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Expert insights: The true meaning of availability
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Fri, 15th Jul 2016
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FYI, this story is more than a year old
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JIMMY FITZGERALD
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<span class="block text-sm text-slate-600">Asia-Pacific and Japan Vice President</span>
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<div class="first-letter:float-left first-letter:mr-2 first-letter:font-serif first-letter:text-5xl first-letter:leading-none">
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<p>What is real availability? The cloud storage industry approaches availability from the inside out, but given how we have trouble keeping even our lights at home constantly on, external factors that are out of our control may pose even greater problems.</p>
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<p>The way the cloud industry measures availability thus needs to evolve. It is no longer sufficient to measure availability according to the cloud service provider's (CSP) infrastructure, but through the perspective of the customer instead. This takes into account all issues that could affect availability, in what ServiceNow defines as 'real availability'.</p>
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<p>Real availability captures the real user experience from end to end. This includes everything within our control (such as our infrastructure and network) and things out of our control (customer or third party providers).</p>
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<p>Despite achieving 100 percent uptime within their own network, CSPs still have to recognize that services being used by the customer are only as good as the weakest point in the process. This is why it is not enough to simply consider the factors within our own infrastructure that might lead to more down time or further disruption. Hardware failures on the customer side or an outage at the Internet service provider are all factors that impact the overall availability of the services. And while you should do all you can to not be the weak link, from a customer's point of view, a disruption is a disruption regardless of the source.</p>
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<p><strong>A change in perspective </strong></p>
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<p>By shifting your focus to see the situation as the customer sees it, and providing a real world view of their availability, CSPs can take the necessary steps to change the way the industry looks at and measures availability. Earlier this year, Singapore's Infocomm Development Authority (IDA) released a set of Cloud Outage Incident Response (COIR) guidelines to outline resilience measures in preparation for cloud storage downtime. These guidelines tailor responses according to the severity of impact to the customer, which varies greatly from an air traffic control failure, to downtime on a general information website.</p>
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<p>In a similar fashion, to determine real availability for your customers, providers need to look at every incident that precipitated each unique customer disruption. In our experience, incidents in a customer's network can fall into one of the following four categories:</p>
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<ul>
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<li><strong>Service provider's infrastructure</strong> – This includes any and all disruptions that occur on the service provider's end, within their infrastructure.</li>
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<li><strong>Software on a service providers' platform</strong> – Additional software programs from the service provider that experiences a glitch or outage.</li>
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<li><strong>Third-party provider</strong> – Includes third-party solutions such as a customer's Internet service provider or your chosen data center management or hosting services provider.</li>
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<li><strong>The customer</strong> – When customers have internal network issues, authentication issues, or when they use the service providers' offering in ways that impacts their own service.</li>
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</ul>
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<p><strong>Moving From Supplier to Partner is Good Business</strong></p>
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<p>So where can CSPs come in? It is crucial that we help our customers manage the situation when disturbances occur, including identifying the source of the disruption. By considering all points of the process when identifying factors that could lead to downtime, you are proactively partnering with your customers. This partnership and transparency is critical to your customer relationships and will dramatically improve the customer experience.</p>
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<p>By evolving from a role as a supplier to a partner dedicated to a customer's success also makes good business sense. While many cloud providers focus on new customer/user acquisition, industry studies show it can cost 7 times more than customer retention. Broadening a focus to the real availability and health of a cloud service can pay off for providers in the long run.</p>
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<p><em>Article by Jimmy Fitzgerald, ServiceNow, Asia-Pacific - Japan, Vice President</em></p>
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Explore with AI
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<span class="flex items-center gap-2"><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 320 320" fill="currentColor" class="size-5" style="color: #10a37f;" aria-hidden="true"><path d="m297.06 130.97c7.26-21.79 4.76-45.66-6.85-65.48-17.46-30.4-52.56-46.04-86.84-38.68-15.25-17.18-37.16-26.95-60.13-26.81-35.04-.08-66.13 22.48-76.91 55.82-22.51 4.61-41.94 18.7-53.31 38.67-17.59 30.32-13.58 68.54 9.92 94.54-7.26 21.79-4.76 45.66 6.85 65.48 17.46 30.4 52.56 46.04 86.84 38.68 15.24 17.18 37.16 26.95 60.13 26.8 35.06.09 66.16-22.49 76.94-55.86 22.51-4.61 41.94-18.7 53.31-38.67 17.57-30.32 13.55-68.51-9.94-94.51zm-120.28 168.11c-14.03.02-27.62-4.89-38.39-13.88.49-.26 1.34-.73 1.89-1.07l63.72-36.8c3.26-1.85 5.26-5.32 5.24-9.07v-89.83l26.93 15.55c.29.14.48.42.52.74v74.39c-.04 33.08-26.83 59.9-59.91 59.97zm-128.84-55.03c-7.03-12.14-9.56-26.37-7.15-40.18.47.28 1.3.79 1.89 1.13l63.72 36.8c3.23 1.89 7.23 1.89 10.47 0l77.79-44.92v31.1c.02.32-.13.63-.38.83l-64.41 37.19c-28.69 16.52-65.33 6.7-81.92-21.95zm-16.77-139.09c7-12.16 18.05-21.46 31.21-26.29 0 .55-.03 1.52-.03 2.2v73.61c-.02 3.74 1.98 7.21 5.23 9.06l77.79 44.91-26.93 15.55c-.27.18-.61.21-.91.08l-64.42-37.22c-28.63-16.58-38.45-53.21-21.95-81.89zm221.26 51.49-77.79-44.92 26.93-15.54c.27-.18.61-.21.91-.08l64.42 37.19c28.68 16.57 38.51 53.26 21.94 81.94-7.01 12.14-18.05 21.44-31.2 26.28v-75.81c.03-3.74-1.96-7.2-5.2-9.06zm26.8-40.34c-.47-.29-1.3-.79-1.89-1.13l-63.72-36.8c-3.23-1.89-7.23-1.89-10.47 0l-77.79 44.92v-31.1c-.02-.32.13-.63.38-.83l64.41-37.16c28.69-16.55 65.37-6.7 81.91 22 6.99 12.12 9.52 26.31 7.15 40.1zm-168.51 55.43-26.94-15.55c-.29-.14-.48-.42-.52-.74v-74.39c.02-33.12 26.89-59.96 60.01-59.94 14.01 0 27.57 4.92 38.34 13.88-.49.26-1.33.73-1.89 1.07l-63.72 36.8c-3.26 1.85-5.26 5.31-5.24 9.06l-.04 89.79zm14.63-31.54 34.65-20.01 34.65 20v40.01l-34.65 20-34.65-20z"></path></svg>ChatGPT</span>
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<span class="text-slate-400 transition group-open:rotate-180" aria-hidden="true">
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<div class="text-gray-400">
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<svg xmlns="http://www.w3.org/2000/svg" class="size-4" fill="none" viewBox="0 0 24 24" stroke-width="1.5" stroke="currentColor" aria-hidden="true">
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<path stroke-linecap="round" stroke-linejoin="round" d="m19.5 8.25-7.5 7.5-7.5-7.5" />
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</svg>
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</div>
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</span>
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</summary>
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<div
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class="
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z-20 mt-1 overflow-hidden rounded-lg border border-slate-200 bg-white shadow-lg sm:absolute
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sm:left-0 sm:right-0
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"
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>
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<a
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href="https://chatgpt.com/?q=Summarise%20the%20key%20takeaways%20from%20this%20TechDay%20article%3A%20Expert%20insights%3A%20The%20true%20meaning%20of%20availability%20https%3A%2F%2Fdatacenternews.asia%2Fstory%2Fexpert-insights-true-meaning-availability"
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class="
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block border-b border-slate-100 px-3 py-2 text-sm font-semibold text-slate-700 no-underline
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last:border-b-0 hover:bg-slate-50 hover:text-slate-950 hover:no-underline
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"
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target="_blank"
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rel="noopener noreferrer"
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>
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Key takeaways
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</a>
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<a
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href="https://chatgpt.com/?q=Explain%20why%20this%20TechDay%20article%20matters%20for%20me%3A%20Expert%20insights%3A%20The%20true%20meaning%20of%20availability%20https%3A%2F%2Fdatacenternews.asia%2Fstory%2Fexpert-insights-true-meaning-availability"
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class="
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block border-b border-slate-100 px-3 py-2 text-sm font-semibold text-slate-700 no-underline
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last:border-b-0 hover:bg-slate-50 hover:text-slate-950 hover:no-underline
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"
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target="_blank"
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rel="noopener noreferrer"
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>
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Explain why it matters
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</a>
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<a
|
|
href="https://chatgpt.com/?q=Create%20a%20practical%20action%20plan%20for%20me%20from%20this%20TechDay%20article%3A%20Expert%20insights%3A%20The%20true%20meaning%20of%20availability%20https%3A%2F%2Fdatacenternews.asia%2Fstory%2Fexpert-insights-true-meaning-availability"
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class="
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block border-b border-slate-100 px-3 py-2 text-sm font-semibold text-slate-700 no-underline
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last:border-b-0 hover:bg-slate-50 hover:text-slate-950 hover:no-underline
|
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"
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target="_blank"
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rel="noopener noreferrer"
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>
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Create action plan
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</a>
|
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<a
|
|
href="https://chatgpt.com/?q=What%20future%20developments%20should%20I%20watch%20after%20this%20TechDay%20article%3F%20Expert%20insights%3A%20The%20true%20meaning%20of%20availability%20https%3A%2F%2Fdatacenternews.asia%2Fstory%2Fexpert-insights-true-meaning-availability"
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class="
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block border-b border-slate-100 px-3 py-2 text-sm font-semibold text-slate-700 no-underline
|
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last:border-b-0 hover:bg-slate-50 hover:text-slate-950 hover:no-underline
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"
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target="_blank"
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rel="noopener noreferrer"
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>
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Future watch
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</a>
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</div>
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</details>
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<details class="group relative">
|
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<summary
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class="
|
|
flex cursor-pointer list-none items-center justify-between gap-3 rounded-lg border border-slate-200
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bg-white px-3 py-2.5 text-sm font-bold text-slate-800 shadow-sm transition hover:border-slate-300
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hover:bg-slate-50
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"
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>
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<span class="flex items-center gap-2"><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 24 24" fill="currentColor" class="size-5" style="color: #d97757;" aria-hidden="true"><path d="m4.7144 15.9555 4.7174-2.6471.079-.2307-.079-.1275h-.2307l-.7893-.0486-2.6956-.0729-2.3375-.0971-2.2646-.1214-.5707-.1215-.5343-.7042.0546-.3522.4797-.3218.686.0608 1.5179.1032 2.2767.1578 1.6514.0972 2.4468.255h.3886l.0546-.1579-.1336-.0971-.1032-.0972L6.973 9.8356l-2.55-1.6879-1.3356-.9714-.7225-.4918-.3643-.4614-.1578-1.0078.6557-.7225.8803.0607.2246.0607.8925.686 1.9064 1.4754 2.4893 1.8336.3643.3035.1457-.1032.0182-.0728-.164-.2733-1.3539-2.4467-1.445-2.4893-.6435-1.032-.17-.6194c-.0607-.255-.1032-.4674-.1032-.7285L6.287.1335 6.6997 0l.9957.1336.419.3642.6192 1.4147 1.0018 2.2282 1.5543 3.0296.4553.8985.2429.8318.091.255h.1579v-.1457l.1275-1.706.2368-2.0947.2307-2.6957.0789-.7589.3764-.9107.7468-.4918.5828.2793.4797.686-.0668.4433-.2853 1.8517-.5586 2.9021-.3643 1.9429h.2125l.2429-.2429.9835-1.3053 1.6514-2.0643.7286-.8196.85-.9046.5464-.4311h1.0321l.759 1.1293-.34 1.1657-1.0625 1.3478-.8804 1.1414-1.2628 1.7-.7893 1.36.0729.1093.1882-.0183 2.8535-.607 1.5421-.2794 1.8396-.3157.8318.3886.091.3946-.3278.8075-1.967.4857-2.3072.4614-3.4364.8136-.0425.0304.0486.0607 1.5482.1457.6618.0364h1.621l3.0175.2247.7892.522.4736.6376-.079.4857-1.2142.6193-1.6393-.3886-3.825-.9107-1.3113-.3279h-.1822v.1093l1.0929 1.0686 2.0035 1.8092 2.5075 2.3314.1275.5768-.3218.4554-.34-.0486-2.2039-1.6575-.85-.7468-1.9246-1.621h-.1275v.17l.4432.6496 2.3436 3.5214.1214 1.0807-.17.3521-.6071.2125-.6679-.1214-1.3721-1.9246L14.38 17.959l-1.1414-1.9428-.1397.079-.674 7.2552-.3156.3703-.7286.2793-.6071-.4614-.3218-.7468.3218-1.4753.3886-1.9246.3157-1.53.2853-1.9004.17-.6314-.0121-.0425-.1397.0182-1.4328 1.9672-2.1796 2.9446-1.7243 1.8456-.4128.164-.7164-.3704.0667-.6618.4008-.5889 2.386-3.0357 1.4389-1.882.929-1.0868-.0062-.1579h-.0546l-6.3385 4.1164-1.1293.1457-.4857-.4554.0608-.7467.2307-.2429 1.9064-1.3114Z"></path></svg>Claude</span>
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<span class="text-slate-400 transition group-open:rotate-180" aria-hidden="true">
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<div class="text-gray-400">
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<svg xmlns="http://www.w3.org/2000/svg" class="size-4" fill="none" viewBox="0 0 24 24" stroke-width="1.5" stroke="currentColor" aria-hidden="true">
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<path stroke-linecap="round" stroke-linejoin="round" d="m19.5 8.25-7.5 7.5-7.5-7.5" />
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</svg>
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</div>
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</span>
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</summary>
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<div
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class="
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z-20 mt-1 overflow-hidden rounded-lg border border-slate-200 bg-white shadow-lg sm:absolute
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sm:left-0 sm:right-0
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"
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>
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<a
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href="https://claude.ai/new?q=Summarise%20the%20key%20takeaways%20from%20this%20TechDay%20article%3A%20Expert%20insights%3A%20The%20true%20meaning%20of%20availability%20https%3A%2F%2Fdatacenternews.asia%2Fstory%2Fexpert-insights-true-meaning-availability"
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class="
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block border-b border-slate-100 px-3 py-2 text-sm font-semibold text-slate-700 no-underline
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last:border-b-0 hover:bg-slate-50 hover:text-slate-950 hover:no-underline
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"
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target="_blank"
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rel="noopener noreferrer"
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>
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Key takeaways
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</a>
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<a
|
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href="https://claude.ai/new?q=Explain%20why%20this%20TechDay%20article%20matters%20for%20me%3A%20Expert%20insights%3A%20The%20true%20meaning%20of%20availability%20https%3A%2F%2Fdatacenternews.asia%2Fstory%2Fexpert-insights-true-meaning-availability"
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class="
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block border-b border-slate-100 px-3 py-2 text-sm font-semibold text-slate-700 no-underline
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last:border-b-0 hover:bg-slate-50 hover:text-slate-950 hover:no-underline
|
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"
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target="_blank"
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rel="noopener noreferrer"
|
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>
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Explain why it matters
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</a>
|
|
<a
|
|
href="https://claude.ai/new?q=Create%20a%20practical%20action%20plan%20for%20me%20from%20this%20TechDay%20article%3A%20Expert%20insights%3A%20The%20true%20meaning%20of%20availability%20https%3A%2F%2Fdatacenternews.asia%2Fstory%2Fexpert-insights-true-meaning-availability"
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class="
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block border-b border-slate-100 px-3 py-2 text-sm font-semibold text-slate-700 no-underline
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last:border-b-0 hover:bg-slate-50 hover:text-slate-950 hover:no-underline
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"
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target="_blank"
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rel="noopener noreferrer"
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>
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Create action plan
|
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</a>
|
|
<a
|
|
href="https://claude.ai/new?q=What%20future%20developments%20should%20I%20watch%20after%20this%20TechDay%20article%3F%20Expert%20insights%3A%20The%20true%20meaning%20of%20availability%20https%3A%2F%2Fdatacenternews.asia%2Fstory%2Fexpert-insights-true-meaning-availability"
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class="
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block border-b border-slate-100 px-3 py-2 text-sm font-semibold text-slate-700 no-underline
|
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last:border-b-0 hover:bg-slate-50 hover:text-slate-950 hover:no-underline
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"
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target="_blank"
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rel="noopener noreferrer"
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>
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Future watch
|
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</a>
|
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</div>
|
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</details>
|
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<details class="group relative">
|
|
<summary
|
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class="
|
|
flex cursor-pointer list-none items-center justify-between gap-3 rounded-lg border border-slate-200
|
|
bg-white px-3 py-2.5 text-sm font-bold text-slate-800 shadow-sm transition hover:border-slate-300
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hover:bg-slate-50
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"
|
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>
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<span class="flex items-center gap-2"><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 24 24" fill="currentColor" class="size-5" style="color: #20b2aa;" aria-hidden="true"><path d="M22.3977 7.0896h-2.3106V.0676l-7.5094 6.3542V.1577h-1.1554v6.1966L4.4904 0v7.0896H1.6023v10.3976h2.8882V24l6.932-6.3591v6.2005h1.1554v-6.0469l6.9318 6.1807v-6.4879h2.8882V7.0896zm-3.4657-4.531v4.531h-5.355l5.355-4.531zm-13.2862.0676 4.8691 4.4634H5.6458V2.6262zM2.7576 16.332V8.245h7.8476l-6.1149 6.1147v1.9723H2.7576zm2.8882 5.0404v-3.8852h.0001v-2.6488l5.7763-5.7764v7.0111l-5.7764 5.2993zm12.7086.0248-5.7766-5.1509V9.0618l5.7766 5.7766v6.5588zm2.8882-5.0652h-1.733v-1.9723L13.3948 8.245h7.8478v8.087z"></path></svg>Perplexity</span>
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<span class="text-slate-400 transition group-open:rotate-180" aria-hidden="true">
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<div class="text-gray-400">
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<svg xmlns="http://www.w3.org/2000/svg" class="size-4" fill="none" viewBox="0 0 24 24" stroke-width="1.5" stroke="currentColor" aria-hidden="true">
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<path stroke-linecap="round" stroke-linejoin="round" d="m19.5 8.25-7.5 7.5-7.5-7.5" />
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</svg>
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</div>
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</span>
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</summary>
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<div
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class="
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z-20 mt-1 overflow-hidden rounded-lg border border-slate-200 bg-white shadow-lg sm:absolute
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sm:left-0 sm:right-0
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"
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>
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<a
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href="https://www.perplexity.ai/search?q=Summarise%20the%20key%20takeaways%20from%20this%20TechDay%20article%3A%20Expert%20insights%3A%20The%20true%20meaning%20of%20availability%20https%3A%2F%2Fdatacenternews.asia%2Fstory%2Fexpert-insights-true-meaning-availability"
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class="
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block border-b border-slate-100 px-3 py-2 text-sm font-semibold text-slate-700 no-underline
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last:border-b-0 hover:bg-slate-50 hover:text-slate-950 hover:no-underline
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"
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target="_blank"
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rel="noopener noreferrer"
|
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>
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Key takeaways
|
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</a>
|
|
<a
|
|
href="https://www.perplexity.ai/search?q=Explain%20why%20this%20TechDay%20article%20matters%20for%20me%3A%20Expert%20insights%3A%20The%20true%20meaning%20of%20availability%20https%3A%2F%2Fdatacenternews.asia%2Fstory%2Fexpert-insights-true-meaning-availability"
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class="
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block border-b border-slate-100 px-3 py-2 text-sm font-semibold text-slate-700 no-underline
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last:border-b-0 hover:bg-slate-50 hover:text-slate-950 hover:no-underline
|
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"
|
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target="_blank"
|
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rel="noopener noreferrer"
|
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>
|
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Explain why it matters
|
|
</a>
|
|
<a
|
|
href="https://www.perplexity.ai/search?q=Create%20a%20practical%20action%20plan%20for%20me%20from%20this%20TechDay%20article%3A%20Expert%20insights%3A%20The%20true%20meaning%20of%20availability%20https%3A%2F%2Fdatacenternews.asia%2Fstory%2Fexpert-insights-true-meaning-availability"
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class="
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block border-b border-slate-100 px-3 py-2 text-sm font-semibold text-slate-700 no-underline
|
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last:border-b-0 hover:bg-slate-50 hover:text-slate-950 hover:no-underline
|
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"
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target="_blank"
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rel="noopener noreferrer"
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>
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Create action plan
|
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</a>
|
|
<a
|
|
href="https://www.perplexity.ai/search?q=What%20future%20developments%20should%20I%20watch%20after%20this%20TechDay%20article%3F%20Expert%20insights%3A%20The%20true%20meaning%20of%20availability%20https%3A%2F%2Fdatacenternews.asia%2Fstory%2Fexpert-insights-true-meaning-availability"
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class="
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block border-b border-slate-100 px-3 py-2 text-sm font-semibold text-slate-700 no-underline
|
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last:border-b-0 hover:bg-slate-50 hover:text-slate-950 hover:no-underline
|
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"
|
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target="_blank"
|
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rel="noopener noreferrer"
|
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>
|
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Future watch
|
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</a>
|
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</div>
|
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</details>
|
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<details class="group relative">
|
|
<summary
|
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class="
|
|
flex cursor-pointer list-none items-center justify-between gap-3 rounded-lg border border-slate-200
|
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bg-white px-3 py-2.5 text-sm font-bold text-slate-800 shadow-sm transition hover:border-slate-300
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hover:bg-slate-50
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"
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>
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<span class="flex items-center gap-2"><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 34 33" fill="currentColor" class="size-5" aria-hidden="true"><path d="M13.2371 21.0407L24.3186 12.8506C24.8619 12.4491 25.6384 12.6057 25.8973 13.2294C27.2597 16.5185 26.651 20.4712 23.9403 23.1851C21.2297 25.8989 17.4581 26.4941 14.0108 25.1386L10.2449 26.8843C15.6463 30.5806 22.2053 29.6665 26.304 25.5601C29.5551 22.3051 30.562 17.8683 29.6205 13.8673L29.629 13.8758C28.2637 7.99809 29.9647 5.64871 33.449 0.844576C33.5314 0.730667 33.6139 0.616757 33.6964 0.5L29.1113 5.09055V5.07631L13.2343 21.0436"></path><path d="M10.9503 23.0313C7.07343 19.3235 7.74185 13.5853 11.0498 10.2763C13.4959 7.82722 17.5036 6.82767 21.0021 8.2971L24.7595 6.55998C24.0826 6.07017 23.215 5.54334 22.2195 5.17313C17.7198 3.31926 12.3326 4.24192 8.67479 7.90126C5.15635 11.4239 4.0499 16.8403 5.94992 21.4622C7.36924 24.9165 5.04257 27.3598 2.69884 29.826C1.86829 30.7002 1.0349 31.5745 0.36364 32.5L10.9474 23.0341"></path></svg>Grok</span>
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<span class="text-slate-400 transition group-open:rotate-180" aria-hidden="true">
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<div class="text-gray-400">
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<section class="grid gap-4 px-4 pb-4 sm:px-5 lg:grid-cols-[minmax(0,1fr)_minmax(18rem,0.45fr)] lg:px-6">
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<div class="rounded-xl bg-white p-5 text-slate-950 md:p-6">
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<div class="flex flex-col gap-4 lg:flex-row lg:items-center lg:justify-between">
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<div>
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<h2 class="mb-0 text-2xl font-bold leading-tight text-slate-950">Explore other regions</h2>
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</div>
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<div class="flex flex-wrap gap-2">
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<a
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href="https://techday.com.au"
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class="
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rounded-lg border border-slate-200 px-3 py-2 text-sm font-bold text-slate-700 no-underline
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transition-colors hover:border-slate-950 hover:text-slate-950 hover:no-underline
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"
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>
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Australia
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</a>
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<a
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href="https://techdayca.com"
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class="
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rounded-lg border border-slate-200 px-3 py-2 text-sm font-bold text-slate-700 no-underline
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transition-colors hover:border-slate-950 hover:text-slate-950 hover:no-underline
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"
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>
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Canada
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</a>
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<a
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href="https://techday.in"
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class="
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transition-colors hover:border-slate-950 hover:text-slate-950 hover:no-underline
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"
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>
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India
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</a>
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<a
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href="https://techday.ie"
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class="
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rounded-lg border border-slate-200 px-3 py-2 text-sm font-bold text-slate-700 no-underline
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transition-colors hover:border-slate-950 hover:text-slate-950 hover:no-underline
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"
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>
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Ireland
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</a>
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<a
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href="https://techday.co.nz"
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class="
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rounded-lg border border-slate-200 px-3 py-2 text-sm font-bold text-slate-700 no-underline
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transition-colors hover:border-slate-950 hover:text-slate-950 hover:no-underline
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"
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>
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New Zealand
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</a>
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<a
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href="https://techday.co.uk"
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class="
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rounded-lg border border-slate-200 px-3 py-2 text-sm font-bold text-slate-700 no-underline
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transition-colors hover:border-slate-950 hover:text-slate-950 hover:no-underline
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"
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>
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United Kingdom
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</a>
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<a
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href="https://techday.com"
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class="
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transition-colors hover:border-slate-950 hover:text-slate-950 hover:no-underline
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"
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>
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United States
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</a>
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</div>
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</div>
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</div>
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<div class="flex items-center rounded-xl p-5 text-white md:p-6" style="background-color: hsl(39 92% 54%);">
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<form class="w-full" action="/results" accept-charset="UTF-8" method="get">
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<div class="flex items-center gap-2 border-b border-white/70 pb-2">
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<input
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type="search"
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name="search"
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class="
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min-w-0 flex-1 border-none bg-transparent p-0 text-lg font-medium text-white placeholder-white/75
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focus:ring-0 focus:ring-offset-0
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"
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placeholder="Search"
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aria-label="Search stories"
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>
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<button
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type="submit"
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aria-label="Search stories"
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class="footer-search-button shrink-0 p-1 text-white transition-opacity hover:opacity-100"
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>
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<svg
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xmlns="http://www.w3.org/2000/svg"
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class="size-6"
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viewBox="0 0 20 20"
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fill="currentColor"
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>
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<path
|
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fill-rule="evenodd"
|
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d="M9 3.5a5.5 5.5 0 100 11 5.5 5.5 0 000-11zM2 9a7 7 0 1112.452 4.391l3.328 3.329a.75.75 0 11-1.06 1.06l-3.329-3.328A7 7 0 012 9z"
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clip-rule="evenodd"
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/>
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</svg>
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</button>
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</div>
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</form> </div>
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</section>
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<div class="flex flex-col gap-4 px-4 pb-4 sm:px-5 lg:flex-row lg:px-6">
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<nav
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class="
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grid w-full gap-2 rounded-xl bg-slate-900 p-4 sm:grid-cols-2 md:grid-cols-4 lg:flex lg:min-w-0 lg:flex-1
|
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lg:items-center lg:justify-between
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"
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>
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<a
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class="
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whitespace-nowrap rounded-lg px-3 py-2 text-sm font-bold !text-white no-underline transition-colors
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hover:bg-white/10 hover:no-underline
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"
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href="/brand-guidelines"
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>
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Brand guidelines
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</a>
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<a
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class="
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whitespace-nowrap rounded-lg px-3 py-2 text-sm font-bold !text-white no-underline transition-colors
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hover:bg-white/10 hover:no-underline
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"
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href="/contact-us"
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>
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Contact us
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</a>
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<a
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class="
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whitespace-nowrap rounded-lg px-3 py-2 text-sm font-bold !text-white no-underline transition-colors
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hover:bg-white/10 hover:no-underline
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"
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href="https://techday.asia/editorial-calendar"
|
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>
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Editorial calendar
|
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</a>
|
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<a
|
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class="
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|
whitespace-nowrap rounded-lg px-3 py-2 text-sm font-bold !text-white no-underline transition-colors
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hover:bg-white/10 hover:no-underline
|
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"
|
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href="/faqs#faq-section-1"
|
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>
|
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Editorial standards
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</a>
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|
<a
|
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class="
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|
whitespace-nowrap rounded-lg px-3 py-2 text-sm font-bold !text-white no-underline transition-colors
|
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hover:bg-white/10 hover:no-underline
|
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"
|
|
href="/faqs"
|
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>
|
|
FAQs
|
|
</a>
|
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|
<a
|
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class="
|
|
whitespace-nowrap rounded-lg px-3 py-2 text-sm font-bold !text-white no-underline transition-colors
|
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hover:bg-white/10 hover:no-underline
|
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"
|
|
href="/media-kit"
|
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>
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|
Media kit
|
|
</a>
|
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|
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<a
|
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class="
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whitespace-nowrap rounded-lg px-3 py-2 text-sm font-bold !text-white no-underline transition-colors
|
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hover:bg-white/10 hover:no-underline
|
|
"
|
|
href="/our-team"
|
|
>
|
|
Our team
|
|
</a>
|
|
|
|
<a
|
|
class="
|
|
whitespace-nowrap rounded-lg px-3 py-2 text-sm font-bold !text-white no-underline transition-colors
|
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hover:bg-white/10 hover:no-underline
|
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"
|
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href="/our-terms"
|
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>
|
|
Our terms
|
|
</a>
|
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</nav>
|
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|
|
<div class="grid w-full grid-cols-2 gap-2 lg:w-auto lg:min-w-60 lg:shrink-0">
|
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<a
|
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href="https://www.youtube.com/@techdaynetwork"
|
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aria-label="YouTube"
|
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target="_blank"
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rel="noopener noreferrer"
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class="
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flex min-h-20 items-center justify-between gap-3 rounded-xl bg-white p-4 text-slate-950 no-underline
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hover:no-underline
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"
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>
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<span class="text-sm font-bold uppercase tracking-wider text-slate-700">YouTube</span>
|
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<svg
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xmlns="http://www.w3.org/2000/svg"
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class="size-8 shrink-0"
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viewBox="0 0 24 24"
|
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fill="#ff0000"
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aria-hidden="true"
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>
|
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<path
|
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d="M19 0h-14c-2.761 0-5 2.239-5 5v14c0 2.761 2.239 5 5 5h14c2.762 0 5-2.239 5-5v-14c0-2.761-2.238-5-5-5zm-1.062 13.03-8.438 4.486c-.68.363-1.5-.13-1.5-.901v-9.23c0-.78.838-1.272 1.519-.891l8.438 4.744c.698.393.688 1.414-.019 1.792z"
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/>
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</svg>
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</a>
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<a
|
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href="https://datacenternews.asia/feed"
|
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aria-label="RSS feed"
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target="_blank"
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rel="noopener noreferrer"
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class="
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flex min-h-20 items-center justify-between gap-3 rounded-xl bg-white p-4 text-slate-950 no-underline
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hover:no-underline
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"
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<span class="text-sm font-bold uppercase tracking-wider text-slate-700">RSS</span>
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<svg
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xmlns="http://www.w3.org/2000/svg"
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class="size-8 shrink-0"
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viewBox="0 0 24 24"
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fill="#f26522"
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aria-hidden="true"
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>
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<path
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d="M19 0h-14c-2.761 0-5 2.239-5 5v14c0 2.761 2.239 5 5 5h14c2.762 0 5-2.239 5-5v-14c0-2.761-2.238-5-5-5zm-12.832 20c-1.197 0-2.168-.969-2.168-2.165s.971-2.165 2.168-2.165 2.167.969 2.167 2.165-.97 2.165-2.167 2.165zm5.18 0c-.041-4.029-3.314-7.298-7.348-7.339v-3.207c5.814.041 10.518 4.739 10.561 10.546h-3.213zm5.441 0c-.021-7.063-5.736-12.761-12.789-12.792v-3.208c8.83.031 15.98 7.179 16 16h-3.211z"
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/>
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</svg>
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</a>
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</div>
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</div>
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