31 lines
1.2 KiB
Markdown
31 lines
1.2 KiB
Markdown
---
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title: "Executive Summary"
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type: concept
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tags: [Proposal, Sales, Strategy, consulting, decision-making, c-suite]
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sources: []
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last_updated: 2026-04-21
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---
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## Definition
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执行摘要，一种针对 C-suite 决策者的结构化简报格式，要求在 325-475 字内传达复杂业务信息的核心要点。提案中的执行摘要是最关键的部分，许多评估者尤其是高级利益相关者只阅读此部分。
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## Format Requirements
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- **长度**：325-475 words（≤ 500 max）
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- **量化**：每个关键发现必须包含 ≥ 1 个量化或比较数据点
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- **结构**：5 部分（SITUATION OVERVIEW / KEY FINDINGS / BUSINESS IMPACT / RECOMMENDATIONS / NEXT STEPS）
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- **可操作性**：建议必须包含 Owner + Timeline + Expected Result
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## Format for C-suite Decision Making
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1. **Mirror the buyer's situation**（2-3 句）
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2. **Introduce the central tension**—不行动的成本或错失的机会
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3. **Present your thesis**—你的方法如何解决这个矛盾
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4. **Offer proof**—具体证据点
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5. **Close with the transformed state**—具体结果
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## Frameworks Used
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- [[McKinsey SCQA Framework]]
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- [[BCG Pyramid Principle]]
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- [[Bain Action-Oriented Model]]
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## Related Entities
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- [[Executive Summary Generator]] |