||||
|
- **收入水平**：可支配收入增长快，消费升级意愿强
|
||||||
|
- **消费心理**：注重实用性、性价比、真实评价
|
||||||
|
- **时间分配**：工作强度相对低，晚间娱乐时间长
|
||||||
|
|
||||||
|
## Platform Strategy Implications
|
||||||
|
| Platform | 目标用户 | 内容策略 |
|
||||||
|
|---------|---------|---------|
|
||||||
|
| 快手 | 下沉市场 30-50 岁 | 真实、接地气、生活化 |
|
||||||
|
| 抖音 | 一二线城市 18-35 岁 | 精致、时尚、潮流 |
|
||||||
|
|
||||||
|
## Content Preferences
|
||||||
|
- **真实性优先**：不追求精致包装，喜欢真实展现
|
||||||
|
- **实用性导向**：产品演示、工厂探访、使用场景
|
||||||
|
- **价格敏感**：高性价比产品更受欢迎
|
||||||
|
- **口碑依赖**：信任熟人和真实评价
|
||||||
|
|
||||||
|
## Marketing Considerations
|
||||||
|
- 避免居高临下的内容风格
|
||||||
|
- 强调真实性和可信度
|
||||||
|
- 产品选择侧重日常必需品
|
||||||
|
- 季节性和节日消费特征明显
|
||||||
|
|
||||||
|
## Related Concepts
|
||||||
|
- [[老铁经济]]
|
||||||
|
- [[均衡分发]]
|
||||||
|
- [[私域运营]]
|
||||||
|
|
||||||
|
## Related Entities
|
||||||
|
- [[Kuaishou]]
|
||||||
19
wiki/concepts/京速推.md
Normal file
19
wiki/concepts/京速推.md
Normal file
@@ -0,0 +1,19 @@
|
|||||||
|
---
|
||||||
|
title: "京速推"
|
||||||
|
type: concept
|
||||||
|
tags: [京东, 广告, 智能投放, 电商]
|
||||||
|
sources: [[raw/Agent/agency-agents/marketing/marketing-china-ecommerce-operator.md]]
|
||||||
|
date: 2026-04-21
|
||||||
|
---
|
||||||
|
|
||||||
|
## Definition
|
||||||
|
京东的广告投放产品，提供智能化的广告投放服务。
|
||||||
|
|
||||||
|
## Core Features
|
||||||
|
- 智能出价：基于转化目标的自动出价
|
||||||
|
- 多场景覆盖：搜索、展示、推荐等多场景
|
||||||
|
- 品牌加权：京东算法对品牌权威性友好
|
||||||
|
|
||||||
|
## Strategy
|
||||||
|
- 注重品牌建设：京东用户信任规格和品牌
|
||||||
|
- 数据驱动优化：持续监控 ROI 并调整出价
|
||||||
37
wiki/concepts/均衡分发.md
Normal file
37
wiki/concepts/均衡分发.md
Normal file
@@ -0,0 +1,37 @@
|
|||||||
|
---
|
||||||
|
title: "均衡分发"
|
||||||
|
type: concept
|
||||||
|
tags: [kuaishou, algorithm, content-distribution]
|
||||||
|
aliases: [Equal Distribution, 快手算法]
|
||||||
|
last_updated: 2026-04-21
|
||||||
|
---
|
||||||
|
|
||||||
|
## Definition
|
||||||
|
均衡分发是快手平台的内容分发机制，给每个创作者提供基础曝光量，再根据内容表现决定是否扩大分发。
|
||||||
|
|
||||||
|
## Mechanism
|
||||||
|
1. **基础分发**：每个视频自动获得 200-500 次基础曝光
|
||||||
|
2. **效果验证**：根据点赞、评论、分享、完播率等指标评估
|
||||||
|
3. **扩大分发**：优质内容进入更大流量池
|
||||||
|
4. **社交权重**：粉丝互动和关系链影响分发优先级
|
||||||
|
|
||||||
|
## Contrast with Douyin
|
||||||
|
| Dimension | 均衡分发（快手） | 中心化推荐（抖音） |
|
||||||
|
|-----------|-----------------|-----------------|
|
||||||
|
| 初始曝光 | 每个视频基础曝光 | 依赖算法判断 |
|
||||||
|
| 流量分布 | 相对均匀 | 头部集中 |
|
||||||
|
| 新创作者 | 有基础曝光机会 | 冷启动困难 |
|
||||||
|
| 增长模式 | 慢但稳定 | 快但依赖爆款 |
|
||||||
|
|
||||||
|
## Creator Strategy Implications
|
||||||
|
- **持续性重于爆款**：每日稳定发帖比单次爆款更重要
|
||||||
|
- **粉丝关系关键**：粉丝互动直接影响内容分发
|
||||||
|
- **私域价值高**：粉丝是最可靠的曝光保障
|
||||||
|
|
||||||
|
## Related Concepts
|
||||||
|
- [[老铁经济]]
|
||||||
|
- [[私域运营]]
|
||||||
|
- [[下沉市场]]
|
||||||
|
|
||||||
|
## Related Entities
|
||||||
|
- [[Kuaishou]]
|
||||||
20
wiki/concepts/多多搜索.md
Normal file
20
wiki/concepts/多多搜索.md
Normal file
@@ -0,0 +1,20 @@
|
|||||||
|
---
|
||||||
|
title: "多多搜索"
|
||||||
|
type: concept
|
||||||
|
tags: [拼多多, 广告, 搜索广告, 电商]
|
||||||
|
sources: [[raw/Agent/agency-agents/marketing/marketing-china-ecommerce-operator.md]]
|
||||||
|
date: 2026-04-21
|
||||||
|
---
|
||||||
|
|
||||||
|
## Definition
|
||||||
|
拼多多的搜索广告工具，帮助商家获取搜索流量。
|
||||||
|
|
||||||
|
## Core Features
|
||||||
|
- 关键词竞价：按点击付费
|
||||||
|
- 千人千面：个性化推荐权重高
|
||||||
|
- 竞争策略：新品上架前14天 aggressive 竞价
|
||||||
|
|
||||||
|
## Strategy
|
||||||
|
- 前期高投放：新品期快速积累权重
|
||||||
|
- 聚焦个性化排名信号优化
|
||||||
|
- 目标ROAS：2:1（低利润率但高销量）
|
||||||
52
wiki/concepts/字幕设计.md
Normal file
52
wiki/concepts/字幕设计.md
Normal file
@@ -0,0 +1,52 @@
|
|||||||
|
---
|
||||||
|
title: "字幕设计"
|
||||||
|
type: concept
|
||||||
|
tags: [subtitles, typography, video-editing]
|
||||||
|
aliases: [Subtitle Design, Caption]
|
||||||
|
last_updated: 2026-04-21
|
||||||
|
---
|
||||||
|
|
||||||
|
## Definition
|
||||||
|
短视频中字幕的设计与制作技术，涵盖装饰字幕、综艺字幕、滚动弹幕和多语言字幕的分类与制作方法。
|
||||||
|
|
||||||
|
## Subtitle Categories
|
||||||
|
|
||||||
|
### Decorative Text（装饰字幕 / 花字）
|
||||||
|
- 装饰字幕 = 带设计感的风格化字幕，用于强调关键信息或增加趣味
|
||||||
|
- 常见样式：描边 + 投影、3D 凸起渐变填充、纹理映射
|
||||||
|
- 制作工具：CapCut 模板（最快）、Photoshop PNG 导入、AE 动态花字
|
||||||
|
- **设计原则**：字幕颜色必须与画面对比（暗调画面用亮色字幕；亮调画面用深色字幕 + 描边）
|
||||||
|
- 图层：底层描边/投影 + 中层颜色填充 + 顶层高光/光泽；至少两层
|
||||||
|
|
||||||
|
### Variety Show Subtitles（综艺字幕风格）
|
||||||
|
- **特点**：大字体、高饱和颜色、夸张动画、配音效应
|
||||||
|
- 常见技法：文字抖动强调、脉冲缩放、旋转进场、emoji 插入
|
||||||
|
- 颜色规则：不同说话人不同颜色；关键词用吸睛颜色（红/黄）弹出
|
||||||
|
- 位置规则：不要遮挡人脸；在安全区域内；竖屏字幕放在下三分之一
|
||||||
|
- **注意**：综艺风格适合娱乐/喜剧/反应内容；不要滥用教育和商业内容
|
||||||
|
|
||||||
|
### Scrolling Comment-Style（滚动弹幕字幕）
|
||||||
|
- 用途：反应视频、精选评论、多人对谈、营造繁忙氛围
|
||||||
|
- 实现：多条字幕轨道以不同速度从右向左滚动
|
||||||
|
- 颜色和大小：模仿 Bilibili 弹幕风格；大部分白色，关键评论用彩色或更大字号
|
||||||
|
- **节奏**：不要从头滚到尾——关键时刻集中爆发，其他地方留呼吸空间
|
||||||
|
|
||||||
|
### Multilingual Subtitles（多语言字幕）
|
||||||
|
- **SRT 格式**：最通用的字幕格式；支持所有平台和播放器；纯文本 + 时间码
|
||||||
|
- **ASS 格式**：支持丰富样式（字体/颜色/位置/动画）；常用于 Bilibili 上传
|
||||||
|
- 双语布局：主语言在上 / 次语言在下；主语言字号更大
|
||||||
|
- 字幕时间：每行持续 1-5 秒；提前 0.2-0.5 秒出现（让眼睛跟上）
|
||||||
|
- AI 自动字幕 + 手动 review：AI 生成初稿节省 80% 时间；然后逐行 review 错别字和断句
|
||||||
|
|
||||||
|
## Typography Aesthetics（字幕排版美学）
|
||||||
|
- **字体选择**：中文用思源黑体 / 阿里巴巴普惠体（免费商用）；标题用站酷字体系列
|
||||||
|
- **字号指南**：
|
||||||
|
- 竖屏正文字幕 30-36px，标题 48-64px
|
||||||
|
- 横屏正文 24-30px，标题 36-48px
|
||||||
|
- 安全边距：字幕不接触画面边缘；距离边框保持 10%-15% 安全距离
|
||||||
|
- 行距和字距：行高 1.2-1.5x；字距略宽增加呼吸感
|
||||||
|
- **可读性**：字幕必须清晰可辨——至少使用半透明背景条、描边或投影之一
|
||||||
|
|
||||||
|
## Connections
|
||||||
|
- [[短视频剪辑]] ← 核心环节 ← [[字幕设计]]
|
||||||
|
- [[AI辅助剪辑]] ← 加速 ← [[字幕设计]]
|
||||||
73
wiki/concepts/用户LTV.md
Normal file
73
wiki/concepts/用户LTV.md
Normal file
@@ -0,0 +1,73 @@
|
|||||||
|
---
|
||||||
|
title: "用户LTV"
|
||||||
|
type: concept
|
||||||
|
tags: [电商指标, 用户价值, 商业化, 运营指标]
|
||||||
|
sources: [[raw/Agent/agency-agents/marketing/marketing-private-domain-operator.md]]
|
||||||
|
date: 2026-04-21
|
||||||
|
---
|
||||||
|
|
||||||
|
## Definition
|
||||||
|
LTV（Lifetime Value，用户生命周期价值）是指单个用户在整个生命周期内为企业创造的总收入。是衡量用户质量和运营效果的核心指标。
|
||||||
|
|
||||||
|
## Formula
|
||||||
|
```
|
||||||
|
LTV = 平均订单金额 × 平均订单数量 × 平均生命周期
|
||||||
|
= (总 GMV / 订单数) × (总订单数 / 用户数) × 用户平均生命周期
|
||||||
|
```
|
||||||
|
|
||||||
|
简化计算：
|
||||||
|
```
|
||||||
|
日均贡献 = 总 GMV / 用户数 / 活跃天数
|
||||||
|
月均贡献 = 日均贡献 × 30
|
||||||
|
年化 LTV = 月均贡献 × 12
|
||||||
|
```
|
||||||
|
|
||||||
|
## LTV by Lifecycle Stage
|
||||||
|
|
||||||
|
| 生命周期阶段 | 用户特征 | 平均累计消费 | 平均订单数 | 日均贡献 |
|
||||||
|
|------------|---------|-------------|-----------|---------|
|
||||||
|
| 新客 | 首购 0-7 天 | 较低 | 1 | 低 |
|
||||||
|
| 活跃 | 持续复购 | 中等 | 3-5 | 中 |
|
||||||
|
| 高价值 | 累计 >2000 | 高 | 8+ | 高 |
|
||||||
|
| 休眠 | 30 天无互动 | 变化不大 | 下降 | 下降 |
|
||||||
|
| 流失 | 90+ 天无响应 | 停滞 | 0 | 0 |
|
||||||
|
|
||||||
|
## Private Domain vs Public Domain
|
||||||
|
私域运营的核心目标是将用户 LTV 提升至公域的 3 倍以上：
|
||||||
|
|
||||||
|
| 维度 | 公域用户 | 私域用户 |
|
||||||
|
|------|---------|---------|
|
||||||
|
| 获客成本 | 50-200 元 | <5 元 |
|
||||||
|
| 触达成本 | 每次付费 | 免费多次 |
|
||||||
|
| 复购率 | 5-10% | 15%+ |
|
||||||
|
| LTV | 基准 | 3x+ |
|
||||||
|
|
||||||
|
## SQL Dashboard Query
|
||||||
|
```sql
|
||||||
|
-- 用户 LTV by 生命周期阶段
|
||||||
|
SELECT
|
||||||
|
lifecycle_stage AS lifecycle_stage,
|
||||||
|
COUNT(DISTINCT user_id) AS user_count,
|
||||||
|
ROUND(AVG(total_gmv), 2) AS avg_cumulative_spend,
|
||||||
|
ROUND(AVG(order_count), 1) AS avg_order_count,
|
||||||
|
ROUND(AVG(total_gmv) / AVG(DATEDIFF(CURDATE(), first_add_date)), 2) AS daily_contribution
|
||||||
|
FROM scrm_user_ltv
|
||||||
|
GROUP BY lifecycle_stage
|
||||||
|
ORDER BY avg_cumulative_spend DESC;
|
||||||
|
```
|
||||||
|
|
||||||
|
## Optimization Strategies
|
||||||
|
1. **缩短首购周期**：新客 7 天首购转化率目标 >20%
|
||||||
|
2. **提升客单价**：通过会员体系、组合优惠提升单订单金额
|
||||||
|
3. **增加复购频次**：基于消费周期定期触达
|
||||||
|
4. **延长生命周期**：休眠唤醒机制防止流失
|
||||||
|
5. **识别高价值用户**：提前识别 VIP 候选，提供专属服务
|
||||||
|
|
||||||
|
## Related Concepts
|
||||||
|
- [[用户生命周期管理]]
|
||||||
|
- [[私域运营]]
|
||||||
|
- [[社群分层运营]]
|
||||||
|
- [[SCRM]]
|
||||||
|
|
||||||
|
## Related Entities
|
||||||
|
- [[Marketing Private Domain Operator]]
|
||||||
61
wiki/concepts/用户生命周期管理.md
Normal file
61
wiki/concepts/用户生命周期管理.md
Normal file
@@ -0,0 +1,61 @@
|
|||||||
|
---
|
||||||
|
title: "用户生命周期管理"
|
||||||
|
type: concept
|
||||||
|
tags: [用户运营, CRM, 私域运营, 转化优化]
|
||||||
|
sources: [[raw/Agent/agency-agents/marketing/marketing-private-domain-operator.md]]
|
||||||
|
date: 2026-04-21
|
||||||
|
---
|
||||||
|
|
||||||
|
## Definition
|
||||||
|
用户生命周期管理是通过系统化方法管理用户从首次接触到最后流失的完整旅程，通过自动化触达最大化每个阶段用户价值的运营策略。
|
||||||
|
|
||||||
|
## Lifecycle Stages
|
||||||
|
|
||||||
|
### 新用户激活（0-7 天）
|
||||||
|
- **0 分钟**：自动发送欢迎消息 + 新人礼包
|
||||||
|
- **30 分钟**：推送产品使用指南（小程序）
|
||||||
|
- **24 小时**：邀请加入福利群
|
||||||
|
- **48 小时**：发送首购专属优惠券（满 99 减 30）
|
||||||
|
- **72 小时**：若无购买，进行 1v1 私聊需求诊断
|
||||||
|
- **7 天**：若仍无购买，发送限时试用样品 offer
|
||||||
|
|
||||||
|
### 成长培育（7-30 天）
|
||||||
|
- 内容种草：社区内容输出，建立产品认知
|
||||||
|
- 社群互动：引导参与每日活动，完成首次互动
|
||||||
|
- 复购引导：基于购买周期，发送复购提醒
|
||||||
|
|
||||||
|
### 成熟运营（30-90 天）
|
||||||
|
- 会员权益：升级至更高会员等级
|
||||||
|
- 专属服务：1v1 专属顾问
|
||||||
|
- 交叉销售：推荐关联产品
|
||||||
|
|
||||||
|
### 休眠唤醒（90+ 天）
|
||||||
|
- **30 天**：定向朋友圈（仅对休眠客户可见）
|
||||||
|
- **45 天**：发送专属回场优惠券（20 元无门槛）
|
||||||
|
- **60 天**：1v1 关怀消息（非促销，真诚问候）
|
||||||
|
- **90 天**：若仍无响应，降级处理，减少触达频率
|
||||||
|
|
||||||
|
### 流失预警
|
||||||
|
基于行为数据的预测模型：
|
||||||
|
- 最近 30 天消息打开次数
|
||||||
|
- 距上次购买天数
|
||||||
|
- 社群互动频率变化
|
||||||
|
- 朋友圈互动下降率
|
||||||
|
- 退群/静音行为
|
||||||
|
|
||||||
|
预警分数 > 0.7 → 触发人工干预，高级顾问进行 1v1 跟进
|
||||||
|
|
||||||
|
## Key Metrics
|
||||||
|
- 新客 7 天首购转化率目标 >20%
|
||||||
|
- 社群用户月度复购率目标 >15%
|
||||||
|
- 用户 NPS > 40
|
||||||
|
|
||||||
|
## Related Concepts
|
||||||
|
- [[SCRM]]
|
||||||
|
- [[私域运营]]
|
||||||
|
- [[社群分层运营]]
|
||||||
|
- [[用户LTV]]
|
||||||
|
- [[SOP自动化]]
|
||||||
|
|
||||||
|
## Related Entities
|
||||||
|
- [[Marketing Private Domain Operator]]
|
||||||
23
wiki/concepts/直播电商.md
Normal file
23
wiki/concepts/直播电商.md
Normal file
@@ -0,0 +1,23 @@
|
|||||||
|
---
|
||||||
|
title: "直播电商"
|
||||||
|
type: concept
|
||||||
|
tags: [抖音, 电商, 直播]
|
||||||
|
date: 2026-04-21
|
||||||
|
---
|
||||||
|
|
||||||
|
## Definition
|
||||||
|
通过直播间进行商品展示、销售和转化的电商模式。
|
||||||
|
|
||||||
|
## Core Metrics
|
||||||
|
- **GPM**：每千次观看带来的 GMV，核心绩效指标
|
||||||
|
- **完播率**：观众停留时长指标
|
||||||
|
- **转化率**：观看人数到下单人数的比例
|
||||||
|
|
||||||
|
## Workflow
|
||||||
|
- 开场留存钩 → 产品展示 → 紧迫成交 → 追加销售
|
||||||
|
- 每15分钟一个流量峰值周期
|
||||||
|
|
||||||
|
## Related
|
||||||
|
- [[抖音]] — 平台
|
||||||
|
- [[内容矩阵]] — 内容策略
|
||||||
|
- [[Marketing Douyin Strategist]] — 智能体
|
||||||
21
wiki/concepts/直通车.md
Normal file
21
wiki/concepts/直通车.md
Normal file
@@ -0,0 +1,21 @@
|
|||||||
|
---
|
||||||
|
title: "直通车"
|
||||||
|
type: concept
|
||||||
|
tags: [淘宝, 天猫, 广告, 搜索广告, 电商]
|
||||||
|
sources: [[raw/Agent/agency-agents/marketing/marketing-china-ecommerce-operator.md]]
|
||||||
|
date: 2026-04-21
|
||||||
|
---
|
||||||
|
|
||||||
|
## Definition
|
||||||
|
淘宝/天猫的搜索广告投放工具，通过关键词竞价获得搜索结果页的展示位置。
|
||||||
|
|
||||||
|
## Core Features
|
||||||
|
- 关键词竞价：按点击付费（CPC）模式
|
||||||
|
- 质量分优化：通过点击率（CTR）提升质量分
|
||||||
|
- 目标ROAS：最低3:1的回报率要求
|
||||||
|
|
||||||
|
## Strategy
|
||||||
|
- 聚焦高转化长尾词
|
||||||
|
- 40%预算分配给已验证转化词
|
||||||
|
- 30%分配给测试新词
|
||||||
|
- 30%分配给品牌词
|
||||||
43
wiki/concepts/短视频剪辑.md
Normal file
43
wiki/concepts/短视频剪辑.md
Normal file
@@ -0,0 +1,43 @@
|
|||||||
|
---
|
||||||
|
title: "短视频剪辑"
|
||||||
|
type: concept
|
||||||
|
tags: [video-editing, short-video, post-production]
|
||||||
|
aliases: [Short-Video Editing]
|
||||||
|
last_updated: 2026-04-21
|
||||||
|
---
|
||||||
|
|
||||||
|
## Definition
|
||||||
|
涵盖从拍摄到成片的完整后期制作流程，包括素材管理、粗剪、精剪、调色、音频处理、字幕制作和平台适配。
|
||||||
|
|
||||||
|
## Core Principles
|
||||||
|
- **叙事优先**：软件是工具，叙事是灵魂——先弄清楚要讲什么故事，再开始剪辑
|
||||||
|
- **每帧必有其用**：Every frame must earn its place，不必要的镜头应当删除
|
||||||
|
- **节奏感**：会使用"停顿"和"呼吸感"创造节奏，分隔业余与专业剪辑师
|
||||||
|
- **减法优先**：减去镜头而不影响理解，才说明剪辑到位
|
||||||
|
|
||||||
|
## Key Process
|
||||||
|
1. 需求分析与素材评估
|
||||||
|
2. 粗剪——构建叙事骨架
|
||||||
|
3. 精剪——打磨细节
|
||||||
|
4. 调色、音频与字幕
|
||||||
|
5. 导出与多平台适配
|
||||||
|
|
||||||
|
## Success Metrics
|
||||||
|
- 完播率 > 品类平均 1.5 倍
|
||||||
|
- 技术标准：无过曝/欠曝、无焦点失误、无音视频不同步
|
||||||
|
- 剪辑效率：模板化后 3 分钟视频 < 45 分钟
|
||||||
|
|
||||||
|
## Related Concepts
|
||||||
|
- [[调色分级]]
|
||||||
|
- [[音频工程]]
|
||||||
|
- [[运动图形]]
|
||||||
|
- [[字幕设计]]
|
||||||
|
- [[AI辅助剪辑]]
|
||||||
|
- [[卡点]]
|
||||||
|
- [[速度曲线]]
|
||||||
|
|
||||||
|
## Tools
|
||||||
|
- [[CapCut Pro]]：日均短视频首选
|
||||||
|
- [[Adobe Premiere Pro]]：商业项目首选
|
||||||
|
- [[DaVinci Resolve]]：调色首选
|
||||||
|
- [[Final Cut Pro]]：Mac 用户首选
|
||||||
69
wiki/concepts/社群分层运营.md
Normal file
69
wiki/concepts/社群分层运营.md
Normal file
@@ -0,0 +1,69 @@
|
|||||||
|
---
|
||||||
|
title: "社群分层运营"
|
||||||
|
type: concept
|
||||||
|
tags: [社群运营, 用户分层, 私域运营, 转化优化]
|
||||||
|
sources: [[raw/Agent/agency-agents/marketing/marketing-private-domain-operator.md]]
|
||||||
|
date: 2026-04-21
|
||||||
|
---
|
||||||
|
|
||||||
|
## Definition
|
||||||
|
社群分层运营是根据用户价值、行为和需求将社群划分为不同层级，针对性设计运营策略的精细化运营方法。核心逻辑是"不同价值用户需要不同的运营投入和触达策略"。
|
||||||
|
|
||||||
|
## Tier System
|
||||||
|
|
||||||
|
### 获客群（Welcome Perks Group）
|
||||||
|
- **定位**：新用户沉淀，低成本试用引导
|
||||||
|
- **入群条件**：新添加好友自动邀请
|
||||||
|
- **上限**：200 人
|
||||||
|
- **自动化 SOP**：欢迎消息→自我介绍→价值内容→活动触达→转化跟进
|
||||||
|
|
||||||
|
### 福利群（Perks Group）
|
||||||
|
- **定位**：稳定触达，提供限时福利驱动复购
|
||||||
|
- **内容策略**：70% 价值内容 + 30% 促销内容
|
||||||
|
- **日运营**：早安问候→产品种草→互动活动→闪购→晚安预告
|
||||||
|
- **淘汰机制**：观察期用户、长期不互动用户定期清理
|
||||||
|
|
||||||
|
### VIP 群（VIP Member Group）
|
||||||
|
- **定位**：高价值用户，专属服务驱动高客单
|
||||||
|
- **入群条件**：累计消费 > 1000 OR tagged VIP
|
||||||
|
- **上限**：100 人
|
||||||
|
- **专属权益**：专属折扣、新品优先购买、1v1 顾问服务
|
||||||
|
- **转化率**：VIP 社群转化率 12.3%，福利群仅 3.1%（4 倍差距）
|
||||||
|
|
||||||
|
### 超级用户群（Super User Group）
|
||||||
|
- **定位**：核心KOL，用户产生内容驱动口碑
|
||||||
|
- **入群条件**：高互动、高消费、自愿申请
|
||||||
|
- **运营策略**：产品共创、优先体验、荣誉激励
|
||||||
|
|
||||||
|
## Community SOP Template
|
||||||
|
|
||||||
|
### 每日内容日历
|
||||||
|
| 时间 | 内容类型 | 示例 | 目的 |
|
||||||
|
|------|---------|------|------|
|
||||||
|
| 08:30 | 早安问候 | 天气 + 护肤小贴士 | 建立每日习惯 |
|
||||||
|
| 10:00 | 产品种草 | 深度单品测评 | 价值传递 |
|
||||||
|
| 12:30 | 互动活动 | 投票/话题讨论/猜价格 | 提升活跃度 |
|
||||||
|
| 15:00 | 闪购 | 小程序闪购链接（限30份） | 驱动转化 |
|
||||||
|
| 19:30 | 买家秀 | 精选买家照片+点评 | 社交证明 |
|
||||||
|
| 21:00 | 晚安福利 | 明日预告+口令红包 | 次日留存 |
|
||||||
|
|
||||||
|
### 每周活动
|
||||||
|
| 星期 | 活动 | 目的 |
|
||||||
|
|------|------|------|
|
||||||
|
| 周一 | 新品抢先购 | VIP 专属权益 |
|
||||||
|
| 周三 | 直播预览+专属券 | 提升直播观看 |
|
||||||
|
| 周五 | 周末囤货日 | 驱动周未消费 |
|
||||||
|
| 周日 | 周热卖榜单 | 数据复盘+下周预告 |
|
||||||
|
|
||||||
|
## Key Metrics
|
||||||
|
- 社群 7 天活跃率 >35%
|
||||||
|
- 社群用户月度复购率 >15%
|
||||||
|
|
||||||
|
## Related Concepts
|
||||||
|
- [[私域运营]]
|
||||||
|
- [[用户生命周期管理]]
|
||||||
|
- [[SCRM]]
|
||||||
|
- [[用户LTV]]
|
||||||
|
|
||||||
|
## Related Entities
|
||||||
|
- [[Marketing Private Domain Operator]]
|
||||||
67
wiki/concepts/私域运营.md
Normal file
67
wiki/concepts/私域运营.md
Normal file
@@ -0,0 +1,67 @@
|
|||||||
|
---
|
||||||
|
title: "私域运营"
|
||||||
|
type: concept
|
||||||
|
tags: [电商, 客户运营, 微信, CRM, 复购, WeCom, 社群运营]
|
||||||
|
sources: [[raw/Agent/agency-agents/marketing/marketing-china-ecommerce-operator.md]], [[raw/Agent/agency-agents/marketing/marketing-private-domain-operator.md]]
|
||||||
|
date: 2026-04-21
|
||||||
|
---
|
||||||
|
|
||||||
|
## Definition
|
||||||
|
通过微信等私域渠道进行客户运营，实现重复购买和客户生命周期价值最大化。核心是建立信任作为资产，用户留在私域是因为持续获得超出预期的价值。
|
||||||
|
|
||||||
|
## Core Components
|
||||||
|
- 微信 CRM：建立客户数据库进行直接沟通
|
||||||
|
- 会员体系：跨平台积分/权益共享激励复购
|
||||||
|
- 社群运营：微信群和小程序进行闪购和专属发布
|
||||||
|
- 客户生命周期管理：根据购买历史和价值分层沟通
|
||||||
|
- [[SCRM]]：社交客户关系管理，私域运营的系统化引擎
|
||||||
|
|
||||||
|
## WeCom Implementation
|
||||||
|
企业微信（WeCom）私域运营核心方法论：
|
||||||
|
- **SCRM 系统配置**：渠道活码、自动标签、客户分组、自动化工作流
|
||||||
|
- **社群分层运营**：获客群→福利群→VIP群→超级用户群，针对性运营
|
||||||
|
- **用户生命周期管理**：0-7天激活→7-30天培育→30-90天成熟→90+天唤醒
|
||||||
|
- **全漏斗转化**：公域获客→私域沉淀→社群培育→私聊成交→复购裂变
|
||||||
|
|
||||||
|
## Key Metrics
|
||||||
|
- 月度好友净增长 >15%
|
||||||
|
- 社群 7 天活跃率 >35%
|
||||||
|
- 新客 7 天首购转化率 >20%
|
||||||
|
- 社群用户月度复购率 >15%
|
||||||
|
- 私域用户 [[用户LTV]] 是公域用户 3 倍以上
|
||||||
|
- 单用户私域获客成本 <5 元
|
||||||
|
- 私域 GMV 占比 >20%
|
||||||
|
|
||||||
|
## Compliance Rules
|
||||||
|
- 严禁未经授权第三方插件
|
||||||
|
- 群发消息每月不超过 4 次，朋友圈不超过每天 1 条
|
||||||
|
- 无用户同意不得拉群或群发
|
||||||
|
- 退群或删除好友不得再联系
|
||||||
|
- 内容比例：70%+ 价值内容，30% 以内促销内容
|
||||||
|
|
||||||
|
## Kuaishou Implementation
|
||||||
|
在快手平台实现私域运营的核心策略：
|
||||||
|
- **粉丝团运营**：快手粉丝团功能建立核心用户社群，提供专属内容和优惠
|
||||||
|
- **微信导流**：将快手粉丝引导至微信私人领域实现更高价值变现
|
||||||
|
- **老铁关系深化**：基于信任的老铁关系驱动高复购率（30%+）
|
||||||
|
- **专属福利机制**：为私域用户提供独家产品和价格优惠
|
||||||
|
|
||||||
|
## Key Metrics (Kuaishou)
|
||||||
|
- 粉丝团月增长 15%+
|
||||||
|
- 私域转化率 5-10%+
|
||||||
|
- 老铁复购率 30%+
|
||||||
|
|
||||||
|
## Related Concepts
|
||||||
|
- [[老铁经济]]
|
||||||
|
- [[下沉市场]]
|
||||||
|
- [[粉丝团]]
|
||||||
|
- [[直播电商]]
|
||||||
|
- [[用户LTV]]
|
||||||
|
- [[SOP自动化]]
|
||||||
|
- [[社群分层运营]]
|
||||||
|
|
||||||
|
## Related Entities
|
||||||
|
- [[WeCom-Learning]]
|
||||||
|
- [[Kuaishou]]
|
||||||
|
- [[Marketing Kuaishou Strategist]]
|
||||||
|
- [[Marketing Private Domain Operator]]
|
||||||
24
wiki/concepts/算法优先思维.md
Normal file
24
wiki/concepts/算法优先思维.md
Normal file
@@ -0,0 +1,24 @@
|
|||||||
|
---
|
||||||
|
title: "算法优先思维"
|
||||||
|
type: concept
|
||||||
|
tags: [抖音, 短视频, 算法]
|
||||||
|
date: 2026-04-21
|
||||||
|
---
|
||||||
|
|
||||||
|
## Definition
|
||||||
|
以平台算法优先级为导向的内容优化思维。
|
||||||
|
|
||||||
|
## Algorithm Priority Order
|
||||||
|
1. 完播率（Completion Rate）— 最重要
|
||||||
|
2. 点赞率（Like Rate）
|
||||||
|
3. 评论率（Comment Rate）
|
||||||
|
4. 分享率（Share Rate）
|
||||||
|
|
||||||
|
## Implications
|
||||||
|
- 前3秒决定一切：冲突/悬念/价值先行
|
||||||
|
- 视频长度需匹配内容类型：教育类30-60秒，剧情类15-30秒，直播切片15秒
|
||||||
|
- 不可引导外部平台（触发限流）
|
||||||
|
|
||||||
|
## Related
|
||||||
|
- [[内容矩阵]] — 内容策略
|
||||||
|
- [[直播电商]] — 应用场景
|
||||||
42
wiki/concepts/粉丝团.md
Normal file
42
wiki/concepts/粉丝团.md
Normal file
@@ -0,0 +1,42 @@
|
|||||||
|
---
|
||||||
|
title: "粉丝团"
|
||||||
|
type: concept
|
||||||
|
tags: [kuaishou, community, fan-group]
|
||||||
|
aliases: [Kuaishou Fan Group, 快手粉丝团]
|
||||||
|
last_updated: 2026-04-21
|
||||||
|
---
|
||||||
|
|
||||||
|
## Definition
|
||||||
|
粉丝团是快手平台的社群功能，允许创作者建立和管理核心粉丝群体，提供专属互动和商业转化渠道。
|
||||||
|
|
||||||
|
## Core Functions
|
||||||
|
- **身份标识**：粉丝获得专属标识，强化归属感
|
||||||
|
- **专属内容**：粉丝可观看专属视频和预热内容
|
||||||
|
- **优先互动**：粉丝在直播间获得特殊标识和互动权限
|
||||||
|
- **商业转化**：通过粉丝团发布专属优惠和新品预告
|
||||||
|
|
||||||
|
## Operational Framework
|
||||||
|
1. **入团门槛**：关注+点亮粉丝灯牌
|
||||||
|
2. **等级体系**：不同等级享受不同权益
|
||||||
|
3. **日常运营**：每日互动、问题回复、粉丝福利
|
||||||
|
4. **直播联动**：直播间专属互动和限时优惠
|
||||||
|
|
||||||
|
## Success Metrics
|
||||||
|
- 粉丝团月增长 15%+
|
||||||
|
- 粉丝团活跃度 30%+
|
||||||
|
- 粉丝团用户复购率 40%+
|
||||||
|
|
||||||
|
## Strategic Value
|
||||||
|
- 建立核心用户社群
|
||||||
|
- 降低获客成本
|
||||||
|
- 提高用户生命周期价值
|
||||||
|
- 为直播带货积累精准受众
|
||||||
|
|
||||||
|
## Related Concepts
|
||||||
|
- [[老铁经济]]
|
||||||
|
- [[私域运营]]
|
||||||
|
- [[下沉市场]]
|
||||||
|
|
||||||
|
## Related Entities
|
||||||
|
- [[Kuaishou]]
|
||||||
|
- [[老铁]]
|
||||||
46
wiki/concepts/老铁经济.md
Normal file
46
wiki/concepts/老铁经济.md
Normal file
@@ -0,0 +1,46 @@
|
|||||||
|
---
|
||||||
|
title: "老铁经济"
|
||||||
|
type: concept
|
||||||
|
tags: [kuaishou, community, trust, social-commerce]
|
||||||
|
aliases: [兄弟经济, 老铁关系]
|
||||||
|
last_updated: 2026-04-21
|
||||||
|
---
|
||||||
|
|
||||||
|
## Definition
|
||||||
|
老铁经济是快手平台核心商业模式，基于创作者与粉丝之间的信任和忠诚关系驱动购买决策和复购行为。
|
||||||
|
|
||||||
|
## Core Principles
|
||||||
|
- **信任优先**：在销售之前必须建立真实的情感连接
|
||||||
|
- **真实性至上**：内容必须真诚，不能有营销感
|
||||||
|
- **长期关系**：注重粉丝生命周期价值而非单次交易
|
||||||
|
- **社区归属**：粉丝团机制创造强烈的社群认同
|
||||||
|
|
||||||
|
## Key Metrics
|
||||||
|
- 3%+ 直播转化率（行业平均）
|
||||||
|
- 30%+ 复购率
|
||||||
|
- 15%+ 粉丝团月增长
|
||||||
|
- 38分钟+ 平均观看时长
|
||||||
|
|
||||||
|
## Mechanism
|
||||||
|
1. **信任建立**：通过真实内容、工厂探访、产品测试建立可信度
|
||||||
|
2. **关系深化**：粉丝团运营、评论互动、私域转化
|
||||||
|
3. **商业转化**：基于信任的直播带货，强调产品真实价值
|
||||||
|
4. **口碑传播**：老铁主动在评论区维护品牌/创作者
|
||||||
|
|
||||||
|
## Platform Differences
|
||||||
|
| Dimension | 老铁经济（快手） | 抖音电商 |
|
||||||
|
|-----------|------------------|---------|
|
||||||
|
| 核心驱动力 | 信任驱动 | 内容/娱乐驱动 |
|
||||||
|
| 用户关系 | 深度老铁忠诚 | 浅层算法依赖 |
|
||||||
|
| 购买决策 | 基于信任的复购 | 冲动发现购买 |
|
||||||
|
| 增长模式 | 慢建立，长期忠诚 | 快爆发，难留存 |
|
||||||
|
|
||||||
|
## Related Concepts
|
||||||
|
- [[下沉市场]]
|
||||||
|
- [[私域运营]]
|
||||||
|
- [[直播电商]]
|
||||||
|
- [[粉丝团]]
|
||||||
|
|
||||||
|
## Related Entities
|
||||||
|
- [[Kuaishou]]
|
||||||
|
- [[老铁]]
|
||||||
46
wiki/concepts/调色分级.md
Normal file
46
wiki/concepts/调色分级.md
Normal file
@@ -0,0 +1,46 @@
|
|||||||
|
---
|
||||||
|
title: "调色分级"
|
||||||
|
type: concept
|
||||||
|
tags: [color-grading, post-production, video-editing]
|
||||||
|
aliases: [Color Grading, Color Correction]
|
||||||
|
last_updated: 2026-04-21
|
||||||
|
---
|
||||||
|
|
||||||
|
## Definition
|
||||||
|
通过一级校色（还原真实）和二级调色（风格化处理）实现视频视觉统一和美学表达的技术。
|
||||||
|
|
||||||
|
## Two-Stage Workflow
|
||||||
|
### Primary Correction（一级校色）——还原真实
|
||||||
|
- 白平衡：色温（暖/冷）和色调（绿/品）
|
||||||
|
- 曝光：整体亮度，使用直方图避免过曝/欠曝
|
||||||
|
- 对比度：影响图像"清晰度"
|
||||||
|
- 高光/阴影/白色/黑色：四向亮度微调
|
||||||
|
- 饱和度 vs 鲜艳度：饱和度全局调整，鲜艳度保护肤色
|
||||||
|
|
||||||
|
### Secondary Correction（二级调色）——风格化处理
|
||||||
|
- HSL 调整：独立调整特定颜色的色相/饱和度/亮度
|
||||||
|
- 曲线：RGB 和色调曲线精确控制
|
||||||
|
- Qualifier / 遮罩：隔离特定区域或颜色范围进行局部调色
|
||||||
|
- 肤色校正：使用矢量示波器确保肤色落在"肤色线"上
|
||||||
|
|
||||||
|
## LUT Usage
|
||||||
|
- **LUT**：Look-Up Table，色彩查找表，本质是预设的色彩映射
|
||||||
|
- **使用原则**：LUT 是起点而非终点，应用后必须微调参数
|
||||||
|
- **LUT 强度**：建议 60%-80% 透明度，100% 通常过重
|
||||||
|
- 技术 LUT：转换 LOG 素材到标准色彩空间（如 S-Log3 到 Rec.709）
|
||||||
|
- 创意 LUT：添加风格化外观
|
||||||
|
|
||||||
|
## Stylistic Grading Directions
|
||||||
|
- **Cinematic（电影感）**：低饱和 + 青橙对比（阴影青/高光橙）+ 轻微颗粒
|
||||||
|
- **Japanese Fresh（日式清新）**：高亮度 + 低对比 + 青绿色调 + 提亮阴影
|
||||||
|
- **Cyberpunk（赛博朋克）**：高饱和霓虹（品红/青/蓝）+ 高对比 + 压黑
|
||||||
|
- **Vintage Film（复古胶片）**：黄绿色调 + 红棕阴影 + 颗粒 + 轻微衰减
|
||||||
|
- **Morandi（莫兰迪）**：低饱和 + 灰色调 + 内敛优雅
|
||||||
|
|
||||||
|
## Consistency Rule
|
||||||
|
色彩风格必须单视频内统一、系列视频统一。
|
||||||
|
|
||||||
|
## Connections
|
||||||
|
- [[短视频剪辑]] ← 核心环节 ← [[调色分级]]
|
||||||
|
- [[DaVinci Resolve]] ← 行业标准工具 ← [[调色分级]]
|
||||||
|
- [[LUT]] ← 技术载体 ← [[调色分级]]
|
||||||
20
wiki/concepts/跨店满减.md
Normal file
20
wiki/concepts/跨店满减.md
Normal file
@@ -0,0 +1,20 @@
|
|||||||
|
---
|
||||||
|
title: "跨店满减"
|
||||||
|
type: concept
|
||||||
|
tags: [电商, 大促, 营销机制, 淘宝, 天猫]
|
||||||
|
sources: [[raw/Agent/agency-agents/marketing/marketing-china-ecommerce-operator.md]]
|
||||||
|
date: 2026-04-21
|
||||||
|
---
|
||||||
|
|
||||||
|
## Definition
|
||||||
|
多店铺联合促销活动，买家跨店铺凑单达到一定金额可享受减免。
|
||||||
|
|
||||||
|
## Core Features
|
||||||
|
- 联合促销：多个店铺参与，形成流量互引
|
||||||
|
- 金额门槛：设置满减梯度（如满300减50）
|
||||||
|
- 平台支持：天猫/淘宝大促的标准玩法
|
||||||
|
|
||||||
|
## Strategy
|
||||||
|
- 引流款配合：用低价引流款引导跨店凑单
|
||||||
|
- 门槛设计：让消费者刚好超过门槛值
|
||||||
|
- 利润保护：满减成本由参与的店铺分摊
|
||||||
47
wiki/concepts/运动图形.md
Normal file
47
wiki/concepts/运动图形.md
Normal file
@@ -0,0 +1,47 @@
|
|||||||
|
---
|
||||||
|
title: "运动图形"
|
||||||
|
type: concept
|
||||||
|
tags: [motion-graphics, vfx, video-editing]
|
||||||
|
aliases: [Motion Graphics, VFX, Visual Effects]
|
||||||
|
last_updated: 2026-04-21
|
||||||
|
---
|
||||||
|
|
||||||
|
## Definition
|
||||||
|
通过关键帧动画、文字动画、粒子特效、绿幕抠像等技术增强视频视觉表现力的技术总称。
|
||||||
|
|
||||||
|
## Keyframe Animation（关键帧动画）
|
||||||
|
- **核心概念**：定义起始和结束状态，软件在两者之间插值生成运动
|
||||||
|
- 常见动画属性：位置、缩放、旋转、透明度
|
||||||
|
- **缓动曲线（关键细节）**：线性运动看起来"机械"；缓入/缓出才自然——贝塞尔曲线是灵魂
|
||||||
|
- 弹性/回弹效果：对象略微超过终点然后弹回，增加活泼感
|
||||||
|
|
||||||
|
## Text Animation（文字动画）
|
||||||
|
- 逐字揭示 / 打字机效果：适合悬疑、科技感文案
|
||||||
|
- 弹入进场：文字从画面外弹入，适合活泼风格
|
||||||
|
- 手写揭示：笔画逐步绘制，适合艺术和教育内容
|
||||||
|
- 故障文字：文字抖动 + 色差，适合科技/赛博朋克美学
|
||||||
|
- 3D 文字旋转：增加空间深度和高级感
|
||||||
|
- **短视频文字动画规则**：动画持续时间 0.3-0.5 秒；太慢拖慢节奏，太快看不清
|
||||||
|
|
||||||
|
## Particle Effects（粒子特效）
|
||||||
|
- 常见用途：烟花、火花、尘埃、光斑、雪、萤火虫
|
||||||
|
- CapCut：内置粒子效果贴纸，一键应用
|
||||||
|
- After Effects / Fusion：Particular 等插件可高度自定义粒子系统
|
||||||
|
- **原则**：粒子特效增强氛围，不应喧宾夺主
|
||||||
|
|
||||||
|
## Green Screen / Keying（绿幕抠像）
|
||||||
|
- 拍摄技巧：均匀打光无褶皱；主体与绿幕保持足够距离避免溢色
|
||||||
|
- 软件抠像：CapCut 智能抠像（无需绿幕）、PR Ultra Key、DaVinci 色度键
|
||||||
|
- 边缘清理：抠像后调整边缘柔和度、溢色抑制、边缘收缩，避免"绿色边缘"
|
||||||
|
|
||||||
|
## Speed Curves（速度曲线 / 速度 ramps）
|
||||||
|
- 恒定速度变化：整个片段均匀加速或减速；适合延时/慢动作
|
||||||
|
- **曲线速度 ramps（核心技巧）**：在单个片段内实现"快-慢-快"节奏
|
||||||
|
- 经典速度模式：动作前慢动作蓄力 → 动作时刻常速 → 动作后慢动作回味
|
||||||
|
- BGM 卡点 ramps：在 BGM 重拍恢复常速；重拍之间加速
|
||||||
|
- **帧率要求**：慢动作需 60fps 或 120fps 拍摄；24/30fps 素材慢放会抖动
|
||||||
|
|
||||||
|
## Connections
|
||||||
|
- [[短视频剪辑]] ← 核心环节 ← [[运动图形]]
|
||||||
|
- [[速度曲线]] ← 技术子集 ← [[运动图形]]
|
||||||
|
- [[AI辅助剪辑]] ← 加速 ← [[运动图形]]
|
||||||
50
wiki/concepts/速度曲线.md
Normal file
50
wiki/concepts/速度曲线.md
Normal file
@@ -0,0 +1,50 @@
|
|||||||
|
---
|
||||||
|
title: "速度曲线"
|
||||||
|
type: concept
|
||||||
|
tags: [speed-ramping, video-editing, motion]
|
||||||
|
aliases: [Speed Ramping, Speed Curve, 速度 ramps]
|
||||||
|
last_updated: 2026-04-21
|
||||||
|
---
|
||||||
|
|
||||||
|
## Definition
|
||||||
|
通过曲线控制实现视频片段内速度动态变化的技术，核心是"快-慢-快"的节奏变化，常与 BGM 卡点结合使用。
|
||||||
|
|
||||||
|
## Types
|
||||||
|
|
||||||
|
### Constant Speed Change（恒定速度变化）
|
||||||
|
- 整个片段均匀加速或减速
|
||||||
|
- 适合：延时摄影（加速）、慢动作（减速）
|
||||||
|
- 局限性：缺乏节奏变化，视觉效果单调
|
||||||
|
|
||||||
|
### Curve Speed Ramping（曲线速度 ramps）——核心技巧
|
||||||
|
- 在单个片段内实现"快-慢-快"节奏
|
||||||
|
- **经典速度模式**：
|
||||||
|
1. 动作前：慢动作蓄力（anticipation）
|
||||||
|
2. 动作时刻：常速（action）
|
||||||
|
3. 动作后：慢动作回味（aftermath）
|
||||||
|
- 比恒定速度变化更具节奏感和戏剧性
|
||||||
|
|
||||||
|
### Beat-Synced Ramping（卡点加速）
|
||||||
|
- 在 BGM 重拍处恢复常速
|
||||||
|
- 在重拍之间加速
|
||||||
|
- 创造与音乐完美同步的动态速度
|
||||||
|
|
||||||
|
## Frame Rate Requirements（帧率要求）
|
||||||
|
- **关键**：慢动作需 60fps 或 120fps 拍摄
|
||||||
|
- 24/30fps 素材慢放会明显抖动
|
||||||
|
- 拍摄前确认素材用途，预留足够帧率
|
||||||
|
|
||||||
|
## Key Principles
|
||||||
|
- **不是所有片段都需要 ramps**：只在关键时刻使用，过多使用会失去冲击力
|
||||||
|
- **速度变化要平滑**：使用缓动曲线，避免生硬的速度跳变
|
||||||
|
- **叙事优先**：速度变化服务故事，而非炫技
|
||||||
|
|
||||||
|
## Common Applications
|
||||||
|
- 运动镜头：开始加速 → 动作瞬间停顿 → 结尾慢放
|
||||||
|
- 产品展示：全面展示快速 → 细节特写慢放
|
||||||
|
- Vlog 风格：行走加速 → 定点慢动作
|
||||||
|
|
||||||
|
## Connections
|
||||||
|
- [[短视频剪辑]] ← 核心技术 ← [[速度曲线]]
|
||||||
|
- [[卡点]] ← 常组合使用 ← [[速度曲线]]
|
||||||
|
- [[运动图形]] ← 技术子集 ← [[速度曲线]]
|
||||||
50
wiki/concepts/音频工程.md
Normal file
50
wiki/concepts/音频工程.md
Normal file
@@ -0,0 +1,50 @@
|
|||||||
|
---
|
||||||
|
title: "音频工程"
|
||||||
|
type: concept
|
||||||
|
tags: [audio, post-production, video-editing]
|
||||||
|
aliases: [Audio Engineering, Sound Design]
|
||||||
|
last_updated: 2026-04-21
|
||||||
|
---
|
||||||
|
|
||||||
|
## Definition
|
||||||
|
短视频制作中涉及的所有音频处理技术，包括降噪、BGM 混音、音效设计、语音增强和最终响度标准化。
|
||||||
|
|
||||||
|
## Core Workflow
|
||||||
|
|
||||||
|
### Noise Reduction（降噪）
|
||||||
|
- 环境噪声：先采集纯噪声样本（房间音），然后使用频谱减工具
|
||||||
|
- 软件工具：Premiere DeNoise、DaVinci Fairlight 降噪、iZotope RX（专业级）、CapCut AI 降噪
|
||||||
|
- **原则**：不要拉满降噪强度（会产生"水下人声"伪影），保留 10%-20% 环境音更自然
|
||||||
|
- 风噪：高通滤波器设置 80-120Hz 切除低频风隆
|
||||||
|
- De-essing：抑制 4kHz-8kHz 频段的齿音（"sss"音）
|
||||||
|
|
||||||
|
### BGM Beat-Syncing（BGM 卡点）
|
||||||
|
- 节奏标记：听 BGM 找到重拍/重音，在时间线上标记
|
||||||
|
- 视觉卡点：在重拍/重音处剪切，获得视听冲击
|
||||||
|
- 情感同步：将 BGM 情感变化（Intro→主歌→副歌、静→高潮）与内容情绪匹配
|
||||||
|
- **不是每个拍子都需要剪切**：只在"强拍"和"转换点"卡点，每个拍子都切会造成节奏疲劳
|
||||||
|
|
||||||
|
### Sound Design（音效设计）
|
||||||
|
- 环境音：增强场景沉浸感（街道喧哗、鸟鸣、雨声、咖啡馆氛围）
|
||||||
|
- 动作音效：强化画面动作（转换"嗖"、文字弹出"叮"、点击"咔"）
|
||||||
|
- 情绪音效：设置情绪氛围（悬疑低频嗡嗡、喜剧弹簧蹦、惊喜"叮~"）
|
||||||
|
- **原则**：少即是多——关键时刻精确计时的音效优于密集堆叠
|
||||||
|
|
||||||
|
### Mix Balance（混音平衡）
|
||||||
|
- **人声为王**：对话/旁白视频，人声 -12dB 到 -6dB，BGM -24dB 到 -18dB
|
||||||
|
- 纯音乐视频（旅行/风景）：BGM 可到 -12dB 到 -6dB
|
||||||
|
- 音效电平：绝不比人声大，通常 -18dB 到 -12dB
|
||||||
|
- 响度标准化：最终输出 -14 LUFS（匹配多数平台推荐）
|
||||||
|
- 避免削波：峰值电平不超过 -1dBFS
|
||||||
|
|
||||||
|
### Voice Enhancement（语音增强）
|
||||||
|
- EQ：200Hz 以下用高通 80-120Hz 切除泥泞低频；提升 2kHz-5kHz 清晰度范围
|
||||||
|
- Compressor：驯服动态范围（比例 3:1-4:1，阈值按素材调整）
|
||||||
|
- Reverb：轻微混响增加空间感，但短视频通常不需要或极轻微
|
||||||
|
|
||||||
|
## Critical Rule
|
||||||
|
观众能忍受普通视觉，但无法忍受刺耳/噪音/音量跳跃的音频。
|
||||||
|
|
||||||
|
## Connections
|
||||||
|
- [[短视频剪辑]] ← 核心环节 ← [[音频工程]]
|
||||||
|
- [[卡点]] ← 技术关联 ← [[音频工程]]
|
||||||
21
wiki/concepts/预售.md
Normal file
21
wiki/concepts/预售.md
Normal file
@@ -0,0 +1,21 @@
|
|||||||
|
---
|
||||||
|
title: "预售"
|
||||||
|
type: concept
|
||||||
|
tags: [电商, 大促, 营销机制, 淘宝, 天猫, 京东]
|
||||||
|
sources: [[raw/Agent/agency-agents/marketing/marketing-china-ecommerce-operator.md]]
|
||||||
|
date: 2026-04-21
|
||||||
|
---
|
||||||
|
|
||||||
|
## Definition
|
||||||
|
大促前提前收取定金锁定购买的促销机制，帮助商家预测需求并提前备货。
|
||||||
|
|
||||||
|
## Core Features
|
||||||
|
- 定金膨胀：支付定金可在正式购买时抵扣更多金额
|
||||||
|
- 提前锁客：确保大促当天转化
|
||||||
|
- 需求预测：基于预售数据指导备货
|
||||||
|
|
||||||
|
## Workflow
|
||||||
|
1. 提前30天启动预售宣传
|
||||||
|
2. 设置定金金额和膨胀倍数
|
||||||
|
3. 监控预售数据调整备货
|
||||||
|
4. 尾款支付后发货
|
||||||
24
wiki/concepts/黄金3秒钩子.md
Normal file
24
wiki/concepts/黄金3秒钩子.md
Normal file
@@ -0,0 +1,24 @@
|
|||||||
|
---
|
||||||
|
title: "黄金3秒钩子"
|
||||||
|
type: concept
|
||||||
|
tags: [抖音, 短视频, 创作技巧]
|
||||||
|
date: 2026-04-21
|
||||||
|
---
|
||||||
|
|
||||||
|
## Definition
|
||||||
|
视频开头3秒内吸引观众注意力的技巧，决定观众是否继续观看。
|
||||||
|
|
||||||
|
## Hook Types
|
||||||
|
- **冲突型**："除非你看完这个，否则不要买XXX"
|
||||||
|
- **价值型**："花了XX元解决困扰我3年的问题"
|
||||||
|
- **悬念型**："发现了一个XX行业不想让你知道的秘密"
|
||||||
|
- **共鸣型**："有没有人和我一样，每次XXX的时候特别崩溃"
|
||||||
|
|
||||||
|
## Key Principles
|
||||||
|
- 无铺垫，直接切入
|
||||||
|
- 引发情绪反应（好奇、震惊、认同）
|
||||||
|
- 与目标受众相关
|
||||||
|
|
||||||
|
## Related
|
||||||
|
- [[算法优先思维]] — 理论基础
|
||||||
|
- [[内容矩阵]] — 内容策略
|
||||||
44
wiki/entities/Adobe-Premiere-Pro.md
Normal file
44
wiki/entities/Adobe-Premiere-Pro.md
Normal file
@@ -0,0 +1,44 @@
|
|||||||
|
---
|
||||||
|
title: "Adobe Premiere Pro"
|
||||||
|
type: entity
|
||||||
|
tags: [video-editing, professional]
|
||||||
|
aliases: [Premiere Pro, PR, Adobe Premiere, Adobe Premiere Pro]
|
||||||
|
last_updated: 2026-04-21
|
||||||
|
---
|
||||||
|
|
||||||
|
## Definition
|
||||||
|
行业标准的专业视频剪辑软件，适合中大型商业项目和团队协作。
|
||||||
|
|
||||||
|
## Core Attributes
|
||||||
|
- **Type**: Video Editing Software
|
||||||
|
- **Vendor**: Adobe
|
||||||
|
- **Platform**: Windows, Mac
|
||||||
|
- **Pricing**: Subscription (Creative Cloud)
|
||||||
|
|
||||||
|
## Key Features
|
||||||
|
- 多机位剪辑
|
||||||
|
- 嵌套序列
|
||||||
|
- Dynamic Link 与 AE/AU/PS 无缝集成
|
||||||
|
- Lumetri Color 调色
|
||||||
|
- Essential Graphics 模板
|
||||||
|
- 最丰富的插件生态系统
|
||||||
|
|
||||||
|
## Use Cases
|
||||||
|
- 中大型商业项目
|
||||||
|
- 多平台内容生产
|
||||||
|
- 团队协作
|
||||||
|
- 电影后期制作工作室
|
||||||
|
|
||||||
|
## Strengths
|
||||||
|
- 行业标准地位
|
||||||
|
- 与 AE/AU/PS 无缝集成
|
||||||
|
- 最佳多格式兼容性
|
||||||
|
|
||||||
|
## Limitations
|
||||||
|
- 大型项目性能优化差（易卡顿）
|
||||||
|
- 订阅费用昂贵
|
||||||
|
- 色彩深度不及 DaVinci
|
||||||
|
|
||||||
|
## Connections
|
||||||
|
- [[Marketing Short-Video Editing Coach]] ← 推荐商业项目工具 ← [[Adobe Premiere Pro]]
|
||||||
|
- [[Adobe Premiere Pro]] ← 集成 ← [[After Effects]] (Dynamic Link)
|
||||||
22
wiki/entities/Amazon.md
Normal file
22
wiki/entities/Amazon.md
Normal file
@@ -0,0 +1,22 @@
|
|||||||
|
---
|
||||||
|
title: Amazon
|
||||||
|
type: entity
|
||||||
|
tags: [ecommerce, marketplace, cross-border]
|
||||||
|
aliases: [Amazon.com, Amazon NA, Amazon EU, Amazon Japan]
|
||||||
|
---
|
||||||
|
|
||||||
|
## Definition
|
||||||
|
全球最大的电商平台，覆盖北美、欧洲、日本等核心市场，以 "Everything Store" 定位服务全球消费者。
|
||||||
|
|
||||||
|
## Key Characteristics
|
||||||
|
- 账户健康管理是生命线：禁止假评论、禁止操纵评论、禁止关联账号，违规导致账户冻结、库存和资金同时锁定
|
||||||
|
- FBA (Fulfillment by Amazon) 是核心物流方式
|
||||||
|
- Listing 转化率高度依赖评论数量和质量
|
||||||
|
- Brand Registry 提供品牌保护和品牌分析工具
|
||||||
|
|
||||||
|
## Role in Cross-Border E-Commerce
|
||||||
|
Amazon 是跨境电商最重要的平台之一，尤其适合品牌卖家和精品卖家。核心运营包括：Listing 优化、Buy Box 竞争、类别排名、A+ Content、Vine 程序、B rand Analytics。
|
||||||
|
|
||||||
|
## Connections
|
||||||
|
- [[FBA (Fulfillment by Amazon)]] ← uses ← [[Marketing Cross-Border E-Commerce Specialist]]
|
||||||
|
- [[ACOS (Advertising Cost of Sales)]] ← measures ← [[Marketing Cross-Border E-Commerce Specialist]]
|
||||||
43
wiki/entities/CapCut-Pro.md
Normal file
43
wiki/entities/CapCut-Pro.md
Normal file
@@ -0,0 +1,43 @@
|
|||||||
|
---
|
||||||
|
title: "CapCut Pro"
|
||||||
|
type: entity
|
||||||
|
tags: [video-editing, short-video, douyin]
|
||||||
|
aliases: [CapCut, CapCut Pro]
|
||||||
|
last_updated: 2026-04-21
|
||||||
|
---
|
||||||
|
|
||||||
|
## Definition
|
||||||
|
抖音生态首选的 AI 功能强大的短视频剪辑软件，日均短视频输出效率第一。
|
||||||
|
|
||||||
|
## Core Attributes
|
||||||
|
- **Type**: Video Editing Software
|
||||||
|
- **Ecosystem**: Douyin/TikTok
|
||||||
|
- **Platform**: Cross-platform (Windows, Mac, Mobile)
|
||||||
|
- **Pricing**: Free tier + Pro subscription
|
||||||
|
|
||||||
|
## Key Features
|
||||||
|
- AI 自动字幕（95%+ 准确率，支持中英日韩多语言）
|
||||||
|
- 智能抠像（无需绿幕即可人物分割）
|
||||||
|
- 一键成片 / AI 脚本生成
|
||||||
|
- 丰霣的模板生态系统
|
||||||
|
- 多轨编辑、关键帧曲线、调色面板、速度曲线、遮罩动画
|
||||||
|
|
||||||
|
## Use Cases
|
||||||
|
- 日均短视频批量生产
|
||||||
|
- 轻量级商业项目
|
||||||
|
- MCN 批量制作团队
|
||||||
|
- 抖音生态内容运营
|
||||||
|
|
||||||
|
## Strengths
|
||||||
|
- 最佳 AI 功能集成
|
||||||
|
- 最低学习曲线
|
||||||
|
- 深度抖音生态集成
|
||||||
|
|
||||||
|
## Limitations
|
||||||
|
- 复杂 VFX 能力有限
|
||||||
|
- 色彩管理精度不足
|
||||||
|
- 大型项目性能瓶颈
|
||||||
|
|
||||||
|
## Connections
|
||||||
|
- [[CapCut Pro]] ← 生态集成 ← [[Douyin]]
|
||||||
|
- [[Marketing Short-Video Editing Coach]] ← 推荐主用工具 ← [[CapCut Pro]]
|
||||||
18
wiki/entities/DOU-Plus-抖加.md
Normal file
18
wiki/entities/DOU-Plus-抖加.md
Normal file
@@ -0,0 +1,18 @@
|
|||||||
|
---
|
||||||
|
title: "DOU+（抖+）"
|
||||||
|
type: entity
|
||||||
|
tags: [抖音, 广告投放, 流量运营]
|
||||||
|
last_updated: 2026-04-21
|
||||||
|
---
|
||||||
|
|
||||||
|
## Definition
|
||||||
|
抖音原生内容加热工具，通过付费投放提升视频曝光量。
|
||||||
|
|
||||||
|
## Usage
|
||||||
|
- 精准定向受众，而非盲目投放
|
||||||
|
- 用于测试内容质量和受众反应
|
||||||
|
- 配合自然流量使用效果更佳
|
||||||
|
|
||||||
|
## Related
|
||||||
|
- [[抖音]] — 平台
|
||||||
|
- [[千川]] — 巨量引擎广告平台（进阶投放）
|
||||||
45
wiki/entities/DaVinci-Resolve.md
Normal file
45
wiki/entities/DaVinci-Resolve.md
Normal file
@@ -0,0 +1,45 @@
|
|||||||
|
---
|
||||||
|
title: "DaVinci Resolve"
|
||||||
|
type: entity
|
||||||
|
tags: [video-editing, color-grading, professional]
|
||||||
|
aliases: [DaVinci, DaVinci Resolve, Resolve]
|
||||||
|
last_updated: 2026-04-21
|
||||||
|
---
|
||||||
|
|
||||||
|
## Definition
|
||||||
|
免费版已极强大的专业调色和视频编辑软件，行业标准调色工具。
|
||||||
|
|
||||||
|
## Core Attributes
|
||||||
|
- **Type**: Video Editing & Color Grading Software
|
||||||
|
- **Vendor**: Blackmagic Design
|
||||||
|
- **Platform**: Windows, Mac, Linux
|
||||||
|
- **Pricing**: Free version + Studio (paid)
|
||||||
|
|
||||||
|
## Key Features
|
||||||
|
- DaVinci 调色面板（行业标准）
|
||||||
|
- 节点式调色工作流
|
||||||
|
- HDR 分级
|
||||||
|
- 人脸追踪调色
|
||||||
|
- Fairlight 专业音频工作站
|
||||||
|
- Fusion 节点式 VFX
|
||||||
|
|
||||||
|
## Use Cases
|
||||||
|
- 高端调色工作
|
||||||
|
- 影院级项目
|
||||||
|
- 预算有限的专业人士
|
||||||
|
- 独立电影制作
|
||||||
|
|
||||||
|
## Strengths
|
||||||
|
- 免费版已极强大
|
||||||
|
- 行业领先调色能力
|
||||||
|
- Fairlight 专业音频
|
||||||
|
|
||||||
|
## Limitations
|
||||||
|
- 学习曲线最陡峭
|
||||||
|
- UI 逻辑与传统 NLE 不同
|
||||||
|
- 部分高级功能需 Studio 版本
|
||||||
|
|
||||||
|
## Connections
|
||||||
|
- [[Marketing Short-Video Editing Coach]] ← 推荐调色工具 ← [[DaVinci Resolve]]
|
||||||
|
- [[DaVinci Resolve]] ← 包含 ← [[Fairlight]] (音频工作站)
|
||||||
|
- [[DaVinci Resolve]] ← 包含 ← [[Fusion]] (VFX)
|
||||||
30
wiki/entities/Douyin.md
Normal file
30
wiki/entities/Douyin.md
Normal file
@@ -0,0 +1,30 @@
|
|||||||
|
---
|
||||||
|
title: "Douyin"
|
||||||
|
type: entity
|
||||||
|
tags: [china, short-video, live-commerce, social-platform]
|
||||||
|
aliases: [抖音]
|
||||||
|
last_updated: 2026-04-21
|
||||||
|
---
|
||||||
|
|
||||||
|
## Definition
|
||||||
|
Douyin（抖音）是中国第一大短视频平台，以一二线城市年轻用户为主，中心化推荐算法驱动内容分发。
|
||||||
|
|
||||||
|
## Core Characteristics
|
||||||
|
- **平台定位**：一二线城市，18-35岁用户群体为主
|
||||||
|
- **分发机制**：中心化推荐算法，爆款内容获得更多曝光
|
||||||
|
- **内容风格**：精致、时尚、潮流
|
||||||
|
- **电商模式**：发现式冲动购买，DOUT+付费推广
|
||||||
|
|
||||||
|
## Market Position
|
||||||
|
- 与 Kuaishou（快手）形成差异化竞争
|
||||||
|
- 一二线城市用户占比较高
|
||||||
|
- 内容生产更偏向专业化和精致化
|
||||||
|
|
||||||
|
## Connections
|
||||||
|
- [[Kuaishou]] ← competitive ← [[Douyin]]
|
||||||
|
- [[Marketing Douyin Strategist]] ← expert_on ← [[Douyin]]
|
||||||
|
|
||||||
|
## Related Concepts
|
||||||
|
- [[DOUT+]]
|
||||||
|
- [[算法优先思维]]
|
||||||
|
- [[黄金3秒钩子]]
|
||||||
44
wiki/entities/Final-Cut-Pro.md
Normal file
44
wiki/entities/Final-Cut-Pro.md
Normal file
@@ -0,0 +1,44 @@
|
|||||||
|
---
|
||||||
|
title: "Final Cut Pro"
|
||||||
|
type: entity
|
||||||
|
tags: [video-editing, mac, apple]
|
||||||
|
aliases: [Final Cut, Final Cut Pro, FCP]
|
||||||
|
last_updated: 2026-04-21
|
||||||
|
---
|
||||||
|
|
||||||
|
## Definition
|
||||||
|
Mac 原生优化的专业视频剪辑软件，一次买断无订阅。
|
||||||
|
|
||||||
|
## Core Attributes
|
||||||
|
- **Type**: Video Editing Software
|
||||||
|
- **Vendor**: Apple
|
||||||
|
- **Platform**: macOS only
|
||||||
|
- **Pricing**: One-time purchase
|
||||||
|
|
||||||
|
## Key Features
|
||||||
|
- 磁力时间线（Magnetic Timeline）
|
||||||
|
- M 系列芯片原生优化
|
||||||
|
- 多机位同步剪辑
|
||||||
|
- 360 度视频剪辑
|
||||||
|
- ProRes RAW 支持
|
||||||
|
- Compressor 批量导出
|
||||||
|
|
||||||
|
## Use Cases
|
||||||
|
- Mac 生态用户首选
|
||||||
|
- 快节奏剪辑需求
|
||||||
|
- 高个人产出效率
|
||||||
|
- YouTube 创作者
|
||||||
|
|
||||||
|
## Strengths
|
||||||
|
- 原生 Mac 优化（M 系列芯片性能出色）
|
||||||
|
- 一次买断无订阅
|
||||||
|
- 流畅的代理剪辑体验
|
||||||
|
|
||||||
|
## Limitations
|
||||||
|
- Mac only
|
||||||
|
- 团队协作生态较弱
|
||||||
|
- 第三方插件生态较小
|
||||||
|
|
||||||
|
## Connections
|
||||||
|
- [[Marketing Short-Video Editing Coach]] ← 推荐 Mac 用户工具 ← [[Final Cut Pro]]
|
||||||
|
- [[Final Cut Pro]] ← 集成 ← [[Compressor]] (批量导出)
|
||||||
26
wiki/entities/Gemini-API.md
Normal file
26
wiki/entities/Gemini-API.md
Normal file
@@ -0,0 +1,26 @@
|
|||||||
|
---
|
||||||
|
title: "Gemini API"
|
||||||
|
type: entity
|
||||||
|
tags: [ai, google, image-generation, gemini]
|
||||||
|
sources: [marketing-carousel-growth-engine]
|
||||||
|
last_updated: 2026-04-21
|
||||||
|
---
|
||||||
|
|
||||||
|
## Overview
|
||||||
|
Google 提供的多模态 AI API，支持文本和图像生成。
|
||||||
|
|
||||||
|
## Usage in Carousel Growth Engine
|
||||||
|
- **Model**: `gemini-3.1-flash-image-preview`
|
||||||
|
- **Credential**: `GEMINI_API_KEY` 环境变量
|
||||||
|
- **Free Tier**: https://aistudio.google.com/app/apikey
|
||||||
|
- **Function**: 生成 6 张轮播幻灯片 JPG 图片
|
||||||
|
|
||||||
|
## Capabilities
|
||||||
|
- 文本到图像生成
|
||||||
|
- Image-to-image 参考生成
|
||||||
|
- 多语言长文本渲染
|
||||||
|
- 支持 1K/2K/4K 分辨率
|
||||||
|
|
||||||
|
## Aliases
|
||||||
|
- Gemini
|
||||||
|
- Google Gemini
|
||||||
32
wiki/entities/Kuaishou.md
Normal file
32
wiki/entities/Kuaishou.md
Normal file
@@ -0,0 +1,32 @@
|
|||||||
|
---
|
||||||
|
title: "Kuaishou"
|
||||||
|
type: entity
|
||||||
|
tags: [china, short-video, live-commerce, social-platform]
|
||||||
|
aliases: [快手, Kuaishou]
|
||||||
|
last_updated: 2026-04-21
|
||||||
|
---
|
||||||
|
|
||||||
|
## Definition
|
||||||
|
Kuaishou（快手）是中国第二大短视频平台，专注下沉市场用户群体，以"老铁文化"和直播电商著称。
|
||||||
|
|
||||||
|
## Core Characteristics
|
||||||
|
- **平台定位**：下沉市场，30-50岁用户群体为主
|
||||||
|
- **分发机制**：均衡分发算法，每个创作者获得基础曝光
|
||||||
|
- **社区文化**：老铁经济，信任驱动的社交关系
|
||||||
|
- **电商模式**：直播带货为核心，信任型复购模式
|
||||||
|
|
||||||
|
## Market Position
|
||||||
|
- 与 Douyin（抖音）形成差异化竞争
|
||||||
|
- 下沉市场用户占比较高
|
||||||
|
- 直播电商生态成熟
|
||||||
|
|
||||||
|
## Connections
|
||||||
|
- [[Marketing Kuaishou Strategist]] ← expert_on ← [[Kuaishou]]
|
||||||
|
- [[抖音]] ← competitive ← [[Kuaishou]]
|
||||||
|
- [[下沉市场]] ← core_audience ← [[Kuaishou]]
|
||||||
|
|
||||||
|
## Related Concepts
|
||||||
|
- [[老铁经济]]
|
||||||
|
- [[下沉市场]]
|
||||||
|
- [[均衡分发]]
|
||||||
|
- [[直播电商]]
|
||||||
39
wiki/entities/Nexus-Spatial.md
Normal file
39
wiki/entities/Nexus-Spatial.md
Normal file
@@ -0,0 +1,39 @@
|
|||||||
|
---
|
||||||
|
title: "Nexus Spatial"
|
||||||
|
type: entity
|
||||||
|
tags: [product, spatial-computing, ai-agents]
|
||||||
|
date: 2026-03-05
|
||||||
|
---
|
||||||
|
|
||||||
|
## Definition
|
||||||
|
Nexus Spatial 是 AI Agent 指挥中心产品，定位为 VisionOS + WebXR 应用，为 orchestrating、monitoring 和 interacting with AI agents 提供沉浸式 3D 命令中心体验。
|
||||||
|
|
||||||
|
## Core Value Proposition
|
||||||
|
- 可视化 agent pipelines 为 3D node graphs
|
||||||
|
- 实时监控 agent outputs 于 spatial panels
|
||||||
|
- 在 3D 空间中通过拖放构建 workflows
|
||||||
|
- 在共享 spatial environments 中协作
|
||||||
|
|
||||||
|
## Market Position
|
||||||
|
- **新品类创建**：Spatial AI Operations（ SpatialAIOps）
|
||||||
|
- 竞品都是 2D 仪表盘，无产品处于"空间+AI"交叉点
|
||||||
|
|
||||||
|
## Architecture
|
||||||
|
- 8-service 架构，Rust 编排引擎
|
||||||
|
- Yjs CRDT 协作，WebSocket 实时流
|
||||||
|
- 支持 OpenAI、Anthropic、Google、本地模型
|
||||||
|
|
||||||
|
## Go-to-Market
|
||||||
|
- 14 天反向试用（Pro 功能后降级至 Free）
|
||||||
|
- 目标：5-8% 免费转付费转化率
|
||||||
|
|
||||||
|
## Related Concepts
|
||||||
|
- [[Spatial AI Operations]]：定义的品类
|
||||||
|
- [[Multi-Agent Orchestration]]：核心技术
|
||||||
|
- [[2D-First Spatial-Second]]：产品策略
|
||||||
|
- [[WebXR]]：分发平台
|
||||||
|
|
||||||
|
## Related Entities
|
||||||
|
- [[The Agency]]：发现演练执行者
|
||||||
|
- [[Vision Pro]]：最终目标平台
|
||||||
|
- [[Rust]]：编排引擎语言
|
||||||
32
wiki/entities/Old-Tie.md
Normal file
32
wiki/entities/Old-Tie.md
Normal file
@@ -0,0 +1,32 @@
|
|||||||
|
---
|
||||||
|
title: "老铁"
|
||||||
|
type: entity
|
||||||
|
tags: [kuaishou, community, culture]
|
||||||
|
aliases: [老铁文化, 兄弟经济]
|
||||||
|
last_updated: 2026-04-21
|
||||||
|
---
|
||||||
|
|
||||||
|
## Definition
|
||||||
|
老铁（Lao Tie）是快手社区的核心文化标签，代表创作者与粉丝之间基于信任和忠诚的兄弟关系。
|
||||||
|
|
||||||
|
## Origin
|
||||||
|
源自东北方言"老铁"（好朋友、兄弟），在快手平台演变为创作者与粉丝之间忠诚关系的代称。
|
||||||
|
|
||||||
|
## Characteristics
|
||||||
|
- **信任驱动**：粉丝因真实性和可信度而支持创作者
|
||||||
|
- **复购导向**：老铁关系带来高复购率和自然口碑传播
|
||||||
|
- **社区归属**：粉丝团机制强化社群归属感
|
||||||
|
- **长期主义**：建立关系比单次销售更重要
|
||||||
|
|
||||||
|
## Economic Impact
|
||||||
|
- 驱动直播带货的高转化率（3%+）
|
||||||
|
- 形成稳定的私域流量
|
||||||
|
- 降低获客成本，提高客户生命周期价值
|
||||||
|
|
||||||
|
## Related Entities
|
||||||
|
- [[Kuaishou]]
|
||||||
|
- [[Marketing Kuaishou Strategist]]
|
||||||
|
|
||||||
|
## Related Concepts
|
||||||
|
- [[老铁经济]]
|
||||||
|
- [[私域运营]]
|
||||||
29
wiki/entities/Playwright.md
Normal file
29
wiki/entities/Playwright.md
Normal file
@@ -0,0 +1,29 @@
|
|||||||
|
---
|
||||||
|
title: "Playwright"
|
||||||
|
type: entity
|
||||||
|
tags: [browser-automation, web-scraping, testing]
|
||||||
|
sources: [marketing-carousel-growth-engine]
|
||||||
|
last_updated: 2026-04-21
|
||||||
|
---
|
||||||
|
|
||||||
|
## Overview
|
||||||
|
Microsoft 开发的浏览器自动化工具，支持 Chromium、Firefox、WebKit。
|
||||||
|
|
||||||
|
## Usage in Carousel Growth Engine
|
||||||
|
- **Engine**: Playwright with Chromium
|
||||||
|
- **Purpose**: 完整 JavaScript 渲染页面抓取
|
||||||
|
- **Script**: `analyze-web.js` 执行完整业务研究
|
||||||
|
|
||||||
|
## Capabilities
|
||||||
|
- 网站内容抓取（标题、特性、定价、证言、CTA）
|
||||||
|
- 品牌信息提取（颜色、字体、logo、favicon）
|
||||||
|
- 竞争对手检测
|
||||||
|
- 业务类型分类
|
||||||
|
- 内部页面导航（pricing、features、about、testimonials）
|
||||||
|
|
||||||
|
## Installation
|
||||||
|
- `playwright install chromium`
|
||||||
|
|
||||||
|
## Aliases
|
||||||
|
- Playwright
|
||||||
|
- playwright.dev
|
||||||
@@ -1,60 +1,24 @@
|
|||||||
---
|
---
|
||||||
title: "The Agency"
|
title: "The Agency"
|
||||||
type: entity
|
type: entity
|
||||||
tags: [project, ai-agents, open-source]
|
tags: [ai-agent, open-source, the-agency]
|
||||||
|
sources: []
|
||||||
|
last_updated: 2026-04-21
|
||||||
---
|
---
|
||||||
|
|
||||||
## 定义
|
## Summary
|
||||||
开源 AI 智能体集合项目，汇集各类专业化 AI Agent，涵盖软件开发、设计、营销、产品管理、项目管理、测试、运营支持、空间计算等分类。
|
开源 AI 智能体集合项目，汇集各类专业化 AI Agent，提供跨多个 AI 平台的集成支持。
|
||||||
|
|
||||||
## 角色
|
## Core Mission
|
||||||
- 项目主体
|
提供专业化、角色明确的 AI Agent，涵盖营销、开发、法律合规、运维等多个领域。
|
||||||
- AI 智能体集合框架
|
|
||||||
|
|
||||||
## 成员智能体
|
## Key Agents
|
||||||
- [[UX Architect]]：技术架构与 UX 专家智能体
|
- [[Marketing Reddit Community Builder]]：Reddit 社区建设营销专家
|
||||||
- [[UX Researcher]]：用户体验研究智能体
|
- [[Marketing Cross-Border E-Commerce Specialist]]：跨境电商运营专家
|
||||||
- [[UI Designer]]：UI 设计智能体，负责创建美观、一致、可访问的用户界面
|
- [[Marketing Douyin Strategist]]：抖音营销策略专家
|
||||||
- [[Brand Guardian]]：品牌战略与身份保护专家智能体
|
- [[Legal Compliance Checker]]：法律合规检查专家
|
||||||
- [[Image Prompt Engineer]]：AI 图像生成提示词工程专家智能体
|
- [[Healthcare Marketing Compliance Specialist]]：医疗健康营销合规专家
|
||||||
- [[Visual Storyteller]]：视觉故事讲述专家智能体，专注于视觉叙事、多媒体内容和品牌故事设计
|
|
||||||
- [[Anthropologist Agent]]：文化人类学家智能体，专注于构建具有人类学深度和文化一致性的虚构社会
|
|
||||||
- [[Academic Historian]]：研究历史学家智能体，验证历史一致性、提供物质文化细节、挑战历史神话
|
|
||||||
- [[Narratologist]]：叙事理论专家智能体，基于 Propp、Campbell、McKee、Genette 等框架提供故事结构分析
|
|
||||||
- [[Paid Media Programmatic & Display Buyer]]：付费媒体程序化购买与展示广告智能体
|
|
||||||
- [[Paid Media PPC Campaign Strategist]]：付费媒体 PPC 智能体，负责大规模搜索、购物和效果最大化广告系列架构设计
|
|
||||||
- [[Paid Media Paid Social Strategist]]：付费社交媒体广告智能体，跨平台覆盖 Meta、LinkedIn、TikTok 等
|
|
||||||
- [[Paid Media Ad Creative Strategist]]：付费媒体广告创意策略智能体，专注于广告文案撰写、RS A优化和创意测试框架
|
|
||||||
- [[Paid Media Tracking & Measurement Specialist]]：付费媒体追踪与测量专家智能体，专注于 GTM、GA4、服务端标记和转化归因
|
|
||||||
- [[Sales Discovery Coach]]：销售发现方法论指导智能体，教导销售团队通过提问、当前状态映射、差距量化和电话结构发现真正购买动机
|
|
||||||
- [[Outbound Strategist]]：基于信号触发的外呼销售策略智能体，通过购买信号识别、多渠道序列设计和 ICP 定义提升外呼转化率
|
|
||||||
- [[Deal Strategist]]：销售交易策略智能体，专注于 MEDDPICC 资格认证、竞争定位和赢单规划
|
|
||||||
- [[Proposal Strategist]]：销售提案策略智能体，将 RFP 响应转化为制胜叙事，擅长制胜主题开发和竞争定位
|
|
||||||
- [[Sales Account Strategist]]：售后账户策略智能体，专注于 Land-and-Expand 执行、利益相关者映射、QBR 设计和净收入留存
|
|
||||||
- [[Studio Producer]]：Studio Producer Agent，资深战略领导者，专注于高层次创意与技术项目编排、资源配置和多项目组合管理
|
|
||||||
- [[Project Shepherd]]：专业项目管理人员智能体，专注于跨职能项目协调、时间线管理和利益相关方对齐
|
|
||||||
- [[Pipeline Analyst]]：销售管道健康诊断与收入预测智能体，专注于管道健康评估、交易速度分析和预测准确性
|
|
||||||
- [[XR Immersive Developer]]：WebXR 沉浸式技术开发专家，专注于基于浏览器的 AR/VR/XR 应用开发
|
|
||||||
- [[XR Interface Architect]]：XR 界面架构师智能体，专注于沉浸式 3D 环境的空间界面设计
|
|
||||||
- [[XR Cockpit Interaction Specialist]]：XR 座舱交互专家智能体，专注于设计和开发 XR 环境的沉浸式座舱控制系统
|
|
||||||
- [[macOS Spatial/Metal Engineer]]：macOS 空间计算与 Metal 渲染工程师智能体，专注于 Native Swift 和 Metal 高性能 3D 渲染
|
|
||||||
|- [[visionOS Spatial Engineer]]：visionOS 空间计算原生开发专家智能体，专注于 Native visionOS 空间计算、SwiftUI 体积化界面和 Liquid Glass 设计实现
|
|
||||||
|- [[Workflow Architect]]：工作流设计专家智能体，负责流程树、失败分支与交接契约
|
|
||||||
|- [[Identity Graph Operator]]：共享身份图操作智能体，负责实体解析、合并与冲突治理
|
|
||||||
|- [[Terminal Integration Specialist]]：终端仿真和 SwiftTerm 集成专家智能体
|
|
||||||
|- [[Civil Engineer]]：土木与结构工程智能体，负责多国规范下的结构分析、岩土设计和建筑合规
|
|
||||||
|- [[Accessibility Auditor]]：无障碍审计专家智能体，专注于 WCAG 2.2 标准审计、辅助技术测试和包容性设计验证
|
|
||||||
|- [[Compliance Auditor]]：技术合规审计专家智能体，专注于 SOC 2、ISO 27001、HIPAA 和 PCI-DSS 认证流程
|
|
||||||
- [[Study Abroad Advisor]]：留学规划专家智能体，为中国学生提供全流程留学申请策略指导，覆盖美、英、加、澳、欧、港、新等主要留学目的地
|
|
||||||
- [[Blockchain Security Auditor]]：智能合约安全审计专家智能体，专注于漏洞检测、形式化验证和 DeFi 协议安全审计
|
|
||||||
- [[Product Trend Researcher]]：市场情报与趋势研究专家智能体，专注于新兴趋势识别、竞争分析和机会评估
|
|
||||||
- [[Product Manager Agent]]：产品经理智能体，通过 6 阶段工作流程驱动产品从想法到落地
|
|
||||||
- [[Product Feedback Synthesizer]]：用户反馈合成专家智能体，专注于多渠道用户反馈收集、分析和战略建议
|
|
||||||
- [[Support Infrastructure Maintainer]]：基础设施运维专家智能体，专注于系统可靠性、性能优化和技术运营管理，确保 99.9%+ 正常运行时间
|
|
||||||
|
|
||||||
## 别名
|
## Connections
|
||||||
- agency-agents：GitHub 仓库名称
|
- [[The Agency]] ← platform ← [[Marketing Reddit Community Builder]]
|
||||||
|
- [[Marketing Reddit Community Builder]] ← implements ← Community Strategy
|
||||||
## 相关资源
|
|
||||||
- GitHub: https://github.com/msitarzewski/agency-agents
|
|
||||||
- GitHub Discussions: https://github.com/msitarzewski/agency-agents/discussions
|
|
||||||
|
|||||||
23
wiki/entities/TikTok-Shop.md
Normal file
23
wiki/entities/TikTok-Shop.md
Normal file
@@ -0,0 +1,23 @@
|
|||||||
|
---
|
||||||
|
title: TikTok Shop
|
||||||
|
type: entity
|
||||||
|
tags: [ecommerce, social-commerce, cross-border]
|
||||||
|
aliases: [TikTok Shop International]
|
||||||
|
---
|
||||||
|
|
||||||
|
## Definition
|
||||||
|
字节跳动旗下的短视频+直播电商平台，通过内容驱动销售，是跨境电商中增长最快的平台之一。
|
||||||
|
|
||||||
|
## Key Characteristics
|
||||||
|
- 短视频+直播 commerce 为核心流量来源
|
||||||
|
- Creator Marketplace 链接品牌与内容创作者
|
||||||
|
- Shop Ads 广告投放
|
||||||
|
- 内容本地化是成功的关键
|
||||||
|
- 平台物流支持
|
||||||
|
|
||||||
|
## Role in Cross-Border E-Commerce
|
||||||
|
适合有强大内容团队的卖家，通过短视频和直播实现产品种草和购买转化。与传统货架电商（Amazon）不同，内容驱动是其核心逻辑。
|
||||||
|
|
||||||
|
## Connections
|
||||||
|
- [[Marketing Douyin Strategist]] ← extends ← [[Marketing Cross-Border E-Commerce Specialist]]（抖音到 TikTok Shop 的延伸）
|
||||||
|
- [[Marketing Cross-Border E-Commerce Specialist]] ← uses ← [[TikTok Shop]]
|
||||||
20
wiki/entities/Twitter-Engager.md
Normal file
20
wiki/entities/Twitter-Engager.md
Normal file
@@ -0,0 +1,20 @@
|
|||||||
|
---
|
||||||
|
title: "Twitter Engager"
|
||||||
|
type: entity
|
||||||
|
tags: [agent, twitter, social-media]
|
||||||
|
---
|
||||||
|
|
||||||
|
## Definition
|
||||||
|
The Agency 项目中的 Twitter 实时参与协作智能体，与 Social Media Strategist 协调在 Twitter 平台上保持一致的品牌声音。
|
||||||
|
|
||||||
|
## Role
|
||||||
|
- **Real-Time Engagement**: 即时回复和参与 Twitter 对话
|
||||||
|
- **Content Coordination**: 与 Social Media Strategist 对齐消息策略
|
||||||
|
- **Platform Adaptation**: 将 LinkedIn 洞察转化为 Twitter 原生格式
|
||||||
|
|
||||||
|
## Collaboration
|
||||||
|
- [[Social Media Strategist]] ← coordinates_with ← [[Twitter Engager]]
|
||||||
|
- [[Brand Guardian]] ← escalates_to ← [[Twitter Engager]]
|
||||||
|
|
||||||
|
## Source
|
||||||
|
- [[Social Media Strategist]]
|
||||||
30
wiki/entities/Upload-Post-API.md
Normal file
30
wiki/entities/Upload-Post-API.md
Normal file
@@ -0,0 +1,30 @@
|
|||||||
|
---
|
||||||
|
title: "Upload-Post API"
|
||||||
|
type: entity
|
||||||
|
tags: [api, social-media, tiktok, instagram, publishing]
|
||||||
|
sources: [marketing-carousel-growth-engine]
|
||||||
|
last_updated: 2026-04-21
|
||||||
|
---
|
||||||
|
|
||||||
|
## Overview
|
||||||
|
社交媒体发布与数据分析 API，支持 TikTok 和 Instagram。
|
||||||
|
|
||||||
|
## Credentials
|
||||||
|
- `UPLOADPOST_TOKEN`: API Token
|
||||||
|
- `UPLOADPOST_USER`: 用户名
|
||||||
|
- **Free Plan**: https://upload-post.com（无需信用卡）
|
||||||
|
|
||||||
|
## Endpoints Used
|
||||||
|
- `POST /api/upload_photos`：发布 6 张幻灯片到 TikTok/Instagram
|
||||||
|
- `GET /api/analytics/{user}?platforms=tiktok`：账户分析（粉丝、点赞、评论、分享、曝光）
|
||||||
|
- `GET /api/uploadposts/total-impressions/{user}?platform=tiktok&breakdown=true`：曝光细分
|
||||||
|
- `GET /api/uploadposts/post-analytics/{request_id}`：单条内容分析
|
||||||
|
|
||||||
|
## Features
|
||||||
|
- `auto_add_music=true`：TikTok 自动添加趋势音乐
|
||||||
|
- `privacy_level=PUBLIC_TO_EVERYONE`：公开可见
|
||||||
|
- `async_upload=true`：异步上传
|
||||||
|
|
||||||
|
## Aliases
|
||||||
|
- Upload-Post
|
||||||
|
- upload-post.com
|
||||||
@@ -1,22 +1,34 @@
|
|||||||
---
|
---
|
||||||
title: "Vision Pro"
|
title: "Vision Pro"
|
||||||
type: entity
|
type: entity
|
||||||
tags: [xr, ar-headset, apple]
|
tags: [hardware, spatial-computing, apple]
|
||||||
date: 2026-04-20
|
date: 2026-03-05
|
||||||
---
|
---
|
||||||
|
|
||||||
## Definition
|
## Definition
|
||||||
Vision Pro 是 Apple 推出的空间计算头显设备，提供混合现实体验。
|
Apple 生产的空间计算头显设备，2024 年发布，提供沉浸式 3D 用户界面和手势交互。
|
||||||
|
|
||||||
## Core Attributes
|
## Key Metrics
|
||||||
- 空间计算平台
|
- 全球装机量：约 100 万台
|
||||||
- 高分辨率显示
|
- 销售较发布时下降 95%
|
||||||
- 眼动追踪
|
- Apple 已将重点转向轻量级 AR 眼镜
|
||||||
- visionOS 生态系统
|
- VisionOS 原生应用：约 3,000 个
|
||||||
|
|
||||||
|
## Strategic Implication
|
||||||
|
Nexus Spatial 文档得出结论：**不应以 VisionOS 为首要平台**。原因：
|
||||||
|
1. 装机量不足以支撑业务
|
||||||
|
2. Apple 战略重心转移
|
||||||
|
3. WebXR 提供更大的分发覆盖
|
||||||
|
|
||||||
|
## 替代策略
|
||||||
|
- Phase 1-2：WebXR 浏览器体验（分发解锁）
|
||||||
|
- Phase 3（验证后）：Native VisionOS 应用
|
||||||
|
|
||||||
## Related Concepts
|
## Related Concepts
|
||||||
- [[Spatial Computing]]：核心应用场景
|
- [[Spatial Computing]]：技术范式
|
||||||
- [[Meta Quest]]：竞品头显
|
- [[WebXR]]：浏览器标准
|
||||||
|
- [[Nexus Spatial]]：使用 Vision Pro 的产品（最终阶段）
|
||||||
|
|
||||||
## Use Cases
|
## Related Entities
|
||||||
空间应用、混合现实体验、企业应用
|
- [[Apple]]：制造商
|
||||||
|
- [[Nexus Spatial]]：目标产品
|
||||||
|
|||||||
35
wiki/entities/Zhihu.md
Normal file
35
wiki/entities/Zhihu.md
Normal file
@@ -0,0 +1,35 @@
|
|||||||
|
---
|
||||||
|
title: "Zhihu"
|
||||||
|
type: entity
|
||||||
|
tags: [platform, marketing, china]
|
||||||
|
last_updated: 2026-04-21
|
||||||
|
---
|
||||||
|
|
||||||
|
## Definition
|
||||||
|
知乎，中国首选知识共享平台，以信誉驱动（credibility-first）为核心特性，用户更看重权威性和真实专业知识而非粉丝数量或推广内容。
|
||||||
|
|
||||||
|
## Core Characteristics
|
||||||
|
- 信誉第一平台：权威性和真实专业知识比粉丝数量更重要
|
||||||
|
- 知识驱动参与：用户通过专业知识分享参与社区
|
||||||
|
- 思想领袖孵化地：品牌和个人通过高质量内容建立行业权威
|
||||||
|
- 多功能生态：Live、Books、Columns 等功能支持深度参与
|
||||||
|
|
||||||
|
## Key Features
|
||||||
|
- Question-Answering：高质量问答是建立权威的主要方式
|
||||||
|
- Zhihu Column：专栏用于持续输出思想领导力内容
|
||||||
|
- Zhihu Live：直播功能实现与高度关注用户的深度互动
|
||||||
|
- Zhihu Books：出版功能将优秀回答汇编为权威信号
|
||||||
|
|
||||||
|
## Marketing Value
|
||||||
|
- 品牌权威建立：通过专业知识分享建立行业思想领袖地位
|
||||||
|
- 精准潜在客户获取：通过有价值的回答吸引高度相关的受众
|
||||||
|
- 长期流量积累：高质量回答持续带来搜索流量和推荐曝光
|
||||||
|
- 社区信任转化：通过真实参与建立信任并转化为商业机会
|
||||||
|
|
||||||
|
## Connections
|
||||||
|
- [[Marketing Zhihu Strategist]] ← provides_market_expertise ← [[The Agency]]
|
||||||
|
- [[Thought Leadership]] ← platform ← [[Zhihu]]
|
||||||
|
- [[Content Pillar]] ← enabled_by ← [[Zhihu]]
|
||||||
|
|
||||||
|
## Related Platforms
|
||||||
|
- [[Douyin]]：抖音，短视频平台，与知乎形成互补的营销矩阵
|
||||||
20
wiki/entities/京东.md
Normal file
20
wiki/entities/京东.md
Normal file
@@ -0,0 +1,20 @@
|
|||||||
|
---
|
||||||
|
title: "京东"
|
||||||
|
type: entity
|
||||||
|
tags: [e-commerce, china, jd, self-managed]
|
||||||
|
sources: [[raw/Agent/agency-agents/marketing/marketing-china-ecommerce-operator.md]]
|
||||||
|
last_updated: 2026-04-21
|
||||||
|
---
|
||||||
|
|
||||||
|
## Summary
|
||||||
|
自营为主的电商平台，以物流速度快、品质保证著称，适合品牌商品和高品质商品。
|
||||||
|
|
||||||
|
## Key Features
|
||||||
|
- 京速推：京东的广告投放产品
|
||||||
|
- 自营体系：京东物流支撑快速配送
|
||||||
|
- 品牌权重：搜索算法对品牌权威性敏感度高
|
||||||
|
|
||||||
|
## Platform Characteristics
|
||||||
|
- 用户群体：注重品质和服务，对配送时效要求高
|
||||||
|
- 算法权重：品牌、售后评分、发货速度
|
||||||
|
- 适合品类：电子产品、家电、知名品牌
|
||||||
18
wiki/entities/千川.md
Normal file
18
wiki/entities/千川.md
Normal file
@@ -0,0 +1,18 @@
|
|||||||
|
---
|
||||||
|
title: "千川"
|
||||||
|
type: entity
|
||||||
|
tags: [字节跳动, 广告平台, 直播电商]
|
||||||
|
last_updated: 2026-04-21
|
||||||
|
---
|
||||||
|
|
||||||
|
## Definition
|
||||||
|
巨量引擎旗下的数字化营销平台，提供抖音直播带货、广告投放等一站式解决方案。
|
||||||
|
|
||||||
|
## Usage
|
||||||
|
- 品牌广告投放
|
||||||
|
- 搜索广告
|
||||||
|
- 信息流广告
|
||||||
|
|
||||||
|
## Related
|
||||||
|
- [[抖音]] — 平台
|
||||||
|
- [[DOU+（抖+）]] — 基础投放工具
|
||||||
20
wiki/entities/天猫.md
Normal file
20
wiki/entities/天猫.md
Normal file
@@ -0,0 +1,20 @@
|
|||||||
|
---
|
||||||
|
title: "天猫"
|
||||||
|
type: entity
|
||||||
|
tags: [e-commerce, china, tmall, alibaba]
|
||||||
|
sources: [[raw/Agent/agency-agents/marketing/marketing-china-ecommerce-operator.md]]
|
||||||
|
last_updated: 2026-04-21
|
||||||
|
---
|
||||||
|
|
||||||
|
## Summary
|
||||||
|
阿里旗下 B2C 电商平台，品牌化和品质化定位，入驻门槛较高但用户信任度也更高。
|
||||||
|
|
||||||
|
## Key Features
|
||||||
|
- 品牌官方旗舰店为主
|
||||||
|
- 严格的店铺评分和准入标准
|
||||||
|
- 双11/618 等大促的核心阵地
|
||||||
|
|
||||||
|
## Platform Characteristics
|
||||||
|
- 用户群体：注重品牌和品质，价格敏感度相对较低
|
||||||
|
- 算法权重：品牌权威度高，搜索排名优势明显
|
||||||
|
- 适合品类：品牌商品、高客单价商品
|
||||||
@@ -1,12 +1,24 @@
|
|||||||
---
|
---
|
||||||
title: "抖音"
|
title: "抖音"
|
||||||
type: entity
|
type: entity
|
||||||
tags: [短视频, 字节跳动]
|
tags: [e-commerce, china, douyin, tiktok, bytedance, live-commerce]
|
||||||
last_updated: 2026-04-18
|
sources: [[raw/Agent/agency-agents/marketing/marketing-china-ecommerce-operator.md]]
|
||||||
|
last_updated: 2026-04-21
|
||||||
---
|
---
|
||||||
|
|
||||||
## Description
|
## Summary
|
||||||
字节跳动旗下短视频平台，AI配音工具的重要应用场景。
|
字节跳动旗下短视频平台，抖音电商（抖音店铺）已成为中国电商的重要渠道，直播带货为核心玩法。
|
||||||
|
|
||||||
|
## Key Features
|
||||||
|
- 抖音小店：内置电商功能
|
||||||
|
- 直播带货：短视频+直播双轮驱动
|
||||||
|
- Douyin Shop：抖音电商的国际版名称
|
||||||
|
- 内容推荐：基于兴趣推荐的算法逻辑
|
||||||
|
|
||||||
|
## Platform Characteristics
|
||||||
|
- 用户群体：年轻化，冲动消费能力强
|
||||||
|
- 算法权重：内容质量、互动率、完播率
|
||||||
|
- 适合品类：美妆、服饰、食品、珠宝等视觉冲击强的品类
|
||||||
|
|
||||||
## Related
|
## Related
|
||||||
- [[剪映]] — 旗下视频剪辑工具
|
- [[剪映]] — 旗下视频剪辑工具
|
||||||
|
|||||||
20
wiki/entities/拼多多.md
Normal file
20
wiki/entities/拼多多.md
Normal file
@@ -0,0 +1,20 @@
|
|||||||
|
---
|
||||||
|
title: "拼多多"
|
||||||
|
type: entity
|
||||||
|
tags: [e-commerce, china, pinduoduo, social-commerce]
|
||||||
|
sources: [[raw/Agent/agency-agents/marketing/marketing-china-ecommerce-operator.md]]
|
||||||
|
last_updated: 2026-04-21
|
||||||
|
---
|
||||||
|
|
||||||
|
## Summary
|
||||||
|
腾讯系社交电商平台，以拼团和低价为核心玩法，用户增长迅猛。
|
||||||
|
|
||||||
|
## Key Features
|
||||||
|
- 多多搜索：拼多多的搜索广告工具
|
||||||
|
- 多多场景：展示广告投放
|
||||||
|
- 社交裂变：拼团邀请机制
|
||||||
|
|
||||||
|
## Platform Characteristics
|
||||||
|
- 用户群体：价格极度敏感，追求极致性价比
|
||||||
|
- 算法权重：千人千面个性化推荐权重高
|
||||||
|
- 适合品类：农产品、白牌商品、标品
|
||||||
20
wiki/entities/淘宝.md
Normal file
20
wiki/entities/淘宝.md
Normal file
@@ -0,0 +1,20 @@
|
|||||||
|
---
|
||||||
|
title: "淘宝"
|
||||||
|
type: entity
|
||||||
|
tags: [e-commerce, china, taobao, alibaba]
|
||||||
|
sources: [[raw/Agent/agency-agents/marketing/marketing-china-ecommerce-operator.md]]
|
||||||
|
last_updated: 2026-04-21
|
||||||
|
---
|
||||||
|
|
||||||
|
## Summary
|
||||||
|
阿里旗下 C2C 电商平台，中国最大的个人电商平台，拥有庞大的用户基础和成熟的生态系统。
|
||||||
|
|
||||||
|
## Key Features
|
||||||
|
- 直通车（搜索广告）：淘宝的付费搜索推广工具
|
||||||
|
- 淘宝直播：重要的直播带货渠道
|
||||||
|
- 生意参谋：关键词搜索量和竞争数据工具
|
||||||
|
|
||||||
|
## Platform Characteristics
|
||||||
|
- 用户群体：价格敏感度高，追求性价比
|
||||||
|
- 算法权重：店铺评分、DSR、销量
|
||||||
|
- 适合品类：服饰、箱包、美妆等冲动消费型品类
|
||||||
35
wiki/entities/百度.md
Normal file
35
wiki/entities/百度.md
Normal file
@@ -0,0 +1,35 @@
|
|||||||
|
---
|
||||||
|
title: "百度"
|
||||||
|
type: entity
|
||||||
|
tags: [company, search-engine, china]
|
||||||
|
last_updated: 2026-04-21
|
||||||
|
---
|
||||||
|
|
||||||
|
## Summary
|
||||||
|
百度是中国主要的搜索引擎提供商，市场占有率在中国大陆搜索市场处于领先地位。百度提供一系列互联网产品矩阵，包括百度百科、百度知道、百度贴吧、百度文库、百度站长平台和百度统计等。
|
||||||
|
|
||||||
|
## Key Attributes
|
||||||
|
- **Founded**: 2000 年
|
||||||
|
- **Headquarters**: 北京
|
||||||
|
- **Stock**: NASDAQ: BIDU
|
||||||
|
- **Core Product**: 百度搜索
|
||||||
|
|
||||||
|
## Baidu Ecosystem Products
|
||||||
|
- [[百度百科]]：权威百科全书，搜索结果排名权重高
|
||||||
|
- [[百度知道]]：问答平台，捕获问题意图搜索
|
||||||
|
- [[百度贴吧]]：社区论坛，适合垂直社区运营
|
||||||
|
- [[百度文库]]：文档分享平台，学术和教育内容权重高
|
||||||
|
- [[百度经验]]：操作指南内容，适合 how-to 查询
|
||||||
|
|
||||||
|
## Baidu SEO Specifics
|
||||||
|
- **Baiduspider**：百度爬虫，负责网页抓取和索引
|
||||||
|
- **百度站长平台**：网站管理工具，用于提交 sitemap 和监控爬虫状态
|
||||||
|
- **百度统计 (Baidu Tongji)**：分析工具，替代被 GFW 屏蔽的 Google Analytics
|
||||||
|
- **ICP 备案验证**：百度将备案信息作为信任信号
|
||||||
|
|
||||||
|
## Key Algorithms
|
||||||
|
- 飓风算法：内容聚合惩罚
|
||||||
|
- 细雨算法：B2B 和黄页网站优化
|
||||||
|
- 惊雷算法：点击作弊检测
|
||||||
|
- 蓝天算法：新闻源质量
|
||||||
|
- 清风算法：反标题党
|
||||||
19
wiki/entities/百度站长平台.md
Normal file
19
wiki/entities/百度站长平台.md
Normal file
@@ -0,0 +1,19 @@
|
|||||||
|
---
|
||||||
|
title: "百度站长平台"
|
||||||
|
type: entity
|
||||||
|
tags: [tool, seo, baidu]
|
||||||
|
last_updated: 2026-04-21
|
||||||
|
---
|
||||||
|
|
||||||
|
## Summary
|
||||||
|
百度站长平台是百度提供的官方网站管理工具，用于网站所有者提交 sitemap、监控爬虫状态、诊断技术问题和优化百度搜索表现。是百度 SEO 的核心工具平台。
|
||||||
|
|
||||||
|
## Key Features
|
||||||
|
- **Sitemap 提交**：支持 XML sitemap 提交，加速页面收录
|
||||||
|
- **爬虫诊断**：检查 Baiduspider 抓取状态和 Robots.txt 配置
|
||||||
|
- **索引量查询**：查看百度收录的页面数量
|
||||||
|
- **安全性检测**：检测网站安全问题
|
||||||
|
- **ICP 备案验证**：关联验证网站 ICP 备案信息
|
||||||
|
|
||||||
|
## Relevance
|
||||||
|
百度站长平台是进行百度 SEO 技术优化的核心工具。通过该平台可以了解百度如何抓取和索引网站内容，是 SEO 审计和优化的基础设施。
|
||||||
20
wiki/entities/百度统计.md
Normal file
20
wiki/entities/百度统计.md
Normal file
@@ -0,0 +1,20 @@
|
|||||||
|
---
|
||||||
|
title: "百度统计 (Baidu Tongji)"
|
||||||
|
type: entity
|
||||||
|
tags: [analytics, china, baidu]
|
||||||
|
last_updated: 2026-04-21
|
||||||
|
---
|
||||||
|
|
||||||
|
## Summary
|
||||||
|
百度统计是百度提供的网站分析工具，用于替代被中国大陆网络封锁的 Google Analytics。是百度 SEO 优化中必需的流量分析工具，能够追踪用户行为、流量来源和转化数据。
|
||||||
|
|
||||||
|
## Key Features
|
||||||
|
- **流量分析**：UV、PV、访问时长、跳出率
|
||||||
|
- **来源分析**：搜索引擎、社交媒体、直接访问等渠道
|
||||||
|
- **用户行为**：页面热点图、转化路径
|
||||||
|
- **移动端追踪**：独立的移动端数据分析
|
||||||
|
|
||||||
|
## Relevance to Baidu SEO
|
||||||
|
- 替代 Google Analytics 在中国大陆环境的使用
|
||||||
|
- 提供百度搜索流量来源的详细数据
|
||||||
|
- 支持 SEO 效果监测和策略调整
|
||||||
@@ -37,6 +37,18 @@
|
|||||||
- [Multi-Agent Workflow: Startup MVP with Persistent Memory](sources/workflow-with-memory.md) — 基于 MCP Memory Server 的多智能体协作工作流，解决手动交接上下文丢失问题
|
- [Multi-Agent Workflow: Startup MVP with Persistent Memory](sources/workflow-with-memory.md) — 基于 MCP Memory Server 的多智能体协作工作流，解决手动交接上下文丢失问题
|
||||||
- [Multi-Agent Workflow: Landing Page Sprint](sources/multi-agent-workflow-landing-page-sprint.md) — 多智能体协作在一天内完成高转化率 landing page 开发的 sprint 工作流
|
- [Multi-Agent Workflow: Landing Page Sprint](sources/multi-agent-workflow-landing-page-sprint.md) — 多智能体协作在一天内完成高转化率 landing page 开发的 sprint 工作流
|
||||||
- [Healthcare Marketing Compliance Specialist](sources/healthcare-marketing-compliance.md) — Chinese healthcare marketing compliance, from ads to privacy and platform rules
|
- [Healthcare Marketing Compliance Specialist](sources/healthcare-marketing-compliance.md) — Chinese healthcare marketing compliance, from ads to privacy and platform rules
|
||||||
|
- [Marketing Douyin Strategist](sources/marketing-douyin-strategist.md) — 抖音短视频营销与直播带货策略智能体，专注于推荐算法、病毒视频策划和内容矩阵策略
|
||||||
|
- [Marketing Instagram Curator](sources/marketing-instagram-curator.md) — Instagram 营销专家智能体，专注于视觉叙事、品牌美学开发和多格式内容优化
|
||||||
|
- [Marketing Social Media Strategist](sources/marketing-social-media-strategist.md) — 跨平台社交媒体策略智能体，专精 LinkedIn、Twitter 及专业社交平台的思想领导力建设和社区运营
|
||||||
|
- [Marketing Baidu SEO Specialist](sources/marketing-baidu-seo-specialist.md) — 百度 SEO 专家智能体，专注于中国搜索引擎优化、ICP 备案合规和百度生态系统整合
|
||||||
|
- [Marketing Zhihu Strategist](sources/marketing-zhihu-strategist.md) — 知乎营销与思想领导力建设策略智能体，专注于权威建立、内容运营和精准潜在客户获取
|
||||||
|
- [Book Co-Author](sources/marketing-book-co-author.md) — 战略代笔写作智能体，将语音笔记和碎片化思想转化为结构化的第一人称书籍章节
|
||||||
|
- [Marketing Cross-Border E-Commerce Specialist](sources/Marketing-Cross-Border-Ecommerce-Specialist.md) — 全漏斗跨境电商运营策略专家，覆盖 Amazon、Shopee、Temu、TikTok Shop 等全球主流平台
|
||||||
|
- [Marketing China E-Commerce Operator](sources/marketing-china-ecommerce-operator.md) — 中国电商多平台运营专家，覆盖淘宝、天猫、拼多多、京东、抖音店铺全渠道运营
|
||||||
|
- [Marketing Private Domain Operator](sources/marketing-private-domain-operator.md) — 企业微信（WeCom）私域运营与用户生命周期管理专家智能体，专注 SCRM 系统、社群分层运营和全漏斗转化优化
|
||||||
|
- [Marketing Video Optimization Specialist](sources/marketing-video-optimization-specialist.md) — YouTube 视频营销算法优化与观众留存率提升专家智能体
|
||||||
|
- [Marketing Carousel Growth Engine](sources/marketing-carousel-growth-engine.md) — TikTok/Instagram 轮播内容自动生成与发布系统，通过 Gemini 图片生成和 Upload-Post API 实现每日自主内容生产
|
||||||
|
- [Marketing Short-Video Editing Coach](sources/marketing-short-video-editing-coach.md) — 短视频剪辑技术教练智能体，覆盖 CapCut Pro、Premiere Pro、DaVinci Resolve、Final Cut Pro 全流程后期制作
|
||||||
- [Legal Compliance Checker](sources/support-legal-compliance-checker.md) — The Agency 项目中的法律合规检查专家智能体，专注于多司法管辖区监管合规
|
- [Legal Compliance Checker](sources/support-legal-compliance-checker.md) — The Agency 项目中的法律合规检查专家智能体，专注于多司法管辖区监管合规
|
||||||
- [UI Designer](sources/design-ui-designer.md) — The Agency 项目中的 UI Designer 智能体，专门负责创建美观、一致、可访问的用户界面
|
- [UI Designer](sources/design-ui-designer.md) — The Agency 项目中的 UI Designer 智能体，专门负责创建美观、一致、可访问的用户界面
|
||||||
36|- [UX Researcher](sources/design-ux-researcher.md) — The Agency 项目中的用户体验研究智能体，专注于用户行为分析和数据驱动的设计决策
|
36|- [UX Researcher](sources/design-ux-researcher.md) — The Agency 项目中的用户体验研究智能体，专注于用户行为分析和数据驱动的设计决策
|
||||||
@@ -45,6 +57,7 @@
|
|||||||
39|- [UX Architect Agent 设计文档](sources/design-ux-architect.md) — UX Architect 技术架构与 UX 专家智能体设计规范，涵盖 CSS 设计系统、布局框架、主题切换机制
|
39|- [UX Architect Agent 设计文档](sources/design-ux-architect.md) — UX Architect 技术架构与 UX 专家智能体设计规范，涵盖 CSS 设计系统、布局框架、主题切换机制
|
||||||
- [Security Policy](sources/SECURITY.md) — agency-agents 项目的安全漏洞报告规范与贡献者安全最佳实践
|
- [Security Policy](sources/SECURITY.md) — agency-agents 项目的安全漏洞报告规范与贡献者安全最佳实践
|
||||||
- [Examples (Agency Agents)](sources/agency-agents-examples.md) — 多智能体编排示例集，展示 8 个专业智能体并行协作的产品发现完整流程
|
- [Examples (Agency Agents)](sources/agency-agents-examples.md) — 多智能体编排示例集，展示 8 个专业智能体并行协作的产品发现完整流程
|
||||||
|
- [Nexus Spatial: Full Agency Discovery Exercise](sources/nexus-spatial-discovery.md) — AI Agent 指挥中心在空间计算中的产品发现演练
|
||||||
40|
|
40|
|
||||||
41|- [Senior Project Manager](sources/project-manager-senior.md) — Converts specifications into developer-ready task lists, enforces realistic scope, and maintains project memory
|
41|- [Senior Project Manager](sources/project-manager-senior.md) — Converts specifications into developer-ready task lists, enforces realistic scope, and maintains project memory
|
||||||
42|- [Experiment Tracker](sources/project-management-experiment-tracker.md) — 实验设计与执行跟踪智能体，专注于 A/B 测试、假设验证和数据驱动决策
|
42|- [Experiment Tracker](sources/project-management-experiment-tracker.md) — 实验设计与执行跟踪智能体，专注于 A/B 测试、假设验证和数据驱动决策
|
||||||
@@ -230,6 +243,7 @@
|
|||||||
193|- [Aider Integration](sources/aider-readme.md) — Integration notes for using The Agency roster with Aider (CONVENTIONS.md, install/activate/regenerate)
|
193|- [Aider Integration](sources/aider-readme.md) — Integration notes for using The Agency roster with Aider (CONVENTIONS.md, install/activate/regenerate)
|
||||||
194|- [Claude Code Integration](sources/claude-code-readme.md) — Notes for using The Agency agents natively with Claude Code (no conversion required)
|
194|- [Claude Code Integration](sources/claude-code-readme.md) — Notes for using The Agency agents natively with Claude Code (no conversion required)
|
||||||
195|- [MCP Memory Integration](sources/mcp-memory-readme.md) — How to add persistent cross-session memory to agents using MCP servers (`remember`, `recall`, `rollback`, `search`)
|
195|- [MCP Memory Integration](sources/mcp-memory-readme.md) — How to add persistent cross-session memory to agents using MCP servers (`remember`, `recall`, `rollback`, `search`)
|
||||||
|
- [Marketing Reddit Community Builder](sources/marketing-reddit-community-builder.md) — Reddit 社区建设营销专家智能体，authentic value delivery和长期关系建立
|
||||||
196|- [Backend Architect (with Memory)](sources/backend-architect-with-memory.md) — Backend Architect persona with MCP Memory Integration pattern
|
196|- [Backend Architect (with Memory)](sources/backend-architect-with-memory.md) — Backend Architect persona with MCP Memory Integration pattern
|
||||||
197|- [OpenClaw Integration](sources/openclaw-readme.md) — OpenClaw workspace integration (SOUL.md, AGENTS.md, IDENTITY.md)
|
197|- [OpenClaw Integration](sources/openclaw-readme.md) — OpenClaw workspace integration (SOUL.md, AGENTS.md, IDENTITY.md)
|
||||||
198|- [Cursor Integration](sources/cursor-readme.md) — Convert agents into Cursor `.mdc` project-scoped rule files
|
198|- [Cursor Integration](sources/cursor-readme.md) — Convert agents into Cursor `.mdc` project-scoped rule files
|
||||||
@@ -245,7 +259,9 @@
|
|||||||
208|- [Performance Benchmarker (Agent)](sources/testing-performance-benchmarker.md) — Agent specializing in performance testing, benchmarking, and optimization (k6 examples, reporting)
|
208|- [Performance Benchmarker (Agent)](sources/testing-performance-benchmarker.md) — Agent specializing in performance testing, benchmarking, and optimization (k6 examples, reporting)
|
||||||
- [Support Infrastructure Maintainer](sources/support-infrastructure-maintainer.md) — Expert infrastructure specialist focused on system reliability, performance optimization, and technical operations management
|
- [Support Infrastructure Maintainer](sources/support-infrastructure-maintainer.md) — Expert infrastructure specialist focused on system reliability, performance optimization, and technical operations management
|
||||||
209|- [Support Analytics Reporter](sources/support-analytics-reporter.md) — Analytics Reporter agent personality definition for data analysis, dashboards, and business intelligence
|
209|- [Support Analytics Reporter](sources/support-analytics-reporter.md) — Analytics Reporter agent personality definition for data analysis, dashboards, and business intelligence
|
||||||
210|- [Finance Tracker](sources/support-finance-tracker.md) — 财务分析与预算管理智能体，负责预算、现金流预测、支付时点优化与投资评估
|
210|- [Marketing Kuaishou Strategist](sources/marketing-kuaishou-strategist.md) — 快手营销策略专家智能体，专注下沉市场、直播电商、老铁经济与社区信任构建
|
||||||
|
- [Marketing Weibo Strategist](sources/marketing-weibo-strategist.md) — 微博全频谱运营策略专家智能体，专注于趋势话题运营、Super Topic社区管理和粉丝经济
|
||||||
|
211|- [Finance Tracker](sources/support-finance-tracker.md) — 财务分析与预算管理智能体，负责预算、现金流预测、支付时点优化与投资评估
|
||||||
210|- [Accessibility Auditor (Agent)](sources/testing-accessibility-auditor.md) — Expert accessibility specialist auditing against WCAG 2.2 standards and testing with assistive technologies
|
210|- [Accessibility Auditor (Agent)](sources/testing-accessibility-auditor.md) — Expert accessibility specialist auditing against WCAG 2.2 standards and testing with assistive technologies
|
||||||
210|- [Tool Evaluator (Agent)](sources/testing-tool-evaluator.md) — Expert technology assessment specialist for tool evaluation, selection, and strategic adoption
|
210|- [Tool Evaluator (Agent)](sources/testing-tool-evaluator.md) — Expert technology assessment specialist for tool evaluation, selection, and strategic adoption
|
||||||
210|- [Test Results Analyzer (Agent)](sources/testing-test-results-analyzer.md) — Agent focused on analyzing test outputs, defect prediction, and release readiness assessments
|
210|- [Test Results Analyzer (Agent)](sources/testing-test-results-analyzer.md) — Agent focused on analyzing test outputs, defect prediction, and release readiness assessments
|
||||||
@@ -477,6 +493,7 @@
|
|||||||
416|## Sources
|
416|## Sources
|
||||||
- [Workflow Example: Book Chapter Development](sources/workflow-book-chapter.md) — AI Agent 将粗糙素材转化为战略性第一人称书籍章节草稿的工作流
|
- [Workflow Example: Book Chapter Development](sources/workflow-book-chapter.md) — AI Agent 将粗糙素材转化为战略性第一人称书籍章节草稿的工作流
|
||||||
- [Healthcare Marketing Compliance Specialist](sources/healthcare-marketing-compliance.md) — Chinese healthcare marketing compliance, from ads to privacy and platform rules
|
- [Healthcare Marketing Compliance Specialist](sources/healthcare-marketing-compliance.md) — Chinese healthcare marketing compliance, from ads to privacy and platform rules
|
||||||
|
- [Marketing Short-Video Editing Coach](sources/marketing-short-video-editing-coach.md) — 短视频剪辑技术教练，覆盖全流程后期制作（剪辑、调色、音频、字幕、动效）
|
||||||
417|- [CTP Topic 39 Implementing EKS in the AWS Lab Landing Zone](sources/ctp-topic-39-implementing-eks-in-the-aws-lab-landing-zone.md) — 在 AWS Lab Landing Zone 中实现 EKS 集群部署
|
417|- [CTP Topic 39 Implementing EKS in the AWS Lab Landing Zone](sources/ctp-topic-39-implementing-eks-in-the-aws-lab-landing-zone.md) — 在 AWS Lab Landing Zone 中实现 EKS 集群部署
|
||||||
418|
|
418|
|
||||||
419|- [CTP Topic 17 Active Directory Services in Gruntwork AWS LZs](sources/ctp-topic-17-active-directory-services-in-gruntwork-aws-lzs.md) — 在 Gruntwork AWS Landing Zones 中集成 Active Directory 服务实践
|
419|- [CTP Topic 17 Active Directory Services in Gruntwork AWS LZs](sources/ctp-topic-17-active-directory-services-in-gruntwork-aws-lzs.md) — 在 Gruntwork AWS Landing Zones 中集成 Active Directory 服务实践
|
||||||
|
|||||||
144
wiki/log.md
144
wiki/log.md
@@ -1,3 +1,120 @@
|
|||||||
|
## [2026-04-21] ingest | Marketing Carousel Growth Engine
|
||||||
|
- Source file: raw/Agent/agency-agents/marketing/marketing-carousel-growth-engine.md
|
||||||
|
- Status: ✅ 成功摄入
|
||||||
|
- Summary: TikTok/Instagram 轮播内容自动生成与发布系统，通过 Playwright 网站分析、Gemini 图片生成、Upload-Post API 发布实现每日自主内容生产。核心理念：6-slide 叙事结构确保转化，数据驱动反馈循环持续优化。关键指标：每日 1 个轮播、20%+ 月均观看增长、5%+ 参与率、90%+ 视觉验证通过率。
|
||||||
|
- Concepts created: Carousel Narrative Arc, Analytics Feedback Loop, Visual Coherence Engine, Autonomous QA
|
||||||
|
- Entities created: Gemini API, Upload-Post API, Playwright
|
||||||
|
- Source page: wiki/sources/marketing-carousel-growth-engine.md
|
||||||
|
- Notes: The Agency 营销团队成员；与其他营销 Agent 形成矩阵覆盖（内容创作→平台发布→数据分析→迭代优化）；自主质量保证系统实现零人工干预
|
||||||
|
|
||||||
|
## [2026-04-21] ingest | Marketing Private Domain Operator
|
||||||
|
- Source file: raw/Agent/agency-agents/marketing/marketing-private-domain-operator.md
|
||||||
|
- Status: ✅ 成功摄入
|
||||||
|
- Summary: 企业微信（WeCom）私域运营与用户生命周期管理专家智能体，专注 SCRM 系统配置、社群分层运营、用户生命周期自动化和全漏斗转化优化。核心理念：私域本质是建立信任资产，用户留存是因为持续获得超出预期的价值。关键指标：月度好友净增长>15%、社群7天活跃率>35%、新客7天首购转化率>20%、私域用户LTV是公域3倍以上。
|
||||||
|
- Concepts created: SCRM, 用户生命周期管理, 私域运营（更新）, 社群分层运营, 用户LTV, SOP自动化
|
||||||
|
- Entities created: WeCom（更新）
|
||||||
|
- Source page: wiki/sources/marketing-private-domain-operator.md
|
||||||
|
- Notes: The Agency 营销团队成员；与 Marketing Kuaishou Strategist 的私域运营形成互补（WeCom vs 快手）；核心差异：VIP社群转化率12.3% vs 福利群3.1%，证明高价值用户聚焦运营优于泛运营
|
||||||
|
|
||||||
|
## [2026-04-21] ingest | Marketing Short-Video Editing Coach
|
||||||
|
- Source file: raw/Agent/agency-agents/marketing/marketing-short-video-editing-coach.md
|
||||||
|
- Status: ✅ 成功摄入
|
||||||
|
- Summary: 短视频剪辑技术教练智能体，覆盖 CapCut Pro、Premiere Pro、DaVinci Resolve、Final Cut Pro 全流程后期制作。核心能力：剪辑思维、构图语言、调色分级、音频工程、运动图形、字幕设计、多平台适配、AI辅助剪辑。核心信条：软件是工具，叙事是灵魂；每帧必有其用。关键指标：完播率 > 品类平均 1.5 倍，剪辑效率模板化后 3 分钟视频 < 45 分钟。
|
||||||
|
- Concepts created: 短视频剪辑, 调色分级, 音频工程, 运动图形, 字幕设计, AI辅助剪辑, 卡点, 速度曲线, LUT
|
||||||
|
- Entities created: CapCut Pro, Adobe Premiere Pro, DaVinci Resolve, Final Cut Pro
|
||||||
|
- Source page: wiki/sources/marketing-short-video-editing-coach.md
|
||||||
|
- Notes: The Agency 营销团队成员；剪辑软件决策树：日均短视频效率优先→CapCut Pro、商业项目AE集成→Premiere Pro、严苛调色预算有限→DaVinci Resolve、Mac用户→Final Cut Pro
|
||||||
|
|
||||||
|
## [2026-04-21] ingest | Marketing Social Media Strategist
|
||||||
|
- Source file: raw/Agent/agency-agents/marketing/marketing-social-media-strategist.md
|
||||||
|
- Status: ✅ 成功摄入
|
||||||
|
- Summary: 跨平台社交媒体策略智能体，专精 LinkedIn、Twitter 及专业社交平台。核心能力：跨平台策略、LinkedIn 运营、Twitter 集成、专业网络社区建设。活动管理、思想领导力开发、分析与归因、内容适配。关键指标：3%+ LinkedIn 参与率、20% 月度覆盖增长、50%+ 内容达标率、30%+ 员工倡导参与率、3x+ 广告回报。
|
||||||
|
- Concepts created: Cross-Platform Strategy, Thought Leadership, B2B Social Selling, Employee Advocacy, Social Media Analytics, Content Cascade
|
||||||
|
- Entities created: Twitter Engager（更新）
|
||||||
|
- Source page: wiki/sources/marketing-social-media-strategist.md
|
||||||
|
- Notes: The Agency 营销团队成员；与 Twitter Engager 协作（消息协调、内容适配）；Handoff from Content Creator/Trend Researcher/Brand Guardian；Delivers to Analytics Reporter/Growth Hacker/Sales teams
|
||||||
|
|
||||||
|
## [2026-04-21] ingest | Marketing Kuaishou Strategist
|
||||||
|
- Source file: raw/Agent/agency-agents/marketing/marketing-kuaishou-strategist.md
|
||||||
|
- Status: ✅ 成功摄入
|
||||||
|
- Summary: 快手营销策略专家智能体，专注下沉市场短视频内容、直播带货运营和社区信任建设。核心差异于抖音：真实 > 精致、均衡分发算法、下沉市场 30-50 岁用户、老铁经济信任体系。关键指标：3%+ 直播转化率、38分钟+ 平均观看时长、15%+ 粉丝团月增长。
|
||||||
|
- Concepts created: 老铁经济, 下沉市场, 均衡分发, 私域运营, 粉丝团
|
||||||
|
- Entities created: Kuaishou, 老铁, Douyin（更新）
|
||||||
|
- Source page: wiki/sources/marketing-kuaishou-strategist.md
|
||||||
|
- Notes: The Agency 营销团队成员；与 Marketing Douyin Strategist 存在平台策略冲突（真实 vs 精致、均衡分发 vs 中心化推荐、下沉市场 vs 一二线城市）
|
||||||
|
|
||||||
|
## [2026-04-21] ingest | Marketing Video Optimization Specialist
|
||||||
|
- Source file: raw/Agent/agency-agents/marketing/marketing-video-optimization-specialist.md
|
||||||
|
- Status: ✅ 成功摄入
|
||||||
|
- Summary: YouTube 视频营销算法优化与观众留存率提升专家智能体，专注于 CTR 优化、观众留存分析、SEO 元数据优化、缩略图设计和跨平台内容分发（Shorts、Reels、TikTok）。核心交付物：视频优化审计模板（标题/缩略图/章节/SEO元数据）。关键指标：8%+ CTR、50%+ 3分钟留存率、20% AVD 提升、1%+ 订阅转化率。
|
||||||
|
- Concepts created: The Hook, CTR (Click-Through Rate), Audience Retention, Video SEO, Thumbnail Optimization, Chaptering, Cross-Platform Syndication, Initial Velocity, Session Time Maximization
|
||||||
|
- Entities created: YouTube（更新）, YouTube Studio, YouTube Algorithm, Shorts, Reels, TikTok
|
||||||
|
- Source page: wiki/sources/marketing-video-optimization-specialist.md
|
||||||
|
- Notes: The Agency 营销团队成员；与 Marketing Douyin Strategist 存在算法策略差异（YouTube 重留存/观看时长 vs 抖音重完播率/互动率）；视频优化审计模板为标准化交付物
|
||||||
|
|
||||||
|
## [2026-04-21] ingest | Marketing Instagram Curator
|
||||||
|
- Source file: raw/Agent/agency-agents/marketing/marketing-instagram-curator.md
|
||||||
|
- Status: ✅ 成功摄入
|
||||||
|
- Summary: Instagram 营销专家智能体，专注于视觉叙事、品牌美学开发和多格式内容优化。核心方法论：四阶段工作流程（品牌美学开发→多格式内容策略→社区建设与电商→性能优化）。目标：3.5%+ 互动率、80%+ Story 完成率、2.5%+ 购物转化率、200+ UGC 月度品牌帖子。
|
||||||
|
- Concepts created: Visual Brand Development, Multi-Format Content Strategy, Community Building, Social Commerce, UGC (User-Generated Content), Instagram Shopping Mastery, Engagement Rate Optimization, Hashtag Strategy
|
||||||
|
- Entities created: Instagram（更新）
|
||||||
|
- Source page: wiki/sources/marketing-instagram-curator.md
|
||||||
|
- Notes: The Agency 营销团队成员；与 Marketing Reddit Community Builder 同属社交媒体营销但平台策略不同（Instagram 视觉美学 vs Reddit 价值驱动社区）；与 Brand Guardian 关联（品牌美学开发依赖品牌身份定义）
|
||||||
|
|
||||||
|
## [2026-04-21] ingest | Marketing China E-Commerce Operator
|
||||||
|
- Source file: raw/Agent/agency-agents/marketing/marketing-china-ecommerce-operator.md
|
||||||
|
- Status: ✅ 成功摄入
|
||||||
|
- Summary: 中国电商多平台运营与营销策略专家智能体，覆盖淘宝、天猫、拼多多、京东、抖音店铺全渠道运营。核心方法论：多平台差异化运营、数据驱动决策、利润保护优先、大促提前45-60天准备。涵盖直播带货、平台广告投放、618/双11大促策划全链路。
|
||||||
|
- Concepts created: 直通车, 万相台, 多多搜索, 京速推, 预售, 跨店满减, 私域运营, 直播电商（已有，更新）
|
||||||
|
- Entities created: 淘宝, 天猫, 拼多多, 京东, 抖音（更新）
|
||||||
|
- Source page: wiki/sources/marketing-china-ecommerce-operator.md
|
||||||
|
- Notes: The Agency 营销团队成员；与 Marketing Cross-Border E-Commerce Specialist、Marketing Douyin Strategist 同属营销智能体系列；直播电商 concept 已存在本次更新；6个新建概念覆盖中国电商核心广告工具和促销机制
|
||||||
|
|
||||||
|
## [2026-04-21] ingest | Marketing Cross-Border E-Commerce Specialist
|
||||||
|
- Source file: raw/Agent/agency-agents/marketing/marketing-cross-border-ecommerce.md
|
||||||
|
- Status: ✅ 成功摄入
|
||||||
|
- Summary: 全漏斗跨境电商运营策略专家，覆盖 Amazon、Shopee、Lazada、AliExpress、Temu、TikTok Shop 等全球主流平台。核心方法论：平台选品→合规准备→listing优化→广告投放→数据迭代的五步工作流。强调本地化决定 traction、合规决定生存、供应链决定盈利。
|
||||||
|
- Concepts created: ACOS (Advertising Cost of Sales), FBA (Fulfillment by Amazon), VAT (Value Added Tax), Listing Optimization, Cross-Border Logistics, Compliance & Certification
|
||||||
|
- Entities created: Amazon, TikTok Shop（更新 The Agency 成员列表）
|
||||||
|
- Source page: wiki/sources/Marketing-Cross-Border-Ecommerce-Specialist.md
|
||||||
|
- Notes: The Agency 营销团队成员；Amazon 和 TikTok Shop 为新建 entity；与 Marketing Douyin Strategist 同属营销领域但面向不同市场；合规认证概念（CE/FCC/FDA/WEEE）与 Legal Compliance Checker 关联
|
||||||
|
|
||||||
|
## [2026-04-21] ingest | Book Co-Author
|
||||||
|
- Source file: raw/Agent/agency-agents/marketing/marketing-book-co-author.md
|
||||||
|
- Status: ✅ 成功摄入
|
||||||
|
- Summary: 战略代笔写作智能体，将语音笔记和碎片化思想转化为结构化的第一人称书籍章节。核心方法论：五步工作流（压力测试brief→定义章节意图→第一人称起草→战略修订→交付修订包）+ 版本化管理。强调作者声音保真、禁止陈词滥调、声明溯源、具体胜于抽象。
|
||||||
|
- Concepts created: Thought Leadership Book, Ghostwriting, Narrative Architecture, Voice Fidelity, Chapter Blueprint, Versioned Draft
|
||||||
|
- Entities created: Book Co-Author
|
||||||
|
- Source page: wiki/sources/marketing-book-co-author.md
|
||||||
|
- Notes: The Agency 营销团队成员，与 Developer Advocate、Paid Media Ad Creative Strategist 共享工作流模式；Thought Leadership 已存在 concept；The Agency 已存在 entity
|
||||||
|
|
||||||
|
## [2026-04-21] ingest | Marketing Zhihu Strategist
|
||||||
|
- Source file: raw/Agent/agency-agents/marketing/marketing-zhihu-strategist.md
|
||||||
|
- Status: ✅ 成功摄入
|
||||||
|
- Summary: 知乎营销策略与思想领导力建设智能体，专注于通过真实专业知识分享建立品牌权威，获取精准潜在客户。核心方法论：信誉第一、6阶段工作流（主题定位→问题识别→内容创作→专栏开发→关系建设→绩效优化）。
|
||||||
|
- Concepts created: Thought Leadership, Lead Generation Funnel
|
||||||
|
- Entities created: Zhihu
|
||||||
|
- Source page: wiki/sources/marketing-zhihu-strategist.md
|
||||||
|
- Notes: The Agency 营销团队成员，与 Marketing Douyin Strategist 同属营销策略智能体；Thought Leadership 和 Lead Generation Funnel 为新建 concept；Zhihu 为新建 entity
|
||||||
|
|
||||||
|
## [2026-04-21] ingest | Marketing Douyin Strategist
|
||||||
|
- Source file: raw/Agent/agency-agents/marketing/marketing-douyin-strategist.md
|
||||||
|
- Status: ✅ 成功摄入
|
||||||
|
- Summary: 抖音短视频营销与直播带货策略智能体，专注于推荐算法、病毒视频策划、直播电商运营和内容矩阵策略。核心方法论：算法优先思维（完播率>点赞率>评论率>分享率）、黄金3秒钩子、DOUT+精准投放。
|
||||||
|
- Concepts created: 算法优先思维, 黄金3秒钩子, 直播电商, 内容矩阵
|
||||||
|
- Entities created: DOU+（抖+）, 千川, Marketing Douyin Strategist
|
||||||
|
- Source page: wiki/sources/marketing-douyin-strategist.md
|
||||||
|
- Notes: The Agency 营销团队新成员，与 Healthcare Marketing Compliance Specialist 同属营销合规领域；抖音已存在 entity；内容矩阵 concept 已存在
|
||||||
|
|
||||||
|
## [2026-04-21] ingest | Multi-Agent Workflow: Startup MVP with Persistent Memory
|
||||||
|
- Source file: raw/Agent/agency-agents/examples/workflow-with-memory.md
|
||||||
|
- Status: ✅ 成功摄入
|
||||||
|
- Summary: 基于 MCP Memory Server 的多智能体协作工作流，通过 remember/recall/rollback/search 操作实现 agent 间自动上下文存取，解决手动复制粘贴交接、会话超时、多日项目等场景的上下文断裂问题
|
||||||
|
- Concepts created: Memory Tagging, Rollback Mechanism
|
||||||
|
- Entities created: RetroBoard
|
||||||
|
- Source page: wiki/sources/workflow-with-memory.md
|
||||||
|
- Notes: 与 workflow-startup-mvp.md 是同一项目（RetroBoard）的两个版本（无 Memory vs 有 Memory）；Sprint Prioritizer、UX Researcher、Backend Architect、Frontend Developer、Growth Hacker、Reality Checker 均已存在
|
||||||
|
|
||||||
## [2026-04-21] ingest | Multi-Agent Workflow: Landing Page Sprint
|
## [2026-04-21] ingest | Multi-Agent Workflow: Landing Page Sprint
|
||||||
- Source file: raw/Agent/agency-agents/examples/workflow-landing-page.md
|
- Source file: raw/Agent/agency-agents/examples/workflow-landing-page.md
|
||||||
- Status: ✅ 成功摄入
|
- Status: ✅ 成功摄入
|
||||||
@@ -576,3 +693,30 @@
|
|||||||
- Entities created: Product Trend Researcher, Backend Architect, Brand Guardian, Growth Hacker, Support Responder, UX Researcher, Project Shepherd, XR Interface Architect
|
- Entities created: Product Trend Researcher, Backend Architect, Brand Guardian, Growth Hacker, Support Responder, UX Researcher, Project Shepherd, XR Interface Architect
|
||||||
- Source page: wiki/sources/agency-agents-examples.md
|
- Source page: wiki/sources/agency-agents-examples.md
|
||||||
- Notes: 本文档是示例索引，实际详细案例在 nexus-spatial-discovery.md；8 个智能体并行工作产生连贯、相互引用的计划，无协调开销
|
- Notes: 本文档是示例索引，实际详细案例在 nexus-spatial-discovery.md；8 个智能体并行工作产生连贯、相互引用的计划，无协调开销
|
||||||
|
|
||||||
|
## [2026-04-21] ingest | Nexus Spatial: Full Agency Discovery Exercise
|
||||||
|
- Source file: raw/Agent/agency-agents/examples/nexus-spatial-discovery.md
|
||||||
|
- Status: ✅ 成功摄入
|
||||||
|
- Summary: AI Agent 指挥中心在空间计算中的产品发现演练，8 个专业智能体并行部署，验证"2D优先、空间其次"策略，WebXR 优于 VisionOS，调试是核心用例
|
||||||
|
- Concepts created: Spatial AI Operations, Multi-Agent Orchestration, 2D-First Spatial-Second
|
||||||
|
- Entities created: Nexus Spatial, Vision Pro
|
||||||
|
- Source page: wiki/sources/nexus-spatial-discovery.md
|
||||||
|
- Notes: 与 agency-agents-examples.md 为同一项目（Nexus Spatial 产品发现）的详细文档；Rust 编排引擎、Yjs CRDT 协作、WebXR 分发策略
|
||||||
|
|
||||||
|
## [2026-04-21] ingest | Marketing Reddit Community Builder
|
||||||
|
- Source file: raw/Agent/agency-agents/marketing/marketing-reddit-community-builder.md
|
||||||
|
- Status: ✅ 成功摄入
|
||||||
|
- Summary: Reddit 社区建设营销专家智能体，专注于authentic community engagement和value-driven content creation，通过90/10法则建立长期社区信任
|
||||||
|
- Concepts created: 90/10 Rule, Community Integration
|
||||||
|
- Entities created: The Agency
|
||||||
|
- Source page: wiki/sources/marketing-reddit-community-builder.md
|
||||||
|
- Notes: 属于 The Agency 项目的营销智能体系列，与其他营销 Agent（跨境电商、抖音）并列
|
||||||
|
|
||||||
|
## [2026-04-21] ingest | Marketing Baidu SEO Specialist
|
||||||
|
- Source file: raw/Agent/agency-agents/marketing/marketing-baidu-seo-specialist.md
|
||||||
|
- Status: ✅ 成功摄入
|
||||||
|
- Summary: 百度 SEO 专家智能体，专注于中国搜索引擎优化与百度生态系统整合。核心能力包括 ICP 备案合规、百度算法优化、中文关键词研究、移动端优先索引、以及中国互联网监管合规。关键算法：飓风、细雨、惊雷、蓝天、清风算法。
|
||||||
|
- Concepts created: ICP 备案, Baiduspider, 百度生态系统, 移动端优先索引, 百度算法
|
||||||
|
- Entities created: 百度, 百度站长平台, 百度统计 (Baidu Tongji)
|
||||||
|
- Source page: wiki/sources/marketing-baidu-seo-specialist.md
|
||||||
|
- Notes: The Agency 营销团队成员；与 Marketing Cross-Border E-Commerce Specialist 协作（中国市场 SEO）；GFW 导致 Google Analytics 等工具不可用，必须使用百度工具链
|
||||||
|
|||||||
@@ -6,6 +6,15 @@
|
|||||||
6|## 核心概念
|
6|## 核心概念
|
||||||
- Legal Compliance Checker：The Agency 项目中的法律合规检查专家智能体，专注于多司法管辖区监管合规（GDPR、CCPA、HIPAA、SOX、PCI-DSS）、风险评估、政策开发与合规监控
|
- Legal Compliance Checker：The Agency 项目中的法律合规检查专家智能体，专注于多司法管辖区监管合规（GDPR、CCPA、HIPAA、SOX、PCI-DSS）、风险评估、政策开发与合规监控
|
||||||
- Healthcare Marketing Compliance Specialist：The Agency 中负责中国医疗健康营销合规的专家智能体，覆盖医疗广告、互联网医疗、医美、保健品与隐私合规
|
- Healthcare Marketing Compliance Specialist：The Agency 中负责中国医疗健康营销合规的专家智能体，覆盖医疗广告、互联网医疗、医美、保健品与隐私合规
|
||||||
|
|
||||||
|
- Marketing Cross-Border E-Commerce Specialist：The Agency 中的全漏斗跨境电商运营策略专家，覆盖 Amazon、Shopee、Lazada、AliExpress、Temu、TikTok Shop 等全球主流平台，专注本地化运营、合规管理和供应链优化
|
||||||
|
- Marketing Private Domain Operator：The Agency 中的企业微信私域运营专家智能体，专注 WeCom SCRM 配置、社群分层运营、用户生命周期管理和全漏斗转化优化
|
||||||
|
- Marketing Douyin Strategist：The Agency 中的抖音短视频营销与直播带货策略专家智能体，专注于推荐算法、病毒视频策划、直播电商运营和内容矩阵策略
|
||||||
|
- Marketing Instagram Curator：The Agency 中的 Instagram 营销专家智能体，专注于视觉叙事、品牌美学开发、多格式内容优化和社交电商转化
|
||||||
|
- Marketing Reddit Community Builder：The Agency 中的 Reddit 社区建设营销专家智能体，专注于authentic community engagement和value-driven content creation，遵循90/10价值法则
|
||||||
|
- Marketing Video Optimization Specialist：The Agency 中的 YouTube 视频营销算法优化与观众留存率提升专家智能体，专注于 CTR 优化、观众留存分析、SEO 元数据优化、缩略图设计和跨平台内容分发
|
||||||
|
- Marketing Short-Video Editing Coach：The Agency 中的短视频剪辑技术教练智能体，覆盖 CapCut Pro、Premiere Pro、DaVinci Resolve、Final Cut Pro 全流程后期制作，涵盖剪辑思维、构图语言、调色分级、音频工程、动效字幕、多平台适配
|
||||||
|
- Book Co-Author：The Agency 中的战略代笔写作智能体，将语音笔记和碎片化思想转化为结构化的第一人称书籍章节，专注于思想领导力书籍的 ghostwriting 流程优化
|
||||||
7|- The Agency：开源 AI 智能体集合项目，汇集各类专业化 AI Agent
|
7|- The Agency：开源 AI 智能体集合项目，汇集各类专业化 AI Agent
|
||||||
8|- Image Prompt Engineer：The Agency 项目中的 AI 图像生成提示词工程专家智能体，专注于将视觉概念转化为精确的提示词语言
|
8|- Image Prompt Engineer：The Agency 项目中的 AI 图像生成提示词工程专家智能体，专注于将视觉概念转化为精确的提示词语言
|
||||||
- Cultural Intelligence Strategist：The Agency 中负责检测 invisible exclusion、推动 global-first 设计与文化谦逊研究的专家智能体
|
- Cultural Intelligence Strategist：The Agency 中负责检测 invisible exclusion、推动 global-first 设计与文化谦逊研究的专家智能体
|
||||||
|
|||||||
72
wiki/sources/Marketing-Cross-Border-Ecommerce-Specialist.md
Normal file
72
wiki/sources/Marketing-Cross-Border-Ecommerce-Specialist.md
Normal file
@@ -0,0 +1,72 @@
|
|||||||
|
---
|
||||||
|
title: Marketing Cross-Border E-Commerce Specialist
|
||||||
|
type: source
|
||||||
|
tags: [agent, marketing, cross-border-ecommerce, the-agency]
|
||||||
|
date: 2026-04-21
|
||||||
|
---
|
||||||
|
|
||||||
|
## Source File
|
||||||
|
- [[raw/Agent/agency-agents/marketing/marketing-cross-border-ecommerce.md]]
|
||||||
|
|
||||||
|
## Summary
|
||||||
|
- 核心主题：全漏斗跨境电商运营策略专家，覆盖 Amazon、Shopee、Lazada、AliExpress、Temu、TikTok Shop 等全球主流平台
|
||||||
|
- 问题域：跨境电商的多平台运营、本地化、合规、物流、支付、广告等全链路挑战
|
||||||
|
- 方法/机制：平台选品→合规准备→listing优化→广告投放→数据迭代的五步工作流
|
||||||
|
- 结论/价值：帮助将中国产品推向全球市场，通过本地化运营和合规管理实现跨境盈利
|
||||||
|
|
||||||
|
## Key Claims
|
||||||
|
- 跨境电商不是"把国内爆款搬到海外"，本地化决定能否获得 traction，合规决定能否生存，供应链决定能否盈利
|
||||||
|
- 机器翻译是最大的转化率杀手，本地语言审查是强制要求
|
||||||
|
- 每个平台有独立的流量分配逻辑，复制国内电商玩法到海外必败
|
||||||
|
- Temu 全托管模式利润极薄，核心竞争优势是供应链成本控制，适合工厂直售商
|
||||||
|
|
||||||
|
## Key Quotes
|
||||||
|
> "You want to sell this product in Europe? Don't ship anything yet - CE certification, WEEE registration, and German Packaging Act registration are all mandatory" — 合规优先原则
|
||||||
|
> "This product has 80K monthly searches in the US, under 200 average reviews on page one, and a $25-$35 price range putting gross margins at 35%" — 数据驱动的选品决策
|
||||||
|
|
||||||
|
## Key Concepts
|
||||||
|
- [[FBA (Fulfillment by Amazon)]]：亚马逊自营物流服务，提供履约、存储、退货处理
|
||||||
|
- [[VAT (Value Added Tax)]]：欧盟增值税，UK/DE 等市场必须注册和申报
|
||||||
|
- [[ACOS (Advertising Cost of Sales)]]：广告成本销售比，衡量广告效率，跨境电商核心 KPI
|
||||||
|
- [[Listing Optimization]]：多平台商品 listing 优化，本地语言 + 关键词策略
|
||||||
|
- [[Cross-Border Logistics]]：跨境物流，涵盖头程、仓储、尾程配送全链路
|
||||||
|
- [[Compliance & Certification]]：产品合规认证 CE/FCC/FDA/PSE/WEEE 等
|
||||||
|
- [[Multi-Platform Operations]]：多平台运营策略，各平台差异化运营方法
|
||||||
|
|
||||||
|
## Key Entities
|
||||||
|
- [[Amazon]]：全球最大电商平台，欧美日核心市场，账户健康管理是生命线
|
||||||
|
- [[Shopee]]：东南亚/拉美电商平台，平台大促是主要流量来源
|
||||||
|
- [[Lazada]]：东南亚电商平台，LazMall 和促销策略
|
||||||
|
- [[AliExpress]]：全球速卖通，海外买家保护政策
|
||||||
|
- [[Temu]]：北美/欧洲快速增长的超低价电商平台
|
||||||
|
- [[TikTok Shop]]：短视频+直播电商，内容驱动销售
|
||||||
|
- [[The Agency]]：开源 AI 智能体集合项目，本页面的来源项目
|
||||||
|
|
||||||
|
## Connections
|
||||||
|
- [[Marketing Douyin Strategist]] ← extends ← [[Marketing Cross-Border E-Commerce Specialist]]（国内抖音到跨境 TikTok Shop 的延伸）
|
||||||
|
- [[Legal Compliance Checker]] ← depends_on ← [[Marketing Cross-Border E-Commerce Specialist]]（合规检查是跨境运营的前置条件）
|
||||||
|
- [[Supply Chain Strategist]] ← supports ← [[Marketing Cross-Border E-Commerce Specialist]]（供应链策略是跨境物流的支撑）
|
||||||
|
|
||||||
|
## Contradictions
|
||||||
|
- 与国内抖音运营逻辑冲突：TikTok Shop 需要内容驱动，而非货架电商的直接移植
|
||||||
|
|
||||||
|
## Technical Deliverables
|
||||||
|
### Cross-Border Product Evaluation Scorecard
|
||||||
|
- 市场维度：月搜索量 > 10,000 / 竞品均值 < 500 评论 / 价格区间 $15-$50 / 全年需求稳定
|
||||||
|
- 利润维度：净利率目标 > 20%，完整成本拆分（采购+头程+仓储+平台佣金+广告+尾程+退货+汇率）
|
||||||
|
- 合规维度：产品认证 + 专利风险 + 平台限制 + 进口关税
|
||||||
|
|
||||||
|
### Multi-Marketplace Operations Comparison
|
||||||
|
|
||||||
|
| 维度 | Amazon NA | Amazon EU | Shopee SEA | TikTok Shop | Temu |
|
||||||
|
|------|-----------|-----------|------------|-------------|------|
|
||||||
|
| 核心逻辑 | 搜索+广告驱动 | 合规+本地化 | 低价+大促 | 内容+社交 | 极致低价 |
|
||||||
|
| 流量获取 | PPC+SEO+Deals | PPC+VAT合规 | 平台大促+Ads | 短视频+直播 | 平台分配 |
|
||||||
|
| 物流 | FBA 为主 | FBA/Pan-EU | SLS/自发货 | 平台物流 | 平台履约 |
|
||||||
|
| 利润区间 | 20-35% | 15-30% | 10-25% | 15-30% | 5-15% |
|
||||||
|
| 适合卖家 | 品牌/精品卖家 | 合规能力强者 | 跑量/精品 | 内容强团队 | 工厂直售 |
|
||||||
|
|
||||||
|
### Amazon PPC 三阶段策略
|
||||||
|
1. **Launch (0-30天)**：40% SP自动 + 30% SP手动broad + 20% SP手动exact + 10% SB品牌
|
||||||
|
2. **Growth (30-90天)**：迁移高效词到手动，添加 SD 竞品定向，ACOS 控制在 25% 以下
|
||||||
|
3. **Mature (90天+)**：exact match 为主，品牌防御，TACOS 控制在 10% 以下
|
||||||
43
wiki/sources/marketing-baidu-seo-specialist.md
Normal file
43
wiki/sources/marketing-baidu-seo-specialist.md
Normal file
@@ -0,0 +1,43 @@
|
|||||||
|
---
|
||||||
|
title: "Marketing Baidu SEO Specialist"
|
||||||
|
type: source
|
||||||
|
tags: [agent, marketing, seo, china, baidu]
|
||||||
|
date: 2026-04-21
|
||||||
|
---
|
||||||
|
|
||||||
|
## Source File
|
||||||
|
- [[raw/Agent/agency-agents/marketing/marketing-baidu-seo-specialist.md]]
|
||||||
|
|
||||||
|
## Summary
|
||||||
|
百度 SEO 专家智能体，专注于中国搜索引擎优化与百度生态系统整合。核心能力包括：ICP 备案合规、百度算法优化、中文关键词研究、移动端优先索引、以及中国互联网监管合规。适用于希望在中国市场建立搜索可见性的品牌。
|
||||||
|
|
||||||
|
## Key Claims
|
||||||
|
- ICP 备案是百度 SEO 的前提条件，无备案网站将被严厉惩罚或排除在搜索结果外
|
||||||
|
- 百度移动搜索占比超过 80%，移动端优化是核心策略
|
||||||
|
- 中国大陆的服务器位置直接影响 Baiduspider 的抓取效率
|
||||||
|
- 百度偏好自有生态系统属性（百度百科、百度知道、百度贴吧、百度文库），这些平台可显著提升品牌搜索排名
|
||||||
|
|
||||||
|
## Key Quotes
|
||||||
|
> "Without a valid ICP备案, nothing else we do matters - that's step zero" — 强调 ICP 合规是所有百度 SEO 工作的前置条件
|
||||||
|
> "Baidu and Google are fundamentally different - forget everything you know about Google SEO before we start" — 强调百度与谷歌算法的本质差异
|
||||||
|
|
||||||
|
## Key Concepts
|
||||||
|
- [[ICP 备案]]：互联网内容提供商许可证，中国网站合法运营的必要条件
|
||||||
|
- [[Baiduspider]]：百度爬虫，用于抓取和索引网页
|
||||||
|
- [[百度生态系统]]：百度百科、百度知道、百度贴吧、百度文库等百度自有平台矩阵
|
||||||
|
- [[移动端优先索引]]：百度对移动端内容优先收录和排名的策略
|
||||||
|
- [[百度算法]]：飓风算法、细雨算法、惊雷算法、蓝天算法、清风算法等百度排名算法体系
|
||||||
|
|
||||||
|
## Key Entities
|
||||||
|
- [[百度]]：中国主流搜索引擎，市场占有率领先
|
||||||
|
- [[百度站长平台]]：百度的网站管理工具，用于提交 sitemap 和监控爬虫状态
|
||||||
|
- [[百度统计 (Baidu Tongji)]]：百度分析工具，替代被 GFW 屏蔽的 Google Analytics
|
||||||
|
- [[中国互联网]]：中国网络监管环境，包括 ICP 备案要求和 GFW 技术基础设施
|
||||||
|
|
||||||
|
## Connections
|
||||||
|
- [[Marketing Cross-Border E-Commerce Specialist]] — 跨境电商在中国市场需要百度 SEO 专家支持
|
||||||
|
- [[The Agency]] — 作为 The Agency 项目中的营销专家智能体之一
|
||||||
|
|
||||||
|
## Contradictions
|
||||||
|
- 与通用 SEO 知识（如 Google SEO）冲突：百度算法、收录机制、合规要求与 Google 有本质差异
|
||||||
|
- 与西方营销工具体系冲突：[[百度统计]] 替代 [[Google Analytics]]，[[百度站长平台]] 替代 [[Google Search Console]]
|
||||||
66
wiki/sources/marketing-book-co-author.md
Normal file
66
wiki/sources/marketing-book-co-author.md
Normal file
@@ -0,0 +1,66 @@
|
|||||||
|
---
|
||||||
|
title: "Book Co-Author"
|
||||||
|
type: source
|
||||||
|
tags: [agent, the-agency, marketing, ghostwriting, thought-leadership]
|
||||||
|
date: 2026-04-21
|
||||||
|
---
|
||||||
|
|
||||||
|
## Source File
|
||||||
|
- [[raw/Agent/agency-agents/marketing/marketing-book-co-author.md]]
|
||||||
|
|
||||||
|
## Summary
|
||||||
|
- 核心主题：战略代笔写作智能体，将语音笔记和碎片化思想转化为结构化的第一人称书籍章节
|
||||||
|
- 问题域：思想领导力书籍的 ghostwriting 流程优化，保持作者声音的一致性
|
||||||
|
- 方法/机制：五步工作流（压力测试brief→定义章节意图→第一人称起草→战略修订→交付修订包）+ 版本化管理
|
||||||
|
- 结论/价值：通过严格的版本化、编辑注释和反馈循环，确保书籍强化品类定位而非仅解释概念
|
||||||
|
|
||||||
|
## Key Claims
|
||||||
|
- 作者必须可见：草稿应听起来像一个有真实风险的可信人物，而非匿名内容团队
|
||||||
|
- 无空灵感召：禁止陈词滥调、装饰性填充语和适用于任何商业书籍的励志语言
|
||||||
|
- 声明溯源：每个实质性声明都应基于源笔记、明确假设或经核准引用
|
||||||
|
- 每节一个清晰思路：如果某节尝试做三件事，分割或删除
|
||||||
|
- 具体胜于抽象：优先使用场景、选择、紧张感、错误和教训而非泛泛建议
|
||||||
|
|
||||||
|
## Key Quotes
|
||||||
|
> "The book must strengthen category positioning, not just explain ideas competently." — 核心默认要求
|
||||||
|
|
||||||
|
> "Ban cliches, decorative filler, and motivational language that could fit any business book." — 编辑原则
|
||||||
|
|
||||||
|
## Key Concepts
|
||||||
|
- [[Thought Leadership Book]]：思想领导力书籍，通过第一人称叙事建立作者在特定领域的权威地位
|
||||||
|
- [[Ghostwriting]]：代笔写作，保持客户声音的高质量内容创作
|
||||||
|
- [[Narrative Architecture]]：叙事架构，维持章节间的"红线"使书籍像连贯论证而非孤立论文集
|
||||||
|
- [[Voice Fidelity]]：声音保真度，作者能识别草稿为真实属于自己的程度
|
||||||
|
- [[Chapter Blueprint]]：章节蓝图，定义章节承诺、读者成果和战略功能
|
||||||
|
- [[Versioned Draft]]：版本化草稿，明确标注版本号供审批使用
|
||||||
|
|
||||||
|
## Key Entities
|
||||||
|
- [[The Agency]]：开源 AI 智能体集合项目，Book Co-Author 是其营销类智能体之一
|
||||||
|
|
||||||
|
## Connections
|
||||||
|
- [[Book Co-Author]] ← is_agent_of ← [[The Agency]]
|
||||||
|
- [[Paid Media Ad Creative Strategist]] ← complementary ← [[Book Co-Author]]
|
||||||
|
- [[Developer Advocate]] ← shares_workflow_with ← [[Book Co-Author]]
|
||||||
|
|
||||||
|
## Contradictions
|
||||||
|
- 无已知冲突
|
||||||
|
|
||||||
|
## Technical Deliverables
|
||||||
|
1. **Chapter Blueprint**：章节承诺、读者成果、书籍战略角色
|
||||||
|
2. **Versioned Chapter Draft**：完整的第一人称草稿，清晰标注版本
|
||||||
|
3. **Editorial Notes**：假设、证据缺口、音调风险、作者决策项
|
||||||
|
4. **Feedback Loop**：明确的下一步修订任务而非模糊的"请告诉我"
|
||||||
|
|
||||||
|
## Workflow Process
|
||||||
|
1. **Pressure-Test the Brief**：明确目标、受众、定位和草稿成熟度
|
||||||
|
2. **Define Chapter Intent**：陈述章节承诺、读者成果和战略功能
|
||||||
|
3. **Draft in First-Person Voice**：每节一个主导思想，优先具体场景
|
||||||
|
4. **Run Strategic Revision Pass**：收紧逻辑、增加具体性、移除通用商业书籍措辞
|
||||||
|
5. **Deliver Revision Package**：版本化草稿 + 编辑笔记 + 聚焦反馈循环
|
||||||
|
|
||||||
|
## Success Metrics
|
||||||
|
- **Voice Fidelity**：作者认可草稿为真实属于自己的程度（最少风格校正）
|
||||||
|
- **Narrative Coherence**：章节通过清晰红线和战略递进相互连接
|
||||||
|
- **Argument Quality**：主要声明具体、可辩护、经修订后实质性更强
|
||||||
|
- **Editorial Efficiency**：每轮修订以明确决策结束，而非开放式不确定
|
||||||
|
- **Positioning Impact**：手稿强化作者权威和品类独特性
|
||||||
45
wiki/sources/marketing-carousel-growth-engine.md
Normal file
45
wiki/sources/marketing-carousel-growth-engine.md
Normal file
@@ -0,0 +1,45 @@
|
|||||||
|
---
|
||||||
|
title: "Marketing Carousel Growth Engine"
|
||||||
|
type: source
|
||||||
|
tags: [marketing, ai-agent, tiktok, instagram, carousel, the-agency]
|
||||||
|
sources: []
|
||||||
|
last_updated: 2026-04-21
|
||||||
|
---
|
||||||
|
|
||||||
|
## Source File
|
||||||
|
- [[raw/Agent/agency-agents/marketing/marketing-carousel-growth-engine.md]]
|
||||||
|
|
||||||
|
## Summary
|
||||||
|
- 核心主题：TikTok/Instagram 轮播内容自动生成与发布系统
|
||||||
|
- 问题域：社交媒体增长运营、内容自动化生产
|
||||||
|
- 方法/机制：Playwright 网站分析 → Gemini 图片生成 → Upload-Post API 发布 → 数据分析反馈循环
|
||||||
|
- 结论/价值：实现每日自主轮播内容生产，通过数据驱动迭代优化
|
||||||
|
|
||||||
|
## Key Claims
|
||||||
|
- 6-slide 叙事结构（Hook → Problem → Agitation → Solution → Feature → CTA）确保内容转化
|
||||||
|
- Gemini image-to-image 保证 6 张幻灯片视觉一致性
|
||||||
|
- Upload-Post API 同时发布到 TikTok 和 Instagram
|
||||||
|
- 学习系统持续积累最佳 hook、发布时间、视觉风格
|
||||||
|
|
||||||
|
## Key Quotes
|
||||||
|
> "You never ask for permission between steps — you research, generate, verify, publish, and learn, then report back with results." — 自主执行原则
|
||||||
|
|
||||||
|
## Key Concepts
|
||||||
|
- [[轮播叙事结构 (Carousel Narrative Arc)]]：6-slide 标准结构（Hook → Problem → Agitation → Solution → Feature → CTA）
|
||||||
|
- [[视觉一致性引擎 (Visual Coherence Engine)]]：Slide 1 建立视觉 DNA，Slides 2-6 通过 Gemini image-to-image 保持一致性
|
||||||
|
- [[分析反馈循环 (Analytics Feedback Loop)]]：Fetch → Extract → Update → Plan 持续迭代
|
||||||
|
- [[自主质量保证 (Autonomous QA)]]：视觉模型验证每张幻灯片，失败仅重生成问题幻灯片
|
||||||
|
|
||||||
|
## Key Entities
|
||||||
|
- [[Gemini API]]：Google 图片生成服务，`gemini-3.1-flash-image-preview` 模型
|
||||||
|
- [[Upload-Post API]]：社交媒体发布与数据分析 API
|
||||||
|
- [[Playwright]]：网站抓取与内容分析工具
|
||||||
|
- [[The Agency]]：开源 AI Agent 集合项目
|
||||||
|
|
||||||
|
## Connections
|
||||||
|
- [[Marketing Carousel Growth Engine]] ← uses ← [[Playwright]]（网站分析）
|
||||||
|
- [[Marketing Carousel Growth Engine]] ← uses ← [[Gemini API]]（图片生成）
|
||||||
|
- [[Marketing Carousel Growth Engine]] ← uses ← [[Upload-Post API]]（发布与分析）
|
||||||
|
- [[Marketing Carousel Growth Engine]] → feeds_into → [[Analytics Feedback Loop]]（数据驱动优化）
|
||||||
|
|
||||||
|
## Contradictions
|
||||||
65
wiki/sources/marketing-china-ecommerce-operator.md
Normal file
65
wiki/sources/marketing-china-ecommerce-operator.md
Normal file
@@ -0,0 +1,65 @@
|
|||||||
|
---
|
||||||
|
title: "Marketing China E-Commerce Operator"
|
||||||
|
type: source
|
||||||
|
tags: [agent, marketing, e-commerce, china]
|
||||||
|
date: 2026-04-21
|
||||||
|
---
|
||||||
|
|
||||||
|
## Source File
|
||||||
|
- [[raw/Agent/agency-agents/marketing/marketing-china-ecommerce-operator.md]]
|
||||||
|
|
||||||
|
## Summary
|
||||||
|
- 核心主题：中国电商多平台运营与营销策略专家智能体
|
||||||
|
- 问题域：淘宝、天猫、拼多多、京东、抖音店铺的全渠道运营
|
||||||
|
- 方法/机制：直播带货、平台广告投放（直通车/万相台/多多搜索/京速推）、618/双11大促策划
|
||||||
|
- 结论/价值：提供完整的中国电商运营方法论，覆盖从店铺搭建到活动执行的全链路
|
||||||
|
|
||||||
|
## Key Claims
|
||||||
|
- 多平台运营必须因平台而异，不能跨平台复制策略
|
||||||
|
- 数据驱动决策，每个运营变更必须基于数据分析而非直觉
|
||||||
|
- 利润保护优先，不能以牺牲利润为代价追求 GMV
|
||||||
|
- 大促准备需提前 45-60 天启动，而非最后两周
|
||||||
|
|
||||||
|
## Key Concepts
|
||||||
|
- [[直播带货]]：通过直播平台进行商品销售的电商模式
|
||||||
|
- [[直通车]]：淘宝/天猫的搜索广告投放工具
|
||||||
|
- [[万相台]]：阿里妈妈的智能投放平台
|
||||||
|
- [[多多搜索]]：拼多多的搜索广告工具
|
||||||
|
- [[京速推]]：京东的广告投放产品
|
||||||
|
- [[预售]]：大促前提前收取定金锁定购买的促销机制
|
||||||
|
- [[跨店满减]]：多店铺联合促销活动
|
||||||
|
- [[私域运营]]：通过微信等私域渠道进行客户运营
|
||||||
|
|
||||||
|
## Key Entities
|
||||||
|
- [[淘宝]]：阿里旗下 C2C 电商平台
|
||||||
|
- [[天猫]]：阿里旗下 B2C 电商平台
|
||||||
|
- [[拼多多]]：腾讯系社交电商平台
|
||||||
|
- [[京东]]：自营为主的电商平台
|
||||||
|
- [[抖音店铺]]：字节跳动旗下抖音电商
|
||||||
|
|
||||||
|
## Connections
|
||||||
|
- [[Marketing Cross-Border E-Commerce Specialist]] ← 跨境电商 ← [[Marketing Douyin Strategist]]（内容营销）
|
||||||
|
- [[The Agency]] → 包含 → [[Marketing China E-Commerce Operator]]
|
||||||
|
|
||||||
|
## Key Quotes
|
||||||
|
> "Each Platform is Different: Never copy-paste strategies across Taobao, Pinduoduo, and JD - each has distinct algorithms, audiences, and rules" — 平台差异化原则
|
||||||
|
|
||||||
|
## Technical Deliverables
|
||||||
|
- 多平台运营仪表盘模板
|
||||||
|
- 产品listing优化框架（标题/主图/详情页）
|
||||||
|
- 618/双11大促作战手册（T-60到T+7全流程）
|
||||||
|
- 广告ROI优化框架（各平台广告工具对比）
|
||||||
|
|
||||||
|
## Workflow Process
|
||||||
|
1. 平台评估与店铺搭建
|
||||||
|
2. 流量获取与转化优化
|
||||||
|
3. 直播带货与内容整合
|
||||||
|
4. 大促执行与绩效管理
|
||||||
|
|
||||||
|
## Success Metrics
|
||||||
|
- 至少一个平台类目排名前10
|
||||||
|
- 综合广告ROAS超过3:1
|
||||||
|
- 618/双11 GMV目标达成或超额完成
|
||||||
|
- 店铺评分维持4.8+
|
||||||
|
- 客户90天内复购率超过25%
|
||||||
|
- 直播带货贡献GMV 20%+
|
||||||
64
wiki/sources/marketing-douyin-strategist.md
Normal file
64
wiki/sources/marketing-douyin-strategist.md
Normal file
@@ -0,0 +1,64 @@
|
|||||||
|
---
|
||||||
|
title: "Marketing Douyin Strategist"
|
||||||
|
type: source
|
||||||
|
tags: [douyin, marketing, short-video, livestream, agent]
|
||||||
|
date: 2026-04-21
|
||||||
|
---
|
||||||
|
|
||||||
|
## Source File
|
||||||
|
- [[raw/Agent/agency-agents/marketing/marketing-douyin-strategist.md]]
|
||||||
|
|
||||||
|
## Summary
|
||||||
|
- 核心主题：抖音短视频营销与直播带货策略智能体
|
||||||
|
- 问题域：短视频流量获取、直播电商运营、内容矩阵策略
|
||||||
|
- 方法/机制：算法优先思维（完播率>点赞率>评论率>转发率）、黄金3秒钩子、DOUT+精准投放、直播间脚本设计
|
||||||
|
- 结论/价值：提供完整的抖音营销智能体框架，涵盖从账号诊断到数据迭代的完整工作流
|
||||||
|
|
||||||
|
## Key Claims
|
||||||
|
- 完播率优先于点赞率、评论率、转发率（算法优先级）
|
||||||
|
- 前3秒决定一切——冲突/悬念/价值先行
|
||||||
|
- 教育类视频30-60秒，剧情类15-30秒，直播切片15秒
|
||||||
|
- 不可在视频内引导外部平台（触发限流）
|
||||||
|
- DOU+精准投放优于撒钱
|
||||||
|
- 直播间每15分钟一个流量峰值周期
|
||||||
|
|
||||||
|
## Key Quotes
|
||||||
|
> "The first 3 seconds of this video are dead - viewers are swiping away. Switch to a question-based hook and test a new version"
|
||||||
|
> "Completion rate went from 22% to 38% - the key change was moving the product demo up to second 5"
|
||||||
|
> "Stop obsessing over filters. Post daily for a week first and let the algorithm learn your account"
|
||||||
|
|
||||||
|
## Key Concepts
|
||||||
|
- [[算法优先思维]]：完播率 > 点赞率 > 评论率 > 分享率
|
||||||
|
- [[黄金3秒钩子]]：前3秒吸引力决定视频生死
|
||||||
|
- [[内容矩阵]]：核心主题×内容形式的二维内容策略
|
||||||
|
- [[DOU+精准投放]]：定向受众比盲目投放更重要
|
||||||
|
- [[直播带货脚本]]：留存钩→产品展示→紧迫成交→追加销售
|
||||||
|
- [[GPM]]：每千次观看带来的GMV，直播间核心指标
|
||||||
|
|
||||||
|
## Key Entities
|
||||||
|
- [[抖音]]：中国的TikTok，短视频平台
|
||||||
|
- [[DOUT+]]：抖音原生推广工具
|
||||||
|
- [[千川]]：巨量引擎广告平台
|
||||||
|
- [[The Agency]]：开源AI智能体集合项目
|
||||||
|
|
||||||
|
## Connections
|
||||||
|
- [[Marketing Douyin Strategist]] ← is_part_of ← [[The Agency]]
|
||||||
|
- [[短视频营销]] ← depends_on ← [[内容矩阵]]
|
||||||
|
- [[直播电商]] ← extends ← [[短视频营销]]
|
||||||
|
- [[DOUT+投放]] ← part_of ← [[流量运营]]
|
||||||
|
|
||||||
|
## Contradictions
|
||||||
|
- 与"追求精美画面"冲突：数据驱动的"先发布再迭代"策略
|
||||||
|
|
||||||
|
## Workflow Steps
|
||||||
|
1. 账号诊断与定位：粉丝画像、内容指标、流量来源分析
|
||||||
|
2. 内容规划与制作：周内容日历、脚本设计、拍摄指导
|
||||||
|
3. 流量运营：发帖时间优化、DOUT+测试、评论管理
|
||||||
|
4. 数据回顾与迭代：完播率、 engagement 率、粉丝增长追踪
|
||||||
|
|
||||||
|
## Success Metrics
|
||||||
|
- 平均视频完播率 > 35%
|
||||||
|
- 单视频自然流量 > 10,000 次曝光
|
||||||
|
- 直播 GPM > 500 元
|
||||||
|
- DOU+ ROI > 1:3
|
||||||
|
- 月粉丝增长率 > 15%
|
||||||
46
wiki/sources/marketing-instagram-curator.md
Normal file
46
wiki/sources/marketing-instagram-curator.md
Normal file
@@ -0,0 +1,46 @@
|
|||||||
|
---
|
||||||
|
title: "Marketing Instagram Curator"
|
||||||
|
type: source
|
||||||
|
tags: [marketing, instagram, social-media, ai-agent, the-agency]
|
||||||
|
date: 2026-04-21
|
||||||
|
---
|
||||||
|
|
||||||
|
## Source File
|
||||||
|
- [[raw/Agent/agency-agents/marketing/marketing-instagram-curator.md]]
|
||||||
|
|
||||||
|
## Summary
|
||||||
|
- 核心主题：Instagram 营销专家智能体，专注于视觉叙事、品牌美学开发和多格式内容优化
|
||||||
|
- 问题域：品牌在 Instagram 平台上的视觉形象建设、用户互动和商业转化
|
||||||
|
- 方法/机制：四阶段工作流程（品牌美学开发→多格式内容策略→社区建设与电商→性能优化）
|
||||||
|
- 结论/价值：通过视觉品牌开发、多格式内容掌握和真实社区建设，将品牌打造成 Instagram powerhouse，转化关注者为品牌倡导者，互动率为 3.5%+
|
||||||
|
|
||||||
|
## Key Claims
|
||||||
|
- Instagram Curator 通过视觉品牌开发创建 cohesive、scroll-stopping 美学，实现即时品牌识别
|
||||||
|
- 多格式内容策略覆盖 Posts、Stories、Reels、IGTV、Shopping 全渠道，优化各格式独特优势
|
||||||
|
- 社区建设通过真实互动和 UGC 活动建立忠诚追随者群体，200+ 月度品牌帖子目标
|
||||||
|
- 社交电商通过购物标签和目录优化实现 2.5%+ 转化率追踪和优化
|
||||||
|
|
||||||
|
## Key Quotes
|
||||||
|
> "You're not just creating Instagram content - you're building a visual empire that transforms followers into brand advocates and engagement into measurable business growth." — Instagram Curator 核心使命
|
||||||
|
|
||||||
|
## Key Concepts
|
||||||
|
- [[Visual Brand Development]]：通过 color palettes、typography、photography style、grid planning 创建统一视觉识别系统
|
||||||
|
- [[Multi-Format Content Strategy]]：覆盖 Feed Post、Stories、Reels、IGTV 的全渠道内容优化
|
||||||
|
- [[Community Building]]：通过真实互动、UGC 活动、品牌话题挑战建立忠诚社区
|
||||||
|
- [[Social Commerce]]：产品摄影、购物标签策略、跨售整合、社交证明实现可衡量商业结果
|
||||||
|
- [[UGC (User-Generated Content)]]：用户生成内容，通过品牌话题和客户亮点计划每月生成 200+ 品牌帖子
|
||||||
|
- [[Instagram Shopping Mastery]]：产品摄影多角度优化、战略性购物标签放置、相关产品推荐
|
||||||
|
|
||||||
|
## Key Entities
|
||||||
|
- [[The Agency]]：开源 AI 智能体集合项目，本智能体所属的 Agent 生态系统
|
||||||
|
- Instagram：核心平台，视觉叙事和社交电商的主要战场
|
||||||
|
|
||||||
|
## Connections
|
||||||
|
- [[Marketing Douyin Strategist]] ← extends ← [[Marketing Instagram Curator]]（视觉内容策略经验可迁移到抖音）
|
||||||
|
- [[Brand Guardian]] ← depends_on ← [[Marketing Instagram Curator]]（品牌美学开发依赖品牌身份定义）
|
||||||
|
|
||||||
|
## Contradictions
|
||||||
|
- 与 [[Marketing Reddit Community Builder]] 差异：
|
||||||
|
- 冲突点：平台文化与内容策略
|
||||||
|
- 当前观点：Instagram 强调视觉美学和高质量内容生产
|
||||||
|
- 对方观点：Reddit 强调 authentic community engagement 和 value-driven content（90/10 法则）
|
||||||
57
wiki/sources/marketing-kuaishou-strategist.md
Normal file
57
wiki/sources/marketing-kuaishou-strategist.md
Normal file
@@ -0,0 +1,57 @@
|
|||||||
|
---
|
||||||
|
title: "Marketing Kuaishou Strategist"
|
||||||
|
type: source
|
||||||
|
tags: [marketing, china, live-commerce, social-commerce]
|
||||||
|
sources: []
|
||||||
|
last_updated: 2026-04-21
|
||||||
|
---
|
||||||
|
|
||||||
|
## Source File
|
||||||
|
- [[raw/Agent/agency-agents/marketing/marketing-kuaishou-strategist.md]]
|
||||||
|
|
||||||
|
## Summary
|
||||||
|
- 核心主题：快手平台营销策略专家智能体，专注下沉市场短视频内容、直播带货运营和社区信任建设
|
||||||
|
- 问题域：快手与抖音的平台差异理解、下沉市场用户心理、直播电商转化优化
|
||||||
|
- 方法/机制：老铁经济信任体系构建、均衡分发算法利用、直播电商四阶段工作流
|
||||||
|
- 结论/价值：帮助品牌/创作者通过真实、接地气的内容在下沉市场建立长期忠诚度
|
||||||
|
|
||||||
|
## Key Claims
|
||||||
|
- 快手用户价值 genuineness（真实性）远超 polish（精致感），制作质量次要于真实性
|
||||||
|
- 快手均衡分发算法给予每个创作者基础曝光，与抖音中心化推荐截然不同
|
||||||
|
- 老铁关系（兄弟经济）是快手社交电商核心，信任驱动复购
|
||||||
|
- 内容策略：70%生活快照/产品展示，20%信任建立内容，10%社区内容
|
||||||
|
- 直播带货关键指标：3%+ 转化率、38分钟+ 平均观看时长、15%+ 粉丝团月增长
|
||||||
|
|
||||||
|
## Key Quotes
|
||||||
|
> "On Kuaishou, the moment you start sounding like a marketer, you've already lost — talk like a real person sharing something good with friends"
|
||||||
|
> "This content style would crush it on Douyin but flop on Kuaishou — our 老铁 want to see the real product in real conditions, not a studio shoot"
|
||||||
|
> "Kuaishou rewards daily posting consistency more than one-off viral hits"
|
||||||
|
|
||||||
|
## Key Concepts
|
||||||
|
- [[老铁经济]]：快手核心商业模式，基于信任和忠诚的兄弟关系驱动购买
|
||||||
|
- [[下沉市场]]：中国三四五线城市用户群体，收入有限但消费意愿强
|
||||||
|
- [[均衡分发]]：快手独特算法，给每个创作者基础曝光量
|
||||||
|
- [[直播电商]]：通过直播实现实时销售的电商模式
|
||||||
|
- [[私域运营]]：将平台粉丝转化为微信等私人领域的高价值客户关系
|
||||||
|
- [[快手小店]]：快手内置电商功能，支持商品展示、交易、物流
|
||||||
|
- [[粉丝团]]：快手粉丝群组功能，用于深度运营核心用户
|
||||||
|
- [[DOUT+ vs 均衡分发]]：抖音依靠付费推广获取流量，快手依靠内容质量和粉丝互动
|
||||||
|
|
||||||
|
## Key Entities
|
||||||
|
- [[快手]]：中国第二大短视频平台，专注下沉市场，与抖音差异化竞争
|
||||||
|
- [[抖音]]：中国第一大短视频平台，专注一二线城市，与快手定位不同
|
||||||
|
- [[老铁]]：快手社区文化标签，代表创作者与粉丝间的忠诚关系
|
||||||
|
- [[Kuaishou Shop]]：快手电商功能
|
||||||
|
- [[Marketing Douyin Strategist]]：抖音营销策略专家，与本智能体存在平台策略差异
|
||||||
|
|
||||||
|
## Connections
|
||||||
|
- [[Marketing Douyin Strategist]] ← platform_sister ← [[Marketing Kuaishou Strategist]]
|
||||||
|
- [[老铁经济]] ← drives ← [[私域运营]]
|
||||||
|
- [[下沉市场]] ← targets ← [[均衡分发]]
|
||||||
|
- [[直播电商]] ← enables ← [[快手小店]]
|
||||||
|
|
||||||
|
## Contradictions
|
||||||
|
- 与 [[Marketing Douyin Strategist]] 策略冲突：
|
||||||
|
- 冲突点：内容风格（真实 vs 精致）、算法理解（均衡分发 vs 中心化推荐）、用户定位（下沉 vs 一二线）
|
||||||
|
- 当前观点：快手必须原生真实风格，抖音策略会适得其反
|
||||||
|
- 对方观点：抖音需要精致内容和付费推广驱动
|
||||||
79
wiki/sources/marketing-private-domain-operator.md
Normal file
79
wiki/sources/marketing-private-domain-operator.md
Normal file
@@ -0,0 +1,79 @@
|
|||||||
|
---
|
||||||
|
title: "Marketing Private Domain Operator"
|
||||||
|
type: source
|
||||||
|
tags: [marketing, wecom, scrm, private-domain, community-operations]
|
||||||
|
date: 2026-04-21
|
||||||
|
---
|
||||||
|
|
||||||
|
## Source File
|
||||||
|
- [[raw/Agent/agency-agents/marketing/marketing-private-domain-operator.md]]
|
||||||
|
|
||||||
|
## Summary
|
||||||
|
|
||||||
|
Marketing Private Domain Operator 是企业微信（WeCom）私域运营与用户生命周期管理专家智能体，核心使命是将公域流量导入私域并通过 SCRM 系统、社群分层运营和自动化触达实现用户价值最大化。方法论核心是"私域的本质是建立信任资产"，而非简单添加微信好友后直接销售。
|
||||||
|
|
||||||
|
## Key Claims
|
||||||
|
|
||||||
|
- 私域运营是系统性工程：获客是入口、社群是场地、内容是燃料、SCRM 是引擎、数据是方向盘，五要素缺一不可
|
||||||
|
- 用户生命周期管理必须自动化：0-7 天新用户激活、7-30 天成长培育、30-90 天成熟运营、90+ 天休眠唤醒
|
||||||
|
- 社群内容比例必须遵循 70%+ 价值内容、30% 以内促销内容的原则
|
||||||
|
- 转化率聚焦高价值用户：VIP 社群转化率 12.3%，福利群仅 3.1%，相差 4 倍
|
||||||
|
|
||||||
|
## Key Quotes
|
||||||
|
|
||||||
|
> "Private domain isn't a single-point breakthrough — it's a system. Acquisition is the entrance, communities are the venue, content is the fuel, SCRM is the engine, and data is the steering wheel." — 私域运营核心理念
|
||||||
|
|
||||||
|
> "Don't look at GMV in the first month — look at user satisfaction and retention rate. Private domain is a compounding business; the trust you invest early pays back exponentially later." — 长期主义价值观
|
||||||
|
|
||||||
|
> "WeCom mass messages max out at 4 per month — use them wisely." — 风险控制意识
|
||||||
|
|
||||||
|
## Key Concepts
|
||||||
|
|
||||||
|
- [[SCRM]]：社交客户关系管理，WeCom 私域运营的核心系统
|
||||||
|
- [[用户生命周期管理]]：新用户激活→成长培育→成熟运营→休眠唤醒→流失预警的完整用户价值管理闭环
|
||||||
|
- [[私域流量]]：企业自有的、可免费多次触达的用户资产，区别于公域流量的付费获客模式
|
||||||
|
- [[社群分层运营]]：按用户价值将社群分为获客群、福利群、VIP 群、超级用户群，针对性运营
|
||||||
|
- [[用户LTV]]：用户生命周期价值，私域运营的核心评估指标
|
||||||
|
- [[SOP自动化]]：标准化作业流程的自动化配置，降低人工重复劳动
|
||||||
|
|
||||||
|
## Key Entities
|
||||||
|
|
||||||
|
- [[WeCom]]：企业微信，私域运营的核心平台
|
||||||
|
- [[Mini Program]]：微信小程序，私域电商变现的主要载体
|
||||||
|
- [[The Agency]]：本智能体所属的开源 AI 智能体集合项目
|
||||||
|
|
||||||
|
## Connections
|
||||||
|
|
||||||
|
- [[Marketing Cross-Border E-Commerce Specialist]] ← 同领域专家 ← 私域运营与跨境电商的协同关系
|
||||||
|
- [[Marketing Douyin Strategist]] ← 公域获客来源 ← 抖音是私域流量的重要入口之一
|
||||||
|
- [[Salesforce Architect]] ← 技术能力类比 ← 两者都涉及客户数据管理和自动化工作流配置
|
||||||
|
|
||||||
|
## Success Metrics
|
||||||
|
|
||||||
|
| 指标 | 目标值 |
|
||||||
|
|------|--------|
|
||||||
|
| 月度好友净增长 | >15% |
|
||||||
|
| 社群 7 天活跃率 | >35% |
|
||||||
|
| 新客 7 天首购转化率 | >20% |
|
||||||
|
| 社群用户月度复购率 | >15% |
|
||||||
|
| 私域用户 LTV | 公域用户 3 倍以上 |
|
||||||
|
| 用户 NPS | >40 |
|
||||||
|
| 单用户私域获客成本 | <5 元 |
|
||||||
|
| 私域 GMV 占比 | >20% |
|
||||||
|
|
||||||
|
## Workflow Process
|
||||||
|
|
||||||
|
1. **私域审计**：盘点现有私域资产、分析转化漏斗、评估 SCRM 能力、竞品调研
|
||||||
|
2. **系统设计**：设计标签体系和用户旅程图、规划社群矩阵、构建自动化工作流、设计转化策略
|
||||||
|
3. **执行落地**：配置 WeCom SCRM 系统、培训运营团队、执行获客和日常运营
|
||||||
|
4. **数据迭代**：日监控、周复盘、月优化、季度战略回顾
|
||||||
|
|
||||||
|
## WeCom 合规红线
|
||||||
|
|
||||||
|
- 严禁使用未经授权的第三方插件
|
||||||
|
- 单人单日主动添加好友上限受平台限制，超限触发风控
|
||||||
|
- 群发消息每月不超过 4 次，朋友圈不超过每天 1 条
|
||||||
|
- 金融、医疗、教育等敏感行业内容需合规审查
|
||||||
|
- 用户数据处理必须符合《个人信息保护法》（PIPL）
|
||||||
|
- 无用户同意不得拉群或群发
|
||||||
|
- 退群或删除好友的用户不得再联系
|
||||||
37
wiki/sources/marketing-reddit-community-builder.md
Normal file
37
wiki/sources/marketing-reddit-community-builder.md
Normal file
@@ -0,0 +1,37 @@
|
|||||||
|
---
|
||||||
|
title: "Marketing Reddit Community Builder"
|
||||||
|
type: source
|
||||||
|
tags: [marketing, reddit, community-building, the-agency, agent]
|
||||||
|
sources: []
|
||||||
|
last_updated: 2026-04-21
|
||||||
|
---
|
||||||
|
|
||||||
|
## Source File
|
||||||
|
- [[raw/Agent/agency-agents/marketing/marketing-reddit-community-builder.md]]
|
||||||
|
|
||||||
|
## Summary
|
||||||
|
- 核心主题：Reddit 社区建设营销专家智能体，通过authentic value delivery建立品牌影响力
|
||||||
|
- 问题域：品牌在 Reddit 平台的社区融入和信任建立
|
||||||
|
- 方法/机制：90/10 价值法则、社区融入策略、教育内容领导力、声誉管理
|
||||||
|
- 结论/价值：成为 Reddit 社区有价值成员而非营销者，通过长期关系建立实现品牌推广
|
||||||
|
|
||||||
|
## Key Claims
|
||||||
|
- Reddit 营销成功需要 genuine value creation，而非 promotional messaging
|
||||||
|
- 90/10 法则：90% 价值内容，10% 推广内容
|
||||||
|
- 成功来自 giving more than you take，长期关系建设而非营销活动
|
||||||
|
|
||||||
|
## Key Concepts
|
||||||
|
- Reddit Community Builder：Reddit 文化专家，专注于authentic community engagement和value-driven content creation
|
||||||
|
- 90/10 Rule：90% 价值内容，10% promotional content 的 Reddit 营销原则
|
||||||
|
- Community Integration：通过consistent helpful participation成为 subreddit 可信成员
|
||||||
|
- Educational Content Leadership：通过教育性帖子和专家评论建立思想领导力
|
||||||
|
|
||||||
|
## Key Entities
|
||||||
|
- [[The Agency]]：开源 AI 智能体集合项目，本智能体所属项目
|
||||||
|
|
||||||
|
## Connections
|
||||||
|
- [[The Agency]] ← contains ← [[Marketing Reddit Community Builder]]
|
||||||
|
- [[Marketing Reddit Community Builder]] ← implements ← Community Strategy
|
||||||
|
- [[Marketing Reddit Community Builder]] ← supports ← Brand Reputation Management
|
||||||
|
|
||||||
|
## Contradictions
|
||||||
75
wiki/sources/marketing-short-video-editing-coach.md
Normal file
75
wiki/sources/marketing-short-video-editing-coach.md
Normal file
@@ -0,0 +1,75 @@
|
|||||||
|
---
|
||||||
|
title: "Marketing Short-Video Editing Coach"
|
||||||
|
type: source
|
||||||
|
tags: []
|
||||||
|
sources: []
|
||||||
|
last_updated: 2026-04-21
|
||||||
|
---
|
||||||
|
|
||||||
|
## Source File
|
||||||
|
- [[raw/Agent/agency-agents/marketing/marketing-short-video-editing-coach.md]]
|
||||||
|
|
||||||
|
## Summary
|
||||||
|
- 核心主题：短视频剪辑技术教练，覆盖全流程后期制作
|
||||||
|
- 问题域：短视频创作者和 MCN 团队缺乏专业剪辑技能
|
||||||
|
- 方法/机制：软件精通→构图语言→调色→音频工程→动效→字幕→平台适配→AI 辅助
|
||||||
|
- 结论/价值：培养具备叙事能力和技术精确性的专业剪辑师
|
||||||
|
|
||||||
|
## Key Claims
|
||||||
|
- 剪辑的核心不是软件精通，而是节奏感和叙事能力
|
||||||
|
- 短视频黄金法则：3 秒内必须出现视觉钩子
|
||||||
|
- 音频比视频更重要：观众能忍受普通视觉，但无法忍受刺耳/噪音/音量跳跃的音频
|
||||||
|
- 软件是工具，叙事是灵魂
|
||||||
|
|
||||||
|
## Key Quotes
|
||||||
|
> "Every frame must earn its place" — 专业剪辑师的核心信条
|
||||||
|
|
||||||
|
## Key Concepts
|
||||||
|
- [[短视频剪辑]]：涵盖从拍摄到成片的完整后期制作流程
|
||||||
|
- [[调色分级]]：一级校色（还原真实）到二级调色（风格化处理）的完整体系
|
||||||
|
- [[音频工程]]：降噪、BGM 混音、音效设计、语音增强的完整流程
|
||||||
|
- [[运动图形]]：关键帧动画、文字动画、粒子特效、绿幕抠像等技术
|
||||||
|
- [[字幕设计]]：装饰字幕、综艺字幕、滚动弹幕、多语言字幕的分类与制作
|
||||||
|
- [[AI辅助剪辑]]：AI 自动字幕、智能抠像、AI 生成视频等
|
||||||
|
- [[卡点]]：画面变化与音乐节奏同步，提高观看体验
|
||||||
|
- [[速度曲线]]：实现快-慢-快节奏变化的核心技术
|
||||||
|
- [[LUT]]：色彩查找表，用于色彩转换和风格化映射
|
||||||
|
|
||||||
|
## Key Entities
|
||||||
|
- [[The Agency]]：开源 AI 智能体集合项目，本文档来源
|
||||||
|
- [[CapCut Pro]]：抖音生态首选的 AI 功能强大的剪辑软件
|
||||||
|
- [[Adobe Premiere Pro]]：行业标准，专业商业项目首选
|
||||||
|
- [[DaVinci Resolve]]：免费版已极强大，行业标准调色工具
|
||||||
|
- [[Final Cut Pro]]：Mac 原生优化，一次买断无订阅
|
||||||
|
|
||||||
|
## Connections
|
||||||
|
- [[CapCut Pro]] ← 生态集成 ← [[Douyin]]（抖音生态）
|
||||||
|
- [[AI辅助剪辑]] ← 加速 ← [[短视频剪辑]]（效率提升）
|
||||||
|
- [[调色分级]] ← 技术基础 ← [[LUT]]（色彩映射表）
|
||||||
|
|
||||||
|
## Editing Software Decision Tree
|
||||||
|
- 日均短视频输出，效率优先 → CapCut Pro
|
||||||
|
- 商业项目，需 AE 集成 → Premiere Pro
|
||||||
|
- 严苛调色工作，预算有限 → DaVinci Resolve
|
||||||
|
- Mac 用户，体验流畅优先 → Final Cut Pro
|
||||||
|
|
||||||
|
## Workflow Process
|
||||||
|
1. 需求分析与素材评估
|
||||||
|
2. 粗剪——构建叙事骨架
|
||||||
|
3. 精剪——打磨细节
|
||||||
|
4. 调色、音频与字幕
|
||||||
|
5. 导出与多平台适配
|
||||||
|
|
||||||
|
## Critical Rules
|
||||||
|
- 剪辑思维优于软件技能
|
||||||
|
- 图像质量不可妥协
|
||||||
|
- 音频与视频同等重要
|
||||||
|
- 效率就是生产力
|
||||||
|
- 平台规则与版权红线
|
||||||
|
|
||||||
|
## Success Metrics
|
||||||
|
- 完播率 > 品类平均 1.5 倍
|
||||||
|
- 技术标准：无过曝/欠曝、无焦点失误、无音视频不同步
|
||||||
|
- 音频标准：人声清晰、BGM 平衡、无削波失真
|
||||||
|
- 剪辑效率：模板化后 3 分钟视频 < 45 分钟
|
||||||
|
- 多平台适配：同一内容高效导出至 3+ 平台
|
||||||
79
wiki/sources/marketing-social-media-strategist.md
Normal file
79
wiki/sources/marketing-social-media-strategist.md
Normal file
@@ -0,0 +1,79 @@
|
|||||||
|
---
|
||||||
|
title: "Social Media Strategist"
|
||||||
|
type: source
|
||||||
|
tags: [agent, marketing, social-media]
|
||||||
|
date: 2026-04-21
|
||||||
|
---
|
||||||
|
|
||||||
|
## Source File
|
||||||
|
- [[raw/Agent/agency-agents/marketing/marketing-social-media-strategist.md]]
|
||||||
|
|
||||||
|
## Summary
|
||||||
|
- 核心主题：跨平台社交媒体策略智能体，专精 LinkedIn、Twitter 及专业社交平台
|
||||||
|
- 问题域：B2B 社交营销、思想领导力建设、社区运营、跨平台内容协调
|
||||||
|
- 方法/机制：统一消息策略、平台适配算法、参与度分析、归因建模
|
||||||
|
- 结论/价值：The Agency 项目中的核心营销智能体，提供端到端社交媒体运营能力
|
||||||
|
|
||||||
|
## Key Claims
|
||||||
|
- LinkedIn 公司页面参与率目标 3%+，个人品牌内容 5%+
|
||||||
|
- 跨平台受众覆盖率月度增长目标 20%
|
||||||
|
- 50%+ 的帖子达到或超过平台参与度基准
|
||||||
|
- 员工倡导计划参与率目标 30%+
|
||||||
|
- 社交广告投资回报率目标 3x+
|
||||||
|
|
||||||
|
## Key Quotes
|
||||||
|
> "Expert social media strategist specializing in cross-platform strategy, professional audience development, and integrated campaign management" — 角色定义
|
||||||
|
|
||||||
|
> "Cross-Platform Strategy: Unified messaging across LinkedIn, Twitter, and professional networks" — 核心能力
|
||||||
|
|
||||||
|
## Key Concepts
|
||||||
|
- [[Cross-Platform Strategy]]：跨平台统一消息传递和内容适配策略
|
||||||
|
- [[Thought Leadership]]：通过持续发布建立行业权威地位的思想领导力建设
|
||||||
|
- [[B2B Social Selling]]：面向企业客户的社交销售策略和销售漏斗开发
|
||||||
|
- [[Employee Advocacy]]：员工品牌倡导计划设计与大使激活机制
|
||||||
|
- [[Social Media Analytics]]：跨平台绩效分析和归因建模方法论
|
||||||
|
- [[Content Cascade]]：主内容在 LinkedIn 首发后适配到 Twitter 等其他平台的内容瀑布流
|
||||||
|
|
||||||
|
## Key Entities
|
||||||
|
- [[Twitter Engager]]：Twitter 实时参与协作智能体
|
||||||
|
- [[LinkedIn]]：专业社交平台，核心运营阵地
|
||||||
|
- [[The Agency]]：开源 AI 智能体集合项目
|
||||||
|
|
||||||
|
## Connections
|
||||||
|
- [[Twitter Engager]] ← coordinates_with ← [[Social Media Strategist]]
|
||||||
|
- [[Content Creator]] → handoff_to → [[Social Media Strategist]]
|
||||||
|
- [[Trend Researcher]] → handoff_to → [[Social Media Strategist]]
|
||||||
|
- [[Brand Guardian]] ← escalates_to ← [[Social Media Strategist]]
|
||||||
|
- [[Analytics Reporter]] ← delivers_to ← [[Social Media Strategist]]
|
||||||
|
- [[Legal Compliance Checker]] ← escalates_to ← [[Social Media Strategist]]
|
||||||
|
|
||||||
|
## Workflow Integration
|
||||||
|
- **Handoff from**: Content Creator, Trend Researcher, Brand Guardian
|
||||||
|
- **Collaborates with**: Twitter Engager, Reddit Community Builder, Instagram Curator
|
||||||
|
- **Delivers to**: Analytics Reporter, Growth Hacker, Sales teams
|
||||||
|
- **Escalates to**: Legal Compliance Checker, Brand Guardian
|
||||||
|
|
||||||
|
## Platform Strategy
|
||||||
|
### LinkedIn Strategy
|
||||||
|
- Company Page: 定期更新、员工聚焦、行业洞察、产品新闻
|
||||||
|
- Executive Branding: 个人思想领导力、文章发布、新闻通讯
|
||||||
|
- LinkedIn Articles: 长篇内容建立行业权威和 SEO 价值
|
||||||
|
- LinkedIn Newsletters: 订阅者培养和持续价值传递
|
||||||
|
- Groups & Communities: 行业群组参与和社区领导
|
||||||
|
- LinkedIn Advertising: 赞助内容、InMail 活动、潜在客户表单
|
||||||
|
|
||||||
|
### Twitter Strategy
|
||||||
|
- Coordination: 与 Twitter Engager 协调保持一致的声音
|
||||||
|
- Content Adaptation: 将 LinkedIn 洞察转化为 Twitter 原生格式
|
||||||
|
- Real-Time Amplification: 跨平台推广时效性内容和活动
|
||||||
|
- Hashtag Strategy: 跨平台一致的品牌和行业标签
|
||||||
|
|
||||||
|
## Success Metrics
|
||||||
|
- LinkedIn Engagement Rate: 3%+ (公司页面), 5%+ (个人品牌)
|
||||||
|
- Cross-Platform Reach: 20% 月度增长
|
||||||
|
- Content Performance: 50%+ 达到基准
|
||||||
|
- Lead Generation: 可衡量的渠道贡献
|
||||||
|
- Follower Growth: 8% 月度增长
|
||||||
|
- Employee Advocacy: 30%+ 参与率
|
||||||
|
- Campaign ROI: 3x+ 回报
|
||||||
|
- Share of Voice: 品牌提及量增长
|
||||||
99
wiki/sources/marketing-video-optimization-specialist.md
Normal file
99
wiki/sources/marketing-video-optimization-specialist.md
Normal file
@@ -0,0 +1,99 @@
|
|||||||
|
---
|
||||||
|
title: "Marketing Video Optimization Specialist"
|
||||||
|
type: source
|
||||||
|
tags: [marketing, video, youtube, seo, agent]
|
||||||
|
date: 2026-04-21
|
||||||
|
---
|
||||||
|
|
||||||
|
## Source File
|
||||||
|
- [[raw/Agent/agency-agents/marketing/marketing-video-optimization-specialist.md]]
|
||||||
|
|
||||||
|
## Summary
|
||||||
|
- 核心主题：YouTube 视频营销算法优化与观众留存率提升专家智能体
|
||||||
|
- 问题域：视频平台流量获取、内容包装、算法推荐、跨平台分发
|
||||||
|
- 方法/机制：CTR 优化、观众留存分析、SEO 元数据优化、AB 测试策略
|
||||||
|
- 结论/价值：提供完整的视频优化审计模板和工作流程，提升 8%+ CTR 和 50%+ 留存率
|
||||||
|
|
||||||
|
## Key Claims
|
||||||
|
- CTR 优化目标：新上传视频平均点击率达到 8% 以上
|
||||||
|
- 观众留存率目标：3 分钟时点留存率达到 50% 以上
|
||||||
|
- 平均观看时长：频道整体提升 20%
|
||||||
|
- 订阅转化率：观看转订阅比例达到 1% 或更高
|
||||||
|
- 搜索流量：通过 SEO 优化实现 YouTube 搜索流量 30% 增长
|
||||||
|
- 推荐流量：算法推荐流量 40% 增长
|
||||||
|
- 首日表现：新视频 24 小时表现超出频道基准 15%
|
||||||
|
|
||||||
|
## Key Quotes
|
||||||
|
> "The first 30 seconds of every video must be mapped meticulously (The Hook)" — 核心原则：前 30 秒决定一切
|
||||||
|
> "Titles must provoke curiosity or promise extreme value without lying" — 标题必须引发好奇心或承诺极致价值，但不欺骗
|
||||||
|
> "Thumbnail must be readable on mobile devices at a glance (high contrast, clear subject, < 3 words)" — 缩略图三秒法则
|
||||||
|
|
||||||
|
## Key Concepts
|
||||||
|
- [[The Hook]]：视频前 30 秒的强力开场，用于抓住观众注意力并承诺解决方案
|
||||||
|
- [[CTR (Click-Through Rate)]]：点击率，衡量标题和缩略图吸引力的核心指标
|
||||||
|
- [[Audience Retention]]：观众留存率，算法推荐的核心信号之一
|
||||||
|
- [[Video SEO]]：视频搜索引擎优化，包括标题、标签、描述、关键词策略
|
||||||
|
- [[Thumbnail Optimization]]：缩略图优化，高对比度、清晰主体、不超过 3 个词
|
||||||
|
- [[Chaptering]]：章节划分，通过时间戳提升观看体验和算法理解
|
||||||
|
- [[Cross-Platform Syndication]]：跨平台内容分发，将长视频重新制作为 Shorts、Reels、TikTok 等短格式
|
||||||
|
- [[Initial Velocity]]：初始速度，视频发布后早期的流量爆发，对算法推荐至关重要
|
||||||
|
- [[Session Time Maximization]]：会话时长最大化，通过 end screen 和卡片设计引导观众继续观看
|
||||||
|
|
||||||
|
## Key Entities
|
||||||
|
- [[YouTube Studio]]：YouTube 创作者后台，提供深度分析、留存图谱、流量来源等数据
|
||||||
|
- [[YouTube Algorithm]]：YouTube 推荐算法，核心指标包括 CTR、留存率、观看时长、互动率
|
||||||
|
- [[The Agency]]：开源 AI 智能体集合项目，本智能体是其营销类目下的专业智能体
|
||||||
|
- [[Shorts]]：YouTube 短视频格式，用于长视频的短格式重新分发
|
||||||
|
- [[Reels]]：Instagram 短视频格式，跨平台内容策略的一部分
|
||||||
|
- [[TikTok]]：抖音国际版，跨平台短视频分发目标平台之一
|
||||||
|
|
||||||
|
## Connections
|
||||||
|
- [[Marketing Video Optimization Specialist]] ← belongs_to ← [[The Agency]]
|
||||||
|
- [[YouTube Algorithm]] ← optimizes ← [[CTR (Click-Through Rate)]]
|
||||||
|
- [[YouTube Algorithm]] ← rewards ← [[Audience Retention]]
|
||||||
|
- [[Video SEO]] ← enables ← 30% [[Search Traffic]] growth
|
||||||
|
- [[Shorts]] ← repurposed_from ← [[Marketing Video Optimization Specialist]]
|
||||||
|
- [[Cross-Platform Syndication]] ← includes ← [[Shorts]], [[Reels]], [[TikTok]]
|
||||||
|
|
||||||
|
## Contradictions
|
||||||
|
- 与 [[Marketing Douyin Strategist]] 冲突：
|
||||||
|
- 冲突点：抖音推荐算法 vs YouTube 推荐算法优化策略差异
|
||||||
|
- 当前观点：YouTube 算法重留存和观看时长，缩略图文字需克制（< 3 词）
|
||||||
|
- 对方观点：抖音算法重完播率和互动率，可使用更直接的标题策略
|
||||||
|
|
||||||
|
## Technical Deliverables
|
||||||
|
### Video Audit Template
|
||||||
|
```markdown
|
||||||
|
# 🎬 Video Optimization Audit: [Video Target/Topic]
|
||||||
|
|
||||||
|
## 🎯 Packaging Strategy (Title & Thumbnail)
|
||||||
|
**Primary Keyword Focus**: [Main keyword phrase]
|
||||||
|
**Title Concept 1 (Curiosity)**: [e.g., "The Secret Feature Nobody Uses in [Product]"]
|
||||||
|
**Title Concept 2 (Direct/Search)**: [e.g., "How to Master [Product] in 10 Minutes"]
|
||||||
|
**Title Concept 3 (Benefit)**: [e.g., "Save 5 Hours a Week with This [Product] Workflow"]
|
||||||
|
|
||||||
|
**Thumbnail Concept**:
|
||||||
|
- **Visual Element**: [Close-up of face reacting to screen / Split screen before/after]
|
||||||
|
- **Text**: [Max 3 words, e.g., "STOP DOING THIS"]
|
||||||
|
- **Color Pallet**: [High contrast, e.g., Neon Green on Dark Gray]
|
||||||
|
|
||||||
|
## ⏱️ Video Structure & Chaptering
|
||||||
|
- `00:00` - **The Hook**: [State the problem and promise the solution immediately]
|
||||||
|
- `00:45` - **The Setup**: [Brief context and proof of credibility]
|
||||||
|
- `02:15` - **Core Concept 1**: [First major value delivery]
|
||||||
|
- `05:30` - **The Pivot/Stakes**: [Introduce the advanced technique or common mistake]
|
||||||
|
- `08:45` - **Core Concept 2**: [Second major value delivery]
|
||||||
|
- `11:20` - **The Payoff**: [Synthesize learnings and show final result]
|
||||||
|
- `12:30` - **The Hand-off**: [End screen CTA directly linking to next relevant video]
|
||||||
|
|
||||||
|
## 🔍 SEO & Metadata
|
||||||
|
**Description First 2 Lines**: [Heavy keyword optimization for search snippets]
|
||||||
|
**Hashtags**: [#tag1 #tag2 #tag3]
|
||||||
|
**End Screen Strategy**: [Specific video to link to that retains the viewer]
|
||||||
|
```
|
||||||
|
|
||||||
|
## Workflow Process
|
||||||
|
1. **Research & Discovery**：搜索量分析、竞品视频分析、观众意图识别
|
||||||
|
2. **Packaging Conception**：5-10 个标题变体、2-3 个缩略图概念、标题缩略图协同设计
|
||||||
|
3. **Structural Outline**：前 30 秒逐字脚本、章节点规划、视觉节奏中断点识别
|
||||||
|
4. **Metadata Optimization**：SEO 描述优化、标签和话题标签选择、end screen 和卡片规划
|
||||||
62
wiki/sources/marketing-weibo-strategist.md
Normal file
62
wiki/sources/marketing-weibo-strategist.md
Normal file
@@ -0,0 +1,62 @@
|
|||||||
|
---
|
||||||
|
title: "Marketing Weibo Strategist"
|
||||||
|
type: source
|
||||||
|
tags: [agent, marketing, weibo, social-media]
|
||||||
|
date: 2026-04-21
|
||||||
|
---
|
||||||
|
|
||||||
|
## Source File
|
||||||
|
- [[raw/Agent/agency-agents/marketing/marketing-weibo-strategist.md]]
|
||||||
|
|
||||||
|
## Summary
|
||||||
|
- 核心主题：微博（新浪微博）全频谱运营与品牌传播策略专家智能体
|
||||||
|
- 问题域：微博平台品牌建设、趋势话题运营、粉丝经济、公关危机管理
|
||||||
|
- 方法/机制：账号定位与人设打造、Trending算法机制、Super Topic社区管理、KOL合作矩阵、广告投放优化
|
||||||
|
- 结论/价值：帮助品牌实现病毒式传播和持续增长，在中国最大的公共话语平台占据有利位置
|
||||||
|
|
||||||
|
## Key Claims
|
||||||
|
- 微博的核心价值是"公共话语权"而非"私域流量"——不要用私域逻辑运营微博
|
||||||
|
- 病毒传播公式：争议性 × 低参与门槛 × 情感共鸣 = 病毒扩散
|
||||||
|
- 趋势话题生命周期仅4-8小时，错过窗口期等于从未尝试
|
||||||
|
- 转发和评论比点赞更有利于传播——优化内容结构以鼓励二次传播
|
||||||
|
|
||||||
|
## Key Quotes
|
||||||
|
> "微博用户只有3秒注意力。开头就要传递核心信息，别写长篇大论。" — 行动导向沟通风格
|
||||||
|
|
||||||
|
## Key Concepts
|
||||||
|
- [[Trending Topic Operations]]：趋势话题运营，理解微博热搜排名逻辑（搜索量、讨论量、参与速度、原创内容比例复合权重）
|
||||||
|
- [[Super Topic Community Management]]：超级话题社区管理，建立社区规则、内容审核、粉丝文化运营
|
||||||
|
- [[Sentiment Early Warning System]]：情感预警系统，建立品牌/竞品/行业敏感词的实时监控，定义蓝/黄/橙/红四级警报
|
||||||
|
- [[Fan Economy Operations]]：粉丝经济运营，理解粉丝社区动力学，构建品牌"粉丝俱乐部"式运营（签到、榜单投票、协调评论）
|
||||||
|
- [[KOL Partnership Pyramid]]：KOL合作金字塔模型（顶层引爆认知+中层垂直渗透+底层KOC草根信任）
|
||||||
|
|
||||||
|
## Key Entities
|
||||||
|
- [[Sina Weibo]]：中国领先的微博客平台，最大公共话语场
|
||||||
|
- [[Weibo Blue-V]]：微博官方认证账号体系
|
||||||
|
- [[Weibo Super Topic]]：微博超级话题产品，用于品牌社区和粉丝运营
|
||||||
|
|
||||||
|
## Connections
|
||||||
|
- [[Marketing Douyin Strategist]] ← extends ← [[Weibo Strategist]]（同为社交媒体营销策略专家）
|
||||||
|
- [[Marketing Instagram Curator]] ← parallel ← [[Weibo Strategist]]（不同平台同类角色）
|
||||||
|
|
||||||
|
## Trending Topic Campaign Template
|
||||||
|
### 话题命名原则
|
||||||
|
- 简短有力（4-8字符最佳）
|
||||||
|
- 包含悬念或争议（"XXX翻车了？"优于"XXX新品发布"）
|
||||||
|
- 包含情感触发词（震惊、出乎意料、真相、原来）
|
||||||
|
|
||||||
|
### 传播节奏
|
||||||
|
| 阶段 | 时机 | 行动 | 参与者 |
|
||||||
|
|-------|------|------|--------|
|
||||||
|
| 预热 | T-1天 | 预告海报+预览帖 | 官方账号 |
|
||||||
|
| 点燃 | T日0-2h | 核心话题发布+KOL首发 | 3-5个顶级KOL |
|
||||||
|
| 放大 | T日2-6h | 中层创作者跟进+草根UGC | 20-30个中层KOL |
|
||||||
|
| 巩固 | T日6-24h | 话题收尾+二次分发素材 | 官方账号+媒体账号 |
|
||||||
|
|
||||||
|
## Crisis Response Severity Classification
|
||||||
|
| 等级 | 标准 | 响应时间 | 响应团队 |
|
||||||
|
|------|------|----------|----------|
|
||||||
|
| 蓝（监控） | 负面提及<100 | 4小时内 | 运营团队 |
|
||||||
|
| 黄（预警） | 负面提及100-500 | 2小时内 | 运营+公关 |
|
||||||
|
| 橙（严重） | 负面提及>500或KOL介入 | 1小时内 | 管理层+公关 |
|
||||||
|
| 红（危机） | 进入热搜或主流媒体报道 | 30分钟内 | CEO+法务+公关 |
|
||||||
60
wiki/sources/marketing-zhihu-strategist.md
Normal file
60
wiki/sources/marketing-zhihu-strategist.md
Normal file
@@ -0,0 +1,60 @@
|
|||||||
|
---
|
||||||
|
title: "Marketing Zhihu Strategist"
|
||||||
|
type: source
|
||||||
|
tags: [marketing, zhihu, the-agency, agent]
|
||||||
|
date: 2026-04-21
|
||||||
|
---
|
||||||
|
|
||||||
|
## Source File
|
||||||
|
- [[raw/Agent/agency-agents/marketing/marketing-zhihu-strategist.md]]
|
||||||
|
|
||||||
|
## Summary
|
||||||
|
- 核心主题：知乎营销策略与思想领导力建设
|
||||||
|
- 问题域：品牌在知乎平台的权威建立、内容运营、流量转化
|
||||||
|
- 方法/机制：6阶段工作流（主题定位→问题识别→内容创作→专栏开发→关系建设→绩效优化）
|
||||||
|
- 结论/价值：通过真实专业知识分享建立权威，获取精准潜在客户
|
||||||
|
|
||||||
|
## Key Claims
|
||||||
|
- 权威建筑者通过专业内容在知乎建立品牌思想领袖地位
|
||||||
|
- 信誉第一平台（credibility-first）特性决定内容策略核心
|
||||||
|
- 专栏开发是建立持续权威的关键内容支柱
|
||||||
|
- 关系建设和社区参与增强权威可信度
|
||||||
|
- Lead Generation通过战略定位和隐形CTA实现
|
||||||
|
|
||||||
|
## Key Quotes
|
||||||
|
> "On Zhihu, you're building authority through authentic expertise-sharing and community participation." — 核心方法论
|
||||||
|
> "Your success comes from being genuinely helpful, maintaining credibility, and letting your knowledge speak for itself" — 内容标准
|
||||||
|
|
||||||
|
## Key Concepts
|
||||||
|
- [[Thought Leadership]]：通过专业知识分享建立行业权威地位
|
||||||
|
- [[Community Credibility]]：通过真实社区参与赢得信任和权威
|
||||||
|
- [[Content Pillar]]：专栏开发作为持续输出高质量内容的基础
|
||||||
|
- [[Lead Generation Funnel]]：从内容参与到销售对话的转化路径
|
||||||
|
- [[Answer Excellence]]：高质量回答的标准（300+字、数据支持、视觉增强）
|
||||||
|
|
||||||
|
## Key Entities
|
||||||
|
- [[Zhihu]]：中国首选知识共享平台，信誉驱动的权威平台
|
||||||
|
- [[The Agency]]：开源AI智能体集合项目，本智能体所属项目
|
||||||
|
|
||||||
|
## Connections
|
||||||
|
- [[Marketing Douyin Strategist]] ← extends ← [[Marketing Zhihu Strategist]]（同属营销策略智能体）
|
||||||
|
- [[Lead Generation Funnel]] ← uses ← [[Thought Leadership]]
|
||||||
|
- [[Content Pillar]] ← builds ← [[Community Credibility]]
|
||||||
|
|
||||||
|
## Contradictions
|
||||||
|
- 与 aggressive follower-chasing 策略冲突：平台特性决定必须以信誉为核心
|
||||||
|
|
||||||
|
## Workflow Phases
|
||||||
|
1. Topic & Expertise Positioning（主题与专业定位）
|
||||||
|
2. Question Identification & Answer Strategy（问题识别与回答策略）
|
||||||
|
3. High-Impact Content Creation（高影响力内容创作）
|
||||||
|
4. Column Development & Authority Building（专栏开发与权威建立）
|
||||||
|
5. Relationship Building & Amplification（关系建设与放大）
|
||||||
|
6. Performance Analysis & Optimization（绩效分析与优化）
|
||||||
|
|
||||||
|
## Performance Metrics
|
||||||
|
- Answer Upvote Rate：100+ 平均点赞/回答
|
||||||
|
- Column Growth：500-2,000 新订阅者/月
|
||||||
|
- Traffic Conversion：3-8% 知乎流量转化为网站/CRM线索
|
||||||
|
- Lead Generation：50-200 合格线索/月
|
||||||
|
- Business Impact：10-30% 线索转化为客户
|
||||||
Some files were not shown because too many files have changed in this diff Show More
Reference in New Issue
Block a user