20 lines
659 B
Markdown
20 lines
659 B
Markdown
---
|
||
title: "跨店满减"
|
||
type: concept
|
||
tags: [电商, 大促, 营销机制, 淘宝, 天猫]
|
||
sources: [[raw/Agent/agency-agents/marketing/marketing-china-ecommerce-operator.md]]
|
||
date: 2026-04-21
|
||
---
|
||
|
||
## Definition
|
||
多店铺联合促销活动，买家跨店铺凑单达到一定金额可享受减免。
|
||
|
||
## Core Features
|
||
- 联合促销：多个店铺参与，形成流量互引
|
||
- 金额门槛：设置满减梯度（如满300减50）
|
||
- 平台支持：天猫/淘宝大促的标准玩法
|
||
|
||
## Strategy
|
||
- 引流款配合：用低价引流款引导跨店凑单
|
||
- 门槛设计：让消费者刚好超过门槛值
|
||
- 利润保护：满减成本由参与的店铺分摊 |