feat: ingest sales-outbound-strategist agent

- Source: Agent/agency-agents/sales/sales-outbound-strategist.md
- Add wiki/sources/sales-outbound-strategist.md (source page)
- Add 4 new concept pages: Signal-Based-Selling-Framework,
  ICP-Ideal-Customer-Profile, Multi-Channel-Sequence-Architecture,
  Account-Tiering-Model
- Update overview.md: add Sales Outbound Methodology section
- Update index.md: add source entry + concept entries
- Update existing concepts: Challenger-Sales-Model, Land-and-Expand
- Append log.md entry
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---
title: "Signal-Based Selling Framework"
type: concept
tags: [sales, outbound, intent-data]
sources: [sales-outbound-strategist]
last_updated: 2026-04-25
---
## Definition
信号驱动型销售框架——出站销售由买家行为信号触发,而非销售配额或时间表驱动。相比无触发的批量冷出站,信号驱动的出站转化率高出 **4-8 倍**
## Core Principle
> "Outreach should be triggered by evidence, not quotas."
出站序列应在买家信号最强烈的时刻启动,而非按照固定日历或活动目标。
## Signal Tiers
| Tier | Type | Intent Strength | Examples |
|------|------|----------------|----------|
| **Tier 1** | Active Buying Signals | 最高 | G2/定价页访问、竞品对比搜索、RFP公告、招聘特定技术 |
| **Tier 2** | Organizational Change | 高 | 领导层变动、融资事件B轮+增长目标、部门招聘激增、M&A活动 |
| **Tier 3** | Technographic & Behavioral | 中 | 技术栈变化、会议出席/演讲、内容下载/网络研讨会参与、竞品合同续约时间 |
## Speed-to-Signal
信号半衰期极短:
- **< 30 分钟**:信号新鲜,必须立即路由到正确销售
- **24 小时后**:信号失效
- **72 小时后**:竞争对手已成交
路由规则必须匹配信号类型 → 销售专业领域 → 区域,不允许信号在共享队列中等待。
## Reply Rate Benchmarks
| Outreach Type | Reply Rate |
|---------------|-----------|
| 泛化型(无定向) | 1-3% |
| 角色/行业定制 | 5-8% |
| **信号驱动 + 账户研究** | **12-25%** |
| 推荐/引入型 | 30-50% |
## Connections
- [[sales-outbound-strategist]] — 框架来源
- [[ICP (Ideal Customer Profile)]] — 信号触发的目标定义
- [[Account Tiering Model]] — 信号的接收方账户分层处理