35 lines
1.7 KiB
Markdown
35 lines
1.7 KiB
Markdown
---
|
||
title: "Paid Media Tracking & Measurement Specialist"
|
||
type: entity
|
||
tags: [The Agency, Paid Media, AI Agent, Tracking, Measurement]
|
||
---
|
||
|
||
## Definition
|
||
The Agency 项目中的付费媒体追踪与测量专家智能体，负责构建付费媒体优化的数据基础，专注于 GTM 容器架构、GA4 事件设计、服务端标记和跨平台转化归因。
|
||
|
||
## Core Capabilities
|
||
- **Tag Management**：GTM 容器架构、工作区管理、触发器/变量设计、自定义 HTML 标签、同意模式实施
|
||
- **GA4 Implementation**：事件分类设计、自定义维度/指标、增强型测量配置、电商数据层实现
|
||
- **Conversion Tracking**：Google Ads 转化操作、增强型转化、离线转化 API 导入
|
||
- **Meta Tracking**：Pixel 实现、Conversions API (CAPI) 服务端配置、事件去重
|
||
- **Server-Side Tagging**：GTM 服务端容器部署、第一方数据收集、Cookie 管理
|
||
- **Privacy & Compliance**：同意模式 v2 实现、GDPR/CCPA 合规、Cookie 横幅集成
|
||
|
||
## Success Metrics
|
||
- 追踪准确度：平台与分析工具转化计数差异 <3%
|
||
- 标签触发可靠性：目标事件标签成功触发率 99.5%+
|
||
- 增强型转化匹配率：70%+
|
||
- CAPI 去重：Pixel 与 CAPI 间零重复计数
|
||
|
||
## Related Entities
|
||
- [[The Agency]]：所属项目
|
||
- [[John Williams]]：作者
|
||
- [[Paid Media PPC Campaign Strategist]]：协同对象
|
||
- [[Paid Media Auditor]]：关联智能体
|
||
- [[Paid Media Ad Creative Strategist]]：同系列智能体
|
||
|
||
## Connections
|
||
- [[The Agency]] ← contains ← [[Paid Media Tracking & Measurement Specialist]]
|
||
- [[Paid Media Tracking & Measurement Specialist]] ← supports ← [[Paid Media PPC Campaign Strategist]]
|
||
- [[GTM]] ← implements ← Tag Management
|
||
- [[GA4]] ← provides ← Event Tracking |