25 lines
743 B
Markdown
25 lines
743 B
Markdown
---
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title: "B2B Social Selling"
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type: concept
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tags: [marketing, sales, b2b]
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---
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## Definition
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面向企业客户的社交销售策略，通过 LinkedIn 等专业平台建立关系、培育潜在客户并推动销售漏斗转化。
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## Core Tactics
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- **LinkedIn Mastery**: 公司页面、个人品牌、文章、新闻通讯、广告
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- **Professional Networking**: 行业群组参与、合作伙伴开发、B2B 社区建设
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- **Social Selling Playbook**: 销售团队社交内容策略和参与指南
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## Performance Targets
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- LinkedIn 公司页面参与率 3%+
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- 50%+ 帖子达到平台基准
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- 可衡量的渠道贡献线索
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## Related Concepts
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- [[Thought Leadership]]
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- [[Cross-Platform Strategy]]
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## Source
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- [[Social Media Strategist]] |