20 lines
573 B
Markdown
20 lines
573 B
Markdown
---
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title: "多多搜索"
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type: concept
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tags: [拼多多, 广告, 搜索广告, 电商]
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sources: [[raw/Agent/agency-agents/marketing/marketing-china-ecommerce-operator.md]]
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date: 2026-04-21
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---
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## Definition
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拼多多的搜索广告工具，帮助商家获取搜索流量。
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## Core Features
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- 关键词竞价：按点击付费
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- 千人千面：个性化推荐权重高
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- 竞争策略：新品上架前14天 aggressive 竞价
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## Strategy
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- 前期高投放：新品期快速积累权重
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- 聚焦个性化排名信号优化
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- 目标ROAS：2:1（低利润率但高销量） |