105 lines
3.5 KiB
Markdown
105 lines
3.5 KiB
Markdown
---
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title: "SOP自动化"
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type: concept
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tags: [运营自动化, 工作流, 私域运营, 效率提升]
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sources: [[raw/Agent/agency-agents/marketing/marketing-private-domain-operator.md]]
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date: 2026-04-21
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---
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## Definition
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SOP 自动化是将标准化作业流程（Standard Operating Procedure）通过系统配置实现自动触发、自动执行、自动记录的运营方法。核心价值是降低人工重复劳动、保证执行一致性、实现规模化运营。
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## Core Automation Flows
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### 新客激活自动化
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```python
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lifecycle_automation = {
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"new_customer_activation": {
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"trigger": "添加企业微信好友",
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"flows": [
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{"delay": "0min", "action": "发送欢迎消息 + 新人礼包"},
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{"delay": "30min", "action": "推送产品使用指南（小程序）"},
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{"delay": "24h", "action": "邀请加入福利群"},
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{"delay": "48h", "action": "发送首购专属优惠券（30元无门槛）"},
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{"delay": "72h", "condition": "无购买", "action": "1v1 私聊需求诊断"},
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{"delay": "7d", "condition": "仍无购买", "action": "发送限时试用样品 offer"},
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]
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}
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}
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```
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### 复购提醒自动化
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```python
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lifecycle_automation = {
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"repurchase_reminder": {
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"trigger": "距上次购买 N 天（基于产品消费周期）",
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"flows": [
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{"delay": "cycle-7d", "action": "推送产品效果调研"},
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{"delay": "cycle-3d", "action": "发送复购offer（回头客专属价）"},
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{"delay": "cycle", "action": "1v1 补货提醒 + 推荐升级产品"},
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]
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}
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}
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```
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### 休眠唤醒自动化
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```python
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lifecycle_automation = {
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"dormant_reactivation": {
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"trigger": "30 天无互动且无购买",
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"flows": [
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{"delay": "30d", "action": "定向朋友圈（仅对休眠客户可见）"},
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{"delay": "45d", "action": "发送专属回场优惠券（20元无门槛）"},
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{"delay": "60d", "action": "1v1 关怀消息（非促销，真诚问候）"},
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{"delay": "90d", "condition": "仍无响应", "action": "降级处理，减少触达频率"},
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]
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}
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}
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```
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### 流失预警自动化
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```python
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lifecycle_automation = {
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"churn_early_warning": {
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"trigger": "流失概率模型分数 > 0.7",
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"features": [
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"最近30天消息打开次数",
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"距上次购买天数",
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"社群互动频率变化",
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"朋友圈互动下降率",
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"退群/静音行为",
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],
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"action": "触发人工干预——高级顾问进行 1v1 跟进"
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}
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}
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```
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## WeCom Mass Messaging Limits
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自动化触达必须遵守平台限制：
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- 客户群发消息：每月不超过 4 次
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- 朋友圈发布：每天不超过 1 条
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- 敏感行业（金融、医疗、教育）需合规审查
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## SOP Dashboard SQL
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```sql
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-- 社群转化漏斗
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SELECT
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group_type AS group_type,
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COUNT(DISTINCT member_id) AS group_members,
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COUNT(DISTINCT CASE WHEN has_clicked_product = 1 THEN member_id END) AS product_clickers,
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COUNT(DISTINCT CASE WHEN has_ordered = 1 THEN member_id END) AS purchasers,
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ROUND(COUNT(DISTINCT CASE WHEN has_ordered = 1 THEN member_id END)
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* 100.0 / COUNT(DISTINCT member_id), 2) AS group_conversion_rate
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FROM scrm_group_conversion
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WHERE stat_date BETWEEN '{start_date}' AND '{end_date}'
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GROUP BY group_type;
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```
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## Related Concepts
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- [[私域运营]]
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- [[用户生命周期管理]]
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- [[社群分层运营]]
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- [[SCRM]]
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## Related Entities
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- [[Marketing Private Domain Operator]] |