27 lines
549 B
Markdown
27 lines
549 B
Markdown
---
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title: "Customer Lifetime Value"
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type: concept
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tags: []
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last_updated: 2026-04-21
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---
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## Definition
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客户生命周期价值，衡量客户在整个关系周期内为企业贡献的总收入。
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## Calculation Method
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CLV = Average Order Value × Purchase Frequency × Customer Lifespan
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## Application
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- 客户分层与优先级排序
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- 客户获取成本（CAC）决策依据
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- 个性化营销策略制定
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- 客户流失预警基准
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## Related Concepts
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- [[RFM Analysis]]
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- [[Predictive Modeling]]
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## Source
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- [[support-analytics-reporter]]
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