21 lines
532 B
Markdown
21 lines
532 B
Markdown
---
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title: "Employer Brand"
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type: concept
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tags: [hr, recruiting, branding]
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sources: [recruitment-specialist]
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last_updated: 2026-04-20
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---
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## Definition
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Employer Brand 是候选人与员工对企业工作环境、成长机会、文化与声誉的整体认知。
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## Core Principles
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- 用内容展示真实的工作场景
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- 监控招聘口碑与评价平台反馈
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- 将雇主品牌作为长期招聘资产经营
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- 结合奖项、案例与员工故事增强可信度
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## Related Entities
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- [[Recruitment Specialist]]
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- [[The Agency]]
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