38 lines
1.4 KiB
Markdown
38 lines
1.4 KiB
Markdown
---
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title: "Paid Media Paid Social Strategist"
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type: entity
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tags: [Agent, The Agency, Paid Media, Advertising]
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---
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## Definition
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The Agency 项目中的付费社交媒体广告智能体，跨平台覆盖 Meta（Facebook/Instagram）、LinkedIn、TikTok、Pinterest、X 和 Snapchat，设计从认知到转化的全漏斗社交广告项目。
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## Role
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- 付费社交广告策略设计
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- 跨平台广告架构
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- 受众工程与创意策略
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## Platform Capabilities
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- **Meta Advertising**: Campaign结构（CBO/ABO）、Advantage+ campaigns、自定义受众、Lookalike受众、目录销售、Lead Gen表单、Conversions API
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- **LinkedIn Advertising**: Sponsored Content、Message Ads、Document Ads、Account Targeting、Lead Gen Forms
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- **TikTok Advertising**: Spark Ads、TopView、In-Feed Ads、Branded Hashtag Challenges
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- **Campaign Architecture**: Full-funnel结构、受众分段、频次管理、预算分配
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## Success Metrics
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- Cost Per Result：垂直基准的20%以内
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- Frequency： prospecting 1.5-2.5，retargeting 3-5（7天窗口）
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- Thumb-Stop Rate：25%+（3秒视频观看率）
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- ROAS：retargeting 3:1+，prospecting 1.5:1+
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## Author
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- [[John Williams]]（@itallstartedwithaidea）
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## Related Entities
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- [[The Agency]]：所属项目
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- [[Paid Media PPC Campaign Strategist]]：同系列智能体
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- [[Paid Media Programmatic Buyer]]：同系列智能体
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- [[Paid Media Auditor]]：同系列智能体
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## Aliases
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- paid-social-strategist
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- Paid Social |